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Bank Blogging

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Jeff Ingram
Jeff Ingram

A presentation on why banks should blog, which banks are blogging and what the steps are for implementation. February 2009.

BusinessTechnology
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Ein Communications is one of the nation’s top boutique public relations firms. We distinguish ourselves by providing clients with services that are thoughtful, proactive and results oriented – an approach that has been the hallmark of our firm since its inception more than 25 years ago. 1221 Connecticut Avenue, N.W. Suite 500 Washington, D.C. 20036 202.775.0200 Bank Blogs Why Blogging in Today’s Environment is a Smart Communications Strategy for Banks By Jeff Ingram, VP of Ein Communications February 2009
The Current Environment ,[object Object],[object Object],[object Object],[object Object]
Why Blog? ,[object Object],[object Object],[object Object],[object Object]
Why Blog Now? ,[object Object],[object Object],[object Object]
SEC Regulation FD Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who is Blogging in Banking? http://futurebanking.bankofamerica.com/ http:// shorebankvoices.swirlspace.net/blog / http:// sierravistabankblog.com / http://www.idahotrust.com/blogs/1/ http:// blog.wellsfargo.com /
Blog Implementation Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],(Note: I have ignored technical implementation and chosen to focus on content related activities. While there are benefits and drawbacks to certain blog platform options such as Wordpress and Moveable Type, they are largely commoditized today. Development costs in general should be minimal.)
Step One: Blog Type Selection ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step One: Blog Type Selection ,[object Object],[object Object],[object Object],[object Object],http:// shorebankvoices.swirlspace.net/blog / http://www.whitehouse.gov/blog
Step One: Blog Type Selection ,[object Object],[object Object],[object Object],[object Object],RUNNING A HOSPITAL http:// runningahospital.blogspot.com / http:// sierravistabankblog.com /
Step One: Blog Type Selection ,[object Object],[object Object],[object Object],[object Object],http://futurebanking.bankofamerica.com/
Step One: Blog Type Selection ,[object Object],[object Object],[object Object],[object Object],http:// blog.wellsfargo.com /
Step One: Blog Type Selection ,[object Object],[object Object],[object Object],[object Object],http:// twitter.com/BofA_help http:// twitter.com/clairecmc Sen. Claire McCaskill
Step Two: Workflow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step Three: Soft Launch ,[object Object],[object Object],[object Object]
Step Four: Publicize ,[object Object],[object Object],[object Object]
Step Five: Engage ,[object Object],[object Object],[object Object]
Best Practices for Implementation ,[object Object],[object Object],[object Object]

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Bank Blogging

  • 1. Ein Communications is one of the nation’s top boutique public relations firms. We distinguish ourselves by providing clients with services that are thoughtful, proactive and results oriented – an approach that has been the hallmark of our firm since its inception more than 25 years ago. 1221 Connecticut Avenue, N.W. Suite 500 Washington, D.C. 20036 202.775.0200 Bank Blogs Why Blogging in Today’s Environment is a Smart Communications Strategy for Banks By Jeff Ingram, VP of Ein Communications February 2009
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  • 6. Who is Blogging in Banking? http://futurebanking.bankofamerica.com/ http:// shorebankvoices.swirlspace.net/blog / http:// sierravistabankblog.com / http://www.idahotrust.com/blogs/1/ http:// blog.wellsfargo.com /
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