Agri Markets

Agri Markets
American Journal of Experimental Agriculture
4(12): 1680–1696, 2014
SCIENCEDOMAIN international www.sciencedomain.org Market Information and Extent of
Agricultural
Commercialization: Empirical Evidence from
Smallholder Farmers in Effutu Municipality of
Ghana
Edward Martey1*
1
Savanna Agricultural Research Institute of the Council for Scientific and Industrial
Research, P. O. Box TL 52, Tamale, Ghana.
Author's contribution
This whole work was carried out by author EM.
th
Original Research Article
Received 26 March 2014 th Accepted 14 May 2014 th Published 29 July 2014
ABSTRACT
Aims: Agricultural commercialization literature has shown that access to market information
influences market participation by smallholder farmers. However, ... Show more content on
Helpwriting.net ...
Agricultural production entails investment of resources and farmers will have no incentive for
making investments in areas where there is little opportunity for marketing their products or if the
returns accruing from the sales of agricultural products do not reflect the opportunity cost of
investment. As a result, most farmers in areas with few marketing opportunities are engaged
primarily in subsistence agriculture, which has constrained improvement in their quality of life [3].
The problem of market access is linked to the inability of farmers to meet market standards, low
volumes of produce, wide dispersion of producers, presence of middlemen and perceived low prices
in the formal market [1–7]. Therefore, development policies in Ghana have focused on the
modernization and commercialization of the agricultural sector in addressing the major agricultural
production and marketing challenges.

[8,9]. The development policy of the Food and Agricultural Sectors II (FASDEP II) is notably
among these policies. It seeks to increase both the competitiveness and integration of farmers in
domestic and international markets by producing the required volumes as well as the quality of
commodities on a timely basis. Specifically, strategies adopted by this policy to
1681
American Journal of Experimental Agriculture, 4(12): 1680–1696, 2014
enhance the
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Identifying And Analyzing Global Integrated Marketing...
Name:
Lecturer:
Course:
Date:
Identifying and analyzing global integrated marketing campaigns
Abstract
Integrated marketing is a strategy regarding the application of consistent brand messaging across
myriad marketing channels. It came about after businesses realized that they needed to offer their
customers more than the regular method of advertising. Integrated communication is mainly focused
on the consumer rather than the needs of an organization. It has improved the performance of many
businesses in various markets and their brands. This paper seeks to identify the global integrated
marketing campaigns and analyze them with the use of case studies in the television and print
media.
Introduction
In order for a business to create awareness of its products and convince people to buy them, it needs
to do a promotion of the product. This involves communication. The goal of promotion is create
awareness to consumers of a certain product in the market. Secondly, to persuade customers to
choose their product compared to rival products. Lastly, promotion aims to remind the customers on
the importance of buying the product. There are five main types of promotions:
Advertising
Personal selling
Sales promotion
Direct marketing
Public relations
The concept of integrated marketing communication (IMC) emerged in the late twentieth century.
This bore out of a realization by marketers that there was a need for businesses to offer more than
advertisements to their

Walt Disney : The Monopoly Of Entertainment
According to the text book a monopoly can be best described as, "an organizational structure that
occurs when a single firm dominates production and distribution in a particular industry, either
nationally or locally." (Campbell, Martin, Fabos) The Walt Disney Company is one of the world's
largest media conglomerate's which specializes in entertainment. The company overlooks, "the
movie, TV, toys and theme parks business by owning six of the top ten franchises in the world."
(Disney: The Monopoly of Entertainment.) Through all of their services, The Walt Disney Company
has impacted and continues to the impact the lives of both children and adults. Walter Elias Disney
and his brother Roy founded The Walt Disney Company on October 16, 1923 in Los Angeles. Their
journey of success began as they, "produced a series of short live–action/animated films collectively
called the ALICE COMEDIES." (The Walt Disney Studios–History) Shortly after, they relocated to
Burbank, California where they headquartered. Their company has expanded tremendously, "With
operations in more than forty countries, our employees and cast members work together to create
entertainment experiences that are both universally and locally cherished." (About – Leadership,
Management Team, Global, History, Awards, Corporate Responsibility – The Walt Disney
Company) Asia Pacific, Japan, Europe, The Middle East, Africa, and Latin America are the
countries where The Walt Disney Company has

Comcast Corporation Holdings Ltd.
Comcast Corporation Holdings Ltd
Comcast Corporation is a company in the services sector in the cable and broadcasting industry
located in the United States that offers media, entertainment, and communications. The Corporation
is headquartered in Philadelphia, Pennsylvania (Comcast, 2016). This paper will be an extrapolation
of Comcast's history from the day it was founded to its current stature.
Timeline of important events in the organization's history
Comcast Corporation was founded in 1963 by Julian A. Brodsky, Daniel Aaron, and Ralph J.
Roberts and was later incorporated in 2001 on December as a media and technology firm. In that
year, the founders purchased and operated a local antenna television system that was located in
Tupelo, Mississippi. Initially, the company was called American Cable Systems but in 1969, it
changed its name to Comcast. It was in 1972 that Comcast went public and transacted in the
NASDAQ stock market under the CMCSA ticker symbol. It then underwent a series of acquisitions
and mergers between 1986 and 1996. It is then that it transacted with E! Entertainment, E. W.
Scripps, Maclean Hunter, Storer Communications and Group W Cable. In 1997, Comcast benefited
from Microsoft 's $1 billion investment. In a span of the next half a decade, it also entered several
transactions with Greater Philadelphia Cablevision, Prime Communications, AT & T Broadband,
Jones Intercable and Lenfest Communications (Comcast, 2016; Marketline, 2013).
In 2001, the

2.Annotated Outline Introduction
3.Objective The basic purpose of HRP is to decide what positions the organisation will have to fill
and how to fill them. Objectives of human resource planning Forecast personnel requirements Cope
with changes Use existing manpower productively Promote employees in a systematic way Human
Resource Planning 4.Importance Organisations use HRP to meet future challenges, cut costs, and
achieve greater effectiveness Importance of human resource planning Create a talent pool Prepare
people for future Cope with organisational changes Cut costs Help succession planning Human
Resource Planning 5.The Process Of HRP The HRP is a four step process: demand forecasting,
supply forecasting, estimating manpower gaps and formulating HR plans. The demand ... Show
more content on Helpwriting.net ...
Marcov analysis: Uses historical information from personnel movements of the internal labour
supply to predict what will happen in the future Human Resource Planning 14.Marcov analysis for a
hypothetical retail company 2003–2004 Store Asst. Store Section Dept. Sales Exit Managers
Managers Heads Heds Executives Store Managers 80% 20% (n = 15) 12 3 Asst. Store 11% 83% 6%
Managers 4 30 2 (n = 36) Section 15% 11% 66% 8% Heads (n = 94) 11 63 8 14 Departmental 10%
72% 2% 16% Heads (n = 288) 29 207 6 46 Sales Executives 6% 74% 20% (n = 1440) 86 1066 288
Forecasted Supply 16 41 92 301 1072 353 Figures in circles show the transition percentages Human
Resource Planning 15.Supply Forecasting Skills inventory: It is a summary of the skills and abilities
of non managerial employees used in forecasting supply. Human Resource Planning 16.Skills
inventory: an example Name : A.K. Sen Date printed : 1–4–2004 Number : 429 Department : 41
Key words Work experience Word Description Activity From To Accounting Tax Supervision 1998
2000 T clerk ax ABC Company and analysis Book Keeping Ledger Supervision 2000 2002
Accountant XYZ Co. Auditing Computer

Sports
Instructor's Manual Exercises in Sportscasting Linda K. Fuller, PhD Published by © 2008 by
Routledge, Taylor & Francis Group. All rights reserved. No part of this work may be reproduced or
utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm,
and recording, or by any information storage and retrieval system, without permission in writing
from the publisher. Printed in the United States of America. Routledge, Taylor & Francis Group, 270
Madison Avenue, New York, NY 10016. IM–1826 CONTENTS Introduction Chapter 1.
Introduction to Sports, Sportscasters, and Sportscasting Chapter 2. The Historical Development of
Sports and Sportscasting Chapter 3. The Economics of Sports, ... Show more content on
Helpwriting.net ...
As in anything else, the more you are willing to try these various activities, the more it will help you
in the long run. This is, after all, only your beginning. After the exercises is a separate section
focusing on the way this course has been taught in the past. It includes the following: 1. Syllabus 2.
Critical Dates 3. Student profile 4. A suggested invitation for a sportscaster speaker Designed for
teachers, this section is suggestive only, and is open to input–as is, in fact, this whole project. Your
responses are encouraged, and I wish you well in your analysis of and/or career in sportscasting.
Chapter 1 Introduction to Sports, Sportscasters, and Sportscasting Exercise 1.1: Your
Definition/Description of Sportscasting We all have our own experiences with the subject of
sportscasting. Tell about yours, including your interest in the topic. At some point, give your own
definition and/or description of sportscasting. In addition, what has been your personal experience
with sportscasting and sportscasters? Have you met any sportscasters personally? Who are your
favorites? Who are your least favorite(s)? Think about why, and share your thoughts. Exercise 1.2:
Globalization of Sports (book review) From the bibliography that follows, choose a book and
critique it, including the following information: 1. The book: Full name of the title, author(s) name,
when and where published and by whom,

Essay on PUB 375 NOTES
WEEK 2
Definition
Magazines are printed and bound publications offering in–depth coverage of stories often of a
timeless nature. Their content may provide opinions and interpretation as well as advocacy. They are
geared to a well–defined, specialized audience, and they are published regularly, with a consistent
format.
– What is a magazine now?
Magazine Structure
Part 1: Introduction to magazines
Part2: Magazine Jobs
Part 3: Editorial
Part 4: Publishing
Part 1: Introduction to Magaines
Magazine's Function / Purpose
Inform
Interpret
Entertain
Advocate
Service
Largest component of a consumers magazine
Maisonneuve is Canada's best kept secret... art, culture, politics and stunning visuals, four times a
year in English. ... Show more content on Helpwriting.net ...
Magazine Jobs / Employment
Magazine staff must perform the following functions:
Planning, writing and editing articles, designing pages, overseeing the production (manufacture) of
the magazine, promoting the magazine to reader and advertisers, managing fulfillment, and pay the
bills.
The main job functions of magazine employees:
Publish / Publishing
Edit (print and digital) / Editorial
Art director follow the edit
Design (designer; art director) / Art Direction
Comes out the look of the magazine
Direct Advertising / Advertising
Direct Circulation / Circulation

Magazine Structure Part 3: Editorial Environment & Voice
Forty–two years and still going strong, This Magazine focuses on Canadian politics, pop culture and
the arts, but in keeping with its radical roots never pulls punches. Subversive, edgy and smart, This
Magazine is the real alternative to that.
Magazine Failure or Success?
Failure
Lack of market research
Lack of audience interest (e.g. a divorce magazine)3
Lack of editorial focus
Success
Highly focused editorial
Clearly defined formula
Communicating with audience
WEEK 3
Online SFU library search
Browse search guide
PUB375 Magazine Publishing
PMB Product Data (demographic) www.lib.sfu.ca/help/subject–guides/publishing/pub375Steps:
Browse search guide > Publishing > PUB 375
Mission
The magazine's mission (mandate or philosophy) is the magazine's focus. It is what defines the

Comcast Corporation : A Worldwide Media Source And...
Comcast Corporation
Rikki Wooten
Due Date: 5/1/2017
Introduction
Comcast Corporation is a Worldwide media source and technology corporation that has two primary
businesses: Comcast Cable and NBCUniversal. Comcast Cable also known as Xfinity is the cable
television offered from Comcast Corporation. They provide broadband internet and also landline
telephones for residents. Comcast also supplies their services to small and medium size businesses,
through its Comcast Business brand. Comcast Corporation also has an Enterprise brand that
provides connections to Fortune 1000 companies.
Comcast is easily one of the top nation 's largest video streaming, high–speed Internet, and landline
phone providers.
Comcast 's cable packages ... Show more content on Helpwriting.net ...
NBCUniversal is one of the most dominate media and Entertainment Corporation globally. They
specialize in the development, production, marketing, news, and information to their subscribers
spread all across the United States.
NBCUniversal owns and operates an upscale portfolio world–renowned theme parks and a suite of
leading Internet–based firm. Comcast has engaged their employees to work hard in advancing their
technology network to deliver the fastest broadband speeds to their customers. This new strategy
will allow their customers to generate personalized videos, communications, and home management
offerings. Comcast Corporation Services ' United Sates residential and commercial subscribers in 40
different states and the District of Columbia.
The Corporation 's headquarters is positioned in Philadelphia, Pennsylvania. Since they are the
owner of the international media company, NBCUniversal, since 2011 They are also a producer of
feature films and television programs intended for theatrical exhibition and over–the–air cable TV
broadcast.
Furthermore, Comcast Corporation 's largest expense for delivering cable services was the cost of
their highly innovative infrastructure and their advanced programming.
Programming costs amounted to over $9 billion or 44% of their cable revenues. Between 2006 and
2014, Comcast 's programming costs grew at an annual exponential

ABC and the Australian Multimedia Industry
As the ABC is an organisation heavily involved within the Australian Multimedia Industry, the tools
and equipment used are integral to the quality of the content produced. For different areas of
production, the tools and equipment used will differ, for example, when working in television,
equipment would include a set, cameras, tripods, microphones, props, lighting, video monitors and
teleprompter. To edit and deliver good quality television content, the department would use various
editing tools and software's during post–production focusing on almost all areas of audience
experience such as visuals and audio. Some of these tools include Photoshop, Adobe After Effects,
Flash and Computer–generated imagery (CGI). When working with radio, the equipment needed to
produce a podcast or broadcast includes a sound proof room or studio, sound boards, microphones
and switchboards and the tools used for editing would be solely based around sounds to enhance the
audience's aural experience, so this would include sound editing software such as audacity.
ABC Television works with independent producers to ensure that the content being delivered to the
public is diverse and unique. Strict processes are followed by both parties to ensure that the content
is of high quality and serves a purpose to the audience.
THE PROCESS FOR PRODUCING AN INDEPENDENT PRODUCTION WITH THE ABC IS AS
FOLLOWS;
1. Commissioning Process:
The Commissioning Process allows for the contents creative, financial and

‘Indraprastha Ice and Cold Storage Ltd’ Case Analysis and...
H
9B11A044
GROWING THE MAMAS & PAPAS BRAND
Michael M. Goldman and Jennifer Lindsey–Renton wrote this case solely to provide material for
class discussion. The authors do not intend to illustrate either effective or ineffective handling of a
managerial situation. The authors may have disguised certain names and other identifying
information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any
form of reproduction, storage or transmission without its written permission. Reproduction of this
material is not covered under authorization by any reproduction rights organization. To order copies
or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of
Business Foundation, ... Show more content on Helpwriting.net ...
The Mdluli clan are leaders, hard workers and they are involved in various businesses." At
Thembeka High School, the diversification continued, as Motlekar sold sherbet to students. When
this became a hit, her father began bringing big packets of popcorn for her to sell to students looking
for something to nibble on during prep. Motlekar finished school with a good grade and founded her
own hair salon – A Khokho Hair and Beauty Salon – where aspirant hairdressers were also trained.
This grew until she had five salons around the country. She also attended teacher training college
from 1995 to 1997, afterward joining the Mpumalanga Housing Department as communications
officer. She moved from Housing to Environmental Affairs and Tourism, ultimately joining the
Mpumalanga Tourism Authority in 1999 as promotions manager. By the time she joined the North
West Province Parks & Tourism Board as marketing manager in 2001, Motlekar had completed a
marketing certificate through the University of South Africa (UNISA), while pursuing a parallel
career as a TV presenter on SABC 1 and as a radio presenter on a local radio station, Ligwalagwala,
in Mpumalanga. She also pursued a PR Certificate through the University of Newport at the same
time. In 1999, Motlekar enrolled for her MBA at the University of Hull in the United Kingdom,
offering courses in Johannesburg. During her MBA, Motlekar then moved

Destination Marketing
Executive Summary
The Gold Coast is indisputably Australia's most popular holiday destination and offers many
different types of beachfront accommodation, award–winning dining, shopping and thrilling
attractions. This marketing report aimed to devise a marketing strategy for this location. It began by
scanning the macro environment and found that the location is politically stable, although currently
the entire world is being severely affected by the economic recession. This has therefore meant that
non–essential spending is down, which will have a negative economic impact. Conversely, new
technologies such as efficient aircraft are allowing for more visitors to the region. A current concern
is that of global warming, being a ... Show more content on Helpwriting.net ...
The Gold Coast has something for everyone, from families to young singles and couples and
everyone in between. The location has a subtropical climate which is ideal for taking advantage of
the many leisure activities and events. Some of the major drawcards are the theme parks;
Movieworld, Dreamworld, Seaworld, White Water World and Wet'n'Wild. The Gold Coast is a well
known heaven for surfers, including events such as the Quiksilver Pro every summer (Gold Coast
tourism information centre, 2009)
1.2 Scope
The information is to be presented in report format, using logical steps in the strategic marketing
process, including scanning of the Macro Environments, SWOT Analysis. Then a review of the
existing marketing of the location and some of its competitors will be carried out before using this
existing information to research new promotional items.
1.3 Objectives
The key objectives are to identify the existing environment in which the location operates using the
macro environmental scan. This will lead to the SWOT analysis where marketing strengths,
weaknesses as well as opportunities and threats will present themselves based upon this research.
The next main objective will be to research new advertising and promotion avenues based upon the
previous research.
2.0 Destination Analysis
2.1 Macro Environment Scan

To

Case on the Disney Brand
Key Words: Brand Extension, Expansion into New Geographies. Brand Culture, Brand Symbols,
Semiotics Analysis. Study of 'Disney': Strategies and factors that helped build the iconic brand.
Group 7 Archana Menon 2008 09 A Chandan Pansari 2008 12 A Ranjani Mani 2008 43 A Sumita
Das 2008 55 A INDEX Introduction
..........................................................................................................................4 Licensing
.................................................................................................................................4 Negative Effects
of Licensing................................................................................................5 Brand Extensions and ...
Show more content on Helpwriting.net ...
29 Euro Disney Land: Learning's .................................................................................................29
Targeting Global Growth:...................................................................................................30 Case in
Point: Expansion into China: ..................................................................................... 31 Background:
..........................................................................................................................31 The Chinese
Market:..............................................................................................................31 The Locally tailored
Retail Strategy: .......................................................................................32 Choosing Partners:
................................................................................................................33 Concentration in the retail
segment: .....................................................................................33 Distribution:
..........................................................................................................................34 Pricing Strategy:
....................................................................................................................34 Fighting Piracy:
......................................................................................................................35 Marketing and
Promotions:

Netball Is A Ball Sport Played By Two Teams Of Seven Players
Netball is a ball sport played by two teams of seven players. Its development, derived from early
versions of basketball, began in England in the 1890s. By 1960, international playing rules had been
standardised for the game, and the International Federation of Netball and Women 's Basketball
(later renamed the International Netball Federation (INF)) was formed. As of 2011, the INF
comprises more than 60 national teams organized into five global regions.
Games are played on a rectangular court with raised goal rings at each end. Each team attempts to
score goals by passing a ball down the court and shooting it through its goal ring. Players are
assigned specific positions, which define their roles within the team and restrict their movement to
certain areas of the court. During general play, a player with the ball can hold on to it for only three
seconds before shooting for a goal or passing to another player. The winning team is the one that
scores the most goals. Netball games are 60 minutes long. Variations have been developed to
increase the game 's pace and appeal to a wider audience.
Netball is most popular in Commonwealth nations, specifically in schools, and is predominantly
played by women. According to the INF, netball is played by more than 20 million people in more
than 80 countries.[12][13] Major transnational competitions take place, including the Netball
Superleague in Great Britain and the ANZ Championship in Australia and New Zealand. Three
major

Imperialism And Cultural Imperialism
Stephen Kwame through content analyses and observation techniques investigated the role of mass
communication in media imperialism in the world and its impact on the development that has led to
cultural imperialism in the world . The main objectives of the research are:
1. To define the effect of media domination on the cultural settings of the world.
2. To see how the western nations have become targets.
3. To define the magnitude of Americanization of beliefs through the media.
In studying the media, he discovered that at all levels of the human engagement, the samples of his
study reveal that language is very vital, and human conduct is dependent on that. All types of
communication, including the arbitrated as in mass ... Show more content on Helpwriting.net ...
Straubhaar (1991) comments on how Brazil in trying to ''extricate itself from self–dependency from
media hegemony'' (p.36) The case of South Korea is shown by (Jin, 2007) who admits that there are
''impediments as the West still regulates the Korean market through capital and cultural control,
Korea now produces and sends local television programmes in the export market in that region''
(p.89).
The attention of the project research in the mass media is so large that is has become enormous for
the scholars to comprehend. The research looks at mass communication as a trajectory to all
imperialism. It will be based on the belief that mass communication has necessitated cultural
imperialism. Owusu conducted a study of four items to pursue this fact. They include music, news
from television programming, the film, and the American and Western world domination of the
other nation's culture through the media. The belief is that the Northern Hemisphere and the West, in
particular, have projected the media/cultural hegemony. At some point, even some Western countries
like Canada has become worried of the Americanization of the world; it has to regulate the
American content coming into their media. The research on the press has become so varied that
scholars are

Walt Disney Media Conglomerate Analysis
Walt Disney: Media
Introduction/Random Information
The Walt Disney Company is the world's largest media conglomerate. The company has the ability
to be a successful conglomerate due to its Board of Directors, content theme of quality, as well as
customer ordination in all its operating segments. The company has television holdings in ABC and
ten other broadcasting stations, as well as cable networks including; ABC Family, A&E (37%),
and ESPN (80%).
Each of these divisions that Disney owns and operates are leaders in their respective industries and
capitalize multiple channels that have been created to additional products and other tangible goods
account for 10% of Walt Disney's revenue.
Media Networks – $17,162,000,000 is up 6% ... Show more content on Helpwriting.net ...
The plan is to market these 3D releases by debuting in the consumer home with select Sony 3D
products. This launching would be during the high–traffic holiday retail season which will be
featured nationwide in the United States.
Disney recently announced it was launching eight mobile games for the iPhone, Android,
Blackberry and Java/Brew. Both companies are motivated by what seems to be a booming casual
gaming market.
Another Disney invention is the soon to be released netbook, a "Netpal" for 6–12 year–olds. Made
by netbook pioneer Asustek and selling for $350 at Toys "R" Us starting in late July. A version with
more storage and a longer battery will go through Amazon.com and other retailers. The widget
should go international by the end of the year. The Walt Disney Company is also now one of the
biggest players in the fast–growing social gaming business. Recently the company said it had agreed
to acquire Playdom–the outfit behind games like Social City, Sorority Life, and Market Street for up
to $763 million. Under the terms of the deal, Disney (DIS) will pay $563.2 million for Playdom up
front and an additional $200 million if the social gaming company meets certain unspecified growth
thresholds. For Disney purchasing Playdom, the No. 4 social gaming company on Facebook (and
No. 1 on MySpace), is a quick and easy way to extend its characters and brands to social games, a
market that could be worth $1.5 billion within three years.
Social

Citation and Reference List
University of Sydney Business School Referencing Guide This referencing guide has been prepared
by The Business Programs Unit for use in Units of Study within The University of Sydney Business
School. It is based on the Harvard referencing style. Contents 1. How to use this
guide...........................................................................................................................2 2. Some useful
terms ...............................................................................................................................2 3. Examples
– when and how to reference ..............................................................................................3 3.1
Placement of in–text ... Show more content on Helpwriting.net ...
Referencing checklist .........................................................................................................................26
Business Programs Unit (Revised 21.08.2012) Page 1

Communication: E-mail and Assignment
COM3706/101/3/2013
Tutorial letter 101/3/2013
Communication Research
COM3706
Semesters 1 & 2
Department of Communication Science
IMPORTANT INFORMATION: This tutorial letter contains important information about your
module.
CONTENTS
PAGE 1 2 2.1 2.2 3 3.1 3.2 3.3 3.4 3.4.1 3.5 4 4.1 4.2 4.3 4.4 4.5 4.6 4.6.1 4.6.2 4.7 5 5.1 5.2 5.3 5.4
6 7 8 8.1 8.2 8.3 8.4 8.4.1 8.5 8.6 8.6.1 8.6.2 8.6.3 8.6.4 8.6.5 8.6.6 8.6.7 8.6.8 8.6.9
INTRODUCTION PURPOSE AND OUTCOMES OF THE MODULE Purpose Outcomes
LECTURERS AND CONTACT DETAIL Lecturers Department University Contact with the
university Unisa contact via e–mail Unisa's need to contact you MODULE–RELATED
RESOURCES Prescribed book Recommended books Electronic reserves (e–Reserves) ... Show
more content on Helpwriting.net ...
These techniques and methods can be applied in advertising message research, or audience analyses
of the print media, researching mass–media issues. The information contained in this tutorial letter is
applicable to both Semesters. The assignments for both Semesters are also included in this tutorial
letter. All study material that you have received for this module is important. Please ensure that you
READ this tutorial letter and that you familiarise yourself with the closing dates of assignments,
since you have to meet certain requirements in order to gain admission to the examination. Also
ensure that you meet the deadlines for the submission of the assignments and portfolio. There is NO
extension for the submission of any assignments due to (amongst others) a lack of time to conduct
the actual research and prepare the portfolio in time. We are required to meet certain deadlines
(target dates) to ensure that you get the feedback in time for preparation of the portfolio and this can
only be achieved if you meet the set deadlines. It is therefore imperative that you take note of the
following important information: Assignment 01 in each Semester is compulsory. You HAVE to do
assignment 01 of the Semester for which you are registered and hand it in before the closing date in
order to gain admission to the examination. If you neglect to hand in the compulsory assignment
before the closing date, you will have to re–register for the module in the next

The Executive Management Team For Walt Disney Company Essay
The Walt Disney Company have many assets available which include film, television, publishing,
the internet, and music. The executive management team for Walt Disney has put Disney on top as
one of the world's top conglomerates, making $14.28 billion in Quarter Three in 2016. They
regularly find different and new innovative ways to promote and sell their brands through various
media segments to have a revenue increase and it has helped Disney to successfully complete its
mission to position itself as one of the world's leader of entertainment. Robert A. Iger is both the
Chairman and CEO of the Walt Disney Company. With this title, Mr. Iger is the head of the world's
largest media company. He has a strategic vision for The Walt Disney Company that focuses on
three fundamental pillars: generating the best creative content possible, fostering innovation and
utilizing the latest technology, and expanding into new markets around the world. (Disney, 2016)
Since becoming ESPN's President and Co–Chairman, John Skipper has made sure ESPN has a
dominant lead in the all of sports media. Skipper has led ESPN to a series of long–term,
multiplatform agreements with major rights holders and distributors Alan F. Horn, the Chairman of
the Walt Disney Studios, supervises worldwide operations of The Walt Disney Studios. These
operations consist of production, distribution, and marketing. His team markets for the live–action
and computer generated films that are made from Disney as well Andy

How Media Affects The Way Of Media Consumption
Summary
The research conducts that how extent media are consumed by the contemporary immigrants, who is
from East Asia, in London and how they perceive their nation's news, Britain's news and
International news via certain media. Method of research is one to one interview followed by
questionnaires, as well as additional oral questionnaires. Results of interview show that four of five
interviewers usually check their nation's news while do not check Britain's domestic news. In
addition, even they are in London, but they tend to ignore the domestic news and prefer to check
international news via their nation's media. The conclusion is globalization affects the way of media
consumption, and their relationship with people and society,where ... Show more content on
Helpwriting.net ...
Also, in order to define a certain phenomenon based on theory, I will hypothesize how extent the
thought and theory are connected. For instance, globalization affects the way of perception of the
world, which Tsagarousianou describes that "The global system of sovereign states has been familiar
both structurally and symbolically in the daily acts of imagination through which space and human
identity are construed. (Tsagarousianou, 2007, p175). I will analyze how the interviewer perceives
media as part of their daily life in their mind.
Method
I conducted an interview with 5 of the interviewer who is categorized as a contemporary immigrant.
The interview style is conducted through one to one conversation and it was conducted in question
conversation style with general questionnaires. In addition to the questionnaires, I expanded them in
depth by an additional conversation in order to figure out the meaning behind the answer. Also, I
conveyed them about what my aim of the questionnaires before conducting the interview. 4 of them
are as a university student, 1 of them is a full–time worker, however, his first aim coming to London
is to study at the higher level in London. The age of group are between 22 to 33, and conversation
duration is approximately 20 minute each.
Results
4 of the candidates check the first language news site or information site almost every day. The
reason is diverse, though, they tend to consume the local contents

The Walt Disney Company Report
Company Research Paper
The Walt Disney Company
Pranay Kumar
George Batah
Shuxian Shen
Sheng Hao Koo
"We have complied with university honor code in completion of this assignment and I attest that this
work is ours and ours alone."
Professor
Suzanne Weiss
Contents
1. Executive Summary
2. Company Background
3. Management
4. Situation Analysis
5. Ethics and Responsibility
6. Human Resource
7. Globalization

8. Operation and Production
9. Finance and Financial Management
10. Hypothetical Request for Venture Capitalist
11. Conclusion and Recommendation
12. Citation and References
Executive Summary
" It seems to me, we have a lot of story yet to tell"
–Walt. ... Show more content on Helpwriting.net ...
and Canadian governments commissioned the studio to produce training and propaganda films. *
best Productions post–war era :The Three Caballeros (1944) and Melody Time (1948)Song of the
South (1946) and So Dear to My Heart (1948) Seal Island (1948)The Vanishing Prairie
(1954)Cinderella Alice in Wonderland (1951)Peter Pan (1953) Treasure Island (1950) * In 1954,
Disney formed its own distribution firm " Buena Vista Distribution " * In 1950, Walt Disney
Productions and The Coca–Cola Company teamed up for Disney 's first venture into television, the
NBC television network special An Hour in Wonderland * In 1954, the ABC network launched
Disney 's first regular television series, Disneyland, which would go on to become one of the
longest–running primetime series of all time. * In 1955, Walt Disney opened Disneyland to the
general public. * Best Productions during the 60s :Lady and the Tramp (1955), Sleeping Beauty
(1959) and One Hundred and One Dalmatians (1961) Johnny Tremain, (1957) Pollyanna, (1960)
The Shaggy Dog, (1959) * In 1965, "Disney World" was announced * 1966, Walt Disney died of
complications relating to lung cancer, Roy Disney * Best Post Walt Disney Productions:] The Jungle
Book( 1967) The Happiest Millionaire (1967)The Love(1967) Bug (1969 The Computer Wore
Tennis Shoes (1969) The

Television
I did this to make an account Television is a telecommunication medium that is used for transmitting
and receiving moving images and sound. Television can transmit images that are monochrome, in
color, or in three dimensions. The word television comes . Television may also refer specifically to a
television set, television program, or television transmission.
First commercially available in very crude form on an experimental basis in the late 1920s, then
popularized in greatly improved form shortly after World War II, the television set has become
commonplace in homes, businesses, and institutions, particularly as a vehicle for entertainment,
advertising, and news. During the 1950s, television became the primary medium for molding ...
The holes were spaced at equal angular intervals such that, in a single rotation, the disk would allow
light to pass through each hole and onto a light–sensitive selenium sensor which produced the
electrical pulses. As an image was focused on the rotating disk, each hole captured a horizontal
"slice" of the entire image.
Nipkow's design was not practical until advances in amplifier tube technology became available.
Later designs used a rotating mirror–drum scanner to capture the image and a cathode ray tube as a
display device, but moving images were still not possible due to the poor sensitivity of the selenium
sensors. In 1907, Russian scientist Boris Rosing became the first inventor to use a CRT in the
receiver of an experimental television system. He used mirror–drum scanning to transmit simple
geometric shapes to the CRT.
Using a Nipkow disk, Scottish inventor John Logie Baird successfully demonstrated the
transmission of moving silhouette images in London in 1925 and of moving, monochromatic images
in 1926. Baird's scanning disk produced an image of 30 lines resolution, just enough to discern a
human face, from a double spiral of lenses. This demonstration by Baird is generally agreed to be
the world's first true demonstration of TV, albeit a mechanical form no longer in use. Remarkably, in
1927, Baird also invented the world's first video recording system, "Phonovision;" because the
signal

Public Service Broadcasting In Australia
There is no doubt that the proliferation of digital media has placed great stress on the already fragile
status of public service broadcasting (Miragliotta and Errington, 2012). The convergent media
environment alongside restraints on funding and skeptic views regarding their necessity have posed
great challenges altering the role of public service broadcasters in the 21st century. However, there
are many signs pointing toward a renewed government commitment within the Australian sector, to
suggest that what the digital revolution has brought is not only challenges but also opportunities
(Spigelman, 2013). By examining the recent movements of the Australian Broadcasting Corporation
(ABC) in addition to specific reference of the Special Broadcasting Company (SBS) this essay shall
seek to address the current debate surrounding the necessity of public service broadcasters in the
21st century. To this day, the charter written by John Reith, the first director general of the British
Broadcasting Company (BBC) in 1926, is believed to have established the principles governing
public service broadcasting. John Reith first set out his ideas about how public ... Show more
content on Helpwriting.net ...
Much like traditional forms of media, public service broadcasting was feeling the effects of the
Internet on their audience. Skepticism from the government, commercial media and the general
public posed questions surrounding the necessity for the ABC to exist in the 21st century arguing
that in such a convergent age of media production and content, the original principles governing
public service broadcasting were both inadequate and inconsistent. In order for the ABC to combat
these challenges, associated with pessimistic questioning, the corporation underwent significant
'restructuring' of their internal operations with cuts to budgets and jobs, and reviews to increase their
internal efficiency (Miragliotta and Errington,

Centurion Media
For the exclusive use of M. Hossain Centurion Media: Doing the Right Thing Carolyn Conn, St.
Edward's University Aundrea Kay Guess, St. Edward's University Jonathan Hiatt, St. Edward's
University E rP os t NA0005 No tC op yo ach time Richard Bennett reached across his desk for the
mail and other documents his assistant had placed in his in–box, he smiled because he thought of the
friendly disagreement with his wife about the "proper" way to handle this task. His approach was
"top–down." Whatever was on top of the in–box was dealt with first, then down through the stack
until it was all finished. His wife preferred the "priority" method, first sorting through everything to
determine the urgency of each item. Bennett felt that was ... Show more content on Helpwriting.net
...
Revenues for his group's cable systems had almost doubled annually since his first year as regional
vice president. His group had been recognized for their accomplishments as the "Outstanding Team"
nationwide at the previous year's Centurion Media annual banquet. In Bennett's opinion, the
Northpark contract would destroy everything Bennett's group had done in their region during the
past ten years. Bennett wondered if the other vice presidents had received their copies of the
contract. He had to get to the bottom of this and try to avert financial calamity. He knew he had to
be careful. One of Bennett's golfing buddies who was in upper management of Centurion's
newspaper division had had a run–in with Fowler at a corporate meeting the month after he became
president of the cable division. His buddy warned Bennett not to trust Fowler. Bennett called his
sales director, Vicki Porter. 2 Vicki, you are never going to believe what I got by special courier this
morning. It's a contract signed by Joseph Fowler between Centurion Cable and Northpark Media–
and we've got to sell them any of our advertising inventory they want at rates way below what we
are charging this year and below many of the annual contracts we already have with advertisers for
the coming year. Those customers are going to be furious if they ever hear about this–and, you know
they will. Worse still is

Bus 475
BUS/475 Sample Final Exam This Sample Final Exam is provided as a resource to help familiarize
students with the content areas and types of questions that they may encounter when they complete
the comprehensive BUS/475 Final Exam in Week Five. The student version of the sample Final does
not include the correct answers (as marked below in red). Please feel free to share the sample final
questions and answers with your students. Accounting Financial accounting Conceptual foundations
Income statement and statement of retained earnings Balance sheet Statement of cash flows
Managerial accounting Cost concepts Product costing systems Activities–based costing Cost,
volume, and profit analysis Budgeting (except capital ... Show more content on Helpwriting.net ...
Data is considered invalid when a. 0 it is outdated. b. 0 it is inconsistent. c. 0 it is unreliable. d. 1 it
does not measure the intended concept. 2. Data is considered reliable when a. 0 the test measures
what we actually want to measure. b. 0 it is quantitative. c. 1 the measurement process is accurate
and precise. d. 0 it is qualitative. 3. When the reported data is different from the actual data, there is
a a. 0 reporting error. b. 0 sampling error. c. 1 response error. d. 0 computation error. 4. When
measures of central tendency are not affected by extremely low or extremely high values? a. 0 Mean
and median b. 0 Mean and mode c. 1 Mode and median d. 0 Standard deviation and mean 5. What is
the relationship among the mean, median, and mode in a symmetric distribution? a. 1 All equal b. 0
Mean is always the smallest value c. 0 Mean is always the largest value d. 0 Mode is the largest
value 6. Suppose you want to show the changes in the unemployment rate in the United States
during 2000–2008. The most appropriate chart you would use will be a a. 0 pareto chart. b. 1 line
chart. c. 0 bar chart.

Analysis of the Music Industry
Music may be defined romantically as `the food of love ' (Shakespeare) or more prosaically as
`sound with particular characteristics ' (Wikipedia), but it is undeniably a `vibrant artform ' (Arts
Council England) and one which touches more people, in more ways, than any other art form.
In commercial terms, music certainly generates a higher market value than the other arts, although a
comprehensive market size for music in all its manifestations is impossible to calculate. Key Note
has put a value of £3.03bn on consumer spending on music in 2005, derived from three sectors:
recorded music (which accounts for the bulk of the market), live music and musical instruments.
However, data for other related markets are included, such as ... Show more content on
Helpwriting.net ...
Each chapter of the report starts with more detailed definitions and coverage.
For coverage of recorded music, Key Note is grateful to the statistics and commentary provided by
the British Phonographic Industry (BPI), detailed later in this chapter under Key Trade Associations.
For other sectors, an important component of the report is the field research into the attitudes and
buying habits of UK consumers with regard to music, conducted for Key Note by NEMS Market
Research specifically for this report.
Report Background
This is the first edition of a Market Review of the Music Industry published by Key Note. Although
coverage is targeted mainly at the UK market, the global aspects of the music industry are given full
acknowledgment. In particular, it is recorded music – by far the largest market by value – that has
evolved a global structure. Since 2004, it has featured just four `majors ' owning dozens of famous
labels and holding recording contracts (or back catalogues) for the vast majority of the world 's top–
selling recording artists.
The `big four ' major groups, including the UK 's own `home–grown ' giant, EMI Group PLC, also
own rights to publish and to license the majority of successful songs, theme music, etc. These rights
are increasingly important as the market moves towards a more fluid, ICT (information and
communications technology)

Earthsprite
'Earthspite product launch' Media Plan Period: January 1 – June 30 2011
Prepared by:
Aomruthai JAINGAM
BSBADV507B
Develop a media plan
TABLE OF CONTENTS
–EXECUTIVE SUMMARY– 2
Business Description 2
Vision for the future 2
Business Goals/ Mission 3
Main Objectives 3
–SITUATION ANALYSIS– 5
Marketing Analysis 5
Customer Analysis 6
Product benefits and unique selling position 7
Health conscious/ Eco conscious 8
Competitive analysis 8
–ADVERTISING ANALYSIS– 10
Advertising strategies and media mix 10
–MEDIA STRATEGIES– 12
Media vehicles to reach target audiences 12
Creative and communications considerations 13
Marketing schedule ... Show more content on Helpwriting.net ...
We aim to provide Australian and foreign consumers with the highest quality skincare on the market
while promoting sustainable behavior and reducing our ecological footprint. 4. Gain lager sales with
a project growth rate 10% p.a. 5. Create perception from customers to be as an excellent value for
money and more reasonably priced than their competitors' products.
Business Goals/ Mission
Eywa is committed to becoming the leader in the Australian market for premium natural skin care
product and maintaining a company culture which fosters and encourages continuous improvement.
Eywa mission is to produce and provide customers with highest quality natural product on the

market with fairy trade to both local and foreign suppliers as the company's premise.
Main Objectives
Business Objective: 1. To increase revenue from launching new product "Earthspite" within few
years. 2. To become the natural skin care product market leader within 5 years. 3. To become
established as the national retailer of choice for skin care product within the next 3 years.
Marketing Objectives: 1. To increase brand awareness for the Earthsprite products. 2. To
differentiate the brand from its competitors. 3. To expand marketing reach. 4. To increase the
number of audiences by 10% on online channel such as Facebook and company's

Executive Officer Of The Walt Disney
With assets that include film, television, publishing, the internet, music, and recreation, Walt Disney
is one of the world's largest conglomerate in terms of revenue, making $14.28 billion in Quarter
Three in 2016. They regularly find different and new innovative ways to promote and sell their
brands through various media segments to have a revenue increase and it has helped Disney to
successfully complete its mission to position itself as one of the world's leader of entertainment.
Robert A. Iger is Chairman and Chief Executive Officer of the Walt Disney Company. As Chairman
and CEO, Mr. Iger is the head of the world's largest media company. He has a strategic vision for
The Walt Disney Company that focuses on three fundamental pillars: generating the best creative
content possible; fostering innovation and utilizing the latest technology; and expanding into new
markets around the world.
Andy Bird another chairman, and is responsible for Walt Disney International. Andy Bird is
responsible for Disney's businesses outside of the United States and reports to the CEO Bob Iger.
Bird and his global team create and apply tactics to increase the Disney brand. They raise awareness
in international markets, they get new customers and guests familiarized with Disney's legacy and
well–known famous characters, and invest in and maximize opportunities in emerging markets. Bob
Chapek also a chairman, oversees the Company's travel and leisure businesses. He oversees the six
resort

Electric Power Transmission
Electric power transmission
"Electric transmission" redirects here. For vehicle transmissions, see diesel–electric transmission.
[pic]
[pic]
400 kV high–tension transmission lines near Madrid
Electric power transmission or "high–voltage electric transmission" is the bulk transfer of electrical
energy, from generating power plants to substations located near population centers. This is distinct
from the local wiring between high–voltage substations and customers, which is typically referred to
as electric power distribution. Transmission lines, when interconnected with each other, become
high–voltage transmission networks. In the US, these are typically referred to as "power grids" or
just "the grid", while in the UK the network is ... Show more content on Helpwriting.net ...
High–voltage overhead conductors are not covered by insulation. The conductor material is nearly
always an aluminium alloy, made into several strands and possibly reinforced with steel strands.
Copper was sometimes used for overhead transmission but aluminium is lower in weight for only
marginally reduced performance, and much lower in cost. Overhead conductors are a commodity
supplied by several companies worldwide. Improved conductor material and shapes are regularly
used to allow increased capacity and modernize transmission circuits. Conductor sizes range from
12 mm2 (#6 American wire gauge) to 750 mm2 (1,590,000 circular mils area), with varying
resistance and current–carrying capacity. Thicker wires would lead to a relatively small increase in
capacity due to the skin effect, that causes most of the current to flow close to the surface of the
wire.
Today, transmission–level voltages are usually considered to be 110 kV and above. Lower voltages
such as 66 kV and 33 kV are usually considered

Channel 7 Essay
Television news exists to inform and entertain the public regarding local, national, and international
news. A variety of news broadcasts are available for all subcultural classes to enable them to be
knowledgeable concerning sport, weather, finance, and general issues from around the world, using
this easily accessible and logical medium. Two of the most well–known services are Channel Seven
and the Australian Broadcasting Commission (ABC). The Channel Seven Network gains funds from
commercial revenue and concentrates on providing news that is appealing to the general public and
entertaining. High ratings are crucial to Channel Seven as it is privately owned and heavily relies on
the advertisement shown in between news segments. ABC news is owned and financed by the
Australian Government, therefore high ratings are not relied on and their focus is on providing
worldwide news with accomplished facts. These factors affect the content and perspective, which
are tailored to specific target audiences. Each news source has a distinct audience based on the
variation of the purpose, structure, style, and language to accommodate the requirements of the
Australian population. (do you want me to reference the survey?) The intended audience and
purpose of the two news stations are ... Show more content on Helpwriting.net ...
Channel Seven is targeted at youth and working families which is why providing local and easily
understandable news at the family–friendly time of 6pm is so successful. For people with greater
intellect, ABC News is better suited as its main focus is on educating the public on global news in a
unbiased and advanced manner. The news stations are equally as effective at catering for the needs
of their individual audiences. As a teenage Australian, Seven News is best suited to me as it acts as
both a form of entertainment and a competent way to keep updated in the world of

France Country Report
France – Country Report Table of Contents Executive Summary 3 Geographical Setting 4 Statistics
5 Economical Climate & Statistics 5 Historical/Political Factors 9 Cultural Factors 9 Legal
System 11 Trade Related Issues 12 Barriers/Opportunities to Business 15 Recommendations 17
References 18 Executive Summary This report focuses on France as a nation for business
investment. It begins with a broad overview of France's geographical setting. Next, it discusses the
country's economic climate and high level economic statistics and compares it to those of Spain and
Germany. Afterwards, the report covers more specific information like historical/political factors,
cultural factors, legal environment as well as ... Show more content on Helpwriting.net ...
Total trade for 2009 amounted to $1,033 billion, 61% of which was with EU–27 countries. The
nation's government economic policy is to promote investment and domestic growth in a stable
fiscal and monetary environment. Its top priority is to create jobs and reduce the high unemployment
rate. The unemployment rate in metropolitan France increased to 9.5% in the first quarter of 2010,
up from 9.2% in the third quarter of 2009. The government's fiscal and monetary environment
definitely is in goodwill of any business to be set up. The government continues to control a large
share of economic activity: Government spending, at 55.6% of GDP in 2009, is among the highest
in the G–7. The government continues to own shares in corporations in a range of sectors, including
banking, energy production and distribution, automobiles, transportation, and telecommunications.
France has been very successful in developing dynamic telecommunications, aerospace, and
weapons sectors. * The following table show France's GDP statistics over the recent years: Year |
2000 | 2005 | 2006 | 2007 | 2008 | GDP (BillionUSD) | 1 534.85 | 1 869.38 | 1 953.37 | 2 071.78 | 2
121.72 | GDP per capita (current prices and PPPs) | 25 275.59 | 29 692.49 | 29 692.49 | 32 494.62 |
33 089.79 | Real GDP Growth (Annual growth in %) | 3.91 | 1.90 | 2.22 | 2.3 | 0.43 | Figure [ 3 ].
Source: OECD Stat Extracts,

Essay on Walmart
Walmart From Wikipedia, the free encyclopedia Wal–Mart Stores, Inc. (NYSE: WMT
(http://www.nyse.com/about/listed/lcddata.html?ticker=wmt) ), branded as Walmart, is an American
multinational retail corporation that runs chains of large discount department stores and warehouse
stores. The company is the world's third largest public corporation, according to the Fortune Global
500 list in 2012, the biggest private employer in the world with over two million employees, and is
the largest retailer in the world. Walmart remains a family–owned business, as the company is
controlled by the Walton family, who own a 48 percent stake in Walmart.[5][6] It is also one of the
world's most valuable companies.[7] The company was founded by Sam Walton ... Show more
Within the fifth year, the store was making $250,000 in revenue. When the lease for the location
expired, he couldn't reach an agreement for renewal, so he opened a new Ben Franklin franchise in
Bentonville, Arkansas and called it "Walton's Five and Dime."[13][14] On July 2, 1962, Walton
opened the first Walmart Discount City store located at 719 Walnut Ave. in Rogers, Arkansas. The
building is now occupied by a hardware store and an antique mall. Within five years, the company
expanded to 24 stores across Arkansas and reached $12.6 million in sales.[15] In 1968, it opened its
first stores outside Arkansas, in Sikeston, Missouri and Claremore, Oklahoma.[16] Sam Walton's
original Walton's Five and Dime store in Bentonville, Arkansas now serving as the Walmart Visitor
Center Incorporation and growth (1969–2005) The company was incorporated as Wal–Mart Stores,
Inc. on October 31, 1969. In 1970, it opened its home office and first distribution center in
Bentonville, Arkansas. It had 38 stores operating with 1,500 employees and sales of $44.2 million. It
began trading stock as a publicly held company on October 1, 1970, and was soon listed on the New
York Stock Exchange. The first stock split occurred in May 1971 at a market price of $47. By this
time, Walmart was operating in five states: Arkansas, Kansas, Louisiana, Missouri, and Oklahoma;
it entered Tennessee

Front Matter Case Summary
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MANAGING MARKETING IN THE 2 1S T C E N T U R Y : SHORT CASES www.mm21c.com
MM21c short cases:MM21c–front matter
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2
MANAGING MARKETING IN THE 21ST CENTURY
TABLE OF CONTENTS
1. SONIK CD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
2. ICI FIBRES LTD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
3. THE ARDEN COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
4. UNIPRO INC. . . . . . . . . ... Show more content on Helpwriting.net ...
On average, subscribers purchased 19.9 CDs annually, mostly through Sonik's website. Annual
subscriber retention rate was 90 percent. Sonik accumulated CDs from various suppliers and
fulfilled its own orders. Annual fixed costs of fulfillment were $400,000; shipments averaged 3.7
CDs per package. Annual marketing expenses were $230,000; Sonik spent 90 percent on acquiring
new subscribers and 5 percent on subscriber retention. Sonik's cost of capital was 12 percent. It was
considering three growth options: a. Continue the Niche Strategy: Sonik believed it could acquire
20,000–30,000 new customers per annum for the next several years without major new investment.
Sonik also believed that spending $0.5 million per annum would increase customer retention to 95
percent. b. Mass–Market Strategy: Abandon the subscription model, add many other music genres,

and build a mass–market brand.
Sonik estimated it would need an initial investment of $1–2 million to build brand awareness, plus
an additional $0.5 million per annum for distribution and warehousing. Sonik believed it could add
40,000–50,000 new subscribers per quarter at a subscriber acquisition cost of $12.50; annual
margin, $15; and 60 percent customer retention rate. c. Distribution Strategy: In addition to CDs,
Sonik distributed products for other online retailers. AmeriNet Radio operated 43 radio stations in
the southeast U.S. and sold CDs

Disney in Asia, Again
Pace University DigitalCommons@Pace Case Studies Lubin School of Business 3–1–2002 Disney
in Asia, Again Raymond H. Lopez Pace University Follow this and additional works at:
http://digitalcommons.pace.edu/business_cases Part of the Banking and Finance Commons
Recommended Citation Lopez, Raymond H., "Disney in Asia, Again" (2002). Case Studies. Paper 3.
http://digitalcommons.pace.edu/business_cases/3 This Article is brought to you for free and open
access by the Lubin School of Business at DigitalCommons@Pace. It has been accepted for
inclusion in Case Studies by an authorized administrator of DigitalCommons@Pace. For more
information, please contact rracelis@pace.edu. CASE STUDIES No. 26 March 2002 Disney in ...
2 The Walt Disney Company Television Broadcasting The company operated the ABC Television
Network, which had affiliates providing coverage to U.S. television households. Disney also owned
television and radio stations, most of which were affiliated with either the ABC Television Network
or the ABC Radio Network. The company's cable and international broadcasting operations were
principally involved in the production and distribution of cable television programming, the
licensing of programming to domestic and international markets and investing in foreign television
broadcasting, production, and distribution entities. Primarily domestic cable programming services
were operated through subsidiary companies and joint ventures. These companies included ESPN,
the A & E Television Network, Lifetime Entertainment Services, and E! Entertainment Television.
The company also provided programming and operated cable and satellite television programming
services for the Disney Channel and Disney Channel International. Theme Parks and Resorts This
division of the company operated the Walt Disney World Resort ® in Florida, and Disneyland Park
®, the Disneyland Hotel, and the Disneyland Pacific Hotel in California. The Walt Disney World
Resort included the Magic Kingdom, Epcot, Disney–MGM Studios, and Disney's Animal Kingdom;
thirteen resort hotels; and a complex of villas and suites; a retail, dining, and entertainment complex;
a sports complex;

Sports
Instructor's Manual Exercises in Sportscasting Linda K. Fuller, PhD Published by © 2008 by
Routledge, Taylor & Francis Group. All rights reserved. No part of this work may be reproduced or
utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm,
and recording, or by any information storage and retrieval system, without permission in writing
from the publisher. Printed in the United States of America. Routledge, Taylor & Francis Group, 270
Madison Avenue, New York, NY 10016. IM–1826 CONTENTS Introduction Chapter 1.
Introduction to Sports, Sportscasters, and Sportscasting Chapter 2. The Historical Development of
Sports and Sportscasting Chapter 3. The Economics of Sports, Sportscasters, and ... Show more
Cronin, Mike and David Mayall (Eds.) (1998). Sporting nationalisms.Oxford, UK: Taylor &
Francis, Inc. Eitzen, D. Stanley (Ed.) (2004). Sport in contemporary society: An anthology, 7th ed.
Boulder, CO: Paradigm Publishers. Foer, Franklin. 2004. How soccer explains the world: An
unlikely theory of globalization. New York: Harper Perennial. Gems, Gerald R. (2006). The athletic
crusade: Sport and American cultural imperialism. Lincoln: University of Nebraska Press. Houlihan,
Barrie. 1994. Sport and international politics. NY: Harvester Wheatsheaf. Ingham, Alan G. and John
W. Loy (eds.) 1993. Sport in social development: Traditions, transitions, and transformations.
Champaign, IL: Human Kinetics. Maguire, Joseph. 1999. Global sport: Identities, societies,
civilizations. Cambridge, UK: Polity Press. Majumdar, Boria and Fan Hong (Eds.) (2006). Modern
sport the global obsession. Oxford, UK: Routledge. Miller, Toby, Geoffrey Lawrence, Jim McKay,
and David Rowe (2001). Globalization and sport: Playing the world. London: Sage. Roche, Maurice
(2001). Mega–events and modernity: Olympics and expos in the growth of global culture. London:
Routledge. Instructor's Manual 9 Sandvoss, Cornel. 2003. A game of two halves: Football fandom,
television and globalisation. London: Routledge. Szymanski, Stefan and Andrew Zimbalist. (2005).
National pastime: How Americans play baseball and the rest of the world plays soccer. Brookings
Institution Press. Tomlinson, Alan and

Critically Evaluate the Arguments for and Against Mining...
High Risk – Low Return: The case against uranium mining in Queensland
Australian Conservation Foundation Australian Manufacturing Workers Union Electrical Trades
Union Friends of the Earth North Queensland Conservation Council Queensland Conservation
Council Queensland Nuclear Free Alliance The Wilderness Society
Cover picture: Mine tailings dam failure at Merriespruit, South Africa gold mine. On the day of the
failure 50mm of rain fell in 30 minutes, comparable to flooding rain quantities in Qld in recent
summers (source: tailings.info)
High Risk – Low Return: The case against uranium mining in Queensland
1. Overview 2. Overstated economic potential 3. Environmental Impacts 4. Radiation and Health 5.
Uranium and Indigenous ... Show more content on Helpwriting.net ...
In a nutshell, it is because the economic benefits are grossly overstated and are outweighed by the
wide–ranging environmental, public health and weapons proliferation problems and risks. Uranium
accounted for 0.19 per cent of Australia's export revenue in 2011/12 (the last available figures)1. By
the most generous estimate, uranium accounts for 0.015% of all jobs in Australia.2 For Queensland,
there is the additional limitation that the state has around just 2% of Australia's uranium resources.
Clearly, the industry has no capacity to deliver significant economic or employment benefits.
Instead of acknowledging the extremely limited economic potential of uranium mining in
Queensland, the LNP state government, the Australian Uranium Association and the Queensland
Resources Council have continued a pattern of extravagant and unsubstantiated claims regarding
jobs, revenue and royalties. Enthusiasm is no substitute for evidence and limited sectoral self–
interest is not the same as the public interest. The assumptions and analysis of those promoting the
uranium sector in Queensland needs to be challenged and reviewed.
Left: Mary Kathleen, former Qld uranium mine – poorly rehabilitated
1
In the absence of open, inclusive and evidence based policy making the Newman LNP government
has set up the Uranium Implementation Committee. The Committee has not sought broad
community input and has not been asked to assess the

Essay Renting and Netflix
TABLE OF CONTENTS
NETFLIX, INC. 1 Company Images Montage 1
INTRODUCTION 2 Purpose Statement 2 Company Profile: Netflix, Inc. 3 Industry Profile: Video
Tape and Disc Rental 4
INTERNAL ENVIRONMENT ANALYSIS 8 Resources 8 Capabilities 11 Core Competencies and
Distinctive Competencies 14 Value Chain Analysis 17 Weighted Competitive Strength Assessment
30 SWOT Analysis 33
REFERENCES 34
APPENDIX 36 Team Evaluation Form 37
Company Images Montage
INTRODUCTION
Purpose Statement
The purpose of this report is to analyze the internal environment of Netflix, Inc., within the Video
Tape and Disc Rental industry. To begin ... Show more content on Helpwriting.net ...
Studios have been pushing sales with added content, such as behind–the–scenes footage and blooper
reels, as well as earlier and earlier DVD releases (Holahan, 2006).
INTERNAL ENVIRONMENT ANALYSIS
Resources
Tangible Resources Tangible resources help contribute to the development of capabilities and
competencies in a company. The biggest resource for Netflix, the world's largest online
entertainment subscription service, is CEO and founder Reed Hastings. Hastings founded Netflix in
1997, and launched the online subscription service in 1999. For the first four years, the subscriber
base was over 2 million (Maddox & Thompson, 2006). As of August 2005, Netflix employed
approximately 1,200 people in the United States. About 1,000 of them work in the company's
distribution centers around the country; close to 200 employees work at the company's headquarters
in Los Gatos; and 20 employees work in studios in Los Angeles (ChronicleJobs, 2005). Netflix

offers their members more than 55,000 DVD title selections. This is more than any other online
rental service in the United States. In 2005, Netflix shipped more than 1 million DVDs a day. Its
inventory was approximately 20 million DVDs, and Netflix spent $84.2 million acquiring new
DVDs. As of September 30, 2005, the company's balance sheet showed its DVD holdings at a net
value of $52.7 million after depreciation (Maddox &

Case Study
Eisner's Mousetrap Disney's CEO says the company has a lot of varied problems he can fix. But
what if the real issue is something he can't face? By Marc Gunther Reporter Associate Carol Vinzant
September 6, 1999 FORTUNE Magazine) – Michael Eisner, the famously hands–on CEO of Walt
Disney, is up to his old tricks. Last night he screened a rough cut of Dinosaurs, Disney's big
animated movie for next summer; he loved the story but complained that some jokes were stale.
Today he's holding a four–hour brainstorming session about Mickey Mouse, looking for ways to
keep the 71–year–old rodent relevant. (One idea: a skateboarding Mickey.) Later, he'll watch Peter
Jennings' newscast on Disney–owned ABC and surf the Internet to see how the ... Show more
There's no quick fix in sight either. Tarzan, the $160 million summer blockbuster, won't have much
impact on earnings; the movie cost too much to make and isn't selling enough T–shirts and toys
because the market's glutted with Star Wars stuff. That's one of the scary things about today's
Disney: The company has grown so big and its problems are so far–reaching––ranging from the
phenomenon of "age compression" to the explosion of media choices––that they can't be fixed by a
couple of hit movies or TV shows or more Disney stores. The other scary thing is this: Disney seems
less able than ever to cope with adversity. That's because Eisner, for all his creativity and charisma
and grand plans, presides over an insular––some say arrogant––corporate culture where decision–
making is hierarchical, centralized, and slow. It's an utter mismatch for the Internet age. "This isn't
Mickey's house anymore," says a former Disney insider. "It's a multibillion–dollar company." Eisner
does have a plan. He is cutting costs and reengineering a company that got bloated with success.
He's making overseas growth a top priority. He wants Disney to be an Internet giant, taking on
Yahoo and America Online. And, yes, he'll keep on tweaking theme park rides and screening ABC
pilots and driving subordinates up the wall with his meddling, because he fervently believes that if
you demand high quality and develop synergy, financial results will

Use and Abuse of Media
At the Intersection of Health, Health Care and Policy Cite this article as: W DeJong and J A Winsten
The use of mass media in substance abuse prevention Health Affairs, 9, no.2 (1990):30–46 doi:
10.1377/hlthaff.9.2.30
The online version of this article, along with updated information and services, is available at:
http://content.healthaffairs.org/content/9/2/30.citati on
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http://content.healthaffairs.org/subscriptions/online. shtml
Not for commercial use or unauthorized distribution
Downloaded from content.healthaffairs.org by Health Affairs on October 18, 2011 by ... Show more
These recommendations are based on: (1) our newly completed two–year study of previous mass
media campaigns and innovative practices in advertising, marketing, and public relations; and (2)
our experience in implementing the Harvard Alcohol Project, a research–based media campaign
conducted in collaboration with the nation's broadcast, advertising, and entertainment industries.
What Can Mass Media Campaigns Accomplish In Health Promotion? When the broadcast media
emerged as a major force, many public health advocates assumed that the presentation of factual
information through public communication campaigns would automatically change attitudes and
lead to more healthful behavior. Subsequently, when several such campaigns produced
disappointing results, this boundless optimism was replaced by the highly pessimistic view that
mass media campaigns to change behavior are doomed to failure. Investigators recognized that a
campaign could reinforce existing behavior, but this was viewed as the most that could be achieved.
Pessimists noted that the apparent success of commercial advertising had raised unrealistic
expectations about the potential of mass media to change behavior. In fact, there are basic
differences in the goals of commercial advertising and public health campaigns. Commercial
advertising seldom is designed to bring about new attitudes or patterns of behavior; rather, it intends
to

Walt Disney Case
9–701–035 REV: JULY 25, 2001 D MICHAEL G. RUKSTAD DAVID COLLIS O The Walt Disney
Company: The Entertainment King I only hope that we never lose sight of one thing–that it was all
started by a mouse. –Walt Disney The Walt Disney Company's rebirth under Michael Eisner was
widely considered to be one of the th great turnaround stories of the late 20 century. When Eisner
arrived in 1984, Disney was languishing and had narrowly avoided takeover and dismemberment.
By the end of 2000, however, revenues had climbed from $1.65 billion to $25 billion under Eisner,
while net earnings had risen from $0.1 billion to $1.2 billion (see Exhibit 1). During Eisner's first 15
years, Disney generated a 27% annual total 1 return to ... Show more content on Helpwriting.net ...
The result was Mickey Mouse. When Mickey failed to elicit much interest, Walt tried to attract a
distributor by adding synchronized sound–something that had 8,9 never been attempted in a cartoon.
His gamble paid off handsomely with the release of Steamboat 10 Willie in 1928. Overnight,
Mickey Mouse became an international sensation known variously as "Topolino" (Italy), "Raton
Mickey" (Spain), and "Musse Pigg" (Sweden). However, the company was still strapped for cash, so
it licensed Mickey Mouse for the cover of a pencil tablet–the first of many such licensing
agreements. Over time, as short–term cash problems subsided, Disney began to worry 11 about
brand equity and thus licensed its name only to "the best companies." The Disney brothers ran their
company as a flat, non–hierarchical organization, in which everyone, including Walt, used their first
names and no one had titles. "You don't have to have a title," said 12 Walt. "If you're important to
the company, you'll know it." Although a taskmaster driven to achieve creativity and quality, Walt
emphasized teamwork, communication, and cooperation. He pushed 13 himself and his staff so hard
that he suffered a nervous breakdown in 1931. However, many workers were fiercely committed to
the company. Despite winning six Academy Awards and successfully introducing new characters
such as Goofy and Donald Duck, Walt realized

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