Presentation delivered to delegates of the CPA Australia South Australia Congress, 21-Nov-2008. Presentation notes available at http://zum.io/cpa-sa-08

1. Maximising opportunities
in the online marketplace
Web 2.0 and beyond

2. Image: jimkster @ Flickr - http://flickr.com/photos/jimkster/2723151022/

3. dot
Image: ten safe frogs @ flickr - http://flickr.com/photos/tensafefrogs/724682692/

5. Image: dizid @ flickr - http://flickr.com/photos/dizid/96491998/

10. Viral expansion loops

11. p
s r
id
c t
g

12. http://cpacongress.ning.com/

15. The “because” effect:
What happens when you make
more money because of, rather
than with something.
Doc Searls

19. Image: dhaneshr @ flickr -
http://flickr.com/photos/dhaneshr/2786992830/
Start small.
Fail early, le
arn often...

23. API
Application
Programming
Interface
Image: fpsurgeon @ flickr -
http://flickr.com/photos/fpsurgeon/2384522828/

27. Internet in%Australia
of Australian population
110.0
82.5
55.0
27.5
0
Mobile Internet Broadband 3G Mobile

29. Image: covilha @ Flickr - http://flickr.com/photos/11139043@N00/1439804758/

34. Popularity Head Long tail
Products

36. Image: ThisParticularGreg @ Flickr - http://flickr.com/photos/thisparticulargreg/362937046/

38. Web Services App Engine

41. This presentation and associated notes are available at:
http://zum.io/cpa-sa-08
Questions & discussion
Image: Charles Chan @ Flickr - http://flickr.com/photos/charles_chan/544022867/

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