Final Presentation for CMM115 about Social Media Campaigns

1. Amore Salon
246 Main Street
North Reading, MA
Owner: Michelle Pacheco

2. Background
• Amore Salon is a small, privately owned salon in North Reading, MA.
• Services include color, cut, foiling, makeup, wedding, and prom
packages.
• Michelle Pacheco has been doing hair for 10 years, so she has an
extensive knowledge of the industry.
• She attended Northeast Vocational High School, where she took
cosmetology classes and later went on to pass her state boards and
become a registered cosmetologist.
• She has worked in both high end franchises, and privately owned
salons, building the clientele that she carried with her to her own
salon; Amore.

3. Mission
• “At Amore Salon you will find a warm and friendly environment
where you will enjoy the latest trends in cuts,hair coloring and styles.
Our main purpose behind the chair is to design the best look for
every individual.Here at Amore Salon we are focusing on nurturing
your hair with high end products to get the results that will make
your hair look and feel unbelievable. It's beauty that captures your
attention,personality which captured your heart. We invite you to
come experience beauty with us at Amore Salon.”

4. Staff and Clientele
• There are over 500 loyal clients at Amore Salon.
• There are 4 stylists: Michelle Pacheco (owner), Kiara Mooney, Nicole
Berman, and Laura Hidish.
• Each of these stylist is a register cosmetologist in the state of
Massachusetts.
• There education and experience provide them with the credibility to
provide quality service to their customers.

5. Campaigns Using Social Media

6. Give Us A Kiss
• Give Us A Kiss was a social media contest run by the ladies at
Amore around Valentine’s Day.
• How to enter: put on your best lipstick, and send in a picture via
Instagram with the hashtag #GiveUsAKiss, your email, and the
email of a friend who had never been to Amore.
• The day before Valentine’s Day, a random client would pick the
“hottest lips”, and the winner and her lucky friend would win a free
dinner for two, and Colorance treatments by Goldwell.
• The ROI for Amore with this campaign is that they obtain the email
addresses of all of those potential clients who have never been to the
salon.

7. News Worthy
• On their website, www.amoresalon246.com, they have a section
called “News Worthy” where they post articles written about them
in popular magazines, and also the most popular reviews from
clients.
• When people visit their website and see that they were mentioned in
a well-known Beauty magazine, and then see all of the great
reviews, it increases traffic to their site.
• The ROI for Amore on this campaign is the potential of customers
they are attracting by having their name out there in the industry.

8. Photo Gallery
• Amore Salon has a photo gallery on their website, but they also post
before and after pictures to their Facebook page.
• They do this very strategically by not posting the simple everyday
trims that they perform, but the more drastic transformations.
• By posting this to their Facebook page, one of their client’s likes it,
shares it, their friend sees it, likes it, tells another friend, and so on.
• This campaign uses social media to increase traffic to their page,
building their clientele with every click of a like.

9. Work Cited
• Pacheco, M. (n.d.). Amore Salon. AMORE
SALON. Retrieved July 11, 2014,
http://www.amoresalon246.com
• Campaign. (n.d.). GoldwellSalonscom.
Retrieved July 11, 2014, from
http://www.goldwellsalons.com/stylists/
campaign/

10. Work Cited
• Pacheco, M. (n.d.). Amore Salon. AMORE
SALON. Retrieved July 11, 2014,
http://www.amoresalon246.com
• Campaign. (n.d.). GoldwellSalonscom.
Retrieved July 11, 2014, from
http://www.goldwellsalons.com/stylists/
campaign/