FMP

1. Research
James Gannon

2. Existing ProductThe mast-head of the magazine
connotes competition in gaming
this is because it suggests that
gamers are on edge when playing
games. This could also be
associated with emulator who
respond to certain messages that
make them feel successful.
The colour of the title may have
significance to the word hot
pursuit as it may create the image
of fire coming out of the exhaust
after accelerating.
The main image is to the
right of the front cover to
allow for text. The image
itself of the police car
chasing the sports car is used
to attract the attention of
gamers who would recognise
the product. The designer
cut around the edge of the
car to allow it to go slightly
over the mast-head to create
a 3D effect for the magazine
The aerial view of this image
created a lense flare from
the police cars lights and you
can also get a sense of how
fast the cars are going from
the blur
Although the font of the text
is not the same as the mast-
head, it shares the same
colour scheme to keep it
relevant to the franchise of
magazine and game it is
talking about. The sub-
headings of the magazine are
white so the audience can
establish what content is in
the magazine.
I believe this magazine will
capture the audiences
attention because it
illustrates the speed of the
cars which is what the game
is about. It also shows the
games theme of either
escaping the police or
chasing racers.

3. Existing Product
The main image is placed in the
centre of the page to allow for text
on both sides of the front cover. The
mans head and gun have been cut
to overlay the mast-head to make
him stand out. The mast-head is in
white to create a contrast with the
red background colour. You instantly
get the feeling that it is a wild west
game from looking at how the man
is dressed. Torn shirt, bullets round
his shoulder, a hip holster and his
hat instantly gives you the feeling
that he is an outlaw or even a
sheriff from the star medallion you
see in his left hand.
The feature headline ‘Red Dead
Redemption’ is designed to grab
the attention of the audience
and especially to the gamers that
like shooting. You can tell that
the magazine is focused to
attract the attention of gamers
who love gun fights or fighting in
general because all of the sub-
headings are talking about war
and fighting.
Using words such as ‘Exclusive’
draws in the audience as it makes
the consumer feel more involved
as if they are the first ones to
know about the game. All of the
text used is in red, white and black,
which all contrast each other. The
speech bubble is black is used as a
background so that the red 180 is
easy to read. The red background
illustrates the game perfectly by
linking in with the title and also
gives the image of blood as that is
a must with western games due to
all the shoot-outs between bandits
and good guys.
The different sizes of font are
used to illustrate what is
important and what is slightly
less important in the magazine.
Also unlike most magazines,
they have added a barcode
and a price on the front. This
could be used to show that
the magazine isn’t expensive
for what it is and might push
you to buy the magazine.

4. Existing Product
The front cover on this magazine has a lot of
heading and sub headings which are short and to
the point which makes the reader stop and look at
what they say.
There are a few colours on the page that makes it
stand out more and the colour is in theme with the
game. The front cover shows a soldier that has a
shoulder fading away which could symbolise that
no one knows who he is so his memory is lost in
the war if he passed away. However, the expression
on his face is that of determination and strength
which is also portrayed in the way he clenches his
fist. The orange splash on the side could be that of
an explosion to the side of him or maybe gunfire,
possibly from the tank behind him that could have
exploded something. The side headings on the left
side “dawn of war 2 retribution” and Dead Island”
are about the same topic. Violence, war and guns.
The word island creates a feeling of isolation, and
including the word Dead which bears the meaning
of zombies or other demons of the underworld
being reanimated on the island. This is bound to
entice the audience by giving them an insight to
what will be in the magazine.

5. Existing Product
This 1989 GamePro magazine has a
lot of added effects like the bats
colour and the laser trailing behind
the ball. The colour used in this
magazine is very bright which
immediately attracts people to have
a look at what it is. The colour used
in this magazine compared to more
recent magazines is that there is a lot
more use of brighter colours. The
front cover is very retro in the sense
that it doesn’t look realistic and the
costumes they are wearing looks
more like some sort of armour. It’s
almost robotic.

6. Research Analysis
• What common features do the researched products have?
– They all use colour in the same ways (to draw in attention) by using contrasting colours between the text
and the background so that it is easier to read and stand out to the reader. This also illustrates the brands in
which the magazine is representing through the mast-head, pictures and the text used.
– All the magazines shown have a main image that will draw in the target audience by giving them a certain
category of gaming to have a look at. The main image is important to set the mood of the magazine as it will
most likely decide the main genre of gaming you will be talking about or reading about once you open the
magazine.
– All of the magazines main subject are portrayed through the main image and the text around it.
– All of the magazines used have a competitive element to it as sports, shooting games and racing are all
known to be competitive (not only in the gaming world).
– All of the magazines also have a secondary lead to give people a quick preview of what is inside the
magazine.
• What aspects of the research will you include within your on work?
– I will use contrasting colours to make the text standout from the background.
– I will place my main image to the side of my page to allow for text and other smaller photos of what will be
included in my magazine. I will also make sure that my main image symbolises the category of gaming that
will be talked about in my final product.
– I like the idea of the different font sizes to allow the reader to see the more important headlines to the
magazine so I will be using different sized texts to allow people to understand the main topic of each sub-
heading.
– I will be using a secondary lead to try to lure people in to buying and reading the content inside if the
masthead and the picture are not enough.

7. Questionnaire Analysis

8. Audience research
• Observation:80% of the audience that took my survey were Male.
• What this says about my audience: Mostly male gamers will look or buy
my magazine.
• How will your product appeal to this audience: Boys and most
males love games and will naturally be attracted to content about a game which is what my magazine is
about.

9. Audience research
• Observation:the audience that took my survey are on average, age 15-20
• What this says about my audience: They may be inexperienced as they
say they would buy a gaming magazine, which will have tips to get better and other guides inside.
• How will your product appeal to this audience: I will include
tips to getting better, the latest updates on games and upcoming releases of a micture of games.

10. Audience research
• Observation: 80% of my audience said they would buy a gaming magazine
• What this says about my audience: Over half the audience
would pick up a gaming magazine.
• How will your product appeal to this audience: I will
make sure my product stands out.

11. Audience research
• Observation: Most of my audience prefer to see a mixture of colours on the front cover.
• What this says about my audience: They like a mixture of colours.
• How will your product appeal to this audience: I will use a
mixture of light and dark colours to create a product that looks nice but mysterious at the same time.

12. Audience research
• Observation: there is a mix between PlayStation gamers and pc gamers
• What this says about my audience: half my audience play
console while other half prefer pc
• How will your product appeal to this audience: My
product will contain both console and pc info, games and tips to entertain my audience

13. Audience research
• Observation: over half of my target audience play for entertainment while 40% play competitively to
become better and ultimately become the best.
• What this says about my audience: Gaming is a mixture of both entertainment and
competition. They can be binded together by the urge to become better and enjoy the game at the same time to enhance
your knowledge and understanding of what you are playing.
• How will your product appeal to this audience: My product is magazine
that will have content to please both audiences as it involves a competitive side and an entertainment side.

14. Audience research
• Observation: The use of different colours for each text will attract more attention than if it
was just in black or white.
• What this says about my audience: They are more distracted by a
magazine with colour, which will attract their attention and make them focus on the product.
• How will your product appeal to this audience: I will use a
different colour for each text I have on my front page.

15. Audience research
• Observation: The majority of my audience prefer more pictures than writing to gain more attention to the
magazine cover. However, 20% want more writing and 20% want an equal amount of both.
• What this says about my audience: The majority of the audience would like more
pictures to keep their focus on the magazine.
• How will your product appeal to this audience: I need to please my
whole audience so I will have to add a mixture of both writing and pictures to keep focus of the viewer on my mag while
displaying information of the content inside.

16. Audience research
• Observation: 100% of my audience said they would buy the magazine every week if the
content and the front cover excited them.
• What this says about my audience: If they like what they see
• How will your product appeal to this audience: My product will
excite the readers and hopefully get them to buy the magazine every weekend by adding new content that
has never been covered before.

17. Audience research
• Observation: Open-World Adventure and Turn-Base Strategy games are the only two
options selected.
• What this says about my audience: They like strategy and open
world games as they are prepared with endless possibilities and long gameplay.
• How will your product appeal to this audience:

18. Interviews

19. Interview 1
• Did you like my poster cover?
• Yes I did
• What stood out to you?
• The way it looks like thermal imaging is very interesting.
• Could anything be different to improve it?
• The colour of the text “free code inside” is slightly hard to
read. I think there should be more bright colour on the poster
so that if anyone was to look from afar it is more visible to
see.

20. Interview 2
• Observation: The colouring needs to be lighter
and more visible writing
• What this says about my audience: its only
one person, they spoke for themselves and
what they thought, not about anyone else.
• How will your product appeal to this
audience: If I make it brighter it is easier to
see.

21. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-45 • Although it is a gun game, it isn’t overly violent. The
content I will share with my audience is something that
isn’t around at the moment. I have included tips to
become better at gaming which people may like and I
have also included merchandise which if it sells well, I
will have a larger audience.
Gender
Male and Female • I'm hoping to get people to like my magazine because of
the never seen before content inside it.
Psychographic
gamers • The generation of young people are obsessed with
games and most things to do with them. I plan to provide
help for new gamers and tips for more advanced players.
Social Status
Anyone that uses a
console or pc
• My magazine will include games which structures
human perceptions so that they identify certain objects
under specified conditions while undergoing specific
kinds of behavioural response.

22. Research Evaluation

23. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• I went all over the internet looking at different gaming magazines to see which ones
looked good and how it appealed to me.
• After I found a few I analysed them on a PowerPoint explaining what was on there
and why it was appealing to me.
– Questionnaires
• I made a questionnaire of ten questions to do with what I should add into my game
product.
• I then analysed the results to get an overview of what people wanted and didn’t
want to see.
– Interview
• I wrote down 3 questions to ask my friend and wrote down his response
• I then copied them onto the computer

24. Research Evaluation
– What sort of a response did you get?
The same response of the colour could be brighter, maybe the font could be
bigger, they liked the writing but wanted to see some pictures added as well.
– How did you distribute your survey? Give an advantage and a disadvantage
• I distributed my survey between my friends on a Facebook page and also my
tutors. The advantage is I get a quick response and a few responses at a time.
• An advantage of the survey is that I will obtain a precise answer to a question and
that I will get the views and opinions from my audience which will help me to
produce my final design.
• A disadvantage is that most of my friends don’t game and sometimes they joke
around. Also if I put it public I would get more people to take my survey so I would
have a broad understanding and a better analytical result involving more than 10
people.