A2 Media Studies

1. EVALUATION QUESTION 2 -
HOW EFFECTIVE IS THE COMBINATION
OF YOUR MAIN PRODUCTS AND ANCILLARY
TEXTS?
JESSICA UNDERWOOD

2.  Throughout the creation of my Advanced Portfolio I have created
and finalised a promotional package for the (fictional) film
‘STOLEN’. My pack includes a film trailer, promotional film poster
and a film magazine cover.
 Instead of being a large conglomerate, ‘UNDERWOOD
PRODUCTIONS’ would be considered an independent film
company. Therefore effective marketing on a small budget is vital
in order to promote my overall film.
PROMOTIONAL PRODUCTS

4.  Synergy promotes recognition across all promotional methods.
 I decided to use synergy in order for audience members to become
aware and recognise ‘STOLEN’ across all of the media products I
have made as part of my A2 Advanced Portfolio.
 An example of using synergy throughout my products is through
my consistent use of font and colour. My trailer conforms to the
horror thriller genre as there is relevant iconography throughout;
such as the use of the colour red and film title.
 I therefore used this same iconography within my two ancillary
products, therefore utilising complete recognition from the
audience.
SYNERGY

5.  The colour red is significant within my film’s narrative; as well as
the red scarf being used as a motif for the protagonists stolen
identity, red has an underlying connotation and association with
the horror thriller genre.
 Throughout the thriller genre, red connotes danger, informing the
audience that they should be wary as to what will happen next.
This therefore creates tension and suspense in the audience.
 Connotations of danger is also suggested in the horror genre.
Throughout horror films, red is symbolic to blood and to themes of
destruction.
SYNERGY - COLOUR