SlideShare a Scribd company logo

GDGB tools.pdf

Dharam

1 of 3
Download to read offline
™
Good Design-thinking is
Good Business
  
 
 
  
  
   

   
  
 
  
  
 
   ­ 
 €     ‚
 ƒ        ‚
 „     
   
  
  

  
    
   
 
     
  
Good Design-thinking Good Business-thinking
Innovation
Mindset
Management
Mindset


  

  ®
Big Brand Idea
Big Brand Idea and manifestation (touch points)
Brand Elements/Ambassador
Brand Communication
Brand Packaging  other touch points
Subway® aims to offer:
- fresh,
-made to order
-affordable sandwiches
-quick,  nutritious meals
Subway® is a food franchising business
specialises in the submarine sandwich
Target customer’s specific
needs: fresh, affordable,
made to order, craving and
healthy sandwiches
Brand goal
To be #1 in Quick Service Restaurants by delivering top sales, high customer
counts and an excellent customer experience.
Our purpose
Inspire members of the Subway® Family to Create Great. We will do this by:
Embracing opportunities
Crafting craveable, nutritious and affordable sandwiches Delivering a
superior customer experience
Being a trusted community partner
Our promise
Inspiring you to live a vibrant lifestyle by providing nutritious food that is
affordable and easy to find. It’s a chance to seize the moment because
every good choice makes a difference. Eat Fresh. Live Fresh.
Our brand’s positioning is
accessible quality.
Our brand’s positioning statement:
Subway® is for
people who are
seeking a meal
choice that
they can feel
great about.
Subway® is
“the sandwich”
shop.
We offer
the ideal
combination
of quality and
value.
Our consumer’s
understand
that a delicious
sandwich with
fresh ingredients
should be for all.
Everyone can
have easy
access to the
quality of food
they deserve.
THE SAGE + THE EVERYMAN
Intelligent
Understanding
Educator
Genuine
Down-to-earth
Approachable.
Hexagon BrandAudit Tool
Subway Eat Fresh® is more
than just a marketing line, it's
our brand promise of a
fresher way.
a fresher way of looking at
fast food.
a fresher way of looking at
value.
a fresher way of thinking.
It brought the food
preparation to the front, so
you could see your favourite
ingredients come together
right before your very eyes
It gave everyone control of
their own food, everything
you want
It put the store owners in charge,
with every franchisee being a full
owner of their own business, it
means fair working conditions for
all Sandwich Artists™
Demographic
The age group of 7 – 18
customers are targeted with
Kid’s park product category
Age of 18-55 group takes up
90% of Subway® target
markets.
No gender specification,
customer can be either study
or work (working
professionals will be highly
targeted in the business
area).
Average food spending
outside the home should be
AU $30 -$45
(2 person)
Psychographic
The slogan of “My kind of fresh”
demonstrate the psychographic
among Subway® customer.
People who are a beginner to
intermedia level fitness lover
practise healthy lifestyle.
Also, the customizable choice of
healthy sandwich will be
another primary factor of brand
engagement. It is the exact
opposite way of delivering the
service by its competitors like
KFC, McDonald’s
Behavioural
- The target market has no
concern for fast food.
- They are career-orientated
- They are looking for fast
service to satisfy hunger and
thirst without worrying too
much about health.
- They are bargain hunter, smart
shopper
Subway brand advertisements
are based on the brand values
and communicate the brand
message, while also tapping
into the desires of the targeted
audience's needs.

Recommended

Brand Audit tool.pdf
Brand Audit tool.pdfBrand Audit tool.pdf
Brand Audit tool.pdfDharam Mentor
 
Group 3, Business Plan.pptx
Group 3, Business Plan.pptxGroup 3, Business Plan.pptx
Group 3, Business Plan.pptxRenzerPascua
 
vdocument.in_feasibility-study-bakery.docx
vdocument.in_feasibility-study-bakery.docxvdocument.in_feasibility-study-bakery.docx
vdocument.in_feasibility-study-bakery.docxMohammad Shaar
 
Feasibility Study- Bakery
Feasibility Study- BakeryFeasibility Study- Bakery
Feasibility Study- Bakerysakurashu28
 
cupdf.com_business-plan-fastfood.ppt
cupdf.com_business-plan-fastfood.pptcupdf.com_business-plan-fastfood.ppt
cupdf.com_business-plan-fastfood.pptAmbarKhadka
 

More Related Content

Similar to GDGB tools.pdf

BUSINESS PLAN " SWEETBITS COMPANY"
BUSINESS PLAN " SWEETBITS COMPANY"BUSINESS PLAN " SWEETBITS COMPANY"
BUSINESS PLAN " SWEETBITS COMPANY"miramar serrion
 
Earthos International Business presentation
Earthos International Business presentationEarthos International Business presentation
Earthos International Business presentationYashvinder Singh Thakur
 
Incredibowls: business plan
Incredibowls: business planIncredibowls: business plan
Incredibowls: business planDiegoSanchez509
 
Cooking Up a Storm - Using Design in Food Innovation
Cooking Up a Storm - Using Design in Food Innovation Cooking Up a Storm - Using Design in Food Innovation
Cooking Up a Storm - Using Design in Food Innovation Seymourpowell
 
OnLine Restaurant Business plan for an entrepreneur
OnLine Restaurant Business plan for an entrepreneurOnLine Restaurant Business plan for an entrepreneur
OnLine Restaurant Business plan for an entrepreneurniranjan nahak
 
WIU Partnering Brochure TAYUB V1
WIU Partnering Brochure TAYUB V1WIU Partnering Brochure TAYUB V1
WIU Partnering Brochure TAYUB V1David Iborra
 
Food Truck Business Plan
Food Truck Business PlanFood Truck Business Plan
Food Truck Business PlanJunaid Amjad
 
Small Business Plan for a Fast Food Court
Small Business Plan for a Fast Food Court Small Business Plan for a Fast Food Court
Small Business Plan for a Fast Food Court Puja Dhar
 
BOX8 Advertisting Pitch
BOX8 Advertisting PitchBOX8 Advertisting Pitch
BOX8 Advertisting Pitchjanvishah98
 
MPO presentation on online restuarent
MPO presentation on online restuarentMPO presentation on online restuarent
MPO presentation on online restuarentHimanshu Pal
 
New product development
New product developmentNew product development
New product developmentAli Raza Khan
 
Markting Plan Presentation For MBA .pptx
Markting Plan Presentation For MBA .pptxMarkting Plan Presentation For MBA .pptx
Markting Plan Presentation For MBA .pptxMahmoudAhmed829291
 

Similar to GDGB tools.pdf (20)

Marketing presentation
Marketing presentationMarketing presentation
Marketing presentation
 
Business Plan-PPT.pptx
Business Plan-PPT.pptxBusiness Plan-PPT.pptx
Business Plan-PPT.pptx
 
THE NATURE TALKS
THE NATURE TALKSTHE NATURE TALKS
THE NATURE TALKS
 
BUSINESS PLAN " SWEETBITS COMPANY"
BUSINESS PLAN " SWEETBITS COMPANY"BUSINESS PLAN " SWEETBITS COMPANY"
BUSINESS PLAN " SWEETBITS COMPANY"
 
Grene studio
Grene studioGrene studio
Grene studio
 
Earthos International Business presentation
Earthos International Business presentationEarthos International Business presentation
Earthos International Business presentation
 
Group 9
Group 9Group 9
Group 9
 
Incredibowls: business plan
Incredibowls: business planIncredibowls: business plan
Incredibowls: business plan
 
Cooking Up a Storm - Using Design in Food Innovation
Cooking Up a Storm - Using Design in Food Innovation Cooking Up a Storm - Using Design in Food Innovation
Cooking Up a Storm - Using Design in Food Innovation
 
OnLine Restaurant Business plan for an entrepreneur
OnLine Restaurant Business plan for an entrepreneurOnLine Restaurant Business plan for an entrepreneur
OnLine Restaurant Business plan for an entrepreneur
 
WIU Partnering Brochure TAYUB V1
WIU Partnering Brochure TAYUB V1WIU Partnering Brochure TAYUB V1
WIU Partnering Brochure TAYUB V1
 
Food Truck Business Plan
Food Truck Business PlanFood Truck Business Plan
Food Truck Business Plan
 
Small Business Plan for a Fast Food Court
Small Business Plan for a Fast Food Court Small Business Plan for a Fast Food Court
Small Business Plan for a Fast Food Court
 
Coil presentation final 123
Coil presentation final 123Coil presentation final 123
Coil presentation final 123
 
Coil presentation final
Coil presentation finalCoil presentation final
Coil presentation final
 
BOX8 Advertisting Pitch
BOX8 Advertisting PitchBOX8 Advertisting Pitch
BOX8 Advertisting Pitch
 
MPO presentation on online restuarent
MPO presentation on online restuarentMPO presentation on online restuarent
MPO presentation on online restuarent
 
Coil presentation
Coil presentationCoil presentation
Coil presentation
 
New product development
New product developmentNew product development
New product development
 
Markting Plan Presentation For MBA .pptx
Markting Plan Presentation For MBA .pptxMarkting Plan Presentation For MBA .pptx
Markting Plan Presentation For MBA .pptx
 

More from Dharam Mentor

design thinking skills and t shape skills
design thinking skills and t shape skillsdesign thinking skills and t shape skills
design thinking skills and t shape skillsDharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorDharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorDharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorDharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorDharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorDharam Mentor
 
Design thinking, good design thinking is good business
Design thinking, good design thinking is good businessDesign thinking, good design thinking is good business
Design thinking, good design thinking is good businessDharam Mentor
 
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdfDharam Mentor
 
01_DesignManagment_Linkdn.pdf
01_DesignManagment_Linkdn.pdf01_DesignManagment_Linkdn.pdf
01_DesignManagment_Linkdn.pdfDharam Mentor
 
GDGB tool Templet.pdf
GDGB tool Templet.pdfGDGB tool Templet.pdf
GDGB tool Templet.pdfDharam Mentor
 

More from Dharam Mentor (20)

design thinking skills and t shape skills
design thinking skills and t shape skillsdesign thinking skills and t shape skills
design thinking skills and t shape skills
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam MentorAesthetic First Branding Lab, Dharam Mentor
Aesthetic First Branding Lab, Dharam Mentor
 
Design thinking, good design thinking is good business
Design thinking, good design thinking is good businessDesign thinking, good design thinking is good business
Design thinking, good design thinking is good business
 
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
 
sho. 1.pdf
sho. 1.pdfsho. 1.pdf
sho. 1.pdf
 
sho.pdf
sho.pdfsho.pdf
sho.pdf
 
Ai2.pdf
Ai2.pdfAi2.pdf
Ai2.pdf
 
Ai 3.pdf
Ai 3.pdfAi 3.pdf
Ai 3.pdf
 
visual research.pdf
visual  research.pdfvisual  research.pdf
visual research.pdf
 
Nike Sports.pdf
Nike Sports.pdfNike Sports.pdf
Nike Sports.pdf
 
Nike Bohomiian.pdf
Nike Bohomiian.pdfNike Bohomiian.pdf
Nike Bohomiian.pdf
 
Nike Punk.pdf
Nike Punk.pdfNike Punk.pdf
Nike Punk.pdf
 
Nike Diamond.pdf
Nike Diamond.pdfNike Diamond.pdf
Nike Diamond.pdf
 
AI BAGS.pdf
AI BAGS.pdfAI BAGS.pdf
AI BAGS.pdf
 
01_DesignManagment_Linkdn.pdf
01_DesignManagment_Linkdn.pdf01_DesignManagment_Linkdn.pdf
01_DesignManagment_Linkdn.pdf
 
GDGB tool Templet.pdf
GDGB tool Templet.pdfGDGB tool Templet.pdf
GDGB tool Templet.pdf
 

Recently uploaded

IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventInbay UK
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYNeil Kimberley
 
Get properties to match the dreams of Residents and Investors
Get properties to match the dreams of Residents and InvestorsGet properties to match the dreams of Residents and Investors
Get properties to match the dreams of Residents and Investorspricehalf96
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Lviv Startup Club
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Neil Kimberley
 
Sample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategySample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategyRemar Barquilla
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfDerekIwanaka1
 
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...Supavadee(Noi) Tantiyanon
 
Grevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault
 
Presentation_bagus tentang glaucoma gitu.pptx
Presentation_bagus tentang glaucoma gitu.pptxPresentation_bagus tentang glaucoma gitu.pptx
Presentation_bagus tentang glaucoma gitu.pptxkamismisteri
 
SARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSalam Al-Karadaghi
 
Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024caddrafting1
 
SlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studySlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studyindobanglatradeinter
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdfBloomerang
 
Clean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceClean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceMarketing847413
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdfNeil Kimberley
 
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYYIR
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowngothuyanct
 

Recently uploaded (20)

IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - Event
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNY
 
Get properties to match the dreams of Residents and Investors
Get properties to match the dreams of Residents and InvestorsGet properties to match the dreams of Residents and Investors
Get properties to match the dreams of Residents and Investors
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024
 
Sample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategySample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO Strategy
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdf
 
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
 
Grevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault battery storage system manufacturer
Grevault battery storage system manufacturer
 
Presentation_bagus tentang glaucoma gitu.pptx
Presentation_bagus tentang glaucoma gitu.pptxPresentation_bagus tentang glaucoma gitu.pptx
Presentation_bagus tentang glaucoma gitu.pptx
 
Digital Transformation & Improvement Pocketbook
Digital Transformation & Improvement PocketbookDigital Transformation & Improvement Pocketbook
Digital Transformation & Improvement Pocketbook
 
SARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company Presentation
 
Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024
 
SlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studySlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case study
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf
 
Clean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceClean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor Conference
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdf
 
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflow
 

GDGB tools.pdf

  • 1. ™ Good Design-thinking is Good Business         ­  € ‚  ƒ  ‚  „   Good Design-thinking Good Business-thinking Innovation Mindset Management Mindset ®
  • 2. Big Brand Idea Big Brand Idea and manifestation (touch points) Brand Elements/Ambassador Brand Communication Brand Packaging other touch points Subway® aims to offer: - fresh, -made to order -affordable sandwiches -quick, nutritious meals Subway® is a food franchising business specialises in the submarine sandwich Target customer’s specific needs: fresh, affordable, made to order, craving and healthy sandwiches Brand goal To be #1 in Quick Service Restaurants by delivering top sales, high customer counts and an excellent customer experience. Our purpose Inspire members of the Subway® Family to Create Great. We will do this by: Embracing opportunities Crafting craveable, nutritious and affordable sandwiches Delivering a superior customer experience Being a trusted community partner Our promise Inspiring you to live a vibrant lifestyle by providing nutritious food that is affordable and easy to find. It’s a chance to seize the moment because every good choice makes a difference. Eat Fresh. Live Fresh. Our brand’s positioning is accessible quality. Our brand’s positioning statement: Subway® is for people who are seeking a meal choice that they can feel great about. Subway® is “the sandwich” shop. We offer the ideal combination of quality and value. Our consumer’s understand that a delicious sandwich with fresh ingredients should be for all. Everyone can have easy access to the quality of food they deserve.
  • 3. THE SAGE + THE EVERYMAN Intelligent Understanding Educator Genuine Down-to-earth Approachable. Hexagon BrandAudit Tool Subway Eat Fresh® is more than just a marketing line, it's our brand promise of a fresher way. a fresher way of looking at fast food. a fresher way of looking at value. a fresher way of thinking. It brought the food preparation to the front, so you could see your favourite ingredients come together right before your very eyes It gave everyone control of their own food, everything you want It put the store owners in charge, with every franchisee being a full owner of their own business, it means fair working conditions for all Sandwich Artists™ Demographic The age group of 7 – 18 customers are targeted with Kid’s park product category Age of 18-55 group takes up 90% of Subway® target markets. No gender specification, customer can be either study or work (working professionals will be highly targeted in the business area). Average food spending outside the home should be AU $30 -$45 (2 person) Psychographic The slogan of “My kind of fresh” demonstrate the psychographic among Subway® customer. People who are a beginner to intermedia level fitness lover practise healthy lifestyle. Also, the customizable choice of healthy sandwich will be another primary factor of brand engagement. It is the exact opposite way of delivering the service by its competitors like KFC, McDonald’s Behavioural - The target market has no concern for fast food. - They are career-orientated - They are looking for fast service to satisfy hunger and thirst without worrying too much about health. - They are bargain hunter, smart shopper Subway brand advertisements are based on the brand values and communicate the brand message, while also tapping into the desires of the targeted audience's needs.