consumer behaviuor cosmetics

1. The Way Beauty Is Bought Now

2. Sephorization
• Consumers want to try
before they buy.
• In store sales girls exerts
an influence over the
purchase.
• Trial stations are
playground for consumers
to decide for themselves
what’s worthy of a credit
– card swipe after trying
the product.

3. Most purchases are planned
• Influence of word of mouth
in decision making.
• DIY research - beauty blogs
and YouTube.
• Buyers cannot be fooled by
biased advice of the sales
person.
• Brands like Cover Girl, Mac,
and Lakme tried to
influence with the help of
mobile application and
social media presence.

4. Specific variety for a specific need
• The budding belief of consumers that a single brand
is not the answer to all their problems.
• Multiple varieties of a product to satisfy the
multicultural needs.
• Constant pressure to be on toes with complete
soundness in every product line being offered.

5. • https://www.youtube.com/watch?v=nc_j-
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