User Experience Design

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What is User Experience Design? Learn the basic concept of UX Design and why it is important

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User Experience Design

  1. 1. Designing !User Experienceby Publicis Canada UX Team © 2010 Publicis Canada!
  2. 2. 1. What is UserExperience? © 2010 Publicis Canada!
  3. 3. Good User Experience is likeHaving a dinner at agreat restaurant © 2010 Publicis Canada!
  4. 4. Great food!Great service!Great vibe! © 2010 Publicis Canada!
  5. 5. In Digital, User Experience meansn. The overall experienceand satisfaction a user haswhen using a product orsystemBy Steve Agalloco, from Design for User Experience,http://www.slideshare.net/spagalloco/design-for-user-experience © 2010 Publicis Canada!
  6. 6. experience satisfaction © 2010 Publicis Canada!
  7. 7. THE MOST COMMONMISCONCEPTIONSABOUT !USER EXPERIENCE © 2010 Publicis Canada!
  8. 8. User Experience Design is NOTA step in the processUser Experience Designisnt a checkbox. You dontdo it and then move on. Itneeds to be integrated intoeverything you do. !!Liz Danzico, Chair, MFA in Interaction Design, !School of Visual Arts in NYC!10 Most Common Misconceptions About User Experience Design, by Whitney Hesshttp://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
  9. 9. User Experience Design is NOTJust about the userWe just cant always dowhat is best for the users.There are a set of businessobjectives that are needingto be met - and weredesigning to that, as well. !!Russ Unger, Director of Experience Planning, DraftFCB!Image Source: Can You Say What Your Strategy Is?” by David J. Collis and Michael G. Rukstad,Harvard Business Review, April 2008, page 8910 Most Common Misconceptions About User Experience Design, by Whitney Hesshttp://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
  10. 10. User Experience Design is NOTExpensiveSometimes a fully-fledged, formalUCD (user centered design) processmay not be the best thing to try thefirst time. Its extremely important-andtotally possible no matter where youreworking or when you arrive on aproject-to make small improvements toboth the project and the product byintroducing some user experiencedesign techniques. !!Steve Baty, Principal and UX Strategist, Meld Consulting!10 Most Common Misconceptions About User Experience Design, by Whitney Hesshttp://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
  11. 11. User Experience Design is NOTEasyCutting Corners •  All assumptions, no validation ! •  One-size-fits-all solutions! •  Everybody is our target customer! •  Feature creep! •  Design during development!10 Most Common Misconceptions About User Experience Design, by Whitney Hesshttp://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
  12. 12. User Experience Design is NOTThe role of one person ordepartmentUser experience isnt just theresponsibility of a department or aperson. That compartmentalist view ofUX is evidence that it is not part of theorganizational culture and hints toteams not having a common goal orvision for the experience they shoulddeliver collectively. !!Livia Labate, Principal, UX, Comcast Interactive Media!10 Most Common Misconceptions About User Experience Design, by Whitney Hesshttp://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
  13. 13. User Experience Design is NOTA single discipline10 Most Common Misconceptions About User Experience Design, by Whitney Hesshttp://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
  14. 14. The user experience isprimarily made up offour factors: Design,Usability, Functionality,and Content. © 2010 Publicis Canada!
  15. 15. Elements of User ExperienceIndependently, none of these factors makesfor a positive user experience; however,taken together, these factors constitute themain ingredients for a website s success. ! © 2010 Publicis Canada!
  16. 16. User Experience Design is NOTA choiceThe biggest misconceptionis that companies have achoice to invest in theirusers experience. Tosurvive, they dont. !!Joshua Porter, Principal at Bokardo Design!10 Most Common Misconceptions About User Experience Design, by Whitney Hesshttp://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
  17. 17. Experience happens,whether or not you plan 
for it. !When not intentionallydesigned, theres a muchhigher likelihood of theexperience being poor. © 2010 Publicis Canada!
  18. 18. Why design good experiences? Cost of Cost ofCreating a Bad Creating a Good Experience ExperienceThe Value of User Experience, Niko Nymanhttp://www.slideshare.net/spushnik/the-value-of-user-experience-from-web-20-expo-berlin-2009-presentation © 2010 Publicis Canada!
  19. 19. Why design good experiences?Value of a Bad Value of a Good Experience Experience The Value of User Experience, Niko Nyman http://www.slideshare.net/spushnik/the-value-of-user-experience-from-web-20-expo-berlin-2009-presentation © 2010 Publicis Canada!
  20. 20. Designing GoodUser Experiences © 2010 Publicis Canada!
  21. 21. Good User Experience RequiresPlanning•  Who are our target customers? - Target!•  How many servers and chefs do we need? – Team!•  What is our menu? – Content!•  What is the price for the each dish? - Budget!•  How many seats and plates? - Estimate!•  How we keep the service consistent? – Quality Control! © 2010 Publicis Canada!
  22. 22. Good User Experience RequiresCollaboration Brand Insights & Planning & Digital Strategy Strategy! Client & Business Account UX ! User Experience Objectives Service! Design! Planning & Design Project! Management! Experience Creative Creative Strategy & Technology! Development Design! Visual Design © 2010 Publicis Canada!
  23. 23. Good User Experience RequiresDisciplineDesign is not just what it looks like and feels like.Design is how it works !!Steve Jobs, 2003! © 2010 Publicis Canada!
  24. 24. Good User Experience RequiresAttention to DetailThe details are notthe details. Theymake the design !!Charles Eames! © 2010 Publicis Canada!
  25. 25. Good User Experience RequiresCultureTogether, we arecreating theculture todesign anddeliver a greatuser experience. © 2010 Publicis Canada!
  26. 26. 10 Rules of Good Design •  Good design should be innovative! •  Good design should make a product useful! •  Good design is aesthetic design! •  Good design will make a product understandable! •  Good design is honest! •  Good design is unobtrusive! •  Good design is long lived! •  Good design is consistent in every details! •  Good design should be environmentally friendly! •  Good design is as little design as possible! ! Dieter Rams from Objectified! © 2010 Publicis Canada!

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