Learning Activity 1 In the readings for this week it was mentioned that each of us live fairly close to a McDonald’s, Subway, Chili’s, Applebee’s or Panera Bread Company. Each of these companies are always vying to maintain loyal customers and to take customers from one another. Learning Activity Choose two companies that are in direct competition with one another and determine which of the four generic business level strategies of (1) cost leadership, (2) differentiation, (3) focused cost leadership, and (4) focused differentiation the companies is demonstrating.  Give examples that demonstrate that the company is utilizing the chosen strategy.  Explain why the chosen strategy for each company is giving them a competitive advantage or disadvantage over the other company. Learning Activity 2 In the reading for this week you learned how the Boston Consulting Group (BSG) analysis identifies particular divisions that should receive fewer resources than others. It may also identify some divisions that may not have a favorable future.  This learning activity will give you practice in developing a BCG matrix. Instructions Step 1 – Place the following five columns at the top of a spreadsheet: Divisions, revenues, Profits, Relative Market Position, and Industry Growth Rate.  Down the far left of your page, list Disney’s Geographic divisions (see segments below). This is an internal assessment. You do not need to access any financial data other than what is presented below to complete this activity.  The purpose is to compare the units within Disney. Fill in the table by utilizing the information below:  The chart below represents Disney Operating Revenue and Income. Disney Corporation - Revenue and Operating Income by Segment 2010 vs. 2009 vs (in Millions) 2010 2009 2008 2009 2008 Revenues   Media Networks  $          17,162  $           16,209  $        15,857 6% 2%   Parks & Resorts              10,761                10,667            11,504 1% -7%   Studio Entertainment                 6,701                      6,136               7,348 9% -16%   Consumer Products                 2,678                  2,425               2,415 10%   Interactive Media                    761                      712                  719 7% -1% Total Consolidated Revenues  $          38,063  $           30,649  $        37,843 5% -4% Segment operating Income   Media Networks  $            5,132  $              4,765  $          4,981 8% -4%   Parks & Resorts                 1,318                  1,418               1,897 -7% -25%   Studio Entertainment                    693                      175               1,086 296% -84%   Consumer Products                    677                      609                  778 11% -22%   Interactive Media                  (234)                   (295)                (258) 21% -14% Total Consolidated Income  $            7,586  $              6,672  $          8,484 14% -21% Source: Walt .

1. Learning Activity 1
In the readings for this week it was mentioned that each of us
live fairly close to a McDonald’s, Subway, Chili’s, Applebee’s
or Panera Bread Company. Each of these companies are always
vying to maintain loyal customers and to take customers from
one another.
Learning Activity
Choose two companies that are in direct competition with one
another and determine which of the four generic business level
strategies of (1) cost leadership, (2) differentiation, (3) focused
cost leadership, and (4) focused differentiation the companies is
demonstrating. Give examples that demonstrate that the
company is utilizing the chosen strategy. Explain why the
chosen strategy for each company is giving them a competitive
advantage or disadvantage over the other company.
Learning Activity 2
In the reading for this week you learned how the Boston
Consulting Group (BSG) analysis identifies particular divisions
that should receive fewer resources than others. It may also
identify some divisions that may not have a favorable future.
This learning activity will give you practice in developing a
BCG matrix.
Instructions
Step 1 – Place the following five columns at the top of a
spreadsheet: Divisions, revenues, Profits, Relative Market
Position, and Industry Growth Rate. Down the far left of your
page, list Disney’s Geographic divisions (see segments below).
This is an internal assessment. You do not need to access any

2. financial data other than what is presented below to complete
this activity. The purpose is to compare the units within
Disney. Fill in the table by utilizing the information below:
The chart below represents Disney Operating Revenue and
Income.
Disney Corporation - Revenue and Operating Income by
Segment
2010 vs.
2009 vs
(in Millions)
2010
2009
2008
2009
2008
Revenues
Media Networks
$ 17,162
$ 16,209
$ 15,857
6%
2%
Parks & Resorts

3. 10,761
10,667
11,504
1%
-7%
Studio Entertainment
6,701
6,136
7,348
9%
-16%
Consumer Products
2,678
2,425
2,415
10%
Interactive Media
761
712
719
7%
-1%
Total Consolidated Revenues
$ 38,063
$ 30,649
$ 37,843
5%
-4%
Segment operating Income

4. Media Networks
$ 5,132
$ 4,765
$ 4,981
8%
-4%
Parks & Resorts
1,318
1,418
1,897
-7%
-25%
Studio Entertainment
693
175
1,086
296%
-84%
Consumer Products
677
609
778
11%
-22%
Interactive Media
(234)
(295)
(258)
21%
-14%
Total Consolidated Income

5. $ 7,586
$ 6,672
$ 8,484
14%
-21%
Source: Walt Disney Company, Annual Report (2010)
Step 2 - Complete BCG matrix for Disney (Refer to this week’s
readings for guidance)
Step 3 – Provide a brief summary of your findings.