use value chain to analyze Uber's information system

1. Business
Information System of Uber
Sisi Lin
Weiwei Lin
Lei Deng
Mengjie Zheng

2. Introduction of Uber
• An international transport network company
• Founded in 2009
•Can be used in around 64 countries
•Give customers & drivers more flexible life

3. The Business Information Value Chain

4. Product Development
For drivers
• Uber X
• Uber XL
• Uber Exec
GIS TPS
Mapping 1. Cashless payment
2. rank

5. For customers
• Uber X
• TAXI
• BLACK
• SUV
• LUX
GIS TPS
Location 1. Promotion code
2. Cashless payment
3. Feedback matters
Product Development

6. Marketing & Sales
• Uber is like a platform link the driver and the customer.
• The way it works is simple: you use an iPhone or Android App
to register, and order a Uber car. You are kept informed by your
app/text messages on the status of your cab. After you are
done with your ride, the cost of the ride is automatically
deducted from your credit card.

7. • The new user can get a discount code for the first
purchasing.
• An open API that enables other applications to reserve
cabs for people. This could be useful for Apps such
as ’How About We for Couples’ which plans monthly
dates for couples. Arrive and leave in style
Marketing & Sales

8. Operations of Uber
• Develop process to allow the business to operate and grow
• Analyses driver and rider metrics to properly allocate supply, guide
driver incentive programs
• Decide which project should be concentrated
• Evaluate the economic and strategic costs and benefits of driver
incentive programs

9. • Driver Support.
Manage the day-to-day issues of thousands of drivers on our system
• Take ownership of Uber‘s growth in their city and do whatever it takes
to get the job done
• Take on new opportunities like launching a new market, spinning off a
new product line
Operations of Uber

10. Passenger:
pick up loction
safe pickup
split fare (TPS,GIS)
fare estimate
see drivers'profiles
help center
rate and feedback about your ride(TPS,MIS)
} (GIS)
} (TPS)
Customer Service

11. Drivers:
no random pickups
get pickup location
cashless transaction
personal account
training
rate and feedback about your ride(TPS,MIS)
} (GIS)
} (TPS)
Customer Service

12. Policy & Claims management of Uber
• Contact with claimants , drivers, passengers and witness when
there is a new claim
• On behalf of claimants
• Based on case facts
• The role interacts with claimants, drivers, passengers, attorneys,
insurers, and third party claims administrators throughout the
claims management process