Business plan for the expansion of show stylz salon chain

1. SHOW STYLZ BEAUTY SALON CHAIN
BUSINESS PROPOSAL
PRESENTED BY
PEACE IFEOMA EKELE-IKPEGBU
MD/CEO SHOW STYLZ SALON
15TH JANUARY, 2019

2. BUSINESS SUMMARY
•At Show Stylz Salon, every woman is inspired to achieve great
goals.
•We harness the skill potentials of our Stylists (Partners), who
transit from poverty to sufficiency.
•Our Partners are poor single mothers and young girls with
positive self drive.
•We train our Partners in beauty services, set up new Salon that
operates on revenue sharing basis.
• We also distribute beauty products through our outlets,
increasing revenue for the Company and our Partners.

3. VALUE PROPOSITION
•We generate revenue from services (Weaving and
Braiding etc), and sale of beauty products.
•We also operate a School of Cosmetology where
we train or re-train stylists for a fee.
•We serve our Clients in clean and comfortable
environments equipped with sterilizing units.
•We offer hair treatment procedure which is the
toast of the market now.

4. THE PROBLEM
•Prevalence of dirty Salons spreading
hair infections and infestations.
•Indigent young girls who recycle
poverty due to lack of skills to earn a living
•Poor single mothers who are stigmatized
due to cultural bias

5. THE SOLUTION
•Show Stylz goes beyond beauty
we sterilize our tools.
•We train, mentor and empower these
young girls and single mothers to become self
sufficient
•We provide conducive working environment
for our partners.

6. TARGET CUSTOMERS
•Experienced Stylists with client base (40)
•Graduate Stylists with positive drive (160)
•Middle income University Town Women
(100,000)
•Female University Staff and Students (35,000)
•Women in Eastern Nigeria (7million)

7. REVENUE MODEL
•Revenue from Partners that
rent work spaces
•Fees from training School Students
•Revenue from sale of beauty products

8. Marketing Options
•Branding commercial transportation vehicles
including tricycles (Keke NAPEP) with our logos
•Creating brand ambassadors in Universities,
major streets, towns and large women societies
•Celebrity endorsement of our brand
•Advertorials in local radios and print media
•Use of large flex poster at strategic places in towns
Road shows and distribution of leaflets and handbills

9. Business Model and Validation
•Fees from services such as Weaving,
Braiding, Manicure and Pedicure.
•Revenue from sale of beauty products
including Hair Accessories, Weavons, etc.
•Fees from Students in our School of
Cosmetology

10. Investment Readiness/Roadmap
•First Salon was opened on 7th July, 2017, Second in
Nov. 2018, and 3rd Salon under negotiations
•The Salon chain growing at an astonishing rate of
about 500 customers visits per month
•Major product suppliers discussing on partnership
as our market share of the 7million women increases.
•Our annual revenue increased from $9750 in 2017 to
$33610 in 2018.
•All these data reflect growing customer confidence
in the Show Stylz Salon Chain Brand.

11. WHAT WE WANT
•Social Investors who contribute towards $2000 to open
a salon that employs 4 persons.
•The revenue sharing ensures direct wealth transfer to
our stylists and investors
• Profit is shared per salon unit in the chain.
•Venture capitalists to open more salons and more
Beauty products to take up more distributorships
•Financial and technical partners to help us up-scale
rapidly becoming first social enterprise to go public in
Nigeria

12. PEACE IFEOMA EKELE-IKPEGBU
MD/CEO SHOW STYLZ SALON
70/93 ADADA PLAZA, OGIGE MARKET,
NSUKKA
ENUGU STATE, NIGERIA
TEL: 2349030055010; 08060775754
www.showstylz.com
Email: salon@showstylz.com
CONTACT DETAILS