15 minute pitch slide deck

1. The Triangle, NC’s premier bike share system
operator. We consult, design, install and
operate fourth-generation bike share systems.
Presented by
Josh Bielick
(954)552 4965
jBielick@gmail.com
© 2012 Triangle Bike Share

2. PROBLEM
Overburdened
infrastructure
Detriment to
Rising cost of
environment by
gasoline
exis7ng op7ons
Growing urban
popula7on –
growing transit
use
© 2012 Triangle Bike Share

3. SOLUTION
Public Bike Share
Transporta)on
Health
Environmental
Social
&
Educa)onal
Benefits: Economic
© 2012 Triangle Bike Share

4. MORE SYSTEMS WORLDWIDE
CITY
D.C.
/
Denver
B-­‐ Boston
NY
City
Chicago
Arlington
Cycle
Hubway
Year installed 2008 2009 2010 2012 2012
Size 150/1,300 60/600 60/600 600/10,000 300/3000
Operator Alta Bicycle Denver Bike Alta Bicycle Alta Bicycle Alta Bicycle
Share Share Share Share Share/ B-­‐
cycle
© 2012 Triangle Bike Share

5. PRODUCT: PUBLIC BIKE SHARE SYSTEM
© 2012 Triangle Bike Share

6. GPS
Central Call Center /
Opera7ons Center
RFID
Wireless
GPRS/HSPA
© 2012 Triangle Bike Share

7. HOW IT WORKS
© 2012 Triangle Bike Share

8. MARKET
• Raleigh’s demographics reflect favorably
Urban Popula7on Density • Triangle urban residen7al pop growing
Non-­‐ins7tu7onalized Group • 7 universi7es in or near downtown
Quarter Pop. Density • NCSU Bicycle Plan
• RTP, Hospitals, Universi7es all nearby
Job Density • Vibrant downtowns in Triangle
Tourist/Trip Abractors • Sports, events, fes7vals, arts
Regional Transit system • Increasing number of bike facili7es, maps, routes, connec7ons
plans
Healthy corporate and non-­‐ • Many poten7al program partners and sponsors
profit community • BCBS, YMCA, hospitals, Universi7es
© 2012 Triangle Bike Share

9. PROVISIONAL MODEL
Source of Funds:
• Membership and usage fees
• Sponsorships (system naming, station naming)
• Capital contributions
• Street furniture/advertising?
© 2012 Triangle Bike Share

10. TEAM
Management
Director Josh Bielick
Opera7ons Director Seeking
Genera7on manager Seeking
Urban/City Planner — GIS Wizard Seeking
© 2012 Triangle Bike Share

11. MILESTONES
• Initial research and data collection
for feasibility study
• Business plan written
• BCBS NC entrant
• entrant
© 2012 Triangle Bike Share

12. FINANCES
• Membership sales projections
– FY01 : 13,066 memberships sold
• $352,000 membership and usage revenue
• Expenses
– ~$2,239 per bike per year
• FY01
– Operations exp: $569,000
– G&A : $326,568
• FY 01 NET Loss: $543,696
© 2012 Triangle Bike Share

13. CORPORATE SPONSORSHIP OPPORTUNITY
• System Naming Rights
• Reaching objectives in the interest of both parties
• Furthering mission and impact of both organizations
• Innovative, social & economic impact
• High exposure
SYSTEM SPONSORSHIP STARTUP NEED :: $500,000
ANNUAL SPONSORSHIP OPERATIONAL NEED :: $287,000
© 2012 Triangle Bike Share

14. REVOLUTIONIZING URBAN MOBILITY
• Charlotte is now beginning a pilot
program and feasibility study.
• Bike share is coming to the triangle and
we can make a lasting, significant impact
on urban communities, transportation
in the US, and fostering healthy lifestyles
© 2012 Triangle Bike Share

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© 2012 Triangle Bike Share

16. CITY PROFILES
Popula)on
Densi)es
30,000.00
25,000.00
Pop
/
mi^2
20,000.00
15,000.00
10,000.00
5,000.00
-­‐
%
Popula)on
enrolled
as
students
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
© 2012 Triangle Bike Share

17. CITY PROFILES, CONT.
Employed:
Cycling
Commu)ng
Rate
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
Employed:
Public
Transit
Ridership
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
© 2012 Triangle Bike Share

18. STARTUP SYSTEM COSTS
• 40 Stations, 400 bicycles
• $38-50,000 per station
• $4,500 station installation
• Total: ~$1.48M
© 2012 Triangle Bike Share

19. TARGET MARKET
© 2012 Triangle Bike Share

20. MEMBERSHIP TYPES AND SALES PROJECTIONS
Membership
Type
Price
FY01
Projected
Volume
FY02
Projected
Volume
Point
24-­‐hour Temporary $6 11,266 18,958
7-­‐day $20 40 275
30-­‐day $30 75 155
Annual $80 1685 1,800
© 2012 Triangle Bike Share

21. © 2012 Triangle Bike Share

22. SOURCES
• American Community Survey Data 2010
• Bike Share – History, Impact and Prosivions –Paul DeMaio
• http://plancharlotte.org/story/charlotte-bike-sharing-dnc-uptown-downtown
• Denver Bike Share 2010 Annual Report
• CommuterPageBlog.com, Paul DeMaio
• http://www.commuterpageblog.com/2012/02/capital-bikeshare-striving-to-become-financially-self-
sufficient.html
• IBISWorld.com Public Transportation Industry Report, June 2011
• Transportation Research Part A – Bicycling renaissance in North America?
• US Census Bureau
• Capital Area Bus Transit Development Plan, Technical Memorandum #2, (2011)
• http://www.apta.com/mediacenter/pressreleases/2012/Pages/120312_2011Ridership.aspx
• Seattle Feasibility Study
• Department of Urban Design and Planning, University of Washington
• CityData.com
• SimplyMap.com
• Raleigh Bicycle Transportation Plan 2009
• Minneapolis NiceRide Subscriber Survey 2010
• Bike Sharing for the Triangle Region March 2, 2012 – Alta Planning and Design (Alta Bicycle Share)
• SmartBike DC Survey Results
• Case for Bike Share: Opportunities in NYC
• http://technicallyphilly.com/2011/02/21/cityrydes-bike-sharing-software-close-to-being-awarded-carbon-
credit-certification
• Philadelphia Bikeshare Concept Feasibility study (2010)
• http://dcist.com/2012/03/national_mall_capital_bikeshare_sta.php
• Capital Bike Share “How Jurisdictions Can Join Capital Bikeshare”
© 2012 Triangle Bike Share