STR 581 & STR 581 Capstone Final Examination Part Three - Questions and Answe...UOP E Help
University of Phoenix Students focuses on the latest study guide of STR 581 Capstone Final Examination Part Three, STR 581 Capstone Final Examination Part Three Answers, UOP STR 581 Capstone Final Examination Part Three Questions and Answers Free, Capstone STR 581 Final Examination Part Three Week 1-6 Final Exam through by UOP E Help : http://www.uopehelp.com/University-of-phoenix/STR-581-Capstone-Final-Examination-Part-Three-Latest.html
Snapt, Inc. is an enterprise marketing company that combines strategic marketing with technology to increase revenue opportunities”. This presentation details who we are, what we do, and how we do it.
For more course tutorials visit
uophelp.com is now newtonhelp.com
www.newtonhelp.com
1. A(n) ________ market share of exactly 100 percent means that a company is tied for the market lead. A rise in relative market share means the company is gaining on its leading competitor.
• potential
• relative
• served
• overall
2. The typical risks of a cost leadership strategy include___________.
• loss of customer loyalty
• excessive differentiation to the point where the customer base is too small
For more classes visit
www.snaptutorial.com
1. A(n) ________ market share of exactly 100 percent means that a company is tied for the market lead. A rise in relative market share means the company is gaining on its leading competitor.
• potential
• relative
• served
• overall
2. The typical risks of a cost leadership strategy include___________.
• loss of customer loyalty
• excessive differentiation to the point where the customer base is too small
• the inability to balance high differentiation and low price
• production and distribution processes becoming obsolete
STR 581 & STR 581 Capstone Final Examination Part Three - Questions and Answe...UOP E Help
University of Phoenix Students focuses on the latest study guide of STR 581 Capstone Final Examination Part Three, STR 581 Capstone Final Examination Part Three Answers, UOP STR 581 Capstone Final Examination Part Three Questions and Answers Free, Capstone STR 581 Final Examination Part Three Week 1-6 Final Exam through by UOP E Help : http://www.uopehelp.com/University-of-phoenix/STR-581-Capstone-Final-Examination-Part-Three-Latest.html
Snapt, Inc. is an enterprise marketing company that combines strategic marketing with technology to increase revenue opportunities”. This presentation details who we are, what we do, and how we do it.
For more course tutorials visit
uophelp.com is now newtonhelp.com
www.newtonhelp.com
1. A(n) ________ market share of exactly 100 percent means that a company is tied for the market lead. A rise in relative market share means the company is gaining on its leading competitor.
• potential
• relative
• served
• overall
2. The typical risks of a cost leadership strategy include___________.
• loss of customer loyalty
• excessive differentiation to the point where the customer base is too small
For more classes visit
www.snaptutorial.com
1. A(n) ________ market share of exactly 100 percent means that a company is tied for the market lead. A rise in relative market share means the company is gaining on its leading competitor.
• potential
• relative
• served
• overall
2. The typical risks of a cost leadership strategy include___________.
• loss of customer loyalty
• excessive differentiation to the point where the customer base is too small
• the inability to balance high differentiation and low price
• production and distribution processes becoming obsolete
Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...Will Ruiz
Viewpoint paper for the Food & Beverage industry.
Smaller, nimbler competitors are capturing the majority of the growth in an industry that is being reshaped by fast-changing consumer trends. In order to remain competitive, companies are looking for ways to improve their brand and product portfolios. Some of the more innovative ones have started leveraging SKU Portfolio Optimization to fund profitable brand-building activities and invest in key near-term growth initiatives.
Narmada Computers is a company which deals in Website Design and Development-Commerce Development Solutions, software development, open source development ,Steps, Tips and Detailed: How to Get A New website, Market survey, New product development includes promotion, marketing, selling of new product.
For more classes visit
www.snaptutorial.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.
Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...Will Ruiz
Viewpoint paper for the Food & Beverage industry.
Smaller, nimbler competitors are capturing the majority of the growth in an industry that is being reshaped by fast-changing consumer trends. In order to remain competitive, companies are looking for ways to improve their brand and product portfolios. Some of the more innovative ones have started leveraging SKU Portfolio Optimization to fund profitable brand-building activities and invest in key near-term growth initiatives.
Narmada Computers is a company which deals in Website Design and Development-Commerce Development Solutions, software development, open source development ,Steps, Tips and Detailed: How to Get A New website, Market survey, New product development includes promotion, marketing, selling of new product.
For more classes visit
www.snaptutorial.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
MKT 571 Final Questions1. What type of strategy consists of geog.docxannandleola
MKT 571 Final Questions
1. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing
2. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________.
3. A social definition of marketing says
4. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________
5. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?
6. What type of control focuses on measuring a company s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities
7. Another basis for decision-making is referred to as ________.
8. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart's strategy is best described as ________.
9. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics.
10. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy
11. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.
12. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
13. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.
14. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
15. Which of the following can induce a firm to expand into the international arena
16. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most like ...
http://finishedexams.com/homework_text.php?cat=15871
Immediate access to solutions for ENTIRE COURSES, FINAL EXAMS and HOMEWORKS “RATED A+" - Without Registration!
MKT 575 Final Exam | MKT/575 Strategic marketing final examination | Transwe...Transweb E Tutors
Obtain the recent data of MKT 575 Final Examination University of Phoenix, visit Transweb E Tutors to discover previous year questions of MKT 575 Final Exam and their proper answer. Purchase latest updated study material of MKT 575 Final Exam.
http://www.transwebetutors.com/university-of-phoenix/MKT-575.html
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
Developing Marketing Strategies and Plans
Value Delivery Process
What is the Value Chain?
Core Business Processes
Core Competencies
What is Holistic Marketing?
Levels of a Marketing Plan
Corporate Headquarters Planning Activities
MKT 421 GUIDE Education for Service--mkt421guide.commamata42
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals.
Mkt 421 final exam guide (new, 2017) newnoahjamessss
MKT 421 Final Exam Guide (New, 2017) NEW
Check this A+ tutorial guideline at
http://mkt421entirecourse.com/mkt-421-new/mkt-421-final-exam-guide-latest
For more classes visit
http://mkt421entirecourse.com
__________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing.
Relationship marketing
Digital marketing
Customer relationship management
Environmental scanning
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel company
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel co
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
1. MKT 571 Final Exam Guide (New)
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Final-Exam-Guide-
(New)
FOR MORE CLASSES VISIT
www.mkt571edu.com
The organization’s strategic plan calls for an aggressive growth
plan, requiring investment in facilities and equipment, growth in
productivity, and labor over the next five years. It is your team’s
task to determine where, outside the United States, your
organization should locate its new manufacturing plant.
3. What type of strategy consists of geographical pricing, price
discounts and allowances, promotional pricing, and differentiated
pricing?
Regular prices
Price adaptation
Altered pricing
Fixed pricing
4. A company can learn a great deal by analyzing the degrees
of brand loyalty. For example, ________ can show the firm which
brands are most competitive with its own.
hard-core loyals
split loyals
shifting loyals
switchers
5. Marketers need to identify the hierarchy of attributes that
guide consumer decision making in order to understand different
2. competitive forces and how these various sets get formed. This
process of identifying the hierarchy is called ________.
market valuation
market estimation
brand association
Market partitioning
6. Which of the following is a strategy that uses the
manufacturer’s sales force, trade promotion money, or other means
to induce intermediaries to carry, promote, and sell the product to
end users?
Strategic plan
Lock strategy
Push strategy
Pull strategy
7. What are the four characteristics of a marketing audit?
Simple, unique, randomly, and exclusive
Announced, semi-annually, dependent, and perpetual
Comprehensive, systematic, independent, and periodic
Dependent, non-comprehensive, quarterly, and
unannounced
8. ABC Technology is nearing completion on their product and
market research has discovered a competitor is also close to
launching a similar product. ABC has decided launch before their
competition, this is called ________.
first entry
parallel entry
late entry
early entry
9. What can enhance the value of Web-based shopping
experiences to serve as personal shopping assistants or Web-site
guides?
E-mail
Avatars
3. Tablets
Smartphones
10. Through its cutting-edge point-of-sale inventory,
management technology, and highly efficient shipping practices,
Wal-Mart is able to keep its inventory expenditure extremely low
and to pass these savings on to consumers in the form of low prices.
Wal-Mart’s strategy is best described as ________.
Overall cost leadership
market development
integrative growth
differentiation
11. If the Ford GT is designed to accelerate to 50 miles per hour
within 10 seconds, and every Ford GT coming off the assembly line
does this, the model is said to have high ________.
compatibility
durabilitybmw
interoperability
conformance quality
12. Which control should periodically reassess its approach to
the marketplace with a good marketing audit?
Marketing control
Ethical control
Performance control
Strategic control
13. What is the perceived monetary value of the bundle of
economic, functional, and psychological benefits customers expect
from a given market offering because of the product, service,
people, and image?
Total management benefit
Complete marketing benefit
Total customer benefit
Ultimate service benefit
4. 14. With ________ as a target market strategy, the firm
concentrates on serving many needs of a particular customer group.
market specialization
product specialization
selective specialization
single-segment concentration
15. Which of the following can induce a firm to expand into the
international arena?
A saturated foreign market
Cater to a domestic mass market
High income level of domestic consumers
A saturated domestic market
16. The effect of exposures on audience awareness depends on
the following three factors:
space, communication, and advertisements
reach, frequency, and impact
distance, timing, and focus
height, length, and width
17. 2Wheels conducts exhaustive customer surveys to discover
customer preferences and attitudes towards the brand. Sally uses
cluster analysis to classify the data and help the company determine
the trends in the information. Sally is using the technique of
________.
data marketing
data governance
data accumulation
data mining
18. A music school in Boyles Height, LA, specializes in teaching
the guitar and the violin. After a spurt in growth and a few
successful years, the school is experiencing a slowdown in sales and
stability in its profits due to an increase in competition. The school
is in the ________ stage of its life cycle.
decline
5. Maturity
obsolescence
growth
19. A firm must know where to position its product based on
price and ________.
region
quality
promotional efforts
communication
20. The ability to meet humanity’s needs without harming future
generations is now a top priority in most corporate
agenda________.
righteousness
rules
ethics
Sustainability
21. What type of control focuses on measuring a company’s
products territories, customer groups, segments, trade channels,
and order sizes to help expand or eliminate any products or
marketing activities?
Activity
Profitability
Solvency
Efficiency
22. Another basis for decision-making is referred to as
________.
ethical practices
situational ethics
ethical dilemmas
correct ethics
23. BMW's "The ultimate driving machine," American Express'
"Don't leave home without it," New York Times' "All the news
6. that's fit to print," and AT&T's "Reach out and touch someone"
are all examples of ________.
brand slogan
brand personality
brand vision
brand mission
24. Which method identifies the effect sponsorship has on
consumers brand knowledge?
Demand-side method
Pricing method
Supply-side method
Positioning method
25. A social definition of marketing says ______.
a company should focus exclusively on achieving high
production efficiency, low costs, and mass distribution to facilitate
the broadest possible access to the company’s products
marketing is the process of extracting maximum value from
consumers to facilitate corporate growth
marketing is the process by which individuals and groups
obtain what they need and want through creating, offering, and
freely exchanging products and services of value with others
effective marketing requires companies to remove
intermediaries to achieve a closer connection with direct consumers
26. Prestige LLC, a small company that manufactures specialty
cereals and energy bars, wants to launch a "green marketing"
program in response to heightened consumer awareness about
environmental issues. What should the company do to maximize the
program's chances of being successful?
Emphasize benefits to the consumer rather than
environmental benefits.
Explain the rules and regulations laid out by governmental
agencies to protect the environment.
Demonstrate that the products will benefit both customers
and the society in the long-term.
7. Focus on the efforts and costs incurred by the company to
bring these "green" products to consumers.
27. The marketing manager needs to know the cost of the
research project before approving it. During which stage of the
marketing research process would such a consideration most likely
take place?
Step 1 – defining the problem
Step 2 – developing the research plan
Step 4 – analyzing the information
Step 5 – drafting the report
28. New-to-the-world products are ________.
new product enhancements that supplement established
products
existing products that are targeted to new geographical
markets
new products that create an entirely new market
low-cost products designed to obtain an edge in highly
competitive markets
29. _______ is an approach that considers different ethnic and
cultural segments require targeted marketing campaigns and
tactics.
Ethnic-based marketing
Diversity marketing
Multicultural marketing
Specialized marketing
30. The three guidelines for anticipating management reactions
are (1) prior to the crisis during normal day-to day operations, (2) at
the moment some event triggers the crisis, and (3) during the crisis
situation that triggers the event. These guidelines are the stages for
________.
decision making
provoking solutions
crisis management
8. problem-solving
==========================================
MKT 571 Week 1 DQ 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-1-DQ-1
FOR MORE CLASSES VISIT
www.mkt571edu.com
Statement of Cash Flows provides information regarding the
company’s cash receipts. This statement gives a detailed account of
the operating, investing and financial activities of the company. It
also allows investors a chance to observe how financially stable the
company is so that they can make a choice if they want to take a
risk on investing into the company. Also the accounting department
needs this statement in order to see if the company has enough
money for payroll uses.
What have been the major marketing trends in the last decade?
What new marketing trends do you anticipate in the next 10 years?
==========================================
MKT 571 Week 1 Assignment Researching Marketing
Questions
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-69-MKT-571-Week-
1-Assignment-Researching-Marketing-Questions
FOR MORE CLASSES VISIT
9. www.mkt571edu.com
The organization's strategic plan you wrote about in Week 2 calls
for an aggressive growth plan, requiring investment in facilities and
equipment, growth in productivity, and labor over the next five
years. It is your responsibility to determine how the U.S economy
during this five year period will impact such an aggressive growth
plan.
This assignment will help prepare students for the development of
their marketing plan. Students will be creating a marketing plan
(refer to Marketing Plan and Outline document) so they may want
to choose a company and product or service that has data readily
available or where they can use demographic/psychographic data to
provide insights.
Assignment Steps
Part 1:
Analyze the Week 1 Business Growth Overview dataset. This is a
marketing report generated by an analyst for the Senior Vice
President (SVP) of Marketing at a large corporation. The analyst is
new and has provided summary data but no insights or commentary
for the SVP.
The organization's strategic plan you wrote about in Week 2 calls
for an aggressive growth plan, requiring investment in facilities and
equipment, growth in productivity, and labor over the next five
years. It is your responsibility to determine how the U.S economy
during this five year period will impact such an aggressive growth
plan.
Insights that would help formulate marketing strategies to either
continue growth or reverse decline
Additional analysis you (if you were SVP) would like to build a
marketing goal and strategy or strategies (and why)
Part 2:
10. Select a global or multi-regional (does business in more than one
country) company and one of its products or services that will serve
as the basis for your marketing plan. You should obtain two years
of annual reports as well as two years of 10K reports (provides a
comprehensive overview of the company's business and financial
condition and includes audited financial statements) for your data
source. Once you have selected your product or service, you must
define the size and type of your selected company that provides the
product or service (available from annual reports). This need not be
elaborate but must include total number of employees, production
volume, distribution methods, and so forth. Record this information
in a summary document as outlined below.
Company and product selection is a critical part of this project. You
must ensure your proposed company can implement the marketing
methods discussed in Marketing Management.
Prepare a minimum 175-word summary document and send it to
your instructor as a record of your selection. The summary
document should include the following:
Name of Company
Location of Company Headquarters
Name of Product or Service selected
General description of company (number of employees, revenue,
type of ownership, web page, etc.)
General description of product or service
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Final Exam Guide
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Final-Exam-Guide
FOR MORE CLASSES VISIT
www.mkt571edu.com
11. Explain the following information in your report to members of the
strategic planning committee:
· How economists are both scientists and policymakers and
what principles society uses to allocate its scarce resources
· Using the circular flow model, explain the flow of money and
goods in an economy.
· How the economy coordinates society's independent economic
actors
· A country's gross domestic product (GDP) and how it is
defined and calculate
2) Marketing __________ is the art and science of choosing target
markets and getting, keeping, and growing customers through
creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them
in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of
brand strategy with Scion products?
A. Separate family names
B. Blanket family names
C. Individual names
D. Corporate names
5) BMW, the maker of the Mini Cooper brand, is using what kind of
12. brand strategy with its Mini products?
A. Individual names
B. Blanket family names
C. Separate family names
D. Corporate names
6) Brands can play a number of specific roles within a company’s
brand portfolio. For example, a __________ is positioned with
respect to competitors’ brands so that more important and profitable
brands retain their desired positioning.
A. cash cow
B. low-end, entry level brand
C. high-end, prestige brand
D. flanker
7) When Apple introduced its popular iPod Nano model, it dropped
its Mini iPod at the same time. The Mini was, at the time, the most
popular MP3 player in the marketplace. This is an example of
__________.
A. brand extension
B. preemptive cannibalization
C. a brand shake-out
D. product maturity
8) A ___________ is when a parent brand is used on a new product
targeting a new market segment within a category currently served
by the parent.
A. joint-venture co-brand
B. same company co-brand
C. category extension
D. line extension
9) ___________ are formal statements of expected product
13. performance by the manufacturer.
A. Open pricing statements
B. Promotional statements
C. Warranties
D. General guarantees
10) Mazda’s Miata convertible originally drew the most interest
from women between the ages of 35 and 55. In order to interest
more potential customers in the roadster, Mazda beefed up the
model with heavier shocks and a faster engine, and then
emphasized performance in its advertising. This is an example of
creating a new product by ____________.
A. repositioning
B. the development of a new product line
C. market diversification strategy
D. product development strategy
11) When SAP software added a Windows-style “back” button to its
industrial invoice management software, the new product
___________.
A. used a new product line
B. added to an existing product line
C. improved upon an existing product
D. used a marketing diversification strategy
12) In 2003, Toyota introduced its Scion brand with the aim of
bringing younger buyers into the “family.” This was a classic
example of _________________.
A. line featuring
B. line cannibalization
C. line padding
D. line stretching
14. 13) Painting and consulting are considered industrial goods
because ______________.
A. they are specialty goods
B. they are considered “component materials"
C. most firms do not seek them directly
D. they facilitate developing and managing the finished product
14) Marketers plan their market offerings at five levels. What is the
correct order of the levels, going from most fundamental to the level
with the most benefits?
A. Basic-expected-augmented-core-potential
B. Expected-potential-basic-augmented-core
C. Core-basic-expected-augmented-potential
D. Potential-augmented-expected-core-basic
15) Characteristics a buyer can evaluate before purchase are called
_______________.
A. search qualities
B. experience qualities
C. credence qualities
D. differentiation qualities
16) For $15 a day, Chlena will go to your home and feed, water,
and play with your pet while you are on vacation. The service
Chlena provides is an example of a _____________.
A. tangible good with accompanying service
B. hybrid
C. pure service
D. major service with accompanying minor goods and services
17) Mr. Tse and his family took a vacation to Washington, D.C.
While there, they bought souvenirs; t-shirts and hats to take home
to family and friends who didn’t have the opportunity to go. The
15. experience of the Tse family is an example of which offering?
A. A tangible good with accompanying services
B. A hybrid
C. A pure service
D. A major service with accompanying minor goods and services
18) Best Buy will often try to sell the buyer of a high-end television
monitor an extended warranty. This is an example of
_______________.
A. pure tangible good
B. tangible good with accompanying services
C. hybrid
D. pure service
19) The introduction of a new product to the market using market-
penetration pricing is most likely to be successful when
_____________.
A. the unit costs of producing a small volume of the product are
high
B. there must be no existing demand for the product
C. the market is highly price sensitive
D. the high price communicates nothing to potential buyers
20) A __________ pricing objective is suitable for a company that
has overcapacity, intense competition, and changing customer
needs.
A. maximum current profit
B. survival
C. maximum current revenue
D. maximum sales growth
21) Scotty is in the process of opening Suburban Legends SK8S to
sell boards, wheels, trucks, clothing, videos, and skateboarding
16. related collectibles. The first thing Scotty should do when setting the
store’s prices is to ____________.
A. estimate costs
B. determine the target market
C. select a pricing method
D. select a pricing objective
22) A common mistake in pricing is ____________________.
A. revising prices too often
B. considering price and price competition as a key problem in
marketing
C. ignoring costs when setting prices
D. setting prices independently of the rest of the market mix
23) When customers buy on the basis of a reference price or
because the price conveys a particular quality image to them, they
are being influenced by ____________.
A. value pricing
B. the psychology of pricing
C. the going rates of competitors
D. value augmented by perception
24) Which of the following areas will a marketing manager
standardize or adapt when taking a new product global?
A. Marketing concept
B. Marketing mix
C. Product strategy
D. Promotion strategy
25) Which of the following best describes integrated marketing
communication (IMC)?
A. Organizations present a consistent message.
17. B. Organizations present an effective communication plan.
C. Organizations present a plan that focuses on the customer.
D. Organizations present an effective advertising message.
26) Which of the following best describes the role of social
responsibility in marketing?
A. Standards that guide marketing decisions and actions
B. Improving environment and products
C. Obligation to improve positive effects on society
D. Obligation to improve positive effects and reduce negative
effects on society
27) Public policy makers have developed a substantial body of laws
and regulations to govern advertising. For these reasons, an
important step in developing an advertising campaign is
_____________.
A. asking network censors what to cut out of the communication
B. the creative development of the message
C. the social responsibility review
D. preparing a copy strategy statement
28) Within the last couple years several cosmetics manufacturers
have introduced non-clumping mascara. Revlon was one of these
manufacturers. Revlon should use ________ advertising to increase
selective demand for its non-clumping mascara.
A. descriptive
B. persuasive
C. reminder
D. informative
29) Hospitals are engaged in intense competition to fill maternity
beds. What type of advertising would hospitals most likely use to
advertise their new amenities like hot tubs in every room, filet
mignon or lobster on the menu, and afternoon teas for the new
18. mothers and their families?
A. descriptive
B. persuasive
C. reminder
D. informative
30) _____________ is the key ingredient in marketing campaigns
and consists of a diverse collection of short-term incentive tools
designed to influence trial, purchase, and interests of consumers
and wholesalers.
A. Advertising
B. Public relations
C. Sales promotion
D. Personal selling
==========================================
MKT 571 Week 1 DQ 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-1-DQ-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
Complete the Macroeconomic Terms.
UOP has been the darling of Wall Street during the last few years.
They offer some of the highest profit margins of any company in
America today. And UOP has had a fine record of growing both
revenue and profits. They are, by far, the largest private university
in the Country.
19. From a marketing standpoint what do you think UOP is doing well?
What areas do you think can be improved?
==========================================
MKT 571 Week 2 DQ 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-2-DQ-1
FOR MORE CLASSES VISIT
www.mkt571edu.com
This week we are reading about "branding".
Complete the Macroeconomic Terms Worksheet.
Click the Assignment Files tab to submit your assignment.
Here is a recent article on the subject.
Comments please.
http://www.ksbw.com/money/21467497/detail.html.
==========================================
MKT 571 Week 2 Assignment Understanding Target
Markets
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-68-MKT-571-Week-
2-Assignment-Understanding-Target-Markets
FOR MORE CLASSES VISIT
20. www.mkt571edu.com
Select two subjects from the following list of topics and write a
1,050-word analysis:
· Active monetary and fiscal policy
· Increased government spending to fight recessions
· Reducing federal government's discretionary powers
· Zero-inflation target
· Balanced government budget
· Tax incentives for saving
Assignment Steps
To develop effective relationship marketing, a company must first
understand its targeted consumers' buying influences and
behaviors. In Week 2, create the Research section of your plan.
Create the research section of your marketing plan in minimum of
700 words.
Include at least 3 elements of the Research List of Topics (see list
below):
Research List of Topics:
Primary Research
Secondary Research
Consumer Analysis
Customer Profile
Continuous Consumer Monitoring & Research
Environmental Scanning
Identify Market, Economic, Technological, Regulatory, Legal,
Social, and Ecological Forces
Current Opportunities
Potential Future Opportunities
Current Threats
Potential Future Threat
Diagrams are not required but can be used to provide clarity and
conciseness. Diagrams (and subsequent discussion) can include
SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) TOWS (emphasizes the external market--
21. Threats, Opportunities, Weakness, Strength), PEST (Political,
Economical, Social, Technological), SOAR (Strengths,
Opportunities, Aspirations, Results), and/or STEEP (Social,
Technological, Environmental, Economical, Political). All
diagram(s) should be in APA format and must include a subsequent
discussion of the diagram(s) providing insight and clarity.
Develop the first two parts of the Target Market section, which
includes an overview of the demographics (age, income, family
members, and birthdays) and psychographics (activities, interests,
and opinions) analysis. This is not a detailed analysis but an
overview (basic trends and insights from the data that is presented
in annual reports and other SEC type filings).
Explain the insights you have gained from your inspection and
analysis of the demographic and psychographic information you
have found.
This assignment will be incorporated into your overall marketing
plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-60-MKT-571-Week-
1-Individual-Assignment-Qualitative-Focus-Group-
Research-Discussion-Guide-(2-Papers)
FOR MORE CLASSES VISIT
www.mkt571edu.com
22. 2. Globalization that allows governments to pursue expansionary
policies can be dangerous because it can lead to:
§ A reduction in the debt ceiling
§ Goods price inflation
§ Asset price inflation
§ Goods price deflation
Identify a primary target audience for that product or service in terms
that relate to the audience's demographics, needs, or preferences as
those relate to the product or service, and behaviors related to the
category of or the specific product or service. The better you define
them, the better the screener will be at recruiting the right people for
the focus group.
Develop one overarching goal for the research.
Develop a discussion guide/script or exercises that will elicit the
information needed to address your informational goal. Questions
should be open-ended to encourage dialogue among the focus group
participants.
Format the assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 2 DQ 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-2-DQ-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
1.If you expect interest rates to rise, you will want to be holding
2.The interest rate is the price paid for the use of a
23. 3.Which of the following do policy makers tend to target when
setting monetary policy?
4.If the Federal Reserve reduced its reserve requirement from 6.5
percent to 5 percent, this policy would most likely
5.If banks hold excess reserves whereas before they did not, the
money multiplier
We are entering a real crowded and mature market with our CNN
product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our
potential for success.
2. In one sentence write your positioning statement for the product
==========================================
MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers)
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-58-MKT-571-Week-
2-Individual-Assignment-Segmentation-Techniques-(2-
Papers)
FOR MORE CLASSES VISIT
www.mkt571edu.com
1.The globalized AS/AD curve is the standard AS/AD model with an
added
2.According to Say's Law, people
3.A shift in the long-run aggregate supply curve will change
24. 4.The hypothesis about the macroeconomy that sees the recent
problems with the U.S. economy directly related to the structural
problems caused by globalization is referred to as the __________
hypothesis.
8.The central difference between the standard theory and the
structural stagnation hypothesis when it comes to growth is
Go to the Strategic Business Insights website.
Take the VALS Survey. Have the results sent to you by email. The
results are sent in a Microsoft® Word document showing your
primary and secondary VALS segments.
Go to the Nielsen website.
Explore the Nielsen Segmentation Methodology, the featured and
other segments, and then click on Zip Code Lookup. Enter your Zip
Code and the code provided and click Enter. A map showing your
geographic area will pop up along with information on the
distribution of people by age, race/ethnicity, marital status, and
presence of children. On the left will be three options: PRIZM,
P$CYCLE, and ConneXions (three segmentation techniques based
on Zip Codes, Wealth, and Connectivity).
Click on PRIZM to view the list of primary segments for your
geographic area. Into which of these segments would you place
yourself and why?
Write a 1,400-word segmentation analysis that includes the
following:
Summarize your results.
Summarize what you learned about these segmentation
methodologies.
Compare your results showing your buying behaviors with what you
know of organizational buying behaviors.
How do consumer behaviors differ from organizational behaviors?
Examine the dimensions of the consumer segments as well as
organizational segments.
Cite a minimum of two scholarly sources.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
25. MKT 571 Week 3 Assignment Promotion and the Product
Life Cycle
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-66-MKT-571-Week-
3-Assignment-Promotion-and-the-Product-Life-Cycle
FOR MORE CLASSES VISIT
www.mkt571edu.com
1.The two frameworks conventional economists generally use to
analyze macroeconomic issues are
2.The relationship between real and nominal interest rate can be
expressed by
3.Which of the following economic activities would be included in
the U.S. domestic gross product (GDP)?
4.Cyclical unemployment is defined as unemployment that results
from
5.The longest business cycle expansion in U.S. history occurred in
the 10 years from
6.Economics is the study of how
All products/services go through a life cycle of NPI (new product
introduction), growth, maturity and decline. These various stages
affect the marketing strategy and promotional efforts. In Week 3,
you will incorporate a product strategy that addresses at least 3
areas of the product life cycle. The primary objective of this
assignment is to allow the student to demonstrate an understanding
of the factors that can affect the launch of a product or service. A
secondary objective is to understand the differences in a product
launch in the U.S. (domestic market) and an international market.
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft®
Word.
26. Incorporate a product strategy that addresses the following:
At least three areas of the product life cycle (NPI-new product
introduction, growth, maturity and decline).
How you will measure (what metrics will be used to determine
success or failure) the marketing activities.
Create at least two different types of media methods for the
products. One media method must be a print method and one must
be non-print. A media method is a media strategy which highlights
your product. For example, (this cannot be used in this
assignment), a non-print media method would be a Facebook
campaign that provides a user a reward for each review, positive or
negative, posted about the use/appearance/price/etc. of the product.
In your assignment, you should have 2-3 sentences about each
media method (i.e. one paragraph of what you would do, not how to
do it).
Address three elements of the Product and Promotion List (see
below).
Product and Promotion List:
Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Direct Marketing
Public Relations/Strategies
Positioning
The plan will be a continuation of your global or multi-regional
company you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 2 Team Assignment What Is A Marketing
Plan? (2 Papers)
27. To Purchase This Material Click below Link
http://www.mkt571edu.com/product-59-MKT-571-Week-
2-Team-Assignment-What-Is-A-Marketing-Plan-(2-
Papers)
FOR MORE CLASSES VISIT
www.mkt571edu.com
· Identify and define two economic indicators that reflect the
strength of the economy (e.g. real GDP, unemployment rate,
inflation rate, interest rate, housing starts, etc.).
· With these economic indicators in mind, how has the economy
affected the demand for and supply of your selected product over
the last 2 years?
· What was the impact on the supply of the product and the impact
on the demand for the product?
· Explain the impact on the price of the product and your decision
on whether or not to buy the product.
Develop a 1,050-word marketing plan discussion which includes the
following:
Discuss what a marketing plan is and is not.
Examine the elements that should be included in a marketing plan.
Examine the importance of a marketing plan.
Discuss how a marketing plan can be applied to a new product
launch.
Discuss ways to determine goals, strategies, tactics, and objectives
for a new marketing plan.
Cite a minimum of three scholarly references in addition to the text.
Format the paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 3 Individual Assignment Career
28. Connection: Customer Relationships and Satisfaction (2
Papers)
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-56-MKT-571-Week-
3-Individual-Assignment-Career-Connection:-Customer-
Relationships-and-Satisfaction-(2-Papers)
FOR MORE CLASSES VISIT
www.mkt571edu.com
· What does the president and congress do to stimulate the
economy? What does the president and congress do to contract the
economy?
· What does the Federal Reserve do to stimulate the economy? What
does the Federal Reserve do to contract the economy?
· What motivates policymakers to stimulate the economy or contract
the economy?
· Based on your research, what does the Federal Reserve say about
its policy goals?
· What does the Federal Reserve say about the strength of the
economy?
· How does the strength of other economies outside of the U.S.
affect your organization?
· Based on your research, recommend changes in your
organization's competitive strategies or supply chain.
Use a minimum of 3 peer reviewed sources not including your
textbook.
You are a marketing manager for a local company and you are
developing a plan to improve customer relationships and increase
satisfaction.
29. Select one of the following types of local companies:
Florist
Veterinarian
Health/Natural Food Store
Accounting/Tax Preparation
Create a 2,100-word Customer Satisfaction Plan in which you
include the following:
Explain how each type of business might segment the local market
based on consumer/business demographic information, behaviors,
psychographics (attitudes, interests, and lifestyle), geography,
and/or product or service benefits. Support your explanation with
documented facts and statistics.
Develop a strategy for attracting the target audience to the selected
business and explain your reasoning using marketing principles
and sound marketing concepts. As part of this strategy, select one of
the segments you identified as the main target audience for that
business.
Develop a strategy for building long-term relationships and strong
customer loyalty between the selected business and the target
audience using Customer Relationship Management (CRM),
personal communications/direct marketing, social media, events,
publicity, and/or frequency marketing/rewards ideas.
Explain each strategy and its related goal(s).
Discuss some of the tactics that could be used to implement the
strategy with reasons for selecting each tactic.
Discuss at least three potential methods of measuring customer
satisfaction and loyalty, with examples of the types of questions that
might be explored if a conversation or survey were to be one of your
options.
Develop one or more messages for initially attracting the target
audience and then for maintaining a strong, mutually-beneficial
relationship.
Cite at least six scholarly references.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
30. MKT 571 Week 3 DQ 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-3-DQ-1
FOR MORE CLASSES VISIT
www.mkt571edu.com
Discuss the relationship between supply chain and the supply and
demand model.
What do you think are the most important characteristics/attributes
of successful sales people? Discuss BTW Sales is part of the
marketing function.
==========================================
MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-57-MKT-571-Week-
3-Team-Assignment-New-Product-Launch-Marketing-
Plan,-Part-1
FOR MORE CLASSES VISIT
www.mkt571edu.com
· Research federal government spending and taxes over the last 3-5
years (fiscal policy). Has total government spending increased or
decreased? Explain.
31. Have income tax rates increased or decreased? Explain.
· Describe the impact of these fiscal policies on the U.S. economy
· Describe the impact of these fiscal policies on your team's selected
organization.
· Have other macroeconomic events impacted the economy and/or
your selected organization? If so, explain.
· What are expectations regarding the strength of the economy in
the next 2 years?
The Product Launch plan will be for two countries. Select your
home (domestic) market and another for the international market.
Do not select the U.S. and Canada, the U.S. and Britain, or Canada
and Britain as your combinations. While the audiences should have
the same need for the product or service you come up with, they
should have distinctive cultures and habits.
Include the following in the Product Launch Plan:
Define the product or service being offered.
Describe the product or service offering.
Assess the market needs for this product or service.
Choose an anticipated target audience and include a description.
Defend your choice of product or service.
Develop a brief SWOT analysis.
Analyze potential or existing competition - either direct or
substitution.
Evaluate the potential growth rate. Look for information on similar
products or services to come up with a growth rate over three years;
this may be adjusted in later revisions.
Develop a 10-question survey instrument including potential
answers for closed-ended questions and scalar questions that you
will use for the final marketing plan. The questionnaire will be used
to collect additional primary data about buyers. Set at least one goal
for this survey:
Why is it being conducted?
How will the team benefit from the results in terms of planning and
decision making?
Leverage opportunities to demonstrate marketing management
learning by defining marketing terms and concepts and by using
32. expert testimony and scholarly sources to support your points or
definitions.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 3 DQ 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-3-DQ-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
1.In the long-run framework, budget surpluses
2. The budget deficit or surplus is
3.Deficits and surpluses are best viewed as
4.Suppose the government increases spending by $30 billion and
raises taxes at by $20 billion at the same time. Then,
5 Because automatic stabilizers lower transfer payments and raise
tax receipts as an economy recovers from a recession, they
6.Most of the government budget is mandatory spending through
programs like Medicare and Social Security, and much of the rest is
politically difficult to alter. Because of this,
The cost for the one time injection that cures the disease is $100
and includes amortization of the development cost (The $1 billion
cost to develop the product is included in the $100) and the cost raw
materials. Assume that insurance companies currently spend
$200,000 to treat an Aids patient. Assume 20% of the world
population is covered by insurance or socialized medicine.
What price do you charge for the treatment? Defend your answer.
Consider all your stakeholders. (Including your stock holders)
Hint. You won't find the answer to this hummer in your text. Also
don't spend too much time trying to quantify your answer. I'm
33. looking more for your top of mind solution to this one.
==========================================
MKT 571 Week 4 DQ 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-4-DQ-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
According to the SEC website their mission is to protect investors,
maintain fair, orderly, and efficient markets, and facilitate capital
formation. The SEC also requires public companies to disclose
meaningful financial and other information to the public. This
provides a common pool of knowledge for all investors to use to
judge for themselves whether to buy, sell, or hold a particular
security. The SEC is concerned primarily with promoting the
disclosure of important market-related information, maintaining
fair dealing, and protecting against fraud.
Let's assume that The Recharge Bar has been wildly successful and
we have achieved all our major objectives in the U. S. market by the
end of year three. Should we consider expanding our distribution
globally? What are some of the major factors that we need to be
aware of and plan for? In other words, what makes marketing on a
global basis more difficult than simply distributing our product
nationally?
==========================================
MKT 571 Week 3 Team Assignment New Product Launch
34. To Purchase This Material Click below Link
http://www.mkt571edu.com/product-67-MKT-571-Week-
3-Team-Assignment-New-Product-Launch
FOR MORE CLASSES VISIT
www.mkt571edu.com
If we look at the financial statements of the company we can find
that the company is financially strong. Its strength are:
1. It has enough amount of current asset to repay its current
liability. The current ratio of the company 8.18 indicates that the
company has $8.18 liquid asset to repay its $1 of current liability.
2. The operating cost of the company is increasing because the
company is able to reduce its expenses.
3. Cash from operating activity has increased for the company.
Assignment Steps
Resource: Plunkett Research Online located in the University
Library.
Design a minimum 1,050-word New or Product Refresh Product
Launch Plan in Microsoft® Word. The product launch plan will be
for two markets: U.S. and one international market. Domestic
market generally means the market where the company
headquarters are located. If you choose a domestic market that is
not the U.S. than your other market is required to be the U.S.
Compare your product/service to at least one other competitor. This
can be a product/service that is used by a team member in their
individual assignment. The competitor does not need to be in both
markets, you can have two different competitors, one for each
market.
Include the following:
Brief SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) and/or TOWS (emphasizes the external
35. market--Threats, Opportunities, Weakness, Strength).
A graph or chart if the team deems it necessary.
Include two of the following:
Definition of product or service.
Description of product or service--marketing message.
Why the product or service needs to be introduced or refreshed
(target audience).
Address competition in each region and how the new product or
refresh provides a competitive advantage.
Evaluate the potential growth rate. Look for information on similar
products/services to determine a 3 year growth rate (Compound
Annual Growth Rate-CAGR). Information may be located in the
University Library.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 4 Assignment Price and Channel Strategy
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-65-MKT-571-Week-
4-Assignment-Price-and-Channel-Strategy
FOR MORE CLASSES VISIT
www.mkt571edu.com
As mentioned before the advantage of straight line depreciation is it
is easier to figure and uses the same total each year for deduction of
depreciation expense but the disadvantage is that if use for taxable
income and reporting a company does not get a bigger tax break at
the beginning of the assets life when they have just put out the cost
for the item and may need a bigger tax break.
36. This assignment is designed to help students analyze and
understand how price setting and go to market (distribution) are
interrelated and affects the profitability and growth of the business.
It has been designed to be a short overview on purpose: the concepts
of pricing and distribution are complex and a general
understanding is what should be absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a
distribution model (place/distribution) in Microsoft® Word. This
plan should address at least three elements (from the Price and
Place/Distribution list below) of the Price and Place/Distribution
section of the marketing plan.
Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional
business you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 4 DQ 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-4-DQ-1
FOR MORE CLASSES VISIT
37. www.mkt571edu.com
Lucent Technologies is a company based on networking for service
providers, government, and enterprises worldwide (Lucent
Technologies, n.d., Para 1). The products and services they work
with are separated into three categories; service and maintenance,
wireless mobility networking, and wire line networking. Lucent
Technologies is backed by Bell Labs, which does research and
development in networking technologies.
Let's assume that our overall objectives for the ReCharge bar is to
generate $300 million in year 1 sales and capture the #1 market
share position in the U. S market. Describe your Distribution
strategy to allow these lofty goals to be accomplished.
==========================================
MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-63-MKT-571-Week-
5-Assignment-Marketing-Communication-and-Brand-
Strategy
FOR MORE CLASSES VISIT
www.mkt571edu.com
The net income of Kodak has decreased a bit; it appears that the
company is more profitable. By conducting a side by side analysis
from 2004 to 2003 the company has increased in current assets and
38. decreased in total assets. It appears that the company went down in
property, plant and equipment net as well as discontinued
operations. So, despite the decrease in total assets it looks like the
company has made a good decision.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing
communication plan in Microsoft® Word. This document should
address at least 5 elements of the Situational Analysis and the
Product, Place/Distribution, Promotion, and Price Strategies
(modified below) sections of the marketing plan (from the
Situational Analysis and the Product, Place/Distribution,
Promotion, and Price Strategies lists below). The five elements you
select should only come from the options provided below. You must
include a measurement of customer loyalty and retention in your
strategy document. You may include more than the minimum to
provide clarity and coherence to your document.
Situational Analysis:
Vision , Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor's Strengths/Weaknesses
Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional
business you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
39. Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix – Client
Pitch (Part 1 and Part 2)
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-54-MKT-571-Week-
5-Career-Connection-Integrated-Marketing-
Communication-and-Marketing-Mix-%E2%80%93-
Client-Pitch-(Part-1-and-Part-2)
FOR MORE CLASSES VISIT
www.mkt571edu.com
Management may look at the stockholder’s equity statement
retained earnings section to determine if company should borrow
money for capital investments or finance it through various forms
of equity. It may also be used by the stockholder to evaluate the
compensation paid to the company officers. Investors may also look
at the statement for cumulative net unrealized gains and losses
before purchasing stock in the company. Investors are also
interested in the paid in capital because they can compare it to the
additional paid in capital and the difference between the two values
will equal the premium paid by investors over and above the par
value of the shares.
The major elements of stockholders' equity include capital stock,
paid-in capital, retained earnings, treasury stock, unrealized loss on
long-term investments, and foreign currency translation gains and
losses.
40. Select a current product or service with which you are familiar.
This product will be used to pitch a new integrated marketing
communication and marketing mix to a client who is the marketer
or producer of the product.
Review the current marketing mix including the communication
channels used.
Part 1
Create a 12-slide presentation including detailed speaker notes that
will act as the script of a presentation. Include the following in the
presentation:
Evaluate the effectiveness of the existing marketing mix (elements
of the 4 Ps).
Recommend a new marketing mix strategy based on any
weakness(es) you discovered.
Examine the company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when building or
maintaining the brand or customer loyalty.
Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used.
Part 2
Create a storyboard, print ad, or a radio or video commercial for the
product featuring your new marketing mix. Video or audio options
should be 30-60 seconds and storyboards 5-8 slides.
Use an app or program such as Movenote®, Knovio®, Presentme®,
or another video recording application if selecting the video option.
Storyboards can be created using Microsoft® PowerPoint®.
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix – Client
Pitch (Part 1 Only) (2 PPT)
To Purchase This Material Click below Link
41. http://www.mkt571edu.com/product-53-MKT-571-Week-
5-Career-Connection-Integrated-Marketing-
Communication-and-Marketing-Mix-%E2%80%93-
Client-Pitch-(Part-1-Only)-(2-PPT)
FOR MORE CLASSES VISIT
www.mkt571edu.com
In the present time, the stock dividend has become important
concept. When dividend is given in form of stock, it is called stock
dividend. In this form of dividend, the cash does not use. It is
important, when the corporation declares stock dividend, the market
value of the share decreases because the number of stock increases.
The many companies prefer stock dividend due to the tax benefit. If
the individual gets stock dividend, he does not pay any tax on stock
dividend. Thus the stock dividend reduces tax burden. On the other
hand, the ownership of investors also spurs up in the company
because the number of holding share increases. There is also
disadvantage of stock dividend. The market value of the share
decreases, so the market value of holding also decreases (Kennon,
2009).
Review the current marketing mix including the communication
channels used.
Part 1
Create a 12-slide presentation including detailed speaker notes that
will act as the script of a presentation. Include the following in the
presentation:
Evaluate the effectiveness of the existing marketing mix (elements
of the 4 Ps).
Recommend a new marketing mix strategy based on any
weakness(es) you discovered.
Examine the company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when building or
42. maintaining the brand or customer loyalty.
Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used.
==========================================
MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-55-MKT-571-Week-
4-team-Assignment-New-Product-Launch-Marketing-
Plan,-Part-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
The companies’ net income is profitable when the sales exceed the
cost of goods sold. In this, the gross profit is $761k. This is
beneficial to the company. Though we took the cost of goods away
from the net sales there are still other areas which need to take a
piece of the pie. For this company, once the SG&A and depreciation
are taken out, the company still contains a profit of $290k. But the
buck does not stop there. Once the interest income and interest
expense are adjusted the balance before earnings and taxes is
$290k. After taxes are taken out, the company is left with a net
profit of $174k.
Include the following for both the domestic and international
markets based on the team's research:
Describe the target market (audience) profiles, key buying
behaviors, and decision motivators for the consumer target market.
Note: Do not pick different target markets for the domestic and
international markets.
43. Detail the steps involved in a new product/service development.
Discuss the stages of the new product/service life cycle and how to
manage each stage. Include tactical plans for the 4 Ps at each stage.
Develop a pricing strategy for the new product or service offering.
Differentiate the new pricing strategy for the practice of setting the
price. Why is this an important distinction?
Develop the product offering started in Week 2. Provide the product
mix for the new offering including features and benefits, branding,
any other products in its line, its differentiating characteristics from
competitive or substitute products, packaging and labeling, and
warranties and guarantees.
Create a new positioning statement and strategy for the
product/service.
Justify the position strategy.
Cite a minimum of six scholarly sources.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 5 DQ 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-5-DQ-1
FOR MORE CLASSES VISIT
www.mkt571edu.com
Write a short analysis of the information gathered. Your discussion
should address, among other things, whether cash flow from
operating activities is large enough to cover investing and financing
activities, and if not, how the company is financing its activities.
Discuss differences and similarities between the companies you
have chosen.
(BTW. Setting marketing objectives prior to developing strategy is
44. real important)
What should our promotional budget be? Why? What methodology
did you use to come up with your budget?
==========================================
MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-52-MKT-571-Week-
5-Team-Assignment-New-Product-Launch-Marketing-
Plan,-Part-3
FOR MORE CLASSES VISIT
www.mkt571edu.com
Develop a 1,400-word Communication Plan including the
following:
The cash flow statement relates to the income statement and
balance sheet. The net income from the income statement is listed
on the statement of cash flows. Operating activities are analyzed on
the statement of cash flows; this section of the statement reconciles
the net income to the actual cash the company received from or
used during operations. The second section of the statement of cash
Flows is the cash flow from investing activities which include
purchase or sale of assets. The last section in the Statement of Cash
Flows is the cash flows from financing activities that includes
raising cash by selling stocks/bonds or borrowing from backs; or
cash out flows from paying back loans. The balance sheet shows the
different account balances at the end of the accounting period. The
statement of cash flows reflects changes in the accounts listed on
the balance sheet between accounting periods. The net cash from
45. operating, financing, and investing activities are added up to
calculate the net change in cash.
Evaluate the merits and drawbacks of the channel options in
relation to the target audience, your product or service, and the
timing of the launch phase.
Select the communication channel that is best for marketing your
product or service in the domestic and international markets.
Discuss the reach of each communication channel.
Cite at least three scholarly sources.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 5 DQ 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-5-DQ-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
Candela Corporation and Subsidiaries have been working for
over 34 years developing and commercialize aesthetic laser systems
that allow physicians and personal care providers to treat a variety
of cosmetic and medical conditions such as removal of spider veins,
scars, stretch marks, warts, as well as hair removal and age spots,
freckles and tattoos. Other skin treatments such as psoriasis and
acne and acne scars are also treated. (Axia College, 2007)
Each of you will demonstrate your creative approach to the
ReCharge Bar by developing a TV commercial, radio spot or
magazine ad. You don't need to get fancy with the graphics. You
can verbally describe what is going on. But write the actual copy for
your ad.
You will need to restate your target audience and positioning. You
46. won't be able to max out your points if you forget.
(Please, no attachments in the main folder or mega files. If you
want to share graphics drop it in the Chatroom.)
Step out of the box, (And your comfort zone) and have some fun
with it. I think we will have our own award ceremony. We will vote
on the best ad.
==========================================
MKT 571 Week 5 Team Assignment Media Options
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-64-MKT-571-Week-
5-Team-Assignment-Media-Options
FOR MORE CLASSES VISIT
www.mkt571edu.com
The cash flow statement is important financial statement of the
corporation. The cash flow statement states from where cash has
come and where cash has been gone. Thus the cash flow statement
makes a relationship between beginning balance and ending
balance of cash. The cash flow statement is prepaid on the basis of
income statement and balance sheet of the company. The Little Bit
Inc’s beginning cash balance including marketable securities was
$24000. On the other hand, the ending cash balance including
marketable securities of the company was $40000 (Weygandt,
Kimmel & Kieso, 2009).
The purpose of this assignment is to creatively illustrate traditional
and new media options. An understanding of the target audience
and effective communication for each is a desired outcome. It
provides the Learning Team the opportunity to creatively illustrate
traditional and new media options. An understanding of the target
47. audience and effective communication for each is a desired
outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3
Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo
video, etc. which illustrates one traditional media option (print, TV,
radio, billboard, etc.) and one new (social media) media option for
your brand and brand strategy. Each presentation should be a
minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute
minimum.
Note: Prezi presentations cannot be uploaded to the classroom.
Please provide your instructor with the link to the presentation on
the web. Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the
traditional media option and the new media option in terms of
audience, reach, channel and content. A table of differences may be
used to concisely illustrate the differences but you must include a
discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do
not count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan – Final Project
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-51-MKT-571-Week-
6-Team-Assignment-Career-Connection-New-Product-
Launch-Marketing-Plan-%E2%80%93-Final-Project
FOR MORE CLASSES VISIT
48. www.mkt571edu.com
Profitability ratios are used to measure the overall performance of a
firm and its efficiency in managing assets, liabilities, and equity.
The ratios used are the gross profit margin, operating profit margin
and net profit margin. All of which have improved for REC. As
well as the cash flow margin, return on total assets, return on equity
and cash return on assets. Over all the company seems to be in well
financial standings and looking toward a profitable year.
Once all previous weeks' sections and the remaining parts of the
Plan are compiled, it should be no more than 3,500 words. Be sure
to include the following: • Create an Executive Summary of no
more than 350 words. • Incorporate the Situational Analysis (Week
3). • Incorporate the Market Growth Potential and Competitive
Analysis (Week 3). • Incorporate the Pricing, Segmentation, Target
Market, and Positioning (Week 4). • Incorporate the Marketing
Communications Plan - including media selection, discussion of
reach and frequency, and costs (Week 5). • Calculate the financial
information (including forecasting demand, break-even analysis,
sales, promotional budget, and marketing expenses for three years
by quarter). • Develop the intended marketing objectives for Year1,
Year2, and Year3. • Project the implementation milestones. •
Develop evaluation and control metrics and methodology to
measure marketing and product performance. • Develop
contingency planning elements for the new product or service
offering and any related strategies. • Describe any potential legal or
ethical considerations that may arise during the implementation of
the New Product Launch Marketing Plan either domestically or
internationally. Format your presentation consistent with APA
guidelines. Cite a total of at least nine scholarly resources including
those from previous weeks. Click the Assignment Files tab to submit
your assignment.
==========================================
49. MKT 571 Week 6 Assignment Social, Ethical, and Legal
Implications
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-62-MKT-571-Week-
6-Assignment-Social,-Ethical,-and-Legal-Implications
FOR MORE CLASSES VISIT
www.mkt571edu.com
Post your answer to Study Question 5.2 on p. 180 (Ch. 5). As you
read your classmates’ responses, consider the following scenario: If
you compared two different companies that utilized two different
valuation methods, how might the quality of the results differ? Also,
comment on the difficulty of making comparisons between two
firms that use different valuation methods.
The purpose of this assignment is to help students think through the
importance of social, legal, and ethical issues that may arise with
their product or service and the implications of decisions made
within those frameworks. It is designed to help the learners
understand ethical and legal issues related to marketing practices.
This knowledge helps to prevent such issues when developing the
marketing strategies in their marketing plan. The executive
overview of the marketing plan is not a summary and conclusion,
but an overview of what the plan entails and what it does not
address.
Assignment Steps
Producing and marketing a product without regard to ethical, legal,
and social considerations is detrimental to the overall success of any
company.
Assess in a maximum of 700 words the ethical, legal, and social
issues affecting your product or service in two markets: the United
50. States and one international market. Domestic market generally
means the market where the company headquarters are located. If
you choose a domestic market that is not the U.S., then your other
market is required to be the U.S. marketplace. This should added to
the Target Market section of your Marketing Plan.
Include the following:
Develop a process to monitor and control marketing performance.
This process could be a flowchart but a flowchart is not required
(flowcharts do not count towards your word count requirement).
Formulate a maximum 350-word executive summary including at a
minimum the following elements:
Required executive summary elements:
Strategic Objectives
Products or Services
Optional executive summary elements:
Resources Needed
Projected Outcomes
Integrate the previous weeks' sections, and incorporate corrections
and suggestions from the instructor's weekly feedback. The
marketing plan should be a minimum of 3,850 words and include
the following:
Incorporate Understanding Target Markets (Week 2)
Incorporate Promotion and the Product Life Cycle (Week 3)
Incorporate Price and Channel Strategy (Week 4)
Incorporate Marketing Communication and Brand Strategy (Week
5)
Incorporate Executive Summary, Legal, Social and Ethical
Considerations (Week 6)
Cite a minimum of three peer-reviewed references.
Include all peer-reviewed references from the previous weeks'
individual assignments in your marketing plan.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================