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Common Cause - ECF 2012

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Presentation Common Cause research - Casper te Kuile at eCampaigning Forum 2012

Published in: News & Politics, Spiritual
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Common Cause - ECF 2012

  1. 1. What this talk is about• Long term strategy• Understanding root causes ofpeople’s motivations and behaviours• Systemic, not cosmetic, change
  2. 2. PEOPLECONNECT WITH ISSUES
  3. 3. PEOPLECONNECT WITH ISSUES
  4. 4. PEOPLECONNECT WITH PEOPLE
  5. 5. PEOPLECONNECT THROUGH STORIES
  6. 6. STORIESILLUSTRATE OUR SHARED VALUES
  7. 7. 1. How values work 2. How values fluctuate3. From theory to practice 4. What we’re noticing
  8. 8. 1. How values work 2. How values fluctuate3. From theory to practice 4. What we’re noticing
  9. 9. QuestionWhat do you value in life?
  10. 10. Schwartz 1992+A spiritual life, A varied life, A world of beauty, A world at peace,Accepting my portion in life, Ambition, An exciting life, Authority,Broadmindedness, Capable, Choosing own goals, Cleanliness,Creativity, Curiousity, Daring, Detachment, Devout, Enjoying life,Equality , Family security, Forgiving, Freedom, Health,Helpfulness, Honesty, Honouring of parents and elders, Humble,Independence, Influence, Inner harmony, Intelligence, Loyalty,Mature love, Meaning in life, Moderation, National security,Obedience, Pleasure, Politeness, Preserving my public image,Protecting the environment, Reciprocation of favours, Respect fortradition, Responsibility, Self-discipline, Self-indulgence, Self-respect, Sense of belonging, Social justice, Social order, Socialpower, Social recognition, Success, True friendship, Unity withnature, Wealth, Wisdom.
  11. 11. 1. We each hold all the values2. Values behaviours3. Values can be engaged4. The see-saw effect5. The bleed-over effect
  12. 12. Seesaw EffectEngaging one set of values suppresses and discourages conflictingvalues, and associated attitudes and behaviours.
  13. 13. VolunteeringMaio et al. (2009)Subjects sorted adjectives, items of furniture and either:- Benevolence-related words (forgiving, helpful, honest)- Achievement-related words (ambitious, capable, successful)- Food related words (control)
  14. 14. Timevolunteered4540353025201510 5 0 Benevolence Words Control Achievement Words
  15. 15. 1. How values work2. How values fluctuate3. From theory to practice 4. What we’re noticing
  16. 16. Repeated engagement,strengthens values.
  17. 17. Frames• chunks of factual and proceduralknowledge in dialogue with values• Reinforced through repetition• Shapes thinking and responses
  18. 18. Framing: what’s implied Public money vs. Taxpayers money Tax relief vs. Tax cut Charity vs. Justice Rogue traderFraming: metaphor Nanny State Mother Earth A Few Bad ApplesFraming: experience & engagement Participation vs. hierarchy
  19. 19. 1. How values work 2. How values fluctuate3. From theory to practice 4. What we’re noticing
  20. 20. Collateral damageDirect & indirect.
  21. 21. 1. How values work 2. How values fluctuate3. From theory to practice4. What we’re noticing
  22. 22. 1. Relational2. Experiential3. Story-based4. New Measurements5. Internal AND External
  23. 23. Thanks.valuesandframes.orgcaspertk@gmail.com

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