2. TARGET AUDIENCE
● 16-50+ women
● Beauty professionals
● More men
● Those who love beauty
○ new products and
techniques
3. BIG IDEA
● Reach a wider audience
● Engage more on social
media
● Tweak advertising and
marketing tactics
➔ Effective digital strategy
◆ Make Sephora a leading
beauty brand
9. BUDGET
● Professional Sephora videos
○ $100,000
● YouTube Advertising
○ $100,000
● Video Contest
○ $50,000
● Facebook Ads
○ $75,000
● Mobile Use
○ $275,000
● Holiday Promo
○ $40,000
● Website partnerships
○ $125,000
● Total budget= $765,000
10. “At Sephora, beauty is in our DNA. Our revolutionary
beauty-retail concept… featuring indie darlings, emerging
favorites, trusted classics, and Sephora’s own, SEPHORA
COLLECTION.”
“Sephora believes every stroke, swipe and dab reveals
possibility, and we share our client’s love for the confidence
that our products, services, and expertise brings to their life
every day.”