SlideShare a Scribd company logo
MKT 571 Final Exam Guide (New)
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Final-Exam-Guide-
(New)
FOR MORE CLASSES VISIT
www.mkt571edu.com
The organization’s strategic plan calls for an aggressive growth
plan, requiring investment in facilities and equipment, growth in
productivity, and labor over the next five years. It is your team’s
task to determine where, outside the United States, your
organization should locate its new manufacturing plant.
3. What type of strategy consists of geographical pricing, price
discounts and allowances, promotional pricing, and differentiated
pricing?
Regular prices
Price adaptation
Altered pricing
Fixed pricing
4. A company can learn a great deal by analyzing the degrees
of brand loyalty. For example, ________ can show the firm which
brands are most competitive with its own.
hard-core loyals
split loyals
shifting loyals
switchers
5. Marketers need to identify the hierarchy of attributes that
guide consumer decision making in order to understand different
competitive forces and how these various sets get formed. This
process of identifying the hierarchy is called ________.
market valuation
market estimation
brand association
Market partitioning
6. Which of the following is a strategy that uses the
manufacturer’s sales force, trade promotion money, or other means
to induce intermediaries to carry, promote, and sell the product to
end users?
Strategic plan
Lock strategy
Push strategy
Pull strategy
7. What are the four characteristics of a marketing audit?
Simple, unique, randomly, and exclusive
Announced, semi-annually, dependent, and perpetual
Comprehensive, systematic, independent, and periodic
Dependent, non-comprehensive, quarterly, and
unannounced
8. ABC Technology is nearing completion on their product and
market research has discovered a competitor is also close to
launching a similar product. ABC has decided launch before their
competition, this is called ________.
first entry
parallel entry
late entry
early entry
9. What can enhance the value of Web-based shopping
experiences to serve as personal shopping assistants or Web-site
guides?
E-mail
Avatars
Tablets
Smartphones
10. Through its cutting-edge point-of-sale inventory,
management technology, and highly efficient shipping practices,
Wal-Mart is able to keep its inventory expenditure extremely low
and to pass these savings on to consumers in the form of low prices.
Wal-Mart’s strategy is best described as ________.
Overall cost leadership
market development
integrative growth
differentiation
11. If the Ford GT is designed to accelerate to 50 miles per hour
within 10 seconds, and every Ford GT coming off the assembly line
does this, the model is said to have high ________.
compatibility
durabilitybmw
interoperability
conformance quality
12. Which control should periodically reassess its approach to
the marketplace with a good marketing audit?
Marketing control
Ethical control
Performance control
Strategic control
13. What is the perceived monetary value of the bundle of
economic, functional, and psychological benefits customers expect
from a given market offering because of the product, service,
people, and image?
Total management benefit
Complete marketing benefit
Total customer benefit
Ultimate service benefit
14. With ________ as a target market strategy, the firm
concentrates on serving many needs of a particular customer group.
market specialization
product specialization
selective specialization
single-segment concentration
15. Which of the following can induce a firm to expand into the
international arena?
A saturated foreign market
Cater to a domestic mass market
High income level of domestic consumers
A saturated domestic market
16. The effect of exposures on audience awareness depends on
the following three factors:
space, communication, and advertisements
reach, frequency, and impact
distance, timing, and focus
height, length, and width
17. 2Wheels conducts exhaustive customer surveys to discover
customer preferences and attitudes towards the brand. Sally uses
cluster analysis to classify the data and help the company determine
the trends in the information. Sally is using the technique of
________.
data marketing
data governance
data accumulation
data mining
18. A music school in Boyles Height, LA, specializes in teaching
the guitar and the violin. After a spurt in growth and a few
successful years, the school is experiencing a slowdown in sales and
stability in its profits due to an increase in competition. The school
is in the ________ stage of its life cycle.
decline
Maturity
obsolescence
growth
19. A firm must know where to position its product based on
price and ________.
region
quality
promotional efforts
communication
20. The ability to meet humanity’s needs without harming future
generations is now a top priority in most corporate
agenda________.
righteousness
rules
ethics
Sustainability
21. What type of control focuses on measuring a company’s
products territories, customer groups, segments, trade channels,
and order sizes to help expand or eliminate any products or
marketing activities?
Activity
Profitability
Solvency
Efficiency
22. Another basis for decision-making is referred to as
________.
ethical practices
situational ethics
ethical dilemmas
correct ethics
23. BMW's "The ultimate driving machine," American Express'
"Don't leave home without it," New York Times' "All the news
that's fit to print," and AT&T's "Reach out and touch someone"
are all examples of ________.
brand slogan
brand personality
brand vision
brand mission
24. Which method identifies the effect sponsorship has on
consumers brand knowledge?
Demand-side method
Pricing method
Supply-side method
Positioning method
25. A social definition of marketing says ______.
a company should focus exclusively on achieving high
production efficiency, low costs, and mass distribution to facilitate
the broadest possible access to the company’s products
marketing is the process of extracting maximum value from
consumers to facilitate corporate growth
marketing is the process by which individuals and groups
obtain what they need and want through creating, offering, and
freely exchanging products and services of value with others
effective marketing requires companies to remove
intermediaries to achieve a closer connection with direct consumers
26. Prestige LLC, a small company that manufactures specialty
cereals and energy bars, wants to launch a "green marketing"
program in response to heightened consumer awareness about
environmental issues. What should the company do to maximize the
program's chances of being successful?
Emphasize benefits to the consumer rather than
environmental benefits.
Explain the rules and regulations laid out by governmental
agencies to protect the environment.
Demonstrate that the products will benefit both customers
and the society in the long-term.
Focus on the efforts and costs incurred by the company to
bring these "green" products to consumers.
27. The marketing manager needs to know the cost of the
research project before approving it. During which stage of the
marketing research process would such a consideration most likely
take place?
Step 1 – defining the problem
Step 2 – developing the research plan
Step 4 – analyzing the information
Step 5 – drafting the report
28. New-to-the-world products are ________.
new product enhancements that supplement established
products
existing products that are targeted to new geographical
markets
new products that create an entirely new market
low-cost products designed to obtain an edge in highly
competitive markets
29. _______ is an approach that considers different ethnic and
cultural segments require targeted marketing campaigns and
tactics.
Ethnic-based marketing
Diversity marketing
Multicultural marketing
Specialized marketing
30. The three guidelines for anticipating management reactions
are (1) prior to the crisis during normal day-to day operations, (2) at
the moment some event triggers the crisis, and (3) during the crisis
situation that triggers the event. These guidelines are the stages for
________.
decision making
provoking solutions
crisis management
problem-solving
==========================================
MKT 571 Week 1 DQ 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-1-DQ-1
FOR MORE CLASSES VISIT
www.mkt571edu.com
Statement of Cash Flows provides information regarding the
company’s cash receipts. This statement gives a detailed account of
the operating, investing and financial activities of the company. It
also allows investors a chance to observe how financially stable the
company is so that they can make a choice if they want to take a
risk on investing into the company. Also the accounting department
needs this statement in order to see if the company has enough
money for payroll uses.
What have been the major marketing trends in the last decade?
What new marketing trends do you anticipate in the next 10 years?
==========================================
MKT 571 Week 1 Assignment Researching Marketing
Questions
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-69-MKT-571-Week-
1-Assignment-Researching-Marketing-Questions
FOR MORE CLASSES VISIT
www.mkt571edu.com
The organization's strategic plan you wrote about in Week 2 calls
for an aggressive growth plan, requiring investment in facilities and
equipment, growth in productivity, and labor over the next five
years. It is your responsibility to determine how the U.S economy
during this five year period will impact such an aggressive growth
plan.
This assignment will help prepare students for the development of
their marketing plan. Students will be creating a marketing plan
(refer to Marketing Plan and Outline document) so they may want
to choose a company and product or service that has data readily
available or where they can use demographic/psychographic data to
provide insights.
Assignment Steps
Part 1:
Analyze the Week 1 Business Growth Overview dataset. This is a
marketing report generated by an analyst for the Senior Vice
President (SVP) of Marketing at a large corporation. The analyst is
new and has provided summary data but no insights or commentary
for the SVP.
The organization's strategic plan you wrote about in Week 2 calls
for an aggressive growth plan, requiring investment in facilities and
equipment, growth in productivity, and labor over the next five
years. It is your responsibility to determine how the U.S economy
during this five year period will impact such an aggressive growth
plan.
Insights that would help formulate marketing strategies to either
continue growth or reverse decline
Additional analysis you (if you were SVP) would like to build a
marketing goal and strategy or strategies (and why)
Part 2:
Select a global or multi-regional (does business in more than one
country) company and one of its products or services that will serve
as the basis for your marketing plan. You should obtain two years
of annual reports as well as two years of 10K reports (provides a
comprehensive overview of the company's business and financial
condition and includes audited financial statements) for your data
source. Once you have selected your product or service, you must
define the size and type of your selected company that provides the
product or service (available from annual reports). This need not be
elaborate but must include total number of employees, production
volume, distribution methods, and so forth. Record this information
in a summary document as outlined below.
Company and product selection is a critical part of this project. You
must ensure your proposed company can implement the marketing
methods discussed in Marketing Management.
Prepare a minimum 175-word summary document and send it to
your instructor as a record of your selection. The summary
document should include the following:
Name of Company
Location of Company Headquarters
Name of Product or Service selected
General description of company (number of employees, revenue,
type of ownership, web page, etc.)
General description of product or service
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Final Exam Guide
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Final-Exam-Guide
FOR MORE CLASSES VISIT
www.mkt571edu.com
Explain the following information in your report to members of the
strategic planning committee:
· How economists are both scientists and policymakers and
what principles society uses to allocate its scarce resources
· Using the circular flow model, explain the flow of money and
goods in an economy.
· How the economy coordinates society's independent economic
actors
· A country's gross domestic product (GDP) and how it is
defined and calculate
2) Marketing __________ is the art and science of choosing target
markets and getting, keeping, and growing customers through
creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers
B. tend to be geographically concentrated with over half of them
in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of
brand strategy with Scion products?
A. Separate family names
B. Blanket family names
C. Individual names
D. Corporate names
5) BMW, the maker of the Mini Cooper brand, is using what kind of
brand strategy with its Mini products?
A. Individual names
B. Blanket family names
C. Separate family names
D. Corporate names
6) Brands can play a number of specific roles within a company’s
brand portfolio. For example, a __________ is positioned with
respect to competitors’ brands so that more important and profitable
brands retain their desired positioning.
A. cash cow
B. low-end, entry level brand
C. high-end, prestige brand
D. flanker
7) When Apple introduced its popular iPod Nano model, it dropped
its Mini iPod at the same time. The Mini was, at the time, the most
popular MP3 player in the marketplace. This is an example of
__________.
A. brand extension
B. preemptive cannibalization
C. a brand shake-out
D. product maturity
8) A ___________ is when a parent brand is used on a new product
targeting a new market segment within a category currently served
by the parent.
A. joint-venture co-brand
B. same company co-brand
C. category extension
D. line extension
9) ___________ are formal statements of expected product
performance by the manufacturer.
A. Open pricing statements
B. Promotional statements
C. Warranties
D. General guarantees
10) Mazda’s Miata convertible originally drew the most interest
from women between the ages of 35 and 55. In order to interest
more potential customers in the roadster, Mazda beefed up the
model with heavier shocks and a faster engine, and then
emphasized performance in its advertising. This is an example of
creating a new product by ____________.
A. repositioning
B. the development of a new product line
C. market diversification strategy
D. product development strategy
11) When SAP software added a Windows-style “back” button to its
industrial invoice management software, the new product
___________.
A. used a new product line
B. added to an existing product line
C. improved upon an existing product
D. used a marketing diversification strategy
12) In 2003, Toyota introduced its Scion brand with the aim of
bringing younger buyers into the “family.” This was a classic
example of _________________.
A. line featuring
B. line cannibalization
C. line padding
D. line stretching
13) Painting and consulting are considered industrial goods
because ______________.
A. they are specialty goods
B. they are considered “component materials"
C. most firms do not seek them directly
D. they facilitate developing and managing the finished product
14) Marketers plan their market offerings at five levels. What is the
correct order of the levels, going from most fundamental to the level
with the most benefits?
A. Basic-expected-augmented-core-potential
B. Expected-potential-basic-augmented-core
C. Core-basic-expected-augmented-potential
D. Potential-augmented-expected-core-basic
15) Characteristics a buyer can evaluate before purchase are called
_______________.
A. search qualities
B. experience qualities
C. credence qualities
D. differentiation qualities
16) For $15 a day, Chlena will go to your home and feed, water,
and play with your pet while you are on vacation. The service
Chlena provides is an example of a _____________.
A. tangible good with accompanying service
B. hybrid
C. pure service
D. major service with accompanying minor goods and services
17) Mr. Tse and his family took a vacation to Washington, D.C.
While there, they bought souvenirs; t-shirts and hats to take home
to family and friends who didn’t have the opportunity to go. The
experience of the Tse family is an example of which offering?
A. A tangible good with accompanying services
B. A hybrid
C. A pure service
D. A major service with accompanying minor goods and services
18) Best Buy will often try to sell the buyer of a high-end television
monitor an extended warranty. This is an example of
_______________.
A. pure tangible good
B. tangible good with accompanying services
C. hybrid
D. pure service
19) The introduction of a new product to the market using market-
penetration pricing is most likely to be successful when
_____________.
A. the unit costs of producing a small volume of the product are
high
B. there must be no existing demand for the product
C. the market is highly price sensitive
D. the high price communicates nothing to potential buyers
20) A __________ pricing objective is suitable for a company that
has overcapacity, intense competition, and changing customer
needs.
A. maximum current profit
B. survival
C. maximum current revenue
D. maximum sales growth
21) Scotty is in the process of opening Suburban Legends SK8S to
sell boards, wheels, trucks, clothing, videos, and skateboarding
related collectibles. The first thing Scotty should do when setting the
store’s prices is to ____________.
A. estimate costs
B. determine the target market
C. select a pricing method
D. select a pricing objective
22) A common mistake in pricing is ____________________.
A. revising prices too often
B. considering price and price competition as a key problem in
marketing
C. ignoring costs when setting prices
D. setting prices independently of the rest of the market mix
23) When customers buy on the basis of a reference price or
because the price conveys a particular quality image to them, they
are being influenced by ____________.
A. value pricing
B. the psychology of pricing
C. the going rates of competitors
D. value augmented by perception
24) Which of the following areas will a marketing manager
standardize or adapt when taking a new product global?
A. Marketing concept
B. Marketing mix
C. Product strategy
D. Promotion strategy
25) Which of the following best describes integrated marketing
communication (IMC)?
A. Organizations present a consistent message.
B. Organizations present an effective communication plan.
C. Organizations present a plan that focuses on the customer.
D. Organizations present an effective advertising message.
26) Which of the following best describes the role of social
responsibility in marketing?
A. Standards that guide marketing decisions and actions
B. Improving environment and products
C. Obligation to improve positive effects on society
D. Obligation to improve positive effects and reduce negative
effects on society
27) Public policy makers have developed a substantial body of laws
and regulations to govern advertising. For these reasons, an
important step in developing an advertising campaign is
_____________.
A. asking network censors what to cut out of the communication
B. the creative development of the message
C. the social responsibility review
D. preparing a copy strategy statement
28) Within the last couple years several cosmetics manufacturers
have introduced non-clumping mascara. Revlon was one of these
manufacturers. Revlon should use ________ advertising to increase
selective demand for its non-clumping mascara.
A. descriptive
B. persuasive
C. reminder
D. informative
29) Hospitals are engaged in intense competition to fill maternity
beds. What type of advertising would hospitals most likely use to
advertise their new amenities like hot tubs in every room, filet
mignon or lobster on the menu, and afternoon teas for the new
mothers and their families?
A. descriptive
B. persuasive
C. reminder
D. informative
30) _____________ is the key ingredient in marketing campaigns
and consists of a diverse collection of short-term incentive tools
designed to influence trial, purchase, and interests of consumers
and wholesalers.
A. Advertising
B. Public relations
C. Sales promotion
D. Personal selling
==========================================
MKT 571 Week 1 DQ 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-1-DQ-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
Complete the Macroeconomic Terms.
UOP has been the darling of Wall Street during the last few years.
They offer some of the highest profit margins of any company in
America today. And UOP has had a fine record of growing both
revenue and profits. They are, by far, the largest private university
in the Country.
From a marketing standpoint what do you think UOP is doing well?
What areas do you think can be improved?
==========================================
MKT 571 Week 2 DQ 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-2-DQ-1
FOR MORE CLASSES VISIT
www.mkt571edu.com
This week we are reading about "branding".
Complete the Macroeconomic Terms Worksheet.
Click the Assignment Files tab to submit your assignment.
Here is a recent article on the subject.
Comments please.
http://www.ksbw.com/money/21467497/detail.html.
==========================================
MKT 571 Week 2 Assignment Understanding Target
Markets
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-68-MKT-571-Week-
2-Assignment-Understanding-Target-Markets
FOR MORE CLASSES VISIT
www.mkt571edu.com
Select two subjects from the following list of topics and write a
1,050-word analysis:
· Active monetary and fiscal policy
· Increased government spending to fight recessions
· Reducing federal government's discretionary powers
· Zero-inflation target
· Balanced government budget
· Tax incentives for saving
Assignment Steps
To develop effective relationship marketing, a company must first
understand its targeted consumers' buying influences and
behaviors. In Week 2, create the Research section of your plan.
Create the research section of your marketing plan in minimum of
700 words.
Include at least 3 elements of the Research List of Topics (see list
below):
Research List of Topics:
Primary Research
Secondary Research
Consumer Analysis
Customer Profile
Continuous Consumer Monitoring & Research
Environmental Scanning
Identify Market, Economic, Technological, Regulatory, Legal,
Social, and Ecological Forces
Current Opportunities
Potential Future Opportunities
Current Threats
Potential Future Threat
Diagrams are not required but can be used to provide clarity and
conciseness. Diagrams (and subsequent discussion) can include
SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) TOWS (emphasizes the external market--
Threats, Opportunities, Weakness, Strength), PEST (Political,
Economical, Social, Technological), SOAR (Strengths,
Opportunities, Aspirations, Results), and/or STEEP (Social,
Technological, Environmental, Economical, Political). All
diagram(s) should be in APA format and must include a subsequent
discussion of the diagram(s) providing insight and clarity.
Develop the first two parts of the Target Market section, which
includes an overview of the demographics (age, income, family
members, and birthdays) and psychographics (activities, interests,
and opinions) analysis. This is not a detailed analysis but an
overview (basic trends and insights from the data that is presented
in annual reports and other SEC type filings).
Explain the insights you have gained from your inspection and
analysis of the demographic and psychographic information you
have found.
This assignment will be incorporated into your overall marketing
plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-60-MKT-571-Week-
1-Individual-Assignment-Qualitative-Focus-Group-
Research-Discussion-Guide-(2-Papers)
FOR MORE CLASSES VISIT
www.mkt571edu.com
2. Globalization that allows governments to pursue expansionary
policies can be dangerous because it can lead to:
§ A reduction in the debt ceiling
§ Goods price inflation
§ Asset price inflation
§ Goods price deflation
Identify a primary target audience for that product or service in terms
that relate to the audience's demographics, needs, or preferences as
those relate to the product or service, and behaviors related to the
category of or the specific product or service. The better you define
them, the better the screener will be at recruiting the right people for
the focus group.
Develop one overarching goal for the research.
Develop a discussion guide/script or exercises that will elicit the
information needed to address your informational goal. Questions
should be open-ended to encourage dialogue among the focus group
participants.
Format the assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 2 DQ 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-2-DQ-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
1.If you expect interest rates to rise, you will want to be holding
2.The interest rate is the price paid for the use of a
3.Which of the following do policy makers tend to target when
setting monetary policy?
4.If the Federal Reserve reduced its reserve requirement from 6.5
percent to 5 percent, this policy would most likely
5.If banks hold excess reserves whereas before they did not, the
money multiplier
We are entering a real crowded and mature market with our CNN
product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our
potential for success.
2. In one sentence write your positioning statement for the product
==========================================
MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers)
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-58-MKT-571-Week-
2-Individual-Assignment-Segmentation-Techniques-(2-
Papers)
FOR MORE CLASSES VISIT
www.mkt571edu.com
1.The globalized AS/AD curve is the standard AS/AD model with an
added
2.According to Say's Law, people
3.A shift in the long-run aggregate supply curve will change
4.The hypothesis about the macroeconomy that sees the recent
problems with the U.S. economy directly related to the structural
problems caused by globalization is referred to as the __________
hypothesis.
8.The central difference between the standard theory and the
structural stagnation hypothesis when it comes to growth is
Go to the Strategic Business Insights website.
Take the VALS Survey. Have the results sent to you by email. The
results are sent in a Microsoft® Word document showing your
primary and secondary VALS segments.
Go to the Nielsen website.
Explore the Nielsen Segmentation Methodology, the featured and
other segments, and then click on Zip Code Lookup. Enter your Zip
Code and the code provided and click Enter. A map showing your
geographic area will pop up along with information on the
distribution of people by age, race/ethnicity, marital status, and
presence of children. On the left will be three options: PRIZM,
P$CYCLE, and ConneXions (three segmentation techniques based
on Zip Codes, Wealth, and Connectivity).
Click on PRIZM to view the list of primary segments for your
geographic area. Into which of these segments would you place
yourself and why?
Write a 1,400-word segmentation analysis that includes the
following:
Summarize your results.
Summarize what you learned about these segmentation
methodologies.
Compare your results showing your buying behaviors with what you
know of organizational buying behaviors.
How do consumer behaviors differ from organizational behaviors?
Examine the dimensions of the consumer segments as well as
organizational segments.
Cite a minimum of two scholarly sources.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 3 Assignment Promotion and the Product
Life Cycle
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-66-MKT-571-Week-
3-Assignment-Promotion-and-the-Product-Life-Cycle
FOR MORE CLASSES VISIT
www.mkt571edu.com
1.The two frameworks conventional economists generally use to
analyze macroeconomic issues are
2.The relationship between real and nominal interest rate can be
expressed by
3.Which of the following economic activities would be included in
the U.S. domestic gross product (GDP)?
4.Cyclical unemployment is defined as unemployment that results
from
5.The longest business cycle expansion in U.S. history occurred in
the 10 years from
6.Economics is the study of how
All products/services go through a life cycle of NPI (new product
introduction), growth, maturity and decline. These various stages
affect the marketing strategy and promotional efforts. In Week 3,
you will incorporate a product strategy that addresses at least 3
areas of the product life cycle. The primary objective of this
assignment is to allow the student to demonstrate an understanding
of the factors that can affect the launch of a product or service. A
secondary objective is to understand the differences in a product
launch in the U.S. (domestic market) and an international market.
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft®
Word.
Incorporate a product strategy that addresses the following:
At least three areas of the product life cycle (NPI-new product
introduction, growth, maturity and decline).
How you will measure (what metrics will be used to determine
success or failure) the marketing activities.
Create at least two different types of media methods for the
products. One media method must be a print method and one must
be non-print. A media method is a media strategy which highlights
your product. For example, (this cannot be used in this
assignment), a non-print media method would be a Facebook
campaign that provides a user a reward for each review, positive or
negative, posted about the use/appearance/price/etc. of the product.
In your assignment, you should have 2-3 sentences about each
media method (i.e. one paragraph of what you would do, not how to
do it).
Address three elements of the Product and Promotion List (see
below).
Product and Promotion List:
Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Direct Marketing
Public Relations/Strategies
Positioning
The plan will be a continuation of your global or multi-regional
company you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 2 Team Assignment What Is A Marketing
Plan? (2 Papers)
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-59-MKT-571-Week-
2-Team-Assignment-What-Is-A-Marketing-Plan-(2-
Papers)
FOR MORE CLASSES VISIT
www.mkt571edu.com
· Identify and define two economic indicators that reflect the
strength of the economy (e.g. real GDP, unemployment rate,
inflation rate, interest rate, housing starts, etc.).
· With these economic indicators in mind, how has the economy
affected the demand for and supply of your selected product over
the last 2 years?
· What was the impact on the supply of the product and the impact
on the demand for the product?
· Explain the impact on the price of the product and your decision
on whether or not to buy the product.
Develop a 1,050-word marketing plan discussion which includes the
following:
Discuss what a marketing plan is and is not.
Examine the elements that should be included in a marketing plan.
Examine the importance of a marketing plan.
Discuss how a marketing plan can be applied to a new product
launch.
Discuss ways to determine goals, strategies, tactics, and objectives
for a new marketing plan.
Cite a minimum of three scholarly references in addition to the text.
Format the paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 3 Individual Assignment Career
Connection: Customer Relationships and Satisfaction (2
Papers)
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-56-MKT-571-Week-
3-Individual-Assignment-Career-Connection:-Customer-
Relationships-and-Satisfaction-(2-Papers)
FOR MORE CLASSES VISIT
www.mkt571edu.com
· What does the president and congress do to stimulate the
economy? What does the president and congress do to contract the
economy?
· What does the Federal Reserve do to stimulate the economy? What
does the Federal Reserve do to contract the economy?
· What motivates policymakers to stimulate the economy or contract
the economy?
· Based on your research, what does the Federal Reserve say about
its policy goals?
· What does the Federal Reserve say about the strength of the
economy?
· How does the strength of other economies outside of the U.S.
affect your organization?
· Based on your research, recommend changes in your
organization's competitive strategies or supply chain.
Use a minimum of 3 peer reviewed sources not including your
textbook.
You are a marketing manager for a local company and you are
developing a plan to improve customer relationships and increase
satisfaction.
Select one of the following types of local companies:
Florist
Veterinarian
Health/Natural Food Store
Accounting/Tax Preparation
Create a 2,100-word Customer Satisfaction Plan in which you
include the following:
Explain how each type of business might segment the local market
based on consumer/business demographic information, behaviors,
psychographics (attitudes, interests, and lifestyle), geography,
and/or product or service benefits. Support your explanation with
documented facts and statistics.
Develop a strategy for attracting the target audience to the selected
business and explain your reasoning using marketing principles
and sound marketing concepts. As part of this strategy, select one of
the segments you identified as the main target audience for that
business.
Develop a strategy for building long-term relationships and strong
customer loyalty between the selected business and the target
audience using Customer Relationship Management (CRM),
personal communications/direct marketing, social media, events,
publicity, and/or frequency marketing/rewards ideas.
Explain each strategy and its related goal(s).
Discuss some of the tactics that could be used to implement the
strategy with reasons for selecting each tactic.
Discuss at least three potential methods of measuring customer
satisfaction and loyalty, with examples of the types of questions that
might be explored if a conversation or survey were to be one of your
options.
Develop one or more messages for initially attracting the target
audience and then for maintaining a strong, mutually-beneficial
relationship.
Cite at least six scholarly references.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 3 DQ 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-3-DQ-1
FOR MORE CLASSES VISIT
www.mkt571edu.com
Discuss the relationship between supply chain and the supply and
demand model.
What do you think are the most important characteristics/attributes
of successful sales people? Discuss BTW Sales is part of the
marketing function.
==========================================
MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-57-MKT-571-Week-
3-Team-Assignment-New-Product-Launch-Marketing-
Plan,-Part-1
FOR MORE CLASSES VISIT
www.mkt571edu.com
· Research federal government spending and taxes over the last 3-5
years (fiscal policy). Has total government spending increased or
decreased? Explain.
Have income tax rates increased or decreased? Explain.
· Describe the impact of these fiscal policies on the U.S. economy
· Describe the impact of these fiscal policies on your team's selected
organization.
· Have other macroeconomic events impacted the economy and/or
your selected organization? If so, explain.
· What are expectations regarding the strength of the economy in
the next 2 years?
The Product Launch plan will be for two countries. Select your
home (domestic) market and another for the international market.
Do not select the U.S. and Canada, the U.S. and Britain, or Canada
and Britain as your combinations. While the audiences should have
the same need for the product or service you come up with, they
should have distinctive cultures and habits.
Include the following in the Product Launch Plan:
Define the product or service being offered.
Describe the product or service offering.
Assess the market needs for this product or service.
Choose an anticipated target audience and include a description.
Defend your choice of product or service.
Develop a brief SWOT analysis.
Analyze potential or existing competition - either direct or
substitution.
Evaluate the potential growth rate. Look for information on similar
products or services to come up with a growth rate over three years;
this may be adjusted in later revisions.
Develop a 10-question survey instrument including potential
answers for closed-ended questions and scalar questions that you
will use for the final marketing plan. The questionnaire will be used
to collect additional primary data about buyers. Set at least one goal
for this survey:
Why is it being conducted?
How will the team benefit from the results in terms of planning and
decision making?
Leverage opportunities to demonstrate marketing management
learning by defining marketing terms and concepts and by using
expert testimony and scholarly sources to support your points or
definitions.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 3 DQ 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-3-DQ-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
1.In the long-run framework, budget surpluses
2. The budget deficit or surplus is
3.Deficits and surpluses are best viewed as
4.Suppose the government increases spending by $30 billion and
raises taxes at by $20 billion at the same time. Then,
5 Because automatic stabilizers lower transfer payments and raise
tax receipts as an economy recovers from a recession, they
6.Most of the government budget is mandatory spending through
programs like Medicare and Social Security, and much of the rest is
politically difficult to alter. Because of this,
The cost for the one time injection that cures the disease is $100
and includes amortization of the development cost (The $1 billion
cost to develop the product is included in the $100) and the cost raw
materials. Assume that insurance companies currently spend
$200,000 to treat an Aids patient. Assume 20% of the world
population is covered by insurance or socialized medicine.
What price do you charge for the treatment? Defend your answer.
Consider all your stakeholders. (Including your stock holders)
Hint. You won't find the answer to this hummer in your text. Also
don't spend too much time trying to quantify your answer. I'm
looking more for your top of mind solution to this one.
==========================================
MKT 571 Week 4 DQ 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-4-DQ-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
According to the SEC website their mission is to protect investors,
maintain fair, orderly, and efficient markets, and facilitate capital
formation. The SEC also requires public companies to disclose
meaningful financial and other information to the public. This
provides a common pool of knowledge for all investors to use to
judge for themselves whether to buy, sell, or hold a particular
security. The SEC is concerned primarily with promoting the
disclosure of important market-related information, maintaining
fair dealing, and protecting against fraud.
Let's assume that The Recharge Bar has been wildly successful and
we have achieved all our major objectives in the U. S. market by the
end of year three. Should we consider expanding our distribution
globally? What are some of the major factors that we need to be
aware of and plan for? In other words, what makes marketing on a
global basis more difficult than simply distributing our product
nationally?
==========================================
MKT 571 Week 3 Team Assignment New Product Launch
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-67-MKT-571-Week-
3-Team-Assignment-New-Product-Launch
FOR MORE CLASSES VISIT
www.mkt571edu.com
If we look at the financial statements of the company we can find
that the company is financially strong. Its strength are:
1. It has enough amount of current asset to repay its current
liability. The current ratio of the company 8.18 indicates that the
company has $8.18 liquid asset to repay its $1 of current liability.
2. The operating cost of the company is increasing because the
company is able to reduce its expenses.
3. Cash from operating activity has increased for the company.
Assignment Steps
Resource: Plunkett Research Online located in the University
Library.
Design a minimum 1,050-word New or Product Refresh Product
Launch Plan in Microsoft® Word. The product launch plan will be
for two markets: U.S. and one international market. Domestic
market generally means the market where the company
headquarters are located. If you choose a domestic market that is
not the U.S. than your other market is required to be the U.S.
Compare your product/service to at least one other competitor. This
can be a product/service that is used by a team member in their
individual assignment. The competitor does not need to be in both
markets, you can have two different competitors, one for each
market.
Include the following:
Brief SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) and/or TOWS (emphasizes the external
market--Threats, Opportunities, Weakness, Strength).
A graph or chart if the team deems it necessary.
Include two of the following:
Definition of product or service.
Description of product or service--marketing message.
Why the product or service needs to be introduced or refreshed
(target audience).
Address competition in each region and how the new product or
refresh provides a competitive advantage.
Evaluate the potential growth rate. Look for information on similar
products/services to determine a 3 year growth rate (Compound
Annual Growth Rate-CAGR). Information may be located in the
University Library.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 4 Assignment Price and Channel Strategy
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-65-MKT-571-Week-
4-Assignment-Price-and-Channel-Strategy
FOR MORE CLASSES VISIT
www.mkt571edu.com
As mentioned before the advantage of straight line depreciation is it
is easier to figure and uses the same total each year for deduction of
depreciation expense but the disadvantage is that if use for taxable
income and reporting a company does not get a bigger tax break at
the beginning of the assets life when they have just put out the cost
for the item and may need a bigger tax break.
This assignment is designed to help students analyze and
understand how price setting and go to market (distribution) are
interrelated and affects the profitability and growth of the business.
It has been designed to be a short overview on purpose: the concepts
of pricing and distribution are complex and a general
understanding is what should be absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a
distribution model (place/distribution) in Microsoft® Word. This
plan should address at least three elements (from the Price and
Place/Distribution list below) of the Price and Place/Distribution
section of the marketing plan.
Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional
business you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 4 DQ 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-4-DQ-1
FOR MORE CLASSES VISIT
www.mkt571edu.com
Lucent Technologies is a company based on networking for service
providers, government, and enterprises worldwide (Lucent
Technologies, n.d., Para 1). The products and services they work
with are separated into three categories; service and maintenance,
wireless mobility networking, and wire line networking. Lucent
Technologies is backed by Bell Labs, which does research and
development in networking technologies.
Let's assume that our overall objectives for the ReCharge bar is to
generate $300 million in year 1 sales and capture the #1 market
share position in the U. S market. Describe your Distribution
strategy to allow these lofty goals to be accomplished.
==========================================
MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-63-MKT-571-Week-
5-Assignment-Marketing-Communication-and-Brand-
Strategy
FOR MORE CLASSES VISIT
www.mkt571edu.com
The net income of Kodak has decreased a bit; it appears that the
company is more profitable. By conducting a side by side analysis
from 2004 to 2003 the company has increased in current assets and
decreased in total assets. It appears that the company went down in
property, plant and equipment net as well as discontinued
operations. So, despite the decrease in total assets it looks like the
company has made a good decision.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing
communication plan in Microsoft® Word. This document should
address at least 5 elements of the Situational Analysis and the
Product, Place/Distribution, Promotion, and Price Strategies
(modified below) sections of the marketing plan (from the
Situational Analysis and the Product, Place/Distribution,
Promotion, and Price Strategies lists below). The five elements you
select should only come from the options provided below. You must
include a measurement of customer loyalty and retention in your
strategy document. You may include more than the minimum to
provide clarity and coherence to your document.
Situational Analysis:
Vision , Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor's Strengths/Weaknesses
Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional
business you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix – Client
Pitch (Part 1 and Part 2)
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-54-MKT-571-Week-
5-Career-Connection-Integrated-Marketing-
Communication-and-Marketing-Mix-%E2%80%93-
Client-Pitch-(Part-1-and-Part-2)
FOR MORE CLASSES VISIT
www.mkt571edu.com
Management may look at the stockholder’s equity statement
retained earnings section to determine if company should borrow
money for capital investments or finance it through various forms
of equity. It may also be used by the stockholder to evaluate the
compensation paid to the company officers. Investors may also look
at the statement for cumulative net unrealized gains and losses
before purchasing stock in the company. Investors are also
interested in the paid in capital because they can compare it to the
additional paid in capital and the difference between the two values
will equal the premium paid by investors over and above the par
value of the shares.
The major elements of stockholders' equity include capital stock,
paid-in capital, retained earnings, treasury stock, unrealized loss on
long-term investments, and foreign currency translation gains and
losses.
Select a current product or service with which you are familiar.
This product will be used to pitch a new integrated marketing
communication and marketing mix to a client who is the marketer
or producer of the product.
Review the current marketing mix including the communication
channels used.
Part 1
Create a 12-slide presentation including detailed speaker notes that
will act as the script of a presentation. Include the following in the
presentation:
Evaluate the effectiveness of the existing marketing mix (elements
of the 4 Ps).
Recommend a new marketing mix strategy based on any
weakness(es) you discovered.
Examine the company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when building or
maintaining the brand or customer loyalty.
Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used.
Part 2
Create a storyboard, print ad, or a radio or video commercial for the
product featuring your new marketing mix. Video or audio options
should be 30-60 seconds and storyboards 5-8 slides.
Use an app or program such as Movenote®, Knovio®, Presentme®,
or another video recording application if selecting the video option.
Storyboards can be created using Microsoft® PowerPoint®.
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix – Client
Pitch (Part 1 Only) (2 PPT)
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-53-MKT-571-Week-
5-Career-Connection-Integrated-Marketing-
Communication-and-Marketing-Mix-%E2%80%93-
Client-Pitch-(Part-1-Only)-(2-PPT)
FOR MORE CLASSES VISIT
www.mkt571edu.com
In the present time, the stock dividend has become important
concept. When dividend is given in form of stock, it is called stock
dividend. In this form of dividend, the cash does not use. It is
important, when the corporation declares stock dividend, the market
value of the share decreases because the number of stock increases.
The many companies prefer stock dividend due to the tax benefit. If
the individual gets stock dividend, he does not pay any tax on stock
dividend. Thus the stock dividend reduces tax burden. On the other
hand, the ownership of investors also spurs up in the company
because the number of holding share increases. There is also
disadvantage of stock dividend. The market value of the share
decreases, so the market value of holding also decreases (Kennon,
2009).
Review the current marketing mix including the communication
channels used.
Part 1
Create a 12-slide presentation including detailed speaker notes that
will act as the script of a presentation. Include the following in the
presentation:
Evaluate the effectiveness of the existing marketing mix (elements
of the 4 Ps).
Recommend a new marketing mix strategy based on any
weakness(es) you discovered.
Examine the company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when building or
maintaining the brand or customer loyalty.
Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used.
==========================================
MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-55-MKT-571-Week-
4-team-Assignment-New-Product-Launch-Marketing-
Plan,-Part-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
The companies’ net income is profitable when the sales exceed the
cost of goods sold. In this, the gross profit is $761k. This is
beneficial to the company. Though we took the cost of goods away
from the net sales there are still other areas which need to take a
piece of the pie. For this company, once the SG&A and depreciation
are taken out, the company still contains a profit of $290k. But the
buck does not stop there. Once the interest income and interest
expense are adjusted the balance before earnings and taxes is
$290k. After taxes are taken out, the company is left with a net
profit of $174k.
Include the following for both the domestic and international
markets based on the team's research:
Describe the target market (audience) profiles, key buying
behaviors, and decision motivators for the consumer target market.
Note: Do not pick different target markets for the domestic and
international markets.
Detail the steps involved in a new product/service development.
Discuss the stages of the new product/service life cycle and how to
manage each stage. Include tactical plans for the 4 Ps at each stage.
Develop a pricing strategy for the new product or service offering.
Differentiate the new pricing strategy for the practice of setting the
price. Why is this an important distinction?
Develop the product offering started in Week 2. Provide the product
mix for the new offering including features and benefits, branding,
any other products in its line, its differentiating characteristics from
competitive or substitute products, packaging and labeling, and
warranties and guarantees.
Create a new positioning statement and strategy for the
product/service.
Justify the position strategy.
Cite a minimum of six scholarly sources.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 5 DQ 1
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-5-DQ-1
FOR MORE CLASSES VISIT
www.mkt571edu.com
Write a short analysis of the information gathered. Your discussion
should address, among other things, whether cash flow from
operating activities is large enough to cover investing and financing
activities, and if not, how the company is financing its activities.
Discuss differences and similarities between the companies you
have chosen.
(BTW. Setting marketing objectives prior to developing strategy is
real important)
What should our promotional budget be? Why? What methodology
did you use to come up with your budget?
==========================================
MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-52-MKT-571-Week-
5-Team-Assignment-New-Product-Launch-Marketing-
Plan,-Part-3
FOR MORE CLASSES VISIT
www.mkt571edu.com
Develop a 1,400-word Communication Plan including the
following:
The cash flow statement relates to the income statement and
balance sheet. The net income from the income statement is listed
on the statement of cash flows. Operating activities are analyzed on
the statement of cash flows; this section of the statement reconciles
the net income to the actual cash the company received from or
used during operations. The second section of the statement of cash
Flows is the cash flow from investing activities which include
purchase or sale of assets. The last section in the Statement of Cash
Flows is the cash flows from financing activities that includes
raising cash by selling stocks/bonds or borrowing from backs; or
cash out flows from paying back loans. The balance sheet shows the
different account balances at the end of the accounting period. The
statement of cash flows reflects changes in the accounts listed on
the balance sheet between accounting periods. The net cash from
operating, financing, and investing activities are added up to
calculate the net change in cash.
Evaluate the merits and drawbacks of the channel options in
relation to the target audience, your product or service, and the
timing of the launch phase.
Select the communication channel that is best for marketing your
product or service in the domestic and international markets.
Discuss the reach of each communication channel.
Cite at least three scholarly sources.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 5 DQ 2
To Purchase This Material Click below Link
http://www.mkt571edu.com/MKT-571-Week-5-DQ-2
FOR MORE CLASSES VISIT
www.mkt571edu.com
Candela Corporation and Subsidiaries have been working for
over 34 years developing and commercialize aesthetic laser systems
that allow physicians and personal care providers to treat a variety
of cosmetic and medical conditions such as removal of spider veins,
scars, stretch marks, warts, as well as hair removal and age spots,
freckles and tattoos. Other skin treatments such as psoriasis and
acne and acne scars are also treated. (Axia College, 2007)
Each of you will demonstrate your creative approach to the
ReCharge Bar by developing a TV commercial, radio spot or
magazine ad. You don't need to get fancy with the graphics. You
can verbally describe what is going on. But write the actual copy for
your ad.
You will need to restate your target audience and positioning. You
won't be able to max out your points if you forget.
(Please, no attachments in the main folder or mega files. If you
want to share graphics drop it in the Chatroom.)
Step out of the box, (And your comfort zone) and have some fun
with it. I think we will have our own award ceremony. We will vote
on the best ad.
==========================================
MKT 571 Week 5 Team Assignment Media Options
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-64-MKT-571-Week-
5-Team-Assignment-Media-Options
FOR MORE CLASSES VISIT
www.mkt571edu.com
The cash flow statement is important financial statement of the
corporation. The cash flow statement states from where cash has
come and where cash has been gone. Thus the cash flow statement
makes a relationship between beginning balance and ending
balance of cash. The cash flow statement is prepaid on the basis of
income statement and balance sheet of the company. The Little Bit
Inc’s beginning cash balance including marketable securities was
$24000. On the other hand, the ending cash balance including
marketable securities of the company was $40000 (Weygandt,
Kimmel & Kieso, 2009).
The purpose of this assignment is to creatively illustrate traditional
and new media options. An understanding of the target audience
and effective communication for each is a desired outcome. It
provides the Learning Team the opportunity to creatively illustrate
traditional and new media options. An understanding of the target
audience and effective communication for each is a desired
outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3
Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo
video, etc. which illustrates one traditional media option (print, TV,
radio, billboard, etc.) and one new (social media) media option for
your brand and brand strategy. Each presentation should be a
minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute
minimum.
Note: Prezi presentations cannot be uploaded to the classroom.
Please provide your instructor with the link to the presentation on
the web. Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the
traditional media option and the new media option in terms of
audience, reach, channel and content. A table of differences may be
used to concisely illustrate the differences but you must include a
discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do
not count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================
MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan – Final Project
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-51-MKT-571-Week-
6-Team-Assignment-Career-Connection-New-Product-
Launch-Marketing-Plan-%E2%80%93-Final-Project
FOR MORE CLASSES VISIT
www.mkt571edu.com
Profitability ratios are used to measure the overall performance of a
firm and its efficiency in managing assets, liabilities, and equity.
The ratios used are the gross profit margin, operating profit margin
and net profit margin. All of which have improved for REC. As
well as the cash flow margin, return on total assets, return on equity
and cash return on assets. Over all the company seems to be in well
financial standings and looking toward a profitable year.
Once all previous weeks' sections and the remaining parts of the
Plan are compiled, it should be no more than 3,500 words. Be sure
to include the following: • Create an Executive Summary of no
more than 350 words. • Incorporate the Situational Analysis (Week
3). • Incorporate the Market Growth Potential and Competitive
Analysis (Week 3). • Incorporate the Pricing, Segmentation, Target
Market, and Positioning (Week 4). • Incorporate the Marketing
Communications Plan - including media selection, discussion of
reach and frequency, and costs (Week 5). • Calculate the financial
information (including forecasting demand, break-even analysis,
sales, promotional budget, and marketing expenses for three years
by quarter). • Develop the intended marketing objectives for Year1,
Year2, and Year3. • Project the implementation milestones. •
Develop evaluation and control metrics and methodology to
measure marketing and product performance. • Develop
contingency planning elements for the new product or service
offering and any related strategies. • Describe any potential legal or
ethical considerations that may arise during the implementation of
the New Product Launch Marketing Plan either domestically or
internationally. Format your presentation consistent with APA
guidelines. Cite a total of at least nine scholarly resources including
those from previous weeks. Click the Assignment Files tab to submit
your assignment.
==========================================
MKT 571 Week 6 Assignment Social, Ethical, and Legal
Implications
To Purchase This Material Click below Link
http://www.mkt571edu.com/product-62-MKT-571-Week-
6-Assignment-Social,-Ethical,-and-Legal-Implications
FOR MORE CLASSES VISIT
www.mkt571edu.com
Post your answer to Study Question 5.2 on p. 180 (Ch. 5). As you
read your classmates’ responses, consider the following scenario: If
you compared two different companies that utilized two different
valuation methods, how might the quality of the results differ? Also,
comment on the difficulty of making comparisons between two
firms that use different valuation methods.
The purpose of this assignment is to help students think through the
importance of social, legal, and ethical issues that may arise with
their product or service and the implications of decisions made
within those frameworks. It is designed to help the learners
understand ethical and legal issues related to marketing practices.
This knowledge helps to prevent such issues when developing the
marketing strategies in their marketing plan. The executive
overview of the marketing plan is not a summary and conclusion,
but an overview of what the plan entails and what it does not
address.
Assignment Steps
Producing and marketing a product without regard to ethical, legal,
and social considerations is detrimental to the overall success of any
company.
Assess in a maximum of 700 words the ethical, legal, and social
issues affecting your product or service in two markets: the United
States and one international market. Domestic market generally
means the market where the company headquarters are located. If
you choose a domestic market that is not the U.S., then your other
market is required to be the U.S. marketplace. This should added to
the Target Market section of your Marketing Plan.
Include the following:
Develop a process to monitor and control marketing performance.
This process could be a flowchart but a flowchart is not required
(flowcharts do not count towards your word count requirement).
Formulate a maximum 350-word executive summary including at a
minimum the following elements:
Required executive summary elements:
Strategic Objectives
Products or Services
Optional executive summary elements:
Resources Needed
Projected Outcomes
Integrate the previous weeks' sections, and incorporate corrections
and suggestions from the instructor's weekly feedback. The
marketing plan should be a minimum of 3,850 words and include
the following:
Incorporate Understanding Target Markets (Week 2)
Incorporate Promotion and the Product Life Cycle (Week 3)
Incorporate Price and Channel Strategy (Week 4)
Incorporate Marketing Communication and Brand Strategy (Week
5)
Incorporate Executive Summary, Legal, Social and Ethical
Considerations (Week 6)
Cite a minimum of three peer-reviewed references.
Include all peer-reviewed references from the previous weeks'
individual assignments in your marketing plan.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==========================================

More Related Content

What's hot

Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...
Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...
Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...
Will Ruiz
 
Powerful ways-for-business-expansion vol1
Powerful ways-for-business-expansion vol1Powerful ways-for-business-expansion vol1
Powerful ways-for-business-expansion vol1
Your Retail Coach
 
What are the two ways that a company can obtain new products
What are the two ways that a company can obtain new productsWhat are the two ways that a company can obtain new products
What are the two ways that a company can obtain new productsWilfredo Sto. Nino
 
University of phoennix mkt 571 week 6 quiz
University of phoennix mkt 571 week 6 quizUniversity of phoennix mkt 571 week 6 quiz
University of phoennix mkt 571 week 6 quiz
leesa marteen
 
marketing management
marketing managementmarketing management
marketing management
Svetlana Razumova
 
Strategies for Mature and Declining Markets
Strategies for Mature and Declining MarketsStrategies for Mature and Declining Markets
Strategies for Mature and Declining Markets
Kawser Ahmad Sohan
 
New Product Development Strategy
New Product Development StrategyNew Product Development Strategy
New Product Development StrategySajedul Islam Chy
 
Bba thesis weckman
Bba thesis weckmanBba thesis weckman
Bba thesis weckmannichus4nith
 
1. sm appendix to outline 2011
1. sm appendix to outline 20111. sm appendix to outline 2011
1. sm appendix to outline 2011fazhan
 
Marketing strategy of software
Marketing strategy of softwareMarketing strategy of software
Marketing strategy of software
PT Bipin Bhardwaj
 
Product
ProductProduct
Managing the total markeitng effort - session 19
Managing the total markeitng effort  -  session 19Managing the total markeitng effort  -  session 19
Managing the total markeitng effort - session 19
International advisers
 
New product development strategy
New product development strategyNew product development strategy
New product development strategy
shrinivas kulkarni
 
New product devlopment ppt
New product devlopment pptNew product devlopment ppt
New product devlopment pptRameshwar Swami
 
New product development strategy
New product development strategy New product development strategy
New product development strategy
Xtream Cyber Gaming Zone
 
MKT 421 Education Specialist / snaptutorial.com
MKT 421 Education Specialist / snaptutorial.comMKT 421 Education Specialist / snaptutorial.com
MKT 421 Education Specialist / snaptutorial.com
McdonaldRyan100
 
1 retailstrategy-090623023621-phpapp02
1 retailstrategy-090623023621-phpapp021 retailstrategy-090623023621-phpapp02
1 retailstrategy-090623023621-phpapp02
shahidch44
 
Marketing organisation by dipesh nd kartik
Marketing organisation    by dipesh nd kartikMarketing organisation    by dipesh nd kartik
Marketing organisation by dipesh nd kartik
Dipesh Bansal
 

What's hot (20)

Strategic marketing
Strategic marketingStrategic marketing
Strategic marketing
 
Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...
Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...
Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...
 
Powerful ways-for-business-expansion vol1
Powerful ways-for-business-expansion vol1Powerful ways-for-business-expansion vol1
Powerful ways-for-business-expansion vol1
 
What are the two ways that a company can obtain new products
What are the two ways that a company can obtain new productsWhat are the two ways that a company can obtain new products
What are the two ways that a company can obtain new products
 
University of phoennix mkt 571 week 6 quiz
University of phoennix mkt 571 week 6 quizUniversity of phoennix mkt 571 week 6 quiz
University of phoennix mkt 571 week 6 quiz
 
marketing management
marketing managementmarketing management
marketing management
 
Strategies for Mature and Declining Markets
Strategies for Mature and Declining MarketsStrategies for Mature and Declining Markets
Strategies for Mature and Declining Markets
 
New Product Development Strategy
New Product Development StrategyNew Product Development Strategy
New Product Development Strategy
 
Bba thesis weckman
Bba thesis weckmanBba thesis weckman
Bba thesis weckman
 
1. sm appendix to outline 2011
1. sm appendix to outline 20111. sm appendix to outline 2011
1. sm appendix to outline 2011
 
Fulltext02
Fulltext02Fulltext02
Fulltext02
 
Marketing strategy of software
Marketing strategy of softwareMarketing strategy of software
Marketing strategy of software
 
Product
ProductProduct
Product
 
Managing the total markeitng effort - session 19
Managing the total markeitng effort  -  session 19Managing the total markeitng effort  -  session 19
Managing the total markeitng effort - session 19
 
New product development strategy
New product development strategyNew product development strategy
New product development strategy
 
New product devlopment ppt
New product devlopment pptNew product devlopment ppt
New product devlopment ppt
 
New product development strategy
New product development strategy New product development strategy
New product development strategy
 
MKT 421 Education Specialist / snaptutorial.com
MKT 421 Education Specialist / snaptutorial.comMKT 421 Education Specialist / snaptutorial.com
MKT 421 Education Specialist / snaptutorial.com
 
1 retailstrategy-090623023621-phpapp02
1 retailstrategy-090623023621-phpapp021 retailstrategy-090623023621-phpapp02
1 retailstrategy-090623023621-phpapp02
 
Marketing organisation by dipesh nd kartik
Marketing organisation    by dipesh nd kartikMarketing organisation    by dipesh nd kartik
Marketing organisation by dipesh nd kartik
 

Viewers also liked

Comparison of fmcg with patanjali
Comparison of fmcg with patanjaliComparison of fmcg with patanjali
Comparison of fmcg with patanjali
athiragpradeep
 
Hul Marketing Strategy Mc
Hul Marketing Strategy McHul Marketing Strategy Mc
Hul Marketing Strategy Mcguest96eb2ac
 
A study & comparative analysis of hul & itc performance
A study & comparative analysis of hul & itc performanceA study & comparative analysis of hul & itc performance
A study & comparative analysis of hul & itc performance
Mumbai University
 
Marketing strategy & Product Strategy for DABUR
Marketing strategy & Product Strategy for DABURMarketing strategy & Product Strategy for DABUR
Marketing strategy & Product Strategy for DABUR
Thomas Vermaelen
 
Patanjali- The great Indian Company
Patanjali- The great Indian CompanyPatanjali- The great Indian Company
Patanjali- The great Indian Company
Ashish Otwal Rajput
 
Patanjali
PatanjaliPatanjali
Patanjali
Raushan Pandey
 
Yoga introduction
Yoga introductionYoga introduction
Yoga introduction
Dokka Srinivasu
 
Distribution system of P&G
Distribution system of P&GDistribution system of P&G
Distribution system of P&Gprasad Nayak
 
seminar ppt on patanjali ayurveda
seminar ppt on patanjali ayurvedaseminar ppt on patanjali ayurveda
seminar ppt on patanjali ayurveda
Puneet Choudhary
 
Product mix patanjali
Product mix patanjaliProduct mix patanjali
Product mix patanjali
Tanmoy Roy
 
Project on Patanjali Personal Care Products
Project on Patanjali Personal Care ProductsProject on Patanjali Personal Care Products
Project on Patanjali Personal Care Products
Sushant Lakshmynarayanan
 
Presentation on Patanjali Ltd.
Presentation on Patanjali Ltd.Presentation on Patanjali Ltd.
Presentation on Patanjali Ltd.
Arihant Zunjarvad
 
p&g marketing strategies
p&g marketing strategiesp&g marketing strategies
p&g marketing strategiesritulakhotia
 

Viewers also liked (14)

Comparison of fmcg with patanjali
Comparison of fmcg with patanjaliComparison of fmcg with patanjali
Comparison of fmcg with patanjali
 
Hul Marketing Strategy Mc
Hul Marketing Strategy McHul Marketing Strategy Mc
Hul Marketing Strategy Mc
 
A study & comparative analysis of hul & itc performance
A study & comparative analysis of hul & itc performanceA study & comparative analysis of hul & itc performance
A study & comparative analysis of hul & itc performance
 
Marketing strategy & Product Strategy for DABUR
Marketing strategy & Product Strategy for DABURMarketing strategy & Product Strategy for DABUR
Marketing strategy & Product Strategy for DABUR
 
Patanjali- The great Indian Company
Patanjali- The great Indian CompanyPatanjali- The great Indian Company
Patanjali- The great Indian Company
 
Patanjali
PatanjaliPatanjali
Patanjali
 
Yoga introduction
Yoga introductionYoga introduction
Yoga introduction
 
Distribution system of P&G
Distribution system of P&GDistribution system of P&G
Distribution system of P&G
 
seminar ppt on patanjali ayurveda
seminar ppt on patanjali ayurvedaseminar ppt on patanjali ayurveda
seminar ppt on patanjali ayurveda
 
Product mix patanjali
Product mix patanjaliProduct mix patanjali
Product mix patanjali
 
Project on Patanjali Personal Care Products
Project on Patanjali Personal Care ProductsProject on Patanjali Personal Care Products
Project on Patanjali Personal Care Products
 
Procter and gamble (P&G)
Procter and gamble (P&G)Procter and gamble (P&G)
Procter and gamble (P&G)
 
Presentation on Patanjali Ltd.
Presentation on Patanjali Ltd.Presentation on Patanjali Ltd.
Presentation on Patanjali Ltd.
 
p&g marketing strategies
p&g marketing strategiesp&g marketing strategies
p&g marketing strategies
 

Similar to MKT 571 TUTOR Begins Education / www.mkt571edu.com

Mkt 571 week 6 quiz uop course tutorial
Mkt 571 week 6 quiz uop course tutorialMkt 571 week 6 quiz uop course tutorial
Mkt 571 week 6 quiz uop course tutorial
Transweb E Tutors
 
MKT 571 Final Questions1. What type of strategy consists of geog.docx
MKT 571 Final Questions1. What type of strategy consists of geog.docxMKT 571 Final Questions1. What type of strategy consists of geog.docx
MKT 571 Final Questions1. What type of strategy consists of geog.docx
annandleola
 
Mkt 571 week 6 quiz new
Mkt 571 week 6 quiz newMkt 571 week 6 quiz new
Mkt 571 week 6 quiz new
ENTIRE COURSES FINAL EXAM
 
MKT 571 EDU Become Exceptional--mkt571edu.com
 MKT 571 EDU Become Exceptional--mkt571edu.com MKT 571 EDU Become Exceptional--mkt571edu.com
MKT 571 EDU Become Exceptional--mkt571edu.com
shanaabe69
 
MKT 575 Final Exam | MKT/575 Strategic marketing final examination | Transwe...
MKT 575 Final Exam  | MKT/575 Strategic marketing final examination | Transwe...MKT 575 Final Exam  | MKT/575 Strategic marketing final examination | Transwe...
MKT 575 Final Exam | MKT/575 Strategic marketing final examination | Transwe...
Transweb E Tutors
 
New product development
New product  developmentNew product  development
New product developmentSagar Gadekar
 
Top 10 Questions : Chapter 2 : Ansay
Top 10 Questions : Chapter 2 : AnsayTop 10 Questions : Chapter 2 : Ansay
Top 10 Questions : Chapter 2 : Ansay
catansay
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and Plans
Nishant Agrawal
 
MKT 421 GUIDE Education for Service--mkt421guide.com
MKT 421 GUIDE Education for Service--mkt421guide.comMKT 421 GUIDE Education for Service--mkt421guide.com
MKT 421 GUIDE Education for Service--mkt421guide.com
mamata42
 
MKT 421 GUIDE Education Counseling -- mkt421guide.com
MKT 421 GUIDE Education Counseling -- mkt421guide.comMKT 421 GUIDE Education Counseling -- mkt421guide.com
MKT 421 GUIDE Education Counseling -- mkt421guide.com
kopiko97
 
Operations strategy
Operations strategyOperations strategy
Operations strategy
Jubayer Alam Shoikat
 
Marketing Opportunity analysis and consumer analysis
Marketing Opportunity analysis and consumer analysisMarketing Opportunity analysis and consumer analysis
Marketing Opportunity analysis and consumer analysis
honeymicaroda
 
MKT 575 Exceptional Education - snaptutorial.com
MKT 575   Exceptional Education - snaptutorial.comMKT 575   Exceptional Education - snaptutorial.com
MKT 575 Exceptional Education - snaptutorial.com
DavisMurphyB15
 
Mkt 421 final exam guide (new, 2017) new
Mkt 421 final exam guide (new, 2017) newMkt 421 final exam guide (new, 2017) new
Mkt 421 final exam guide (new, 2017) new
noahjamessss
 
35342743 crompton-greaves-limited
35342743 crompton-greaves-limited35342743 crompton-greaves-limited
35342743 crompton-greaves-limitedRoshan Joy
 
MKT 421 GUIDE Introduction Education--mkt421guide.com
MKT 421 GUIDE Introduction Education--mkt421guide.comMKT 421 GUIDE Introduction Education--mkt421guide.com
MKT 421 GUIDE Introduction Education--mkt421guide.com
claric245
 
MKT 421 GUIDE Inspiring Innovation--mkt421guide.com
MKT 421 GUIDE Inspiring Innovation--mkt421guide.comMKT 421 GUIDE Inspiring Innovation--mkt421guide.com
MKT 421 GUIDE Inspiring Innovation--mkt421guide.com
claric75
 
Imperatives for market driven strategy
Imperatives for market driven strategyImperatives for market driven strategy
Imperatives for market driven strategy
raju07a
 
MKT 421 GUIDE Redefined Education--mkt421guide.com
MKT 421 GUIDE Redefined Education--mkt421guide.comMKT 421 GUIDE Redefined Education--mkt421guide.com
MKT 421 GUIDE Redefined Education--mkt421guide.com
claric211
 
A report on how companies are planning their strategy for better marketing
A report on how companies are planning their strategy for better marketingA report on how companies are planning their strategy for better marketing
A report on how companies are planning their strategy for better marketingMabin P.Varughese
 

Similar to MKT 571 TUTOR Begins Education / www.mkt571edu.com (20)

Mkt 571 week 6 quiz uop course tutorial
Mkt 571 week 6 quiz uop course tutorialMkt 571 week 6 quiz uop course tutorial
Mkt 571 week 6 quiz uop course tutorial
 
MKT 571 Final Questions1. What type of strategy consists of geog.docx
MKT 571 Final Questions1. What type of strategy consists of geog.docxMKT 571 Final Questions1. What type of strategy consists of geog.docx
MKT 571 Final Questions1. What type of strategy consists of geog.docx
 
Mkt 571 week 6 quiz new
Mkt 571 week 6 quiz newMkt 571 week 6 quiz new
Mkt 571 week 6 quiz new
 
MKT 571 EDU Become Exceptional--mkt571edu.com
 MKT 571 EDU Become Exceptional--mkt571edu.com MKT 571 EDU Become Exceptional--mkt571edu.com
MKT 571 EDU Become Exceptional--mkt571edu.com
 
MKT 575 Final Exam | MKT/575 Strategic marketing final examination | Transwe...
MKT 575 Final Exam  | MKT/575 Strategic marketing final examination | Transwe...MKT 575 Final Exam  | MKT/575 Strategic marketing final examination | Transwe...
MKT 575 Final Exam | MKT/575 Strategic marketing final examination | Transwe...
 
New product development
New product  developmentNew product  development
New product development
 
Top 10 Questions : Chapter 2 : Ansay
Top 10 Questions : Chapter 2 : AnsayTop 10 Questions : Chapter 2 : Ansay
Top 10 Questions : Chapter 2 : Ansay
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and Plans
 
MKT 421 GUIDE Education for Service--mkt421guide.com
MKT 421 GUIDE Education for Service--mkt421guide.comMKT 421 GUIDE Education for Service--mkt421guide.com
MKT 421 GUIDE Education for Service--mkt421guide.com
 
MKT 421 GUIDE Education Counseling -- mkt421guide.com
MKT 421 GUIDE Education Counseling -- mkt421guide.comMKT 421 GUIDE Education Counseling -- mkt421guide.com
MKT 421 GUIDE Education Counseling -- mkt421guide.com
 
Operations strategy
Operations strategyOperations strategy
Operations strategy
 
Marketing Opportunity analysis and consumer analysis
Marketing Opportunity analysis and consumer analysisMarketing Opportunity analysis and consumer analysis
Marketing Opportunity analysis and consumer analysis
 
MKT 575 Exceptional Education - snaptutorial.com
MKT 575   Exceptional Education - snaptutorial.comMKT 575   Exceptional Education - snaptutorial.com
MKT 575 Exceptional Education - snaptutorial.com
 
Mkt 421 final exam guide (new, 2017) new
Mkt 421 final exam guide (new, 2017) newMkt 421 final exam guide (new, 2017) new
Mkt 421 final exam guide (new, 2017) new
 
35342743 crompton-greaves-limited
35342743 crompton-greaves-limited35342743 crompton-greaves-limited
35342743 crompton-greaves-limited
 
MKT 421 GUIDE Introduction Education--mkt421guide.com
MKT 421 GUIDE Introduction Education--mkt421guide.comMKT 421 GUIDE Introduction Education--mkt421guide.com
MKT 421 GUIDE Introduction Education--mkt421guide.com
 
MKT 421 GUIDE Inspiring Innovation--mkt421guide.com
MKT 421 GUIDE Inspiring Innovation--mkt421guide.comMKT 421 GUIDE Inspiring Innovation--mkt421guide.com
MKT 421 GUIDE Inspiring Innovation--mkt421guide.com
 
Imperatives for market driven strategy
Imperatives for market driven strategyImperatives for market driven strategy
Imperatives for market driven strategy
 
MKT 421 GUIDE Redefined Education--mkt421guide.com
MKT 421 GUIDE Redefined Education--mkt421guide.comMKT 421 GUIDE Redefined Education--mkt421guide.com
MKT 421 GUIDE Redefined Education--mkt421guide.com
 
A report on how companies are planning their strategy for better marketing
A report on how companies are planning their strategy for better marketingA report on how companies are planning their strategy for better marketing
A report on how companies are planning their strategy for better marketing
 

Recently uploaded

Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
marianooscos
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
Vbout.com
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
VWO
 

Recently uploaded (20)

Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
 

MKT 571 TUTOR Begins Education / www.mkt571edu.com

  • 1. MKT 571 Final Exam Guide (New) To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Final-Exam-Guide- (New) FOR MORE CLASSES VISIT www.mkt571edu.com The organization’s strategic plan calls for an aggressive growth plan, requiring investment in facilities and equipment, growth in productivity, and labor over the next five years. It is your team’s task to determine where, outside the United States, your organization should locate its new manufacturing plant. 3. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing? Regular prices Price adaptation Altered pricing Fixed pricing 4. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own. hard-core loyals split loyals shifting loyals switchers 5. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different
  • 2. competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________. market valuation market estimation brand association Market partitioning 6. Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users? Strategic plan Lock strategy Push strategy Pull strategy 7. What are the four characteristics of a marketing audit? Simple, unique, randomly, and exclusive Announced, semi-annually, dependent, and perpetual Comprehensive, systematic, independent, and periodic Dependent, non-comprehensive, quarterly, and unannounced 8. ABC Technology is nearing completion on their product and market research has discovered a competitor is also close to launching a similar product. ABC has decided launch before their competition, this is called ________. first entry parallel entry late entry early entry 9. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides? E-mail Avatars
  • 3. Tablets Smartphones 10. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart’s strategy is best described as ________. Overall cost leadership market development integrative growth differentiation 11. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________. compatibility durabilitybmw interoperability conformance quality 12. Which control should periodically reassess its approach to the marketplace with a good marketing audit? Marketing control Ethical control Performance control Strategic control 13. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image? Total management benefit Complete marketing benefit Total customer benefit Ultimate service benefit
  • 4. 14. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group. market specialization product specialization selective specialization single-segment concentration 15. Which of the following can induce a firm to expand into the international arena? A saturated foreign market Cater to a domestic mass market High income level of domestic consumers A saturated domestic market 16. The effect of exposures on audience awareness depends on the following three factors: space, communication, and advertisements reach, frequency, and impact distance, timing, and focus height, length, and width 17. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________. data marketing data governance data accumulation data mining 18. A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle. decline
  • 5. Maturity obsolescence growth 19. A firm must know where to position its product based on price and ________. region quality promotional efforts communication 20. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda________. righteousness rules ethics Sustainability 21. What type of control focuses on measuring a company’s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities? Activity Profitability Solvency Efficiency 22. Another basis for decision-making is referred to as ________. ethical practices situational ethics ethical dilemmas correct ethics 23. BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news
  • 6. that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. brand slogan brand personality brand vision brand mission 24. Which method identifies the effect sponsorship has on consumers brand knowledge? Demand-side method Pricing method Supply-side method Positioning method 25. A social definition of marketing says ______. a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company’s products marketing is the process of extracting maximum value from consumers to facilitate corporate growth marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers 26. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful? Emphasize benefits to the consumer rather than environmental benefits. Explain the rules and regulations laid out by governmental agencies to protect the environment. Demonstrate that the products will benefit both customers and the society in the long-term.
  • 7. Focus on the efforts and costs incurred by the company to bring these "green" products to consumers. 27. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place? Step 1 – defining the problem Step 2 – developing the research plan Step 4 – analyzing the information Step 5 – drafting the report 28. New-to-the-world products are ________. new product enhancements that supplement established products existing products that are targeted to new geographical markets new products that create an entirely new market low-cost products designed to obtain an edge in highly competitive markets 29. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics. Ethnic-based marketing Diversity marketing Multicultural marketing Specialized marketing 30. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________. decision making provoking solutions crisis management
  • 8. problem-solving ========================================== MKT 571 Week 1 DQ 1 To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Week-1-DQ-1 FOR MORE CLASSES VISIT www.mkt571edu.com Statement of Cash Flows provides information regarding the company’s cash receipts. This statement gives a detailed account of the operating, investing and financial activities of the company. It also allows investors a chance to observe how financially stable the company is so that they can make a choice if they want to take a risk on investing into the company. Also the accounting department needs this statement in order to see if the company has enough money for payroll uses. What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years? ========================================== MKT 571 Week 1 Assignment Researching Marketing Questions To Purchase This Material Click below Link http://www.mkt571edu.com/product-69-MKT-571-Week- 1-Assignment-Researching-Marketing-Questions FOR MORE CLASSES VISIT
  • 9. www.mkt571edu.com The organization's strategic plan you wrote about in Week 2 calls for an aggressive growth plan, requiring investment in facilities and equipment, growth in productivity, and labor over the next five years. It is your responsibility to determine how the U.S economy during this five year period will impact such an aggressive growth plan. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. Assignment Steps Part 1: Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP. The organization's strategic plan you wrote about in Week 2 calls for an aggressive growth plan, requiring investment in facilities and equipment, growth in productivity, and labor over the next five years. It is your responsibility to determine how the U.S economy during this five year period will impact such an aggressive growth plan. Insights that would help formulate marketing strategies to either continue growth or reverse decline Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Part 2:
  • 10. Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following: Name of Company Location of Company Headquarters Name of Product or Service selected General description of company (number of employees, revenue, type of ownership, web page, etc.) General description of product or service Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Final Exam Guide To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Final-Exam-Guide FOR MORE CLASSES VISIT www.mkt571edu.com
  • 11. Explain the following information in your report to members of the strategic planning committee: · How economists are both scientists and policymakers and what principles society uses to allocate its scarce resources · Using the circular flow model, explain the flow of money and goods in an economy. · How the economy coordinates society's independent economic actors · A country's gross domestic product (GDP) and how it is defined and calculate 2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A. internally B. management C. segmentation D. integration 3) Business buyers ______________. A. are geographically as diverse as consumers B. tend to be geographically concentrated with over half of them in seven states C. are largely concentrated in the southwestern United States D. use geographical dispersion to keep shipping costs low 4) Toyota, the maker of the Scion brand, is using what kind of brand strategy with Scion products? A. Separate family names B. Blanket family names C. Individual names D. Corporate names 5) BMW, the maker of the Mini Cooper brand, is using what kind of
  • 12. brand strategy with its Mini products? A. Individual names B. Blanket family names C. Separate family names D. Corporate names 6) Brands can play a number of specific roles within a company’s brand portfolio. For example, a __________ is positioned with respect to competitors’ brands so that more important and profitable brands retain their desired positioning. A. cash cow B. low-end, entry level brand C. high-end, prestige brand D. flanker 7) When Apple introduced its popular iPod Nano model, it dropped its Mini iPod at the same time. The Mini was, at the time, the most popular MP3 player in the marketplace. This is an example of __________. A. brand extension B. preemptive cannibalization C. a brand shake-out D. product maturity 8) A ___________ is when a parent brand is used on a new product targeting a new market segment within a category currently served by the parent. A. joint-venture co-brand B. same company co-brand C. category extension D. line extension 9) ___________ are formal statements of expected product
  • 13. performance by the manufacturer. A. Open pricing statements B. Promotional statements C. Warranties D. General guarantees 10) Mazda’s Miata convertible originally drew the most interest from women between the ages of 35 and 55. In order to interest more potential customers in the roadster, Mazda beefed up the model with heavier shocks and a faster engine, and then emphasized performance in its advertising. This is an example of creating a new product by ____________. A. repositioning B. the development of a new product line C. market diversification strategy D. product development strategy 11) When SAP software added a Windows-style “back” button to its industrial invoice management software, the new product ___________. A. used a new product line B. added to an existing product line C. improved upon an existing product D. used a marketing diversification strategy 12) In 2003, Toyota introduced its Scion brand with the aim of bringing younger buyers into the “family.” This was a classic example of _________________. A. line featuring B. line cannibalization C. line padding D. line stretching
  • 14. 13) Painting and consulting are considered industrial goods because ______________. A. they are specialty goods B. they are considered “component materials" C. most firms do not seek them directly D. they facilitate developing and managing the finished product 14) Marketers plan their market offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits? A. Basic-expected-augmented-core-potential B. Expected-potential-basic-augmented-core C. Core-basic-expected-augmented-potential D. Potential-augmented-expected-core-basic 15) Characteristics a buyer can evaluate before purchase are called _______________. A. search qualities B. experience qualities C. credence qualities D. differentiation qualities 16) For $15 a day, Chlena will go to your home and feed, water, and play with your pet while you are on vacation. The service Chlena provides is an example of a _____________. A. tangible good with accompanying service B. hybrid C. pure service D. major service with accompanying minor goods and services 17) Mr. Tse and his family took a vacation to Washington, D.C. While there, they bought souvenirs; t-shirts and hats to take home to family and friends who didn’t have the opportunity to go. The
  • 15. experience of the Tse family is an example of which offering? A. A tangible good with accompanying services B. A hybrid C. A pure service D. A major service with accompanying minor goods and services 18) Best Buy will often try to sell the buyer of a high-end television monitor an extended warranty. This is an example of _______________. A. pure tangible good B. tangible good with accompanying services C. hybrid D. pure service 19) The introduction of a new product to the market using market- penetration pricing is most likely to be successful when _____________. A. the unit costs of producing a small volume of the product are high B. there must be no existing demand for the product C. the market is highly price sensitive D. the high price communicates nothing to potential buyers 20) A __________ pricing objective is suitable for a company that has overcapacity, intense competition, and changing customer needs. A. maximum current profit B. survival C. maximum current revenue D. maximum sales growth 21) Scotty is in the process of opening Suburban Legends SK8S to sell boards, wheels, trucks, clothing, videos, and skateboarding
  • 16. related collectibles. The first thing Scotty should do when setting the store’s prices is to ____________. A. estimate costs B. determine the target market C. select a pricing method D. select a pricing objective 22) A common mistake in pricing is ____________________. A. revising prices too often B. considering price and price competition as a key problem in marketing C. ignoring costs when setting prices D. setting prices independently of the rest of the market mix 23) When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________. A. value pricing B. the psychology of pricing C. the going rates of competitors D. value augmented by perception 24) Which of the following areas will a marketing manager standardize or adapt when taking a new product global? A. Marketing concept B. Marketing mix C. Product strategy D. Promotion strategy 25) Which of the following best describes integrated marketing communication (IMC)? A. Organizations present a consistent message.
  • 17. B. Organizations present an effective communication plan. C. Organizations present a plan that focuses on the customer. D. Organizations present an effective advertising message. 26) Which of the following best describes the role of social responsibility in marketing? A. Standards that guide marketing decisions and actions B. Improving environment and products C. Obligation to improve positive effects on society D. Obligation to improve positive effects and reduce negative effects on society 27) Public policy makers have developed a substantial body of laws and regulations to govern advertising. For these reasons, an important step in developing an advertising campaign is _____________. A. asking network censors what to cut out of the communication B. the creative development of the message C. the social responsibility review D. preparing a copy strategy statement 28) Within the last couple years several cosmetics manufacturers have introduced non-clumping mascara. Revlon was one of these manufacturers. Revlon should use ________ advertising to increase selective demand for its non-clumping mascara. A. descriptive B. persuasive C. reminder D. informative 29) Hospitals are engaged in intense competition to fill maternity beds. What type of advertising would hospitals most likely use to advertise their new amenities like hot tubs in every room, filet mignon or lobster on the menu, and afternoon teas for the new
  • 18. mothers and their families? A. descriptive B. persuasive C. reminder D. informative 30) _____________ is the key ingredient in marketing campaigns and consists of a diverse collection of short-term incentive tools designed to influence trial, purchase, and interests of consumers and wholesalers. A. Advertising B. Public relations C. Sales promotion D. Personal selling ========================================== MKT 571 Week 1 DQ 2 To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Week-1-DQ-2 FOR MORE CLASSES VISIT www.mkt571edu.com Complete the Macroeconomic Terms. UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.
  • 19. From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved? ========================================== MKT 571 Week 2 DQ 1 To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Week-2-DQ-1 FOR MORE CLASSES VISIT www.mkt571edu.com This week we are reading about "branding". Complete the Macroeconomic Terms Worksheet. Click the Assignment Files tab to submit your assignment. Here is a recent article on the subject. Comments please. http://www.ksbw.com/money/21467497/detail.html. ========================================== MKT 571 Week 2 Assignment Understanding Target Markets To Purchase This Material Click below Link http://www.mkt571edu.com/product-68-MKT-571-Week- 2-Assignment-Understanding-Target-Markets FOR MORE CLASSES VISIT
  • 20. www.mkt571edu.com Select two subjects from the following list of topics and write a 1,050-word analysis: · Active monetary and fiscal policy · Increased government spending to fight recessions · Reducing federal government's discretionary powers · Zero-inflation target · Balanced government budget · Tax incentives for saving Assignment Steps To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan. Create the research section of your marketing plan in minimum of 700 words. Include at least 3 elements of the Research List of Topics (see list below): Research List of Topics: Primary Research Secondary Research Consumer Analysis Customer Profile Continuous Consumer Monitoring & Research Environmental Scanning Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces Current Opportunities Potential Future Opportunities Current Threats Potential Future Threat Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market--
  • 21. Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity. Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings). Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. This assignment will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 1 Individual Assignment Qualitative Focus Group Research Discussion Guide (2 Papers) To Purchase This Material Click below Link http://www.mkt571edu.com/product-60-MKT-571-Week- 1-Individual-Assignment-Qualitative-Focus-Group- Research-Discussion-Guide-(2-Papers) FOR MORE CLASSES VISIT www.mkt571edu.com
  • 22. 2. Globalization that allows governments to pursue expansionary policies can be dangerous because it can lead to: § A reduction in the debt ceiling § Goods price inflation § Asset price inflation § Goods price deflation Identify a primary target audience for that product or service in terms that relate to the audience's demographics, needs, or preferences as those relate to the product or service, and behaviors related to the category of or the specific product or service. The better you define them, the better the screener will be at recruiting the right people for the focus group. Develop one overarching goal for the research. Develop a discussion guide/script or exercises that will elicit the information needed to address your informational goal. Questions should be open-ended to encourage dialogue among the focus group participants. Format the assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 2 DQ 2 To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Week-2-DQ-2 FOR MORE CLASSES VISIT www.mkt571edu.com 1.If you expect interest rates to rise, you will want to be holding 2.The interest rate is the price paid for the use of a
  • 23. 3.Which of the following do policy makers tend to target when setting monetary policy? 4.If the Federal Reserve reduced its reserve requirement from 6.5 percent to 5 percent, this policy would most likely 5.If banks hold excess reserves whereas before they did not, the money multiplier We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. 1. Describe the overall strategy we should adopt to maximize our potential for success. 2. In one sentence write your positioning statement for the product ========================================== MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers) To Purchase This Material Click below Link http://www.mkt571edu.com/product-58-MKT-571-Week- 2-Individual-Assignment-Segmentation-Techniques-(2- Papers) FOR MORE CLASSES VISIT www.mkt571edu.com 1.The globalized AS/AD curve is the standard AS/AD model with an added 2.According to Say's Law, people 3.A shift in the long-run aggregate supply curve will change
  • 24. 4.The hypothesis about the macroeconomy that sees the recent problems with the U.S. economy directly related to the structural problems caused by globalization is referred to as the __________ hypothesis. 8.The central difference between the standard theory and the structural stagnation hypothesis when it comes to growth is Go to the Strategic Business Insights website. Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments. Go to the Nielsen website. Explore the Nielsen Segmentation Methodology, the featured and other segments, and then click on Zip Code Lookup. Enter your Zip Code and the code provided and click Enter. A map showing your geographic area will pop up along with information on the distribution of people by age, race/ethnicity, marital status, and presence of children. On the left will be three options: PRIZM, P$CYCLE, and ConneXions (three segmentation techniques based on Zip Codes, Wealth, and Connectivity). Click on PRIZM to view the list of primary segments for your geographic area. Into which of these segments would you place yourself and why? Write a 1,400-word segmentation analysis that includes the following: Summarize your results. Summarize what you learned about these segmentation methodologies. Compare your results showing your buying behaviors with what you know of organizational buying behaviors. How do consumer behaviors differ from organizational behaviors? Examine the dimensions of the consumer segments as well as organizational segments. Cite a minimum of two scholarly sources. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==========================================
  • 25. MKT 571 Week 3 Assignment Promotion and the Product Life Cycle To Purchase This Material Click below Link http://www.mkt571edu.com/product-66-MKT-571-Week- 3-Assignment-Promotion-and-the-Product-Life-Cycle FOR MORE CLASSES VISIT www.mkt571edu.com 1.The two frameworks conventional economists generally use to analyze macroeconomic issues are 2.The relationship between real and nominal interest rate can be expressed by 3.Which of the following economic activities would be included in the U.S. domestic gross product (GDP)? 4.Cyclical unemployment is defined as unemployment that results from 5.The longest business cycle expansion in U.S. history occurred in the 10 years from 6.Economics is the study of how All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market. Assignment Steps Generate a minimum 700-word product strategy in Microsoft® Word.
  • 26. Incorporate a product strategy that addresses the following: At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline). How you will measure (what metrics will be used to determine success or failure) the marketing activities. Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it). Address three elements of the Product and Promotion List (see below). Product and Promotion List: Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Direct Marketing Public Relations/Strategies Positioning The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Note: Charts/graphs/tables do not count toward the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers)
  • 27. To Purchase This Material Click below Link http://www.mkt571edu.com/product-59-MKT-571-Week- 2-Team-Assignment-What-Is-A-Marketing-Plan-(2- Papers) FOR MORE CLASSES VISIT www.mkt571edu.com · Identify and define two economic indicators that reflect the strength of the economy (e.g. real GDP, unemployment rate, inflation rate, interest rate, housing starts, etc.). · With these economic indicators in mind, how has the economy affected the demand for and supply of your selected product over the last 2 years? · What was the impact on the supply of the product and the impact on the demand for the product? · Explain the impact on the price of the product and your decision on whether or not to buy the product. Develop a 1,050-word marketing plan discussion which includes the following: Discuss what a marketing plan is and is not. Examine the elements that should be included in a marketing plan. Examine the importance of a marketing plan. Discuss how a marketing plan can be applied to a new product launch. Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan. Cite a minimum of three scholarly references in addition to the text. Format the paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 3 Individual Assignment Career
  • 28. Connection: Customer Relationships and Satisfaction (2 Papers) To Purchase This Material Click below Link http://www.mkt571edu.com/product-56-MKT-571-Week- 3-Individual-Assignment-Career-Connection:-Customer- Relationships-and-Satisfaction-(2-Papers) FOR MORE CLASSES VISIT www.mkt571edu.com · What does the president and congress do to stimulate the economy? What does the president and congress do to contract the economy? · What does the Federal Reserve do to stimulate the economy? What does the Federal Reserve do to contract the economy? · What motivates policymakers to stimulate the economy or contract the economy? · Based on your research, what does the Federal Reserve say about its policy goals? · What does the Federal Reserve say about the strength of the economy? · How does the strength of other economies outside of the U.S. affect your organization? · Based on your research, recommend changes in your organization's competitive strategies or supply chain. Use a minimum of 3 peer reviewed sources not including your textbook. You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction.
  • 29. Select one of the following types of local companies: Florist Veterinarian Health/Natural Food Store Accounting/Tax Preparation Create a 2,100-word Customer Satisfaction Plan in which you include the following: Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics. Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main target audience for that business. Develop a strategy for building long-term relationships and strong customer loyalty between the selected business and the target audience using Customer Relationship Management (CRM), personal communications/direct marketing, social media, events, publicity, and/or frequency marketing/rewards ideas. Explain each strategy and its related goal(s). Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic. Discuss at least three potential methods of measuring customer satisfaction and loyalty, with examples of the types of questions that might be explored if a conversation or survey were to be one of your options. Develop one or more messages for initially attracting the target audience and then for maintaining a strong, mutually-beneficial relationship. Cite at least six scholarly references. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==========================================
  • 30. MKT 571 Week 3 DQ 1 To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Week-3-DQ-1 FOR MORE CLASSES VISIT www.mkt571edu.com Discuss the relationship between supply chain and the supply and demand model. What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function. ========================================== MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1 To Purchase This Material Click below Link http://www.mkt571edu.com/product-57-MKT-571-Week- 3-Team-Assignment-New-Product-Launch-Marketing- Plan,-Part-1 FOR MORE CLASSES VISIT www.mkt571edu.com · Research federal government spending and taxes over the last 3-5 years (fiscal policy). Has total government spending increased or decreased? Explain.
  • 31. Have income tax rates increased or decreased? Explain. · Describe the impact of these fiscal policies on the U.S. economy · Describe the impact of these fiscal policies on your team's selected organization. · Have other macroeconomic events impacted the economy and/or your selected organization? If so, explain. · What are expectations regarding the strength of the economy in the next 2 years? The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures and habits. Include the following in the Product Launch Plan: Define the product or service being offered. Describe the product or service offering. Assess the market needs for this product or service. Choose an anticipated target audience and include a description. Defend your choice of product or service. Develop a brief SWOT analysis. Analyze potential or existing competition - either direct or substitution. Evaluate the potential growth rate. Look for information on similar products or services to come up with a growth rate over three years; this may be adjusted in later revisions. Develop a 10-question survey instrument including potential answers for closed-ended questions and scalar questions that you will use for the final marketing plan. The questionnaire will be used to collect additional primary data about buyers. Set at least one goal for this survey: Why is it being conducted? How will the team benefit from the results in terms of planning and decision making? Leverage opportunities to demonstrate marketing management learning by defining marketing terms and concepts and by using
  • 32. expert testimony and scholarly sources to support your points or definitions. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 3 DQ 2 To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Week-3-DQ-2 FOR MORE CLASSES VISIT www.mkt571edu.com 1.In the long-run framework, budget surpluses 2. The budget deficit or surplus is 3.Deficits and surpluses are best viewed as 4.Suppose the government increases spending by $30 billion and raises taxes at by $20 billion at the same time. Then, 5 Because automatic stabilizers lower transfer payments and raise tax receipts as an economy recovers from a recession, they 6.Most of the government budget is mandatory spending through programs like Medicare and Social Security, and much of the rest is politically difficult to alter. Because of this, The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine. What price do you charge for the treatment? Defend your answer. Consider all your stakeholders. (Including your stock holders) Hint. You won't find the answer to this hummer in your text. Also don't spend too much time trying to quantify your answer. I'm
  • 33. looking more for your top of mind solution to this one. ========================================== MKT 571 Week 4 DQ 2 To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Week-4-DQ-2 FOR MORE CLASSES VISIT www.mkt571edu.com According to the SEC website their mission is to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation. The SEC also requires public companies to disclose meaningful financial and other information to the public. This provides a common pool of knowledge for all investors to use to judge for themselves whether to buy, sell, or hold a particular security. The SEC is concerned primarily with promoting the disclosure of important market-related information, maintaining fair dealing, and protecting against fraud. Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally? ========================================== MKT 571 Week 3 Team Assignment New Product Launch
  • 34. To Purchase This Material Click below Link http://www.mkt571edu.com/product-67-MKT-571-Week- 3-Team-Assignment-New-Product-Launch FOR MORE CLASSES VISIT www.mkt571edu.com If we look at the financial statements of the company we can find that the company is financially strong. Its strength are: 1. It has enough amount of current asset to repay its current liability. The current ratio of the company 8.18 indicates that the company has $8.18 liquid asset to repay its $1 of current liability. 2. The operating cost of the company is increasing because the company is able to reduce its expenses. 3. Cash from operating activity has increased for the company. Assignment Steps Resource: Plunkett Research Online located in the University Library. Design a minimum 1,050-word New or Product Refresh Product Launch Plan in Microsoft® Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market. Include the following: Brief SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external
  • 35. market--Threats, Opportunities, Weakness, Strength). A graph or chart if the team deems it necessary. Include two of the following: Definition of product or service. Description of product or service--marketing message. Why the product or service needs to be introduced or refreshed (target audience). Address competition in each region and how the new product or refresh provides a competitive advantage. Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library. Note: Charts/graphs/tables do not count toward the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 4 Assignment Price and Channel Strategy To Purchase This Material Click below Link http://www.mkt571edu.com/product-65-MKT-571-Week- 4-Assignment-Price-and-Channel-Strategy FOR MORE CLASSES VISIT www.mkt571edu.com As mentioned before the advantage of straight line depreciation is it is easier to figure and uses the same total each year for deduction of depreciation expense but the disadvantage is that if use for taxable income and reporting a company does not get a bigger tax break at the beginning of the assets life when they have just put out the cost for the item and may need a bigger tax break.
  • 36. This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. Assignment Steps Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan. Price and Place/Distribution: Distribution Strategies Channels, Mass, Selective, Exclusive Positioning within channels Dynamic/Static Pricing Strategies Channel tactics (Pricing) Daily pricing, promotion pricing, List pricing Note: Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 4 DQ 1 To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Week-4-DQ-1 FOR MORE CLASSES VISIT
  • 37. www.mkt571edu.com Lucent Technologies is a company based on networking for service providers, government, and enterprises worldwide (Lucent Technologies, n.d., Para 1). The products and services they work with are separated into three categories; service and maintenance, wireless mobility networking, and wire line networking. Lucent Technologies is backed by Bell Labs, which does research and development in networking technologies. Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. ========================================== MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy To Purchase This Material Click below Link http://www.mkt571edu.com/product-63-MKT-571-Week- 5-Assignment-Marketing-Communication-and-Brand- Strategy FOR MORE CLASSES VISIT www.mkt571edu.com The net income of Kodak has decreased a bit; it appears that the company is more profitable. By conducting a side by side analysis from 2004 to 2003 the company has increased in current assets and
  • 38. decreased in total assets. It appears that the company went down in property, plant and equipment net as well as discontinued operations. So, despite the decrease in total assets it looks like the company has made a good decision. Assignment Steps Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor's Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies Note: Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references.
  • 39. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2) To Purchase This Material Click below Link http://www.mkt571edu.com/product-54-MKT-571-Week- 5-Career-Connection-Integrated-Marketing- Communication-and-Marketing-Mix-%E2%80%93- Client-Pitch-(Part-1-and-Part-2) FOR MORE CLASSES VISIT www.mkt571edu.com Management may look at the stockholder’s equity statement retained earnings section to determine if company should borrow money for capital investments or finance it through various forms of equity. It may also be used by the stockholder to evaluate the compensation paid to the company officers. Investors may also look at the statement for cumulative net unrealized gains and losses before purchasing stock in the company. Investors are also interested in the paid in capital because they can compare it to the additional paid in capital and the difference between the two values will equal the premium paid by investors over and above the par value of the shares. The major elements of stockholders' equity include capital stock, paid-in capital, retained earnings, treasury stock, unrealized loss on long-term investments, and foreign currency translation gains and losses.
  • 40. Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps). Recommend a new marketing mix strategy based on any weakness(es) you discovered. Examine the company's current positioning strategy. Determine whether or not to change that strategy. Identify any considerations to be used when building or maintaining the brand or customer loyalty. Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used. Part 2 Create a storyboard, print ad, or a radio or video commercial for the product featuring your new marketing mix. Video or audio options should be 30-60 seconds and storyboards 5-8 slides. Use an app or program such as Movenote®, Knovio®, Presentme®, or another video recording application if selecting the video option. Storyboards can be created using Microsoft® PowerPoint®. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 Only) (2 PPT) To Purchase This Material Click below Link
  • 41. http://www.mkt571edu.com/product-53-MKT-571-Week- 5-Career-Connection-Integrated-Marketing- Communication-and-Marketing-Mix-%E2%80%93- Client-Pitch-(Part-1-Only)-(2-PPT) FOR MORE CLASSES VISIT www.mkt571edu.com In the present time, the stock dividend has become important concept. When dividend is given in form of stock, it is called stock dividend. In this form of dividend, the cash does not use. It is important, when the corporation declares stock dividend, the market value of the share decreases because the number of stock increases. The many companies prefer stock dividend due to the tax benefit. If the individual gets stock dividend, he does not pay any tax on stock dividend. Thus the stock dividend reduces tax burden. On the other hand, the ownership of investors also spurs up in the company because the number of holding share increases. There is also disadvantage of stock dividend. The market value of the share decreases, so the market value of holding also decreases (Kennon, 2009). Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps). Recommend a new marketing mix strategy based on any weakness(es) you discovered. Examine the company's current positioning strategy. Determine whether or not to change that strategy. Identify any considerations to be used when building or
  • 42. maintaining the brand or customer loyalty. Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used. ========================================== MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2 To Purchase This Material Click below Link http://www.mkt571edu.com/product-55-MKT-571-Week- 4-team-Assignment-New-Product-Launch-Marketing- Plan,-Part-2 FOR MORE CLASSES VISIT www.mkt571edu.com The companies’ net income is profitable when the sales exceed the cost of goods sold. In this, the gross profit is $761k. This is beneficial to the company. Though we took the cost of goods away from the net sales there are still other areas which need to take a piece of the pie. For this company, once the SG&A and depreciation are taken out, the company still contains a profit of $290k. But the buck does not stop there. Once the interest income and interest expense are adjusted the balance before earnings and taxes is $290k. After taxes are taken out, the company is left with a net profit of $174k. Include the following for both the domestic and international markets based on the team's research: Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets.
  • 43. Detail the steps involved in a new product/service development. Discuss the stages of the new product/service life cycle and how to manage each stage. Include tactical plans for the 4 Ps at each stage. Develop a pricing strategy for the new product or service offering. Differentiate the new pricing strategy for the practice of setting the price. Why is this an important distinction? Develop the product offering started in Week 2. Provide the product mix for the new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees. Create a new positioning statement and strategy for the product/service. Justify the position strategy. Cite a minimum of six scholarly sources. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 5 DQ 1 To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Week-5-DQ-1 FOR MORE CLASSES VISIT www.mkt571edu.com Write a short analysis of the information gathered. Your discussion should address, among other things, whether cash flow from operating activities is large enough to cover investing and financing activities, and if not, how the company is financing its activities. Discuss differences and similarities between the companies you have chosen. (BTW. Setting marketing objectives prior to developing strategy is
  • 44. real important) What should our promotional budget be? Why? What methodology did you use to come up with your budget? ========================================== MKT 571 Week 5 Team Assignment New Product Launch Marketing Plan, Part 3 To Purchase This Material Click below Link http://www.mkt571edu.com/product-52-MKT-571-Week- 5-Team-Assignment-New-Product-Launch-Marketing- Plan,-Part-3 FOR MORE CLASSES VISIT www.mkt571edu.com Develop a 1,400-word Communication Plan including the following: The cash flow statement relates to the income statement and balance sheet. The net income from the income statement is listed on the statement of cash flows. Operating activities are analyzed on the statement of cash flows; this section of the statement reconciles the net income to the actual cash the company received from or used during operations. The second section of the statement of cash Flows is the cash flow from investing activities which include purchase or sale of assets. The last section in the Statement of Cash Flows is the cash flows from financing activities that includes raising cash by selling stocks/bonds or borrowing from backs; or cash out flows from paying back loans. The balance sheet shows the different account balances at the end of the accounting period. The statement of cash flows reflects changes in the accounts listed on the balance sheet between accounting periods. The net cash from
  • 45. operating, financing, and investing activities are added up to calculate the net change in cash. Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. Select the communication channel that is best for marketing your product or service in the domestic and international markets. Discuss the reach of each communication channel. Cite at least three scholarly sources. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 5 DQ 2 To Purchase This Material Click below Link http://www.mkt571edu.com/MKT-571-Week-5-DQ-2 FOR MORE CLASSES VISIT www.mkt571edu.com Candela Corporation and Subsidiaries have been working for over 34 years developing and commercialize aesthetic laser systems that allow physicians and personal care providers to treat a variety of cosmetic and medical conditions such as removal of spider veins, scars, stretch marks, warts, as well as hair removal and age spots, freckles and tattoos. Other skin treatments such as psoriasis and acne and acne scars are also treated. (Axia College, 2007) Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad. You will need to restate your target audience and positioning. You
  • 46. won't be able to max out your points if you forget. (Please, no attachments in the main folder or mega files. If you want to share graphics drop it in the Chatroom.) Step out of the box, (And your comfort zone) and have some fun with it. I think we will have our own award ceremony. We will vote on the best ad. ========================================== MKT 571 Week 5 Team Assignment Media Options To Purchase This Material Click below Link http://www.mkt571edu.com/product-64-MKT-571-Week- 5-Team-Assignment-Media-Options FOR MORE CLASSES VISIT www.mkt571edu.com The cash flow statement is important financial statement of the corporation. The cash flow statement states from where cash has come and where cash has been gone. Thus the cash flow statement makes a relationship between beginning balance and ending balance of cash. The cash flow statement is prepaid on the basis of income statement and balance sheet of the company. The Little Bit Inc’s beginning cash balance including marketable securities was $24000. On the other hand, the ending cash balance including marketable securities of the company was $40000 (Weygandt, Kimmel & Kieso, 2009). The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target
  • 47. audience and effective communication for each is a desired outcome. Assignment Steps As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy. Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. Each presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum. Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation. Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options. Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ========================================== MKT 571 Week 6 Team Assignment Career Connection New Product Launch Marketing Plan – Final Project To Purchase This Material Click below Link http://www.mkt571edu.com/product-51-MKT-571-Week- 6-Team-Assignment-Career-Connection-New-Product- Launch-Marketing-Plan-%E2%80%93-Final-Project FOR MORE CLASSES VISIT
  • 48. www.mkt571edu.com Profitability ratios are used to measure the overall performance of a firm and its efficiency in managing assets, liabilities, and equity. The ratios used are the gross profit margin, operating profit margin and net profit margin. All of which have improved for REC. As well as the cash flow margin, return on total assets, return on equity and cash return on assets. Over all the company seems to be in well financial standings and looking toward a profitable year. Once all previous weeks' sections and the remaining parts of the Plan are compiled, it should be no more than 3,500 words. Be sure to include the following: • Create an Executive Summary of no more than 350 words. • Incorporate the Situational Analysis (Week 3). • Incorporate the Market Growth Potential and Competitive Analysis (Week 3). • Incorporate the Pricing, Segmentation, Target Market, and Positioning (Week 4). • Incorporate the Marketing Communications Plan - including media selection, discussion of reach and frequency, and costs (Week 5). • Calculate the financial information (including forecasting demand, break-even analysis, sales, promotional budget, and marketing expenses for three years by quarter). • Develop the intended marketing objectives for Year1, Year2, and Year3. • Project the implementation milestones. • Develop evaluation and control metrics and methodology to measure marketing and product performance. • Develop contingency planning elements for the new product or service offering and any related strategies. • Describe any potential legal or ethical considerations that may arise during the implementation of the New Product Launch Marketing Plan either domestically or internationally. Format your presentation consistent with APA guidelines. Cite a total of at least nine scholarly resources including those from previous weeks. Click the Assignment Files tab to submit your assignment. ==========================================
  • 49. MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications To Purchase This Material Click below Link http://www.mkt571edu.com/product-62-MKT-571-Week- 6-Assignment-Social,-Ethical,-and-Legal-Implications FOR MORE CLASSES VISIT www.mkt571edu.com Post your answer to Study Question 5.2 on p. 180 (Ch. 5). As you read your classmates’ responses, consider the following scenario: If you compared two different companies that utilized two different valuation methods, how might the quality of the results differ? Also, comment on the difficulty of making comparisons between two firms that use different valuation methods. The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address. Assignment Steps Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company. Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United
  • 50. States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan. Include the following: Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement). Formulate a maximum 350-word executive summary including at a minimum the following elements: Required executive summary elements: Strategic Objectives Products or Services Optional executive summary elements: Resources Needed Projected Outcomes Integrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following: Incorporate Understanding Target Markets (Week 2) Incorporate Promotion and the Product Life Cycle (Week 3) Incorporate Price and Channel Strategy (Week 4) Incorporate Marketing Communication and Brand Strategy (Week 5) Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6) Cite a minimum of three peer-reviewed references. Include all peer-reviewed references from the previous weeks' individual assignments in your marketing plan. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==========================================