Electronic and mobile commerce_IS Concept

1. E L E C T R O N I C A N D
M O B I L E C O M M E R C E
I N F O R M A T I O N S Y S T E M S C O N C E P T
( I S 1 8 4 1 0 2 )
F a l l S e m e s t e r 2 0 2 0 / 2 0 2 1
Anisah Herdiyanti, M.Sc, ITILF
anisah@is.its.ac.id
Management of Information Systems Laboratory
Department of Information Systems

2. U T I L I Z I N G
I N F O R M A T I O N
T E C H N O L O G Y
F O R B U S I N E S S
C O M P E T I T I V E
A D V A N T A G E
Source:
https://growthrocks.com/wp-
content/uploads/2019/04/GrowthRocks_Big_Five_Tech_Co
mpanies_Infographic.jpg

3. Amazon.com has utilized
information systems to
improve customer experience
from buying goods and
services through an online
portal
Source:
Al Imran, Md Abdullah, 2014. A Study on Amazon: Information Systems,
Business Strategies and e-CRM

4. I N N O V A T I N G
I N F O R M A T I O N
T E C H N O L O G Y
T O C R E A T E
N E W S E R V I C E S
Source:
https://cdn.statcdn.com/Infographic/images/normal/18819.j
peg

5. Amazon.com has disrupted
online retail industries and
introduced “Amazon-as-a-
service” – through AWS and
Fulfilment-by-Amazon.
It also innovates how brick-
and-mortar retail (physical and
grocery stores) by
implementing AmazonGo
technology, and Prime Loyalty
Program
Source:
Kandemirli, B., 2018. Amazon.com’s Digital Strategies Amazon.com Case
Study

6. A G E N D A
• Opening: Business Information Systems
• *Types of e-government
• What electronic commerce is?
• What mobile commerce is?
• Closing: Suggested materials for further discussion

7. O P E N I N G

8. V A R I O U S O R G A N I Z A T I O N S E C T O R S

9. T H R E E S T A G E S I N
T H E B U S I N E S S
U S E O F
I N F O R M A T I O N
S Y S T E M S
Cost reduction and productivity
Competitive advantage
Performance-based management

10. P R O D U C T I V I T Y
• A measure of output achieved divided by input required
• Higher level of output for a given level of input means greater productivity
• Lower level of output for a given level of input means lower productivity
• Productivity = (Output / Input) × 100%

11. C O M P E T I T I V E A D V A N T A G E
• Significant and (ideally) long-term benefit to a company over its competition
• Can result in higher-quality products, better customer service, and lower
costs

12. P E R F O R M A N C E - B A S E D
I N F O R M A T I O N S Y S T E M S
• Companies carefully consider both strategic advantage and costs.
• They use productivity, return on investment (ROI), net present value, and
other measures of performance to evaluate the contributions their
information systems make to their businesses.

13. T Y P E S O F E -
G O V E R N M E N T
A N E X A M P L E O N H O W G O V E R N M E N T S E C T O R
I M P L E M E N T S I N F O R M A T I O N T E C H N O L O G Y

14. E - G O V E R N M E N T
• Use of information and communications technology to:
• Simplify the sharing of information
• Speed formerly paper-based processes
• Improve the relationship between citizen and government
• Forms of e-Government
• Government-to-consumer (G2C)
• Government-to-business (G2B)
• Government-to-government (G2G)

15. S U R A B A Y A S I N G L E W I N D O W S :
G 2 B , G 2 C
Source:
https://ssw.surabaya.go.id/
Source: https://www.youtube.com/watch?v=0-he-Xv4vJ0

16. G O V E R N M E N T R E S O U R C E
M A N A G E M E N T S Y S T E M S ( G R M S )
S U R A B A Y A : G 2 G
Source:
https://ap.surabaya.go.id/#
Source: https://www.youtube.com/watch?v=0-he-Xv4vJ0

17. W H AT E L E C T R O N I C
C O M M E R C E I S ?
A N I N T R O D U C T I O N

18. W H A T I S E - C O M M E R C E ?
Source:
https://www.youtube.com/watch?v=GiTY8QPnqOI

19. W H Y L E A R N A B O U T E L E C T R O N I C
A N D M O B I L E C O M M E R C E ?
• Electronic and mobile commerce and enterprise systems:
Have transformed many areas of our lives and careers
• One fundamental change has been:
The manner in which companies interact with their suppliers, customers,
government agencies, and other business partners

20. A N I N T R O D U C T I O N T O
E L E C T R O N I C C O M M E R C E
• Electronic commerce:
Conducting business activities electronically over computer networks
• Business activities that are strong candidates for conversion to e-
commerce:
• Paper-based
• Time-consuming
• Inconvenient for customers

21. T Y P E S O F E L E C T R O N I C A N D
M O B I L E C O M M E R C E ( B Y N A T U R E )
• Pure e-commerce
• Partial e-commerce (Click & Mortar)
• Brick & Mortar
Source:
https://retailnext.net/en/blog/6-fundamental-differences-between-e-commerce-brick-and-mortar-stores/

22. T Y P E S O F
E L E C T R O N I C
A N D M O B I L E
C O M M E R C E ( B Y
I N T E R A C T I O N )
Business-to-Business (B2B)
Business-to-Customer (B2C)
Customer-to-Customer (C2C)

23. B U S I N E S S - T O - B U S I N E S S ( B 2 B )
E - C O M M E R C E
• Subset of e-commerce
• All the participants are organizations
• Useful tool for connecting business partners in a virtual supply chain to cut
resupply times and reduce costs

24. A L I B A B A . C O M : T H E L A R G E S T B 2 B
Source:
https://www.alibaba.com/?__redirected__=1

25. B U S I N E S S - T O - C O N S U M E R ( B 2 C )
E - C O M M E R C E
• Form of e-commerce in which customers deal directly with an
organization and avoid intermediaries
• Disintermediation:
The elimination of intermediate organizations between the producer and
the consumer

26. A L I B A B A T M A L L . C O M : B 2 C
Source:
https://www.tmall.com/

27. C O N S U M E R -T O - C O N S U M E R ( C 2 C )
E - C O M M E R C E
• Subset of e-commerce that involves
consumers selling directly to other
consumers
• Popular sites:
• Bidzcom, Craigslist, eBid, Kijiji
• ePier, Ibidfree, Ubid, and Tradus
• Etsy is a C2C Web site that:
• Specializes in the buying and selling of
handmade and vintage items
• Facilitates sales worth more than $10 to
$13 million each month

28. A L I B A B A T A O B A O . C O M : C 2 C
Source:
https://world.taobao.com/

29. W H AT M O B I L E
C O M M E R C E I S ?
A N I N T R O D U C T I O N

30. M O B I L E C O M M E R C E
• Mobile commerce (m-commerce) relies on the use of wireless devices
• The Internet Corporation for Assigned Names and Numbers (ICANN):
Created a .mobi domain to help attract mobile users to the Web

31. M O B I L E C O M M E R C E I N
P E R S P E C T I V E
• The market for m-commerce in North America:
Maturing much later than in Western Europe and Japan
• M-commerce spending in the United States:
Grew from $369 million in sales in 2008 to $1.2 billion in 2009
• M-commerce will succeed only if it provides users with real benefits

32. M - C O M M E R C E / E -
C O M M E R C E : T O KO P E D I A
( B 2 C A N D C 2 C )
Source:
https://market.bisnis.com/read/20201026/192/1309810/google-dan-temasek-suntik-us350-juta-ke-tokopedia

33. M O D E L O F E L E C T R O N I C
E X C H A N G E

34. A D V A N T A G E S O F E L E C T R O N I C A N D
M O B I L E C O M M E R C E

35. E - C O M M E R C E A N D M - C O M M E R C E
T E C H N O L O G Y I N F R A S T R U C T U R E

36. E L E C T R O N I C P A Y M E N T S Y S T E M S

37. E L E C T R O N I C P A Y M E N T S Y S T E M S
( C O N T I N U E D )
• P-Card:
• Credit card used to streamline the traditional purchase order and invoice
payment processes
• Payments using cell phones:
• Available options:
• Payments linked to your bank account
• Payments added to your phone bill

38. C LO S I N G

39. R E C O M M E N D E D S O U R C E S O F
L E A R N I N G
• [ARTICLE] Electronic Commerce (e-commerce)
https://www.investopedia.com/terms/e/ecommerce.asp
• [VIDEO] E-commerce And The Future Of Shopping I Fortune
https://www.youtube.com/watch?v=WT8YeoiYG1s
• [VIDEO] The future of commerce, from ancient Rome to virtual
reality | MORGAN LINTON | TEDxRoma
https://www.youtube.com/watch?v=nyAcQuFWRuU

40. Source: Stair, R. and Reynolds, G. 2010. Fundamentals of Information Systems, 6e
W H A T N E X T ?
W H A T A R E E N T E R P R I S E S Y S T E M S

41. U S E F U L R E A D I N G S
• Information Concepts (pp. 309)
Ralph Stair, and George Reynolds. (2010). Part 3 : Business Information
Systems, Chapter 8: Electronic and Mobile Commerce

43. C L A S S A C T I V I T I E S
• Read article related to e-commerce in the WEEK06 Readings available via
MyITS Classrom
• Highlight important words (keywords) from the articles, and search for
supporting definitions on the keywords – if the articles do not give a clear
definition that you are looking for

44. INDIVIDUAL ASSIGNMENT (1)
Source:
https://www.wayfair.com/

45. INDIVIDUAL ASSIGNMENT (2)
Goals:
Able to identify e-commerce strategy
Materials:
✓ Laptop
✓ https://app.sli.do/event/756snl7y
Time:
10-15 minutes
Slido event code : 40132
(https://www.sli.do/)

46. INDIVIDUAL ASSIGNMENT (3)
Types: IS Diary – 04
Topics: E-commerce
How to:
1. Read the case study on Wayfair.com (available at the WEEK06 readings
2. Browse Wayfair.com website
3. Answer the following questions:
List 4 (four) strategies that Wayfair can apply to increase visitors using
its e-commerce portal!
4. Reply to the sli.do: https://app.sli.do/event/756snl7y

47. INDIVIDUAL ASSIGNMENT (4)

48. anisah@is.its.ac.id
check our annual conferences at www.isico.info | www.sesindo.org
https://www.its.ac.id/si/