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  2. History of Toyota
  3. History of Toyota Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. The company was founded by Kiichiro Toyoda in 1937, as a spin-off from his father’s company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and its first passenger car in 1936, the Toyota AA.
  4. History of Toyota The vehicles were originally sold under the Toyoda name, but the division soon changed its name to “Toyota” because it took eight brush strokes to write (a lucky number in Japanese culture) and was visually simpler. The new name was trademarked in 1936.
  5. History of Toyota In the 1960s, Toyota took advantage of a rapidly growing Japanese economy to sell cars to a growing middle class, leading to the development of the Toyota Corolla, which would go on to become the world's all-time best- selling automobile. Toyota Motor Corporation produces vehicles under five brands, including the Toyota brand, Hino, Lexus, Ranz, and Daihatsu.
  6. History of Toyota In 2017, Toyota's corporate structure consisted of 364,445 employees worldwide and, as of September 2018, was the sixth- largest company in the world by revenue. Toyota was the world's first automobile manufacturer to produce more than 10 million vehicles per year which it has done since 2012 when it also reported the production of its 200 millionth vehicle.
  7. History of Toyota Toyota is also a market leader in hydrogen fuel-cell vehicles. Cumulative global sales of Toyota and Lexus hybrid passenger car models achieved the 10 million milestones in January 2017. Its Prius family is the world's top- selling hybrid nameplate with over 6 million units sold worldwide as of January 2017.
  8. Kiichiro Toyoda
  9. Kiichiro Toyoda Kiichiro Toyoda spearheaded the creation of the first Toyota automobile and the founding of Toyota Motor Corporation in 1937. He was the son of Sakichi Toyoda, a noted inventor and founder of Toyoda Automatic Loom Works in 1926. Kiichiro attended the University of Tokyo, where he studied engineering. After graduation, Kiichiro began working in the family business and later traveled to England and the United States to further his education in manufacturing.
  10. Kiichiro Toyoda After returning to Japan, Kiichiro made improvements to many of the company’s looms and implemented techniques for eliminating waste in manufacturing, creating what became the Just-in-Time method. However, after his first trip to the west in 1921, Kiichiro had become increasingly interested in automobiles. In 1933, Kiichiro convinced Risaburo, his brother-in-law and president of the family company, to fund an automotive development program and purchased a new Chevrolet to use as a benchmark. He then enlisted some of Japan’s best engineers to disassemble and reassemble the car to learn how the modern manufacturers were building their vehicles.
  11. Kiichiro Toyoda In 1934, Kiichiro and his team unveiled an experimental gasoline engine to Toyoda stockholders and persuaded them to fund a separate automotive division. The next year, Kiichiro and his team produced a prototype automobile called “Model A1” passenger car. “Model A1” borrowed numerous ideas from established automakers; the engine was based on a Chevrolet design, the chassis was copied from Ford, and the styling was derived from a Chrysler Airflow.
  12. Evolution of Toyota Cars
  13. The Model AA Saloon (1936)
  14. Toyota Land Cruiser (1955)
  15. Toyota Corona (1957)
  16. Toyota Corolla (1966)
  17. Toyota Hilux (1968)
  18. Toyota Supra (1978)
  19. Toyota Rav4 (1994)
  20. Toyota Prius (1997)
  21. Swot Analysis of Toyota
  22. Swot Analysis of Toyota
  23. 4P’s of Toyota
  24. Product Strategy Toyota has a wide range of vehicles designed to meet mass mobility needs. Each product has its segment and its specific group of customers. Following are the product line of Toyota automobiles.  Toyota automobiles (includes sedans, Minivans, SUV, Commercial Vehicles, Special-Product Vehicles, Evs)  Lexus automobiles (Luxury segment of cars and SUVs)  Welcab series of automobiles (for people with disabilities)  Car Engines, spare parts, and accessories
  25. Place Strategy Toyota’s best source for distributing its products​ are dealerships, so it is vital to determine the venues where consumers can see the products. The strategy of Toyota stands on easy to find venues and good customer service.
  26. Place Strategy Toyota tries to find how its customers can access automobiles through surveys and market research. Once the customer locates and reaches a Toyota dealership, they nurture hospitality while attending to their customers. They ensure that their visitors leave with a good experience in services provided by the staff.
  27. Pricing Strategy Toyota has an automobile to meet every person’s needs. Toyota has a range of automobiles starting from the lowest tier daily commute cars to luxury cars. Its pricing strategy has covered every price bracket range so that their customer can choose as per their needs and requirements.
  28. Promotional Strategy Toyota uses different mediums for its promotional strategies to meet its sales target volume. It advertises through radios, billboards, television advertisements, brand collaborations, product placements, word of mouth, and recently it has had a growing focus on digital marketing. Toyota has its unique way to promote itself:  Toyota uses its dealership to personally promote its brand to its potential customers.  Special offers and deals are often launched on occasions of festivals and grand sale days.  Facilitates direct selling from manufacturer to corporate clients.
  29. Toyota Production System
  30. TPS - Andon A visual and audible communication system that notifies everyone of abnormalities in a process when support is needed. This can be triggered automatically or manually by a machine or person.
  31. TPS – Gemba A popular approach in companies who implement lean principles is called “Gemba walks,” which denote the action of going to see the actual process, understand the work, ask questions, and learning from those who do the work (showing respect to them).
  32. TPS - Heijunka Heijunka is a Lean method for reducing the unevenness in a production process and minimizing the chance of overburden. The term Heijunka comes from Japanese and literally means leveling. It can help you react to demand changes and utilize your capacity in the best possible way. By implementing Heijunka, you can stop producing work in batches and start processing orders according to customer demand. This will allow you to reduce your inventory costs.
  33. TPS - Jidoka Jidoka provides machines and operators the ability to detect when an abnormal condition has occurred and immediately stop work. This enables operations to build in quality at each process by eliminating the root causes of defects.
  34. TPS - JIT The just-in-time (JIT) inventory system is a management strategy that aligns raw-material orders from suppliers directly with production schedules. Companies employ this inventory strategy to increase efficiency and decrease waste by receiving goods only as they need them for the production process, which reduces inventory costs. This method requires producers to forecast demand accurately.
  35. TPS - Kaizen From the Japanese words “kai-” “change” and “-zen” “good.” The popular meaning from Toyota is “continuous improvement” of all areas of a company, not just manufacturing. Kaizen is arguing that you can improve everything and every time.
  36. TPS - Kanban Kanban is a visual system used to manage and keep track of work as it moves through a process. The word kanban is Japanese and roughly translated means “card you can see.”
  37. TPS - Obeya It is a room that is dedicated to a large project or program to assist in communications and improve decision-making. Often called an “Obeya Room” or “War Room.”
  38. TPS – Poka Yoke Japanese word for mistake proofing or error proofing, which translates to avoid (yokeru) mistakes (poka).
  39. TPS – 5S 5S represents Japanese words that describe the steps of a workplace organization process. 1. Seiri (Sort) 2. Seiton (Straighten, Set) 3. Seiso (Shine, Sweep) 4. Seiketsu (Standardize) 5. Shitsuke (Sustain)
  40. TPS – Value- Stream Mapping
  41. TPS - SMED
  42. TPS – 5 Whys
  43. Thank You For Listening Prepared BY Alper Palabiyik