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Rethinking Marketing

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Presentation I build on marketing transformation. Ping me if you have questions.

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Rethinking Marketing

  1. 1. Re-Thinking Marketing
  2. 2. Re-Thinking Marketing <ul><li>Inbound v Outbound Marketing </li></ul><ul><li>Rethinking Your Website </li></ul><ul><li>The Snowball Effect </li></ul><ul><li>Internet Industrial Strategy </li></ul>
  3. 3. Inbound v Outbound Marketing
  4. 4. marketing hasn’t changed much
  5. 5. Shopping has changed a lot… Slide 
  6. 6. Shopping Has Transformed…Has Marketing? <ul><li>Outbound Marketing - Interruption </li></ul><ul><li>Inside Sales </li></ul><ul><li>Email Blasts </li></ul><ul><li>Telemarketing </li></ul><ul><li>Tradeshows </li></ul><ul><li>Seminars </li></ul><ul><li>Trade Rag Ads </li></ul><ul><li>TV – Radio Ads </li></ul><ul><li>Inbound Marketing - Permission </li></ul><ul><li>SEO </li></ul><ul><li>Pay Per Click </li></ul><ul><li>Blogging / Blogosphere </li></ul><ul><li>Social Media / Buzz </li></ul><ul><li>Targeted Landing Pages </li></ul><ul><li>Lead Intelligence </li></ul><ul><li>A/B Testing </li></ul>
  7. 7. rethinking the website concept
  8. 9. remark -able?
  9. 10. Publisher + Marketer = Success
  10. 12. return on assets
  11. 13. Internet Snowball Effect
  12. 14. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics
  13. 15. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content)
  14. 16. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (visitors)
  15. 17. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (keywords & seo) multi-sensor enrollment, digital persona (visitors)
  16. 18. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (keywords & seo) multi-sensor enrollment, digital persona (visitors)
  17. 19. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors)
  18. 20. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  19. 21. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  20. 22. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  21. 23. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  22. 24. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer)
  23. 25. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm)
  24. 26. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  25. 27. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  26. 28. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  27. 29. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  28. 30. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  29. 31. The Inbound Story: Blogosphere (database of intentions) triad biometrics authentication software (visitors) (crm) (blog) website website website website website website website website website website website website website website website website website website website website website website (the web) website website website (offer) <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> multi-sensor enrollment multi-sensor enrollment, digital persona (lead conversion) (content) (blogosphere) (keywords & seo)
  30. 32. The Inbound Story: Blogosphere (database of intentions) triad biometrics authentication software (visitors) (crm) (blog) website website website website website website website website website website website website website website website website website website website website website website (the web) website website website (offer) <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> multi-sensor enrollment multi-sensor enrollment, digital persona (lead conversion) (content) (blogosphere) (keywords & seo)
  31. 33. The Inbound Story: Social Mediasphere (visitors) (crm) (offer) multi-sensor enrollment, digital persona (your site) (lead conversion) (content) (social mediasphere) (blog) website website website website website website website website website website website website website (social media assets) (the web) (links) <a href=“http://www.x.com> multi-sensor images </a> <a href=“http://www.x.com> top 10 digital personas </a> (keywords & seo)
  32. 34. The Inbound Story: Social Mediasphere (visitors) (crm) (offer) multi-sensor enrollment, digital persona (your site) (lead conversion) (content) (social mediasphere) (blog) website website website website website website website website website website website website website (social media assets) (the web) (links) <a href=“http://www.x.com> multi-sensor images </a> <a href=“http://www.x.com> top 10 digital personas </a> (keywords & seo)
  33. 35. Internet Industrial Strategy
  34. 36. #1 or go home
  35. 37. Size Doesn’t Matter
  36. 38. THANK YOU! Slide 

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