“A Global beliefs that guide actions andjudgments across a variety of situations “ -Rokeach Values represent basic convictions that aspecific mode of conduct is personally or sociallypreferable to an opposite mode of conduct.
Provide understanding of the attitudes, personality, and behaviors of individuals and cultures. Influence our perception of the world around us. Represent interpretations of “right” and “wrong.” Imply that some behaviors or outcomes are preferred over others.
Part Of Culture Learned Responses Inculcated Social Phenomenon
Values are related to personality, but notsame as personality. VALUES PERSONALITYValues needs judgement Personality of a person isabout the environment. determined by unique adjustment to his environment.
Value is one of the three components of attitude. VALUE ATTITUDE Value is general and not Attitude is specific towards specific towards something. something like people, object or ideas.
Behaviour of people is influenced by the values which they hold.1. Individuals judge organisational success by their value system.2. Values determine the extent to which individuals accept organisational pressure and goals.
Personal value given by McDonald & Ganzincluded list of 22 values. The values chosen by people can be by 2ways, popularity and intensity.
Most popular Personal least popular values value Professionalism (86%). Competition (5%) Diligence (68%). Stability (12%) Co-operation (66%). Innovation (18%) Integrity (65%). Diversity (25%) Good humour (64%).
Organisational value is mostly designed bymanagers of higher levels. An individual may have to match his ownvalues to it or have to leave the organisation.
Values possessed by a person have the root in society. the sources of value forming in society are1. Value forming institutions2. Organisational values3. Peers and Colleagues4. Work and Carreer5. Professional Codes
Value forming institution:1. Family2. School3. State4. ReligionPeers and Colleagues: Person applies value obtained from from the groups.
Work & Career: It create special values gives unity , cohesion, meaning to persons and groups.Professional codes: Certain codes given by professional bodies , these codes were enforced , this is not very effective in management .
Rokeach’s classification Terminal value: A persons ultimate goal in his life. Instrumental Value: Means adopted for achieving the goal.
Value orientation is of the order of1. Economic2. Theoretic3. Political4. Social5. Aesthetic6. Religious