2. Great Price Point Helps Promo Sales!
The 18 pack of 16 oz cans
were a great sales tool for
us in the field this week.
We were able to sell 15
units on Friday alone! With
a price break of $3 - $5 over
competitor cases, it was
much easier to persuade
competitive consumers to
give Coors Light a try.
3. Specialist Highlight (Jessica)
Jessica has worked with Jorge’s Denton
team for 2 months in an on premise
capacity, but got her feet wet in our
retail promotions this week. Jessica is a
natural at getting and holding consumers
attention, fluid on her speaking
points, and already a pro on the sales
floor. Very few consumers left our
accounts without Coors Light while
Jessica was on duty. An amazing 75% of
all domestic light beer sales were Coors
Light last Friday during her shift covering
3 accounts. When a Promo Specialist
puts up numbers like this AND is signing
autographs, you know they’re a rock
star!
4. Beer Cooler Sales
Jessica demonstrates
successful beer cooler sales
and consumer assistance.
Getting out from behind the
promo table and escorting
consumers to the product
adds a personal touch to the
engagement process.
