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8 THINGS
INFLUENCERS
CAN DO FOR YOU
Jay	
  Baer	
  
ConvinceAndConvert.com	
  
WHY INFLUENCERS
Are Key to Business	
  
92%
of global consumers trust
UGC and WOM more than
advertising
We Trust
People, Not Logos
Source: Nielsen
And this is only going to get More Important
RESOURCES
#1
source of information
for Millennials are
“close friends”
Source...
1500
Pieces of content are “due”
to each Facebook user each
time they log-in, on average
Online Community
Is a Noisy, Crow...
People Help Us Filter Out the Noise
I know Joanna’s a mom like me…
 So her product recommendations
carry more weight
Different People Depending on Topics
I trust Gina from
Skinnytaste for food…
And her recipes become my
shopping list
#8Way...
WHO
Are They and How Do I Find Them?	
  
REACH
 RESONANCE
Content Creators Come in All Shapes and Sizes
CELEBRITY
STATUS
QUALITY
CONTENT CREATORS
BUZZ BUILDERS &
P...
The people closest to you can have
Tremendous Influence
RESOURCES
41%
of people believe employees
are more trustworthy than...
How Do You Find The Right Influencers?
The TapInfluence Marketplace
Puts You in the Driver Seat
The best possible
scenario is to build
relationships with
influencers BEFORE
you need them.
WHAT
Can I Do With Influencers?	
  
8 Things Influencers Can Do For You
REACH
 RESONANCE
The Megaphone
The CreativeThe ConnectorThe Face
The Reporter
The Desig...
1. The Megaphone:
Spread the Word to Their Audience
James Sandora
Kohler, Director - Global Digital Strategy
AdAge July 14...
2. The Reporter:
On the Ground At Your Event
3. The Face:
Spokesperson With An Audience to Activate
4. The Connector:
Introduce You on a New Social Platform
5. The Creative:
Produce Content with Context
6. The Designer:
Create New Products People Want
7. The Neighbor:
Spark Conversation in Your Community
8. The Defender:
Crisis Management Amplified
Rick Wion
McDonald’s, Director of Social Media
These are our key customers.
Th...
HOW
Do I Work With Influencers?	
  
Before you approach influencers
to get involved, understand what
they really care about:
AUDIENCE
&
AUTHORITY
Three key ingredients in a
successful influencer pitch:
BENEFITS
SPECIFICS
DEADLINES
Hi Natalie –
First off…the ladies at XXXX wanted to send some love for your style blog…we may or may
not use it for inspir...
Hi Natalie. I absolutely love your blog, especially the <insert specific thing>. I’ve got a limited opportunity
for style ...
Don’t ask how influencers can
help your brand, ask how your
brand can help influencers.
THANK YOU.
Jay	
  Baer	
  
ConvinceAndConvert.com	
  
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92% of global consumers trust The 8 Things Online Influencers Can Do For You

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92%
of global consumers trust
UGC and WOM more than
advertising
We Trust
People, Not Logos
Source: Nielsen

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92% of global consumers trust UGC and WOM more than advertising We Trust People, Not Logos Source: Nielsen

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