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DIRECTOR’S WELCOME


As National Director of Operation Lifesaver I am privileged to be able to share with you
the many successes we had in the past year in this Annual Report. Our mission to prevent
deaths and injuries related to highway-railway crossing and trespassing incidents does
not vary from year to year – just as the commitment of our partners and volunteers never
wavers. But times change and we must continually evaluate our messaging strategies,
target audiences and educational resources in order to keep our mission relevant.

This report outlines the results we achieved in 2011 – financially and in creating
awareness and holding events and activities. In looking back on 2011, it was another
                                                                                              Daniel (Dan) Di Tota
year of innovation. Much like 2010, we worked to adapt our messages to suit the various
                                                                                              National Director
new media formats that are emerging. You will see throughout this report that we have
made great strides in ensuring that our messages are web friendly.

In 2010 our Advisory Committee set a number of strategic priorities, one of which was to find a way to reach the
tough Grades 7 and 8 demographic. This age group is particularly difficult to reach because they assess risk
poorly, tend to tune-out authority and place a high importance on peer relationships. I am proud to say that in
2011 we met this challenge with the Off the Rails Contest, an interactive contest directed at youth aged 11 – 14.
You will be able to read more about this contest throughout the report.

With the passing of each year, it is important to recognize the incredible dedication and commitment of our
partners and volunteers. Without them, these achievements would not have been possible. I would also like
to take this time to thank our parent, the Railway Association of Canada, our partner, Transport Canada, our
Advisory Committee, OL Program Review Committee and the OL Provincial Committees. The dedication and
contribution of these groups is pivotal to our success.

Rail safety is only achievable if we work together, so we welcome your feedback. Please share with us your ideas
on how to make sure our rail safety message remains relevant and accessible to all Canadians.

Make safety your priority.


                                                LOOK, LISTEN & LIVE

                                               OPERATION LIFESAVER
                                               ANNUAL REPORT 2011
                                               Fiscal Year Start 01-01-11
                                               Fiscal Year End 31-12-11

                                               99 Bank Street, Suite 901
                                               Ottawa, ON K1P 6B9
                                               (613) 564-8100
ANNUAL REPORT 2011



                                     MISSION AND PURPOSE        1
                                              GOALS MET         1
                                  FINANCIAL STATEMENTS          2
                                                RESULTS         3
                                                  EVENTS        5
                                             PROMOTION          7
                                              ADVOCACY          9
                                                  FUTURE       11
                                     ADVISORY COMMITTEE        13



    Working to prevent collisions between trains and motor
    vehicles, and trespassing incidents that lead to serious injury
    or death - because even one incident is one too many!




f a cebook.com/oplifesaver

t w itter.com/oplifesaver

y o utube.com/OperationLifesaverCA
MISSION AND PURPOSE
    Every year in Canada, approximately 300 collisions and trespassing incidents occur at highway-railway crossings
    and along railway tracks, resulting in the death or serious injury of nearly 130 people. Virtually all of these
    incidents could be avoided.

    Operation Lifesaver is an international, not-for-profit education and awareness program dedicated to ending
    preventable collisions, fatalities and injuries at highway/railway crossings and on railway rights-of-way through
    education and in support of enforcement and engineering principles.

    Our mandate is to eliminate the loss of life, injury and damage caused by preventable highway/railway crossing
    collisions and train/pedestrian incidents.

    We make over 500 presentations per year and work with the rail industry, government, police, unions, the media,
    community organizations and the public to spread the word.

    Our statistics show Operation Lifesaver education works. Over the past 30 years, we have helped reduce
    crossing collisions by 78% and trespassing incidents by 54%.


    GOALS FROM 2010 THAT WERE MET IN 2011
    As in years past, we set a number of important goals to accomplish in 2011. Below you’ll find a number of tasks
    we are proud to have achieved during the past year.
       •	 In 2010 the Advisory Committee identified students in Grades 7 and 8 as a key target audience of the
          program. In 2011, we focused on making students in these grades active participants in our rail-safety
          message. In September 2011 we launched the Off the Rails Contest. This contest directly met this goal
          and was extremely successful. Read more about it on page 7.
       •	 2011 saw another successful Rail Safety Week. We focused on strategically targeting local community
          media for coverage of the various events held by our partners and stakeholders. We were very pleased
          with the media coverage we received. Read more about 2011’s Rail Safety Week on page 5.
       •	 At the end of 2010 we completely revised the Professional Drivers Materials that had been created as
          part of Direction 2006. In 2011, these new materials were distributed through our network to driver’s
          education organizations and relevant committees. The new items have proven popular and we receive
          requests for them on an ongoing basis.
       •	 The beta version of the computer based training program for Operation Lifesaver presenters was
          completed in December of 2010. Throughout 2011 the program was in the testing phase. Feedback
          has been positive and the program will go live in 2012.
       •	 In the past we identified the need for standalone learning resources to be used in areas where we
          do not have presenters available. In 2011 we developed professional quality standalone PowerPoint
          materials to satisfy this requirement. Read more about these materials on page 8.


1         ANNUAL REPORT 2011
FINANCIAL STATEMENTS
    (unaudited; as at December 31, 2011)




Revenues                                    2011            2010
Members’ Assessments                       $320,406      $333,818
Transport Canada Revenues                  $300,000      $300,000
Other Income                                  $200           -


                                 Totals    $620,606      $633,818




Expenditures                                 2011           2010
Coordinators’ Meetings                       $7,468        $19,491
Education Vehicle                              -               -
Film & Duplicating                           $4,069        $63,869
Grants & Donations                          $27,996        $35,873
(including Provincial Safety Leagues)
Office and Miscellaneous                    $33,258        $22,594
Presenter’s Guides                             -               -
Printing and Supplies                       $41,181        $81,270
Publicity                                   $46,141        $14,814
Salaries, Benefits & Contracted Services   $416,272       $352,049
Travel                                      $44,221        $43,856
Translation                                    -               -


                                 Totals    $620,606      $633,818




                                                      ANNUAL REPORT 2011   2
RESULTS

    ACCIDENTS


      826 826
                                                                                              Trespassing Accidents
                                                                                             Trespassing Accidents
                                763
      708
                                                                                              Crossing Accidents
                                                                                             Crossing Accidents

                                                   606
      590


      472

                                                                      386
      354                                                                   365

                                                                                     262       270
      236
             177                                                                                        180        169
      118                       109                105                      112
                                                                       86             79       83        81           67

         0
             1980              1981               1985               1990   1995     2000     2005      2010       2011



    (Source: Transpor t a t i o n S a f e t y B o a r d o f C a n a d a )




    TOTAL ACTIVE VOLUNTEERS
    (January 1 to Dec e m b e r 3 1 , 2 0 11 )


                                             Active
     Province                              Volunteers
                                             Totals
                                                                              Year-over-year we continue to see
     Alberta                                       5                          a decline in both crossing and
     British Columbia                             18                          tresspassing incidents thanks in part
     Manitoba                                      8                          to the dedication of our partners,
     New Brunswick                                17                          staff, and volunteers. Definitely a
     Newfoundland                                  4                          trend worth repeating!
     Nova Scotia                                   7
     Ontario                                      54
     Quebec                                       48
     Saskatchewan                                  1

                         Totals                  162




3       ANNUAL REPORT 2011
RESULTS

        PRESENTATIONS BY PROVINCE
        (January 1 to Dec e m b e r 3 1 , 2 0 0 8 - 2 0 11 )
          560
          560
          504
          504
          448
          448
          392
          392
          336
          336
          280
          280
          224
          224
          168
          168
           112
           112
            56
            56
             0
             0
                         BC (54)	       AB (28)	        SK (1)          MB (109)      ON (133)       QC (102)         NB (52)         NS (4)           NL (55)
                         BC             AB              SK              MB            ON             QC               NB              NS               NL
                         2008               2009               2010            2011
                         2008               2009               2010            2011 (actual count shown in brackets by Province)




        TOTAL OL PRESENTATIONS AND ACTIVITIES
          2,000
        (January 1 to Dec e m b e r 3 1 , 2 0 0 4 - 2 0 11 )
2,000

         1,750                                            1,643
1,750                                        1,643                                                   1,568
                                                                          1,533              1,568
                                         1,463                 1,533                     1,446
         1,500             1,463                                              1,446                      1,381
1,500                  1,337                                                                     1,381
           1,337
         1,250
1,250

         1,000
1,000

            750                                 667 693           693
 750                                  667                                                                                     596 561
                                                                                                                  596 561                       538
                                                                                                                                 538
            500                                                                                  371
 500                                                                               316 371
                                                                        316
            250 199             199
 250                                                                                                                                                   110
                                                                                                                                          110
                 0
   0
                           2004             2005               2006           2007           2008              2009             2010              2011
               2004           2005             2006               2007           2008           2009              2010             2011
                        Presentations                                                    Notes: 2009 figures include Race Against Drug Program stats (Activities).
               Presentations
                        Activities
               Activities



                                                                                                                    ANNUAL REPORT 2011                               4
EVENTS
              Remaining active in our communities


    With a message as important as rail safety, it’s imperative that we are actively promoting it in communities
    across Canada. The only way to spread our message is by remaining in the forefront of the public’s mind.

    Here are a few ways that Operation Lifesaver, our partners, volunteers and a number of provincial
    committees made sure that rail safety was on the mind of Canadians.


    RAIL SAFETY WEEK                                           SIMULTANEOUS CROSSING BLITZES
    May 2 - 8, 2011 Canada-wide                                May 2, 2011 	 Grand Bay-Westfield, New Brunswick
    During Rail Safety Week 2011, Operation Lifesaver’s        The New Brunswick Provincial Committee, in
    partners and volunteers held over 300 events across        conjunction with the RCMP, conducted two
    the country including: school presentations, mock          simultaneous crossing blitzes at the Ferry Road/
    railway-crossing collisions, safety blitzes at stations,   Nerepis Road and River Valley Drive crossings
    crossing blitzes, rail safety kiosks, public service       in Grand Bay-Westfield to promote the Operation
    announcements and traffic enforcement blitzes. We          Lifesaver message. These two one-hour blitzes
    focused on strategically targeting local community         provided participants with the opportunity to distribute
    media for coverage of these events. As a result,           Operation Lifesaver materials to approximately 600
    we received a great deal of media attention, with          drivers.
    news stories coming out of Newfoundland, Nova
    Scotia, New Brunswick, Quebec, Ontario, Manitoba,
    Saskatchewan, Alberta and British Columbia.                PRESENTATION AT POLICE WEEK
                                                               May 12 & 13, 2011 Sydney, Nova Scotia

    MANITOBA OPERATION LIFESAVER                               On behalf of the Nova Scotia Provincial Committee,
    PROVINCIAL COMMITTEE: RE-ESTABLISHED                       members Debbie Young and Tom Ripley took part in
                                                               Police Week. The pair set up a booth that included:
    February 2011 Winnipeg, Manitoba
                                                               Operation Lifesaver videos, the Operation Lifesaver
    In February 2011 the Manitoba Provincial Committee         safety display unit, several publications and Operation
    was re-established. The new committee consists of          Lifesaver safety materials. Over 800 school-aged
    representatives from Via Rail, CN Police, Transport        children and adults attended this event.
    Canada, Teamsters Canada Rail Conference, Central
    Manitoba Railway Inc. and Manitoba Infrastructure
    and Transportation. The committee participated             MOCK COLLISION
    in last year’s Rail Safety Week by setting up an           May 4, 2011 Labrador City, Newfoundland
    information booth at the VIA Rail Station and holding
                                                               During Rail Safety Week 2011, a mock collision was
    a trespassing blitz.
                                                               held at a major level crossing in Labrador City. High
                                                               school students participated as victims and mining
                                                               company and municipal responders participated in the
                                                               rescue and recovery. Public information pamphlets
                                                               were distributed to motorists at the mock disaster
                                                               scene. A debriefing session was held following the
                                                               re-enactment and Safety Services Newfoundland
                                                               Labrador President, Len LeRiche, provided a number
                                                               of observations and recommendations for future
                                                               events. This activity received media coverage on
                                                               both radio and TV and in print.




5         ANNUAL REPORT 2011
EVENTS

THE MOTORIZED RECREATIONAL SPORTS                     OPERATION LIFESAVER
SHOW (SALON DES SPORTS RÉCRÉATIFS                     ANNUAL GENERAL MEETING
MOTORISÉS DE QUÉBEC)                                  October 4 - 5, 2011 Ottawa, Ontario
October 14 - 16, 2011 Québec City, Québec             In 2011, the decision was made to cancel the Operation
In 2011, the Quebec Provincial Committee committed    Lifesaver Annual Conference as attendance has been
to spreading the Operation Lifesaver rail safety      steadily diminishing over the past few years. Instead,
message to all terrain vehicle and recreational       an Annual General Meeting has been established
vehicle operators and enthusiasts at conferences      where members of the Advisory Committee, the
and tradeshows. The committee set up a booth          Program Review Committee and representatives from
with the Operation Lifesaver safety display unit      active OL provincial committees will be able to meet
at The Motorized Recreational Sports Show. This       to discuss the direction of the program, set priorities
annual tradeshow features everything related to       for the year, share ideas and work together in the
snowmobiles, ATVs, watercraft and motorcycles.        decision process. The first General Meeting was held
Targeted media campaigns help to ensure that the      in October 2011. From 2012 onward, it will be held in
event is well covered and that it reaches motorized   January.
recreational sports enthusiasts.




                                                                             ANNUAL REPORT 2011                 6
PROMOTION
              Adapting and innovating to raise awareness with a wider audience


    Operation Lifesaver has been in existence for more than 30 years. Over this time a lot has changed, but our
    message has remained the same. In order to make sure that our message stays relevant and front-of-mind
    for Canadians of all ages, we continuously re-work our materials - innovating and adapting so that we can
    reach our audience by whatever medium they demand.

    Below you’ll find a few of the cutting edge messaging strategies we developed in 2011.


    THE OFF THE RAILS CONTEST                                  PARTNERSHIP WITH CANADIAN GEOGRAPHIC

    Directed at 11 – 14 year olds, the Off the Rails Contest   In an effort to
    was launched in September 2011 and asked youth to          promote the Off the
    create a rail safety message urging their peers to stay    Rails Contest, we
    off the rails. Working in teams of two or more, youth      created a poster,
    were encouraged to have fun creating a message in          along with an
    the form of a short video, a poster, a song or even a      introductory letter,
    comic strip. Contest prizes included four grand prizes     which we sent to
    of $2,000 and eight secondary prizes of $500, totaling     250 school boards
    more than $10,000. A special website was created for       in Canada. Once
    the contest: www.offtherailscontest.ca.                    we had received
                                                               positive support,
    The contest deadline was December 31, 2011: 76             we        partnered
    registered teams participated, there were teams            with      Canadian
    from seven different provinces and a total of 31           Geographic        to
    submissions were received. The public voting portion       have         15,000
    of the contest will run from February 1 – February 29,     inserts, containing
    2012. Prizes will be handed out during Rail Safety         our poster and
    Week, which will take place from April 30 – May 6,         letter, distributed
    2012.                                                      along with their July/August special rail revival
                                                               edition. 11,000 went to members, typically geography
                                                               teachers, and the remaining 4,000 to people outside
                                                               of schools.


                                                               YOUTH YOUTUBE VIDEO
                                                               In 2011, Operation Lifesaver received a number
                                                               of complaints regarding the growing number of
                                                               videos being posted by young people on YouTube
                                                               that depicted inappropriate activity around railway
                                                               property. In order to counter this disturbing trend,
                                                               we produced and posted our own YouTube “PSA”
                                                               to help demonstrate potential consequences of
                                                               such activity. This low-profile video was intended to
                                                               simulate amateur footage in an attempt to reach out
                                                               to this audience. The video was produced by Digital
                                                               Video Productions from Barrie, Ontario, and featured
                                                               student actors from Applewood Heights Secondary
                                                               School in Mississauga, Ontario.




7         ANNUAL REPORT 2011
PROMOTION

     STANDALONE POWERPOINT PRESENTATIONS                                                                 2011 ROGER CYR AWARD
     These professional quality presentations were                                                       The Roger Cyr Award, named after the founder of
     developed to run in settings without a presenter.                                                   Operation Lifesaver Canada, is presented annually
     Slideshows are intended to deliver the Operation                                                    to an individual who helps reduce highway-railway
     Lifesaver safety message at a variety of unmanned                                                   crossing collisions and trespassing incidents. The
     locations (display booths, trade shows, stations, etc.).                                            2011 recipient was veteran train engineer with the
     They can be looped and used on TVs and monitors                                                     Québec-Gatineau Railway (QGR) and a certified
     and are available for the following audiences: truck                                                Operation Lifesaver presenter since 2009, Miguel
     drivers, school bus drivers, motor coach and transit                                                Lewerenz.
     drivers, emergency responders, newly licensed
     drivers and recreational vehicle operators. A                                                       On his personal time Mr. Lewerenz has met with
     presentation featuring trespassing information is also                                              principals of the Trois-Rivières school board, clubs
     available.                                                                                          such as the model railroading club, and a cross-
                                                                                                         section of public safety officials. Mr. Lewerenz has
                                                                                                         delivered more than 30 presentations to students
     UPDATED PUBLIC RAIL SAFETY GUIDES                                                                   at local schools, represented Operation Lifesaver in
     AND TIP SHEETS                                                                                      the Québec ATV tradeshow and promoted rail safety
     In 2011, the Public Rail Safety Guide and 11 Tip                                                    during public safety events.
     Sheets for a number of audiences were revised. The
     graphics and wording were updated and appropriate                                                   Mr. Lewerenz was presented with his award at
     links to the Operation Lifesaver website and our                                                    a dinner hosted by Operation Lifesaver and the
     various social media sites were added.                                                              Québec-Gatineau Railway in Montreal, on September
                                                                                                         19, 2011.

B e low left t o right: Coordin a t o r, T r a i n i n g & R u l e s N o r m A d a m s ( Q u é b e c - G a t i n e a u R a i l w a y ) , O L V o lu n t e e r E m i l y L a v a l lé e - Brien (Québec-
G a t ineau Railway), Presiden t M a r i o B r a u l t (Q u é b e c - G a t i n e a u R a i lw a y ), R o g e r C y r A w a r d r e c i p i e n t M i g u e l L e w e r e n z , O L National Director
D a n Di Tota, VP Safety & C o m p l i a n c e T y r o n e J a m e s ( G e n e s e e & W y o m i n g I n c . ) , Su p e r v i s o r a n d O L V o lu n t e e r St é p h a n e L afontaine (Québec-
G a t ineau Railway).




                                                                                                                                               ANNUAL REPORT 2011                                         8
ADVOCACY
             Helping to shape our Helping to shape our of all Canadians
                                  industry for the good industry for the good of all Canadians


    CHANGES TO THE RAILWAY SAFETY ACT
    In October 2011, Denis Lebel, Minister of Transport, Infrastructure and Communities announced that the
    Government of Canada had re-introduced legislation to improve rail safety in Canada. These changes will put
    the Railway Safety Act on par with other Acts governing other modes of transportation. In particular, these
    changes are designed to encourage enhanced safety management systems (SMS) and promote a culture of
    safety around railways. The new Act will also require railways to qualify for Railway Operating Certificates based
    on their SMS and penalize rule breakers with tough new monetary penalties.
    Operation Lifesaver and our partners promoted additional changes to the Railway Safety Act amendment package
    regarding grade crossing safety improvement and better management of land use planning and development
    near railway property. Specifically, the industry wants to ensure that communities notify the affected railways of
    zoning changes and new developments in order to prevent trespass issues.


    GRADE CROSSING CLOSURE PROGRAM FOLLOW-UP
    In last year’s Annual Report we mentioned Transport Canada’s Grade Crossing Closure Program, a grant
    program aimed at reducing the number of grade crossings in Canada. Eligible grant recipients – municipalities,
    provinces, businesses and private citizens – who own the rights to use a passive railway crossing can sign an
    agreement giving up these rights and close the crossing.
    In 2011, VIA’s Safety, Security and Risk Management team, in collaboration with Operations, launched an
    initiative to convince landowners to close as many private level crossings as possible, and raise awareness of
    the grants offered by the Grade Crossing Program. As a result of this effort, the following farm/private crossings
    were closed last year:
       •	 VIA Alexandria Subdivision (Coteau to Ottawa) - 55
       •	 VIA Chatham Subdivision (Chatham to Windsor) – 4
       •	 CN Kingston Subdivision (Brockville to Oshawa) – 7
    CN and CP are also conducting work on their properties to eliminate redundant and unsafe crossings. In addition,
    a number of other safety improvements were made to crossings along VIA, CN and CP tracks.


    MEMORANDUM OF UNDERSTANDING (MOU) BETWEEN
    THE CANADIAN TRANSPORTATION AGENCY AND TRANSPORT CANADA
    The Canadian Transportation Agency and Transport Canada signed a Memorandum of Understanding (MOU) to
    ensure all new crossings being considered across the country have a full safety assessment completed before
    being approved.


    LAND USE GUIDELINES
    As new developments are built near railway property there is greater interaction between people and trains. This
    leads to enhanced risks for trespassing, injuries and deaths. Land use guidelines are designed to minimize such
    risks. In 2011, Operation Lifesaver, along with our partners, continued to promote existing land use guidelines to
    communities and railways.


    NEW GUIDELINES FOR CONVERSION OF LAND FROM COMMERCIAL TO RESIDENTIAL
    In 2011, our partners began the development of new guidelines for conversion of land from commercial to
    residential to help control future trespass situations and grade crossing safety. They will be published in Q2 2012.



9         ANNUAL REPORT 2011
Public Rail Safety.



                                          Public Rail Safety.


Join the Conversation.
  fac ebook.com/oplifesaver   twitter.com/oplifesaver   youtube.com/OperationLifesaverCA
FUTURE

     WHAT’S AHEAD IN 2012?
     2011 was a fantastic year for Operation Lifesaver and we’re proud of the new and exciting ways we found to
     share our important message with Canadians. Here are a few of the ways we plan to build upon the last year’s
     successes in 2012:

        •	 A more modern, user-friendly Database of Operation Lifesaver Information (DOLI) is in the works
           for 2012. This computer program houses all information pertaining to Operation Lifesaver associates,
           presenters and tracks and lists all presentations and activities held by OL and our partners. The new
           program will be web-based and will allow users to view and print reports containing information like
           where presentations have been done, how many have been done, etc. A beta version is expected in
           early 2012.

        •	 The current Train to Drive (www.TrainToDrive.net) website is targeted at newly licensed drivers. In
           2012, we plan to launch Train to Drive V. 2.0. This new site will incorporate additional information
           for motor coach and transit drivers, school bus drivers and truck drivers. The site will also undergo a
           redesign so that it is appropriate for drivers of all ages and demographics.

        •	 One of 2011’s most exciting accomplishments was the launch of the Off the Rails Contest. We are
           pleased with contest participation and look forward to awarding prizes to the winners during 2012’s
           Rail Safety Week. Afterwards, we plan to evaluate the contest and based upon our findings, launch a
           second contest at some point in 2012.

        •	 We are looking forward to another successful Rail Safety Week, scheduled for April 30 - May 6. The
           theme for 2012 will focus on trespassing with the “These Tracks are for Trains!” message. We will be
           launching seven new trespassing posters as part of this important event.

        •	 Along with our partners, we look forward to supporting and promoting the fourth annual International
           Level Crossing Awareness Day (ILCAD) on June 7. In 2011, more than 40 countries committed
           around the world, including Canada. For 2012, we plan to issue a number of press releases to garner
           media attention. Transport Canada will once again mark the event by holding the Atlantic Region
           Railway Conference in Moncton, New Brunswick.




11         ANNUAL REPORT 2011
Look, Listen, & Live




  OPERATION LIFESAVER




April 30–May 6, 2012

www.operationlifesaver.ca



                            ANNUAL REPORT 2011   12
ADVISORY COMMITTEE

     L u c Bourdon                                     Rachel Lui
     D i r ector General, Rail Safety                  Manager Program Design and Integration
     Tr a nsport Canada                                Tr a n s p o r t C a n a d a
     O t t awa, ON                                     Ottawa, ON


     S t e phen Covey                                  Raynald Marchand
     C h ief of Police                                 G e n e r a l M a n a g e r, P r o g r a m s
     C a nadian National Railway                       Canada Safety Council
     M o ntréal, QC                                    Ottawa, ON


     P a ul Goyette                                    Ivan McClelland
     D i r ector, Public Affairs                       Chief of Police
     T h e Railway Association of Canad a              CP Police Service
     O t t awa, ON                                     C a l g a r y, A B


     R o bert Gray                                     Rob Smith
     S e nior Manager, Health, Safety &                Chairman, Ontario Provincial Legislative
     E m ergency Preparedness                          Te a m s t e r s C a n a d a R a i l C o n f e r e n c e
     V I A Rail Canada                                 Perth, ON
     M o ntréal, QC

                                                       Dave Springer
     M a tt Holland                                    R e g i o n a l Tr a ff i c a n d M a r i n e M an a g e r
     D i r ector, Safety & Security                    Ontario Provincial Police
     M e trolinx                                       Smith Falls, ON
     To r onto, ON


     M i k e Lowenger                                  J e a n Ti e r n e y
     Vi c e-President,                                 S e n i o r D i r e c t o r, S a f e t y, S e c u r i t y a n d
     O p erations & Regulatory Affairs                 Risk Management
     T h e Railway Association of Canad a              VIA Rail Canada
     O t t awa, ON                                     Montréal, QC




                             Transport    Transports
                             Canada       Canada




13       ANNUAL REPORT 2011

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Operation Lifesaver 2011 Annual Report

  • 1.
  • 2. DIRECTOR’S WELCOME As National Director of Operation Lifesaver I am privileged to be able to share with you the many successes we had in the past year in this Annual Report. Our mission to prevent deaths and injuries related to highway-railway crossing and trespassing incidents does not vary from year to year – just as the commitment of our partners and volunteers never wavers. But times change and we must continually evaluate our messaging strategies, target audiences and educational resources in order to keep our mission relevant. This report outlines the results we achieved in 2011 – financially and in creating awareness and holding events and activities. In looking back on 2011, it was another Daniel (Dan) Di Tota year of innovation. Much like 2010, we worked to adapt our messages to suit the various National Director new media formats that are emerging. You will see throughout this report that we have made great strides in ensuring that our messages are web friendly. In 2010 our Advisory Committee set a number of strategic priorities, one of which was to find a way to reach the tough Grades 7 and 8 demographic. This age group is particularly difficult to reach because they assess risk poorly, tend to tune-out authority and place a high importance on peer relationships. I am proud to say that in 2011 we met this challenge with the Off the Rails Contest, an interactive contest directed at youth aged 11 – 14. You will be able to read more about this contest throughout the report. With the passing of each year, it is important to recognize the incredible dedication and commitment of our partners and volunteers. Without them, these achievements would not have been possible. I would also like to take this time to thank our parent, the Railway Association of Canada, our partner, Transport Canada, our Advisory Committee, OL Program Review Committee and the OL Provincial Committees. The dedication and contribution of these groups is pivotal to our success. Rail safety is only achievable if we work together, so we welcome your feedback. Please share with us your ideas on how to make sure our rail safety message remains relevant and accessible to all Canadians. Make safety your priority. LOOK, LISTEN & LIVE OPERATION LIFESAVER ANNUAL REPORT 2011 Fiscal Year Start 01-01-11 Fiscal Year End 31-12-11 99 Bank Street, Suite 901 Ottawa, ON K1P 6B9 (613) 564-8100
  • 3. ANNUAL REPORT 2011 MISSION AND PURPOSE 1 GOALS MET 1 FINANCIAL STATEMENTS 2 RESULTS 3 EVENTS 5 PROMOTION 7 ADVOCACY 9 FUTURE 11 ADVISORY COMMITTEE 13 Working to prevent collisions between trains and motor vehicles, and trespassing incidents that lead to serious injury or death - because even one incident is one too many! f a cebook.com/oplifesaver t w itter.com/oplifesaver y o utube.com/OperationLifesaverCA
  • 4. MISSION AND PURPOSE Every year in Canada, approximately 300 collisions and trespassing incidents occur at highway-railway crossings and along railway tracks, resulting in the death or serious injury of nearly 130 people. Virtually all of these incidents could be avoided. Operation Lifesaver is an international, not-for-profit education and awareness program dedicated to ending preventable collisions, fatalities and injuries at highway/railway crossings and on railway rights-of-way through education and in support of enforcement and engineering principles. Our mandate is to eliminate the loss of life, injury and damage caused by preventable highway/railway crossing collisions and train/pedestrian incidents. We make over 500 presentations per year and work with the rail industry, government, police, unions, the media, community organizations and the public to spread the word. Our statistics show Operation Lifesaver education works. Over the past 30 years, we have helped reduce crossing collisions by 78% and trespassing incidents by 54%. GOALS FROM 2010 THAT WERE MET IN 2011 As in years past, we set a number of important goals to accomplish in 2011. Below you’ll find a number of tasks we are proud to have achieved during the past year. • In 2010 the Advisory Committee identified students in Grades 7 and 8 as a key target audience of the program. In 2011, we focused on making students in these grades active participants in our rail-safety message. In September 2011 we launched the Off the Rails Contest. This contest directly met this goal and was extremely successful. Read more about it on page 7. • 2011 saw another successful Rail Safety Week. We focused on strategically targeting local community media for coverage of the various events held by our partners and stakeholders. We were very pleased with the media coverage we received. Read more about 2011’s Rail Safety Week on page 5. • At the end of 2010 we completely revised the Professional Drivers Materials that had been created as part of Direction 2006. In 2011, these new materials were distributed through our network to driver’s education organizations and relevant committees. The new items have proven popular and we receive requests for them on an ongoing basis. • The beta version of the computer based training program for Operation Lifesaver presenters was completed in December of 2010. Throughout 2011 the program was in the testing phase. Feedback has been positive and the program will go live in 2012. • In the past we identified the need for standalone learning resources to be used in areas where we do not have presenters available. In 2011 we developed professional quality standalone PowerPoint materials to satisfy this requirement. Read more about these materials on page 8. 1 ANNUAL REPORT 2011
  • 5. FINANCIAL STATEMENTS (unaudited; as at December 31, 2011) Revenues 2011 2010 Members’ Assessments $320,406 $333,818 Transport Canada Revenues $300,000 $300,000 Other Income $200 - Totals $620,606 $633,818 Expenditures 2011 2010 Coordinators’ Meetings $7,468 $19,491 Education Vehicle - - Film & Duplicating $4,069 $63,869 Grants & Donations $27,996 $35,873 (including Provincial Safety Leagues) Office and Miscellaneous $33,258 $22,594 Presenter’s Guides - - Printing and Supplies $41,181 $81,270 Publicity $46,141 $14,814 Salaries, Benefits & Contracted Services $416,272 $352,049 Travel $44,221 $43,856 Translation - - Totals $620,606 $633,818 ANNUAL REPORT 2011 2
  • 6. RESULTS ACCIDENTS 826 826 Trespassing Accidents Trespassing Accidents 763 708 Crossing Accidents Crossing Accidents 606 590 472 386 354 365 262 270 236 177 180 169 118 109 105 112 86 79 83 81 67 0 1980 1981 1985 1990 1995 2000 2005 2010 2011 (Source: Transpor t a t i o n S a f e t y B o a r d o f C a n a d a ) TOTAL ACTIVE VOLUNTEERS (January 1 to Dec e m b e r 3 1 , 2 0 11 ) Active Province Volunteers Totals Year-over-year we continue to see Alberta 5 a decline in both crossing and British Columbia 18 tresspassing incidents thanks in part Manitoba 8 to the dedication of our partners, New Brunswick 17 staff, and volunteers. Definitely a Newfoundland 4 trend worth repeating! Nova Scotia 7 Ontario 54 Quebec 48 Saskatchewan 1 Totals 162 3 ANNUAL REPORT 2011
  • 7. RESULTS PRESENTATIONS BY PROVINCE (January 1 to Dec e m b e r 3 1 , 2 0 0 8 - 2 0 11 ) 560 560 504 504 448 448 392 392 336 336 280 280 224 224 168 168 112 112 56 56 0 0 BC (54) AB (28) SK (1) MB (109) ON (133) QC (102) NB (52) NS (4) NL (55) BC AB SK MB ON QC NB NS NL 2008 2009 2010 2011 2008 2009 2010 2011 (actual count shown in brackets by Province) TOTAL OL PRESENTATIONS AND ACTIVITIES 2,000 (January 1 to Dec e m b e r 3 1 , 2 0 0 4 - 2 0 11 ) 2,000 1,750 1,643 1,750 1,643 1,568 1,533 1,568 1,463 1,533 1,446 1,500 1,463 1,446 1,381 1,500 1,337 1,381 1,337 1,250 1,250 1,000 1,000 750 667 693 693 750 667 596 561 596 561 538 538 500 371 500 316 371 316 250 199 199 250 110 110 0 0 2004 2005 2006 2007 2008 2009 2010 2011 2004 2005 2006 2007 2008 2009 2010 2011 Presentations Notes: 2009 figures include Race Against Drug Program stats (Activities). Presentations Activities Activities ANNUAL REPORT 2011 4
  • 8. EVENTS Remaining active in our communities With a message as important as rail safety, it’s imperative that we are actively promoting it in communities across Canada. The only way to spread our message is by remaining in the forefront of the public’s mind. Here are a few ways that Operation Lifesaver, our partners, volunteers and a number of provincial committees made sure that rail safety was on the mind of Canadians. RAIL SAFETY WEEK SIMULTANEOUS CROSSING BLITZES May 2 - 8, 2011 Canada-wide May 2, 2011 Grand Bay-Westfield, New Brunswick During Rail Safety Week 2011, Operation Lifesaver’s The New Brunswick Provincial Committee, in partners and volunteers held over 300 events across conjunction with the RCMP, conducted two the country including: school presentations, mock simultaneous crossing blitzes at the Ferry Road/ railway-crossing collisions, safety blitzes at stations, Nerepis Road and River Valley Drive crossings crossing blitzes, rail safety kiosks, public service in Grand Bay-Westfield to promote the Operation announcements and traffic enforcement blitzes. We Lifesaver message. These two one-hour blitzes focused on strategically targeting local community provided participants with the opportunity to distribute media for coverage of these events. As a result, Operation Lifesaver materials to approximately 600 we received a great deal of media attention, with drivers. news stories coming out of Newfoundland, Nova Scotia, New Brunswick, Quebec, Ontario, Manitoba, Saskatchewan, Alberta and British Columbia. PRESENTATION AT POLICE WEEK May 12 & 13, 2011 Sydney, Nova Scotia MANITOBA OPERATION LIFESAVER On behalf of the Nova Scotia Provincial Committee, PROVINCIAL COMMITTEE: RE-ESTABLISHED members Debbie Young and Tom Ripley took part in Police Week. The pair set up a booth that included: February 2011 Winnipeg, Manitoba Operation Lifesaver videos, the Operation Lifesaver In February 2011 the Manitoba Provincial Committee safety display unit, several publications and Operation was re-established. The new committee consists of Lifesaver safety materials. Over 800 school-aged representatives from Via Rail, CN Police, Transport children and adults attended this event. Canada, Teamsters Canada Rail Conference, Central Manitoba Railway Inc. and Manitoba Infrastructure and Transportation. The committee participated MOCK COLLISION in last year’s Rail Safety Week by setting up an May 4, 2011 Labrador City, Newfoundland information booth at the VIA Rail Station and holding During Rail Safety Week 2011, a mock collision was a trespassing blitz. held at a major level crossing in Labrador City. High school students participated as victims and mining company and municipal responders participated in the rescue and recovery. Public information pamphlets were distributed to motorists at the mock disaster scene. A debriefing session was held following the re-enactment and Safety Services Newfoundland Labrador President, Len LeRiche, provided a number of observations and recommendations for future events. This activity received media coverage on both radio and TV and in print. 5 ANNUAL REPORT 2011
  • 9. EVENTS THE MOTORIZED RECREATIONAL SPORTS OPERATION LIFESAVER SHOW (SALON DES SPORTS RÉCRÉATIFS ANNUAL GENERAL MEETING MOTORISÉS DE QUÉBEC) October 4 - 5, 2011 Ottawa, Ontario October 14 - 16, 2011 Québec City, Québec In 2011, the decision was made to cancel the Operation In 2011, the Quebec Provincial Committee committed Lifesaver Annual Conference as attendance has been to spreading the Operation Lifesaver rail safety steadily diminishing over the past few years. Instead, message to all terrain vehicle and recreational an Annual General Meeting has been established vehicle operators and enthusiasts at conferences where members of the Advisory Committee, the and tradeshows. The committee set up a booth Program Review Committee and representatives from with the Operation Lifesaver safety display unit active OL provincial committees will be able to meet at The Motorized Recreational Sports Show. This to discuss the direction of the program, set priorities annual tradeshow features everything related to for the year, share ideas and work together in the snowmobiles, ATVs, watercraft and motorcycles. decision process. The first General Meeting was held Targeted media campaigns help to ensure that the in October 2011. From 2012 onward, it will be held in event is well covered and that it reaches motorized January. recreational sports enthusiasts. ANNUAL REPORT 2011 6
  • 10. PROMOTION Adapting and innovating to raise awareness with a wider audience Operation Lifesaver has been in existence for more than 30 years. Over this time a lot has changed, but our message has remained the same. In order to make sure that our message stays relevant and front-of-mind for Canadians of all ages, we continuously re-work our materials - innovating and adapting so that we can reach our audience by whatever medium they demand. Below you’ll find a few of the cutting edge messaging strategies we developed in 2011. THE OFF THE RAILS CONTEST PARTNERSHIP WITH CANADIAN GEOGRAPHIC Directed at 11 – 14 year olds, the Off the Rails Contest In an effort to was launched in September 2011 and asked youth to promote the Off the create a rail safety message urging their peers to stay Rails Contest, we off the rails. Working in teams of two or more, youth created a poster, were encouraged to have fun creating a message in along with an the form of a short video, a poster, a song or even a introductory letter, comic strip. Contest prizes included four grand prizes which we sent to of $2,000 and eight secondary prizes of $500, totaling 250 school boards more than $10,000. A special website was created for in Canada. Once the contest: www.offtherailscontest.ca. we had received positive support, The contest deadline was December 31, 2011: 76 we partnered registered teams participated, there were teams with Canadian from seven different provinces and a total of 31 Geographic to submissions were received. The public voting portion have 15,000 of the contest will run from February 1 – February 29, inserts, containing 2012. Prizes will be handed out during Rail Safety our poster and Week, which will take place from April 30 – May 6, letter, distributed 2012. along with their July/August special rail revival edition. 11,000 went to members, typically geography teachers, and the remaining 4,000 to people outside of schools. YOUTH YOUTUBE VIDEO In 2011, Operation Lifesaver received a number of complaints regarding the growing number of videos being posted by young people on YouTube that depicted inappropriate activity around railway property. In order to counter this disturbing trend, we produced and posted our own YouTube “PSA” to help demonstrate potential consequences of such activity. This low-profile video was intended to simulate amateur footage in an attempt to reach out to this audience. The video was produced by Digital Video Productions from Barrie, Ontario, and featured student actors from Applewood Heights Secondary School in Mississauga, Ontario. 7 ANNUAL REPORT 2011
  • 11. PROMOTION STANDALONE POWERPOINT PRESENTATIONS 2011 ROGER CYR AWARD These professional quality presentations were The Roger Cyr Award, named after the founder of developed to run in settings without a presenter. Operation Lifesaver Canada, is presented annually Slideshows are intended to deliver the Operation to an individual who helps reduce highway-railway Lifesaver safety message at a variety of unmanned crossing collisions and trespassing incidents. The locations (display booths, trade shows, stations, etc.). 2011 recipient was veteran train engineer with the They can be looped and used on TVs and monitors Québec-Gatineau Railway (QGR) and a certified and are available for the following audiences: truck Operation Lifesaver presenter since 2009, Miguel drivers, school bus drivers, motor coach and transit Lewerenz. drivers, emergency responders, newly licensed drivers and recreational vehicle operators. A On his personal time Mr. Lewerenz has met with presentation featuring trespassing information is also principals of the Trois-Rivières school board, clubs available. such as the model railroading club, and a cross- section of public safety officials. Mr. Lewerenz has delivered more than 30 presentations to students UPDATED PUBLIC RAIL SAFETY GUIDES at local schools, represented Operation Lifesaver in AND TIP SHEETS the Québec ATV tradeshow and promoted rail safety In 2011, the Public Rail Safety Guide and 11 Tip during public safety events. Sheets for a number of audiences were revised. The graphics and wording were updated and appropriate Mr. Lewerenz was presented with his award at links to the Operation Lifesaver website and our a dinner hosted by Operation Lifesaver and the various social media sites were added. Québec-Gatineau Railway in Montreal, on September 19, 2011. B e low left t o right: Coordin a t o r, T r a i n i n g & R u l e s N o r m A d a m s ( Q u é b e c - G a t i n e a u R a i l w a y ) , O L V o lu n t e e r E m i l y L a v a l lé e - Brien (Québec- G a t ineau Railway), Presiden t M a r i o B r a u l t (Q u é b e c - G a t i n e a u R a i lw a y ), R o g e r C y r A w a r d r e c i p i e n t M i g u e l L e w e r e n z , O L National Director D a n Di Tota, VP Safety & C o m p l i a n c e T y r o n e J a m e s ( G e n e s e e & W y o m i n g I n c . ) , Su p e r v i s o r a n d O L V o lu n t e e r St é p h a n e L afontaine (Québec- G a t ineau Railway). ANNUAL REPORT 2011 8
  • 12. ADVOCACY Helping to shape our Helping to shape our of all Canadians industry for the good industry for the good of all Canadians CHANGES TO THE RAILWAY SAFETY ACT In October 2011, Denis Lebel, Minister of Transport, Infrastructure and Communities announced that the Government of Canada had re-introduced legislation to improve rail safety in Canada. These changes will put the Railway Safety Act on par with other Acts governing other modes of transportation. In particular, these changes are designed to encourage enhanced safety management systems (SMS) and promote a culture of safety around railways. The new Act will also require railways to qualify for Railway Operating Certificates based on their SMS and penalize rule breakers with tough new monetary penalties. Operation Lifesaver and our partners promoted additional changes to the Railway Safety Act amendment package regarding grade crossing safety improvement and better management of land use planning and development near railway property. Specifically, the industry wants to ensure that communities notify the affected railways of zoning changes and new developments in order to prevent trespass issues. GRADE CROSSING CLOSURE PROGRAM FOLLOW-UP In last year’s Annual Report we mentioned Transport Canada’s Grade Crossing Closure Program, a grant program aimed at reducing the number of grade crossings in Canada. Eligible grant recipients – municipalities, provinces, businesses and private citizens – who own the rights to use a passive railway crossing can sign an agreement giving up these rights and close the crossing. In 2011, VIA’s Safety, Security and Risk Management team, in collaboration with Operations, launched an initiative to convince landowners to close as many private level crossings as possible, and raise awareness of the grants offered by the Grade Crossing Program. As a result of this effort, the following farm/private crossings were closed last year: • VIA Alexandria Subdivision (Coteau to Ottawa) - 55 • VIA Chatham Subdivision (Chatham to Windsor) – 4 • CN Kingston Subdivision (Brockville to Oshawa) – 7 CN and CP are also conducting work on their properties to eliminate redundant and unsafe crossings. In addition, a number of other safety improvements were made to crossings along VIA, CN and CP tracks. MEMORANDUM OF UNDERSTANDING (MOU) BETWEEN THE CANADIAN TRANSPORTATION AGENCY AND TRANSPORT CANADA The Canadian Transportation Agency and Transport Canada signed a Memorandum of Understanding (MOU) to ensure all new crossings being considered across the country have a full safety assessment completed before being approved. LAND USE GUIDELINES As new developments are built near railway property there is greater interaction between people and trains. This leads to enhanced risks for trespassing, injuries and deaths. Land use guidelines are designed to minimize such risks. In 2011, Operation Lifesaver, along with our partners, continued to promote existing land use guidelines to communities and railways. NEW GUIDELINES FOR CONVERSION OF LAND FROM COMMERCIAL TO RESIDENTIAL In 2011, our partners began the development of new guidelines for conversion of land from commercial to residential to help control future trespass situations and grade crossing safety. They will be published in Q2 2012. 9 ANNUAL REPORT 2011
  • 13. Public Rail Safety. Public Rail Safety. Join the Conversation. fac ebook.com/oplifesaver twitter.com/oplifesaver youtube.com/OperationLifesaverCA
  • 14. FUTURE WHAT’S AHEAD IN 2012? 2011 was a fantastic year for Operation Lifesaver and we’re proud of the new and exciting ways we found to share our important message with Canadians. Here are a few of the ways we plan to build upon the last year’s successes in 2012: • A more modern, user-friendly Database of Operation Lifesaver Information (DOLI) is in the works for 2012. This computer program houses all information pertaining to Operation Lifesaver associates, presenters and tracks and lists all presentations and activities held by OL and our partners. The new program will be web-based and will allow users to view and print reports containing information like where presentations have been done, how many have been done, etc. A beta version is expected in early 2012. • The current Train to Drive (www.TrainToDrive.net) website is targeted at newly licensed drivers. In 2012, we plan to launch Train to Drive V. 2.0. This new site will incorporate additional information for motor coach and transit drivers, school bus drivers and truck drivers. The site will also undergo a redesign so that it is appropriate for drivers of all ages and demographics. • One of 2011’s most exciting accomplishments was the launch of the Off the Rails Contest. We are pleased with contest participation and look forward to awarding prizes to the winners during 2012’s Rail Safety Week. Afterwards, we plan to evaluate the contest and based upon our findings, launch a second contest at some point in 2012. • We are looking forward to another successful Rail Safety Week, scheduled for April 30 - May 6. The theme for 2012 will focus on trespassing with the “These Tracks are for Trains!” message. We will be launching seven new trespassing posters as part of this important event. • Along with our partners, we look forward to supporting and promoting the fourth annual International Level Crossing Awareness Day (ILCAD) on June 7. In 2011, more than 40 countries committed around the world, including Canada. For 2012, we plan to issue a number of press releases to garner media attention. Transport Canada will once again mark the event by holding the Atlantic Region Railway Conference in Moncton, New Brunswick. 11 ANNUAL REPORT 2011
  • 15. Look, Listen, & Live OPERATION LIFESAVER April 30–May 6, 2012 www.operationlifesaver.ca ANNUAL REPORT 2011 12
  • 16. ADVISORY COMMITTEE L u c Bourdon Rachel Lui D i r ector General, Rail Safety Manager Program Design and Integration Tr a nsport Canada Tr a n s p o r t C a n a d a O t t awa, ON Ottawa, ON S t e phen Covey Raynald Marchand C h ief of Police G e n e r a l M a n a g e r, P r o g r a m s C a nadian National Railway Canada Safety Council M o ntréal, QC Ottawa, ON P a ul Goyette Ivan McClelland D i r ector, Public Affairs Chief of Police T h e Railway Association of Canad a CP Police Service O t t awa, ON C a l g a r y, A B R o bert Gray Rob Smith S e nior Manager, Health, Safety & Chairman, Ontario Provincial Legislative E m ergency Preparedness Te a m s t e r s C a n a d a R a i l C o n f e r e n c e V I A Rail Canada Perth, ON M o ntréal, QC Dave Springer M a tt Holland R e g i o n a l Tr a ff i c a n d M a r i n e M an a g e r D i r ector, Safety & Security Ontario Provincial Police M e trolinx Smith Falls, ON To r onto, ON M i k e Lowenger J e a n Ti e r n e y Vi c e-President, S e n i o r D i r e c t o r, S a f e t y, S e c u r i t y a n d O p erations & Regulatory Affairs Risk Management T h e Railway Association of Canad a VIA Rail Canada O t t awa, ON Montréal, QC Transport Transports Canada Canada 13 ANNUAL REPORT 2011