4b Political exchange AO community conference


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The political exchange was released during the 2010 UK election, with over 1,250 candidates from all parties opening accounts on the network. Jessica Reeves of the National Deaf Children's Society will showcase the NDCS use of Political Exchange during the election, and look at ideas for how you can use the tool now the election is over, including the email broadcast facility for political databases, the data mapping tool, creating an issue for an e-activist campaign, reporting for politician comments of support for your posted issues, using our re-direct tools to change message templates based on politician responses to your posted issues.

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  • In preparation for the new parliament – aiming to get new MPs to champion the needs of deaf children in Parliament.
  • MPs are aware of NDCS and realise that there are deaf children in their constituency who will need their help.
  • Mention the posting and the thank you email sent to candidates when they had taken the pledge. Login so can show how it looks from the front end – how candidates see the issue and can add comments. If you go to issues>reports you can download what candidates said – probably one of the most useful things for us. Learnt about politicians personal connections to and interest in deafness. Show e-activist action – different messages depending on whether candidates had taken the pledge or not through the redirect and filter function in e-acvtivist.
  • Go to PE broadcast create – to show how we created different emails for different parties. This tool can be used now to email MPs to ask then to take action/come to events etc. Show how to select different people to send it to. Show how it reports so you can see how many people opened it etc. We did it twice – can also exclude those who have already pledged support Will have it for MSP and AM elections next year
  • 2 resolved 2 unresolved
  • Making emails to PPCs relevant. Access to large lists of supporters – election seen as a big opportunity by the organisation.
  • WE didn’t know this before and probably otherwise would never have found out
  • Based on pledge from 2010 election. Data mapping go to data>mapping and show how can map supporter data to constituencies – have to set up columns in supporter data in e-activist first – match supporter data columns to political exchange columns and the data will map
  • 4b Political exchange AO community conference

    1. 1. Political Exchange Jessica Reeves National Deaf Children’s Society
    2. 2. NDCS – Vote for deaf children <ul><li>Goals </li></ul><ul><li>To raise awareness of NDCS and recruit new supporters among parliamentarians </li></ul><ul><li>To raise awareness of PPCs that they will have deaf children in their constituency who may need their support </li></ul><ul><li>To engage our members in the election and grow numbers of campaigners </li></ul>
    3. 3. NDCS – Key messages <ul><li>MPs & PPCs </li></ul><ul><li>NDCS is the national charity dedicated to creating a world without barriers for deaf children and young people. </li></ul><ul><li>There will be families with deaf children in your constituency who are not getting the services they need. </li></ul><ul><li>If elected, you will need to take action to ensure deaf children get more support from all levels of government. </li></ul>
    4. 4. NDCS – Key messages <ul><li>Members, local groups, campaigners </li></ul><ul><li>You can help improve services for deaf children by introducing your parliamentary candidates to the issues around deafness and getting them to sign the NDCS pledge to take action. </li></ul><ul><li>Deaf children and young people </li></ul><ul><li>An election is taking place. Anyone over 18 can vote. You can help make sure that the people who want to get elected are deaf aware by asking them what they will do for you. </li></ul>
    5. 5. NDCS – Key messages <ul><li>Media </li></ul><ul><li>NDCS is the national charity dedicated to creating a world without barriers for deaf children and young people </li></ul>
    6. 6. NDCS – Key activities <ul><li>The pledge </li></ul><ul><li>Close the gap in educational attainment between deaf children and other children. </li></ul><ul><li>Improve public services so deaf children and their families get the support they need from the start.   </li></ul><ul><li>Help deaf children in my constituency get the same opportunities as other children </li></ul>
    7. 7. NDCS – key activities <ul><li>Political exchange </li></ul><ul><li>Issue posting </li></ul><ul><li>background and supporting statement </li></ul><ul><li>link to e-activist action . </li></ul>Did you know that the average constituency will have approximately 2,500 children experiencing permanent or temporary hearing loss? Without the right support, deaf children are vulnerable to isolation, bullying, low levels of achievement and unemployment in later life. Please show your support for deaf children at the general election by signing the National Deaf Children’s Society (NDCS) pledge for deaf children.
    8. 8. NDCS – key activities <ul><li>Political exchange </li></ul><ul><li>Broadcast email </li></ul><ul><li>split by party </li></ul><ul><li>photos of senior politicians </li></ul>
    9. 9. NDCS – Challenges <ul><li>Technical – email </li></ul><ul><li>Feedback from local groups </li></ul><ul><li>Unavailability of open and click through rates from emails we sent out </li></ul><ul><li>Recording only new pledge takers </li></ul>
    10. 10. NDCS – What happened <ul><li>886 individuals took part </li></ul><ul><li>2689 actions </li></ul><ul><li>965 PPCs pledged support </li></ul><ul><li>123 are now MPs </li></ul><ul><li>500 new NDCS campaigners </li></ul><ul><li>Over 100 new to NDCS </li></ul><ul><li>New deaf MPs </li></ul><ul><li>Media coverage – trade press </li></ul>
    11. 11. NDCS – What happened <ul><li>“ I am very happy to support this campaign. As someone who has been hard of hearing since I was six years old I know how important it is from personal experience that deaf children are given the right level of support so they can maximise their potential” </li></ul>
    12. 12. NDCS – future use of Political Exchange <ul><li>For country elections next year </li></ul><ul><li>Data mapping </li></ul><ul><li>You don’t just have to PE at election time, it could be used to gather MP opinions and support on different issues at any time. </li></ul>