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E-Commerce Bubble 2016
The document discusses the challenges and future of e-commerce in Asia amidst potential market saturation and increasing competition. Key issues include customer acquisition costs, profitability amid rising marketing expenses, and the sustainability of growth rates. The speaker, Pawoot Pongvitayapanu, emphasizes the need for strategic positioning and innovation in a rapidly evolving industry.
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E-Commerce Bubble 2016
- 1. How will apotential e-commerce bubble affect you and your business? By Pawoot Pom Pongvitayapanu • Founder & CEO TARAD.com • President of Thai E-Commerce Association • CEO of efrastructure group
- 2. Speaker Profile ■ Social：Pawoot is Thailand IT and E-Marketing GURU. Now we be consultant for Government and big corporate. All people accepted his online marketing knowledge and abilities. ■ Current： ■ Education： 2007 – 2009: Master Degree 2 : Executive MBA : Sasin Graduate Institute Chulalongkorn University 2000 – 2001: Master Degree 1 : Internet & E-Commerce : Assumption University 1993 – 1998: Bachelor Degree : Architecture : Rangsit University. ■ Name： Pawoot (Pom) Pongvitayapanu CEO & Founder e-frastructure inc. Managing Director & Founder TARAD DOT COM Co ., Ltd. (Rakuten Group) Director & Founder Winter Egency (TARAD Solution Co.,Ltd) Director & Founder Zocial inc President & Founder Thai E-Commerce Association Columnist Bangkok Biz News Newspaper, SME Magazine Teacher UTCC, Sriphathum, University.
- 3. Who is efrastructureGroup Expert Online & Internet Company in Thailand more than 15 Years 1999 Build up ThaiSecondhand.com 1st E-Classifieds in ThailandApril 8, 1999 2001 2009 Setup TARAD.com Company The largest B2C Shopping Mall TARAD.com join with Rakuten Group Split TARAD Solution from TARAD.com Start Up with 3 Friends Year 1999 Join with Rakuten Japan Year 2009 More than 200 staff in group company 2011 2012 2013 Re-Brand from TARAD Solution to Winter Egency Founded Zocial Inc Found e-fra inc. Acquired Thaiepay.com, RedRank. Comparison 3 2014
- 4. One Stop E-Businessand Total Solutions (more than 250 employee in group companies) E-Commerce E-Payment E-Logistic E-Marketing E-Analytic E-Education
- 5. Agenda • Can e-commercein Asia continue to expand at its current rate or is growth unsustainable? • What initiatives can the industry take to reduce customer acquisition costs? • Turning revenue into profits: How can we combat increasing marketing costs? • How can we reduce the investment made into Google & Facebook while acquiring new customers? 5
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- 7. The Unicorn PrivateCompanies Valued At $1B And Above 7
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- 9. LinkedIn stock's drasticdrop of 47% following Q4 earnings 9
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- 13. B2C E-Commerce Value(Billion USD) Source: http://data.worldbank.org, http://www.statista.com, http://www.ekosglobal.com and http://www.ETDA.or.th
- 14. Who’s E-Commerce Playerin SEA 14
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- 22. 22 Topline = GMV,Traffic, Order
- 23. Price & PromotionWar 23
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- 27. Do not askabout Bottom line (Profit) 27
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- 31. 31 Flipkart leads therace here to losing 2.23 rupees for every 1 rupee of revenue. Amazon loses 1.90 and Snapdeal has least amount of losses at Rs. 1.72.
- 32. The question is,how long can this sustain 32 In my view not very long.
- 33. Why they doingthat? 33
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- 36. Startup Bubble CompetitionGraph 36 Company A. Company B. Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Revenue Time Exit from Market Keep Going Company C. Company who enter to the right time and have more money will win the game.!
- 37. Strategy to enterto market as follower • Huge Investment • Platform, Operation, Warehouse, Logistic • Everything Free • Platform Cost, Shipping Free • Huge Resource and Great People > People Cost up • Huge Marketing Spending > Brand awareness • Super Fast Moving 37
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- 43. Average Cost PerClick Around the World 43 US average CPC, between $1 and $2 on the Search network. Data from http://www.wordstream.com
- 44. Average Pay PerClick Trend 44
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- 46. 46 ** Data fromSalesforce.com report analysed the top 25 countries globally
- 47. 47 ** Data fromSalesforce.com report analysed the top 25 countries globally
- 48. Facebook Ads PerformanceCost 48 ** Data from Salesforce.com report analysed the top 25 countries globally
- 49. Summary • E-Commerce competitionstill keep moving • How have more money, smarter, faster will win the game • Customer and E-Commerce ECO System will enjoy this competition • Join the battle or find the right positioning will be the right solution 49
- 50. Kob Kun Kub (ThankYou) Pawoot (Pom) Pongvitayapanu • President of Thai E-Commerce Association • CEO of efrastructure group • CEO and Founder TARAD.com E-Mail : pawoot@tarad.com Let’s connect after this • Facebook.com/pawoot • Instagram.com/pawoot • Twitter.com/pawoot