3. Promoting Samsung:
• A well-known selfie that was posted on twitter during the
2014 Oscars
• Worth about $1 Billion
• Advertising the Samsung Galaxy Note 3
4.
5. Success:
• Tweet was seen by over 37 million twitter users
• The Samsung logo was not shown in the selfie
• “Selfies are the new bandwagon that marketers are jumping
on,”
8. GOALS:
• Show the diversity among women in Today’s society
• Build up more interest in name brand appliances
• Connect with audience through social media vs. television
ads
9.
10. PLAN:
• Uploaded a 3 minute video to YouTube: Dove Real Beauty
Sketches
• Made the video known by linking the video onto other
popular online sources:
-TrueView In-stream
- TrueView In-search
- Google and YouTube homepage
11. SUCCESS:
• Approx. 163 million views from all over the world
• Reached #1 on the Cannes YouTube Ads Leaderboard
• In 2013 the campaign won the Titanium Grand Prix
12. Work Cited:
1. "AT&T Samsung Galaxy Note 3 Now Receiving Android 4.4.2 KitKat."
Phandroid. N.p., n.d. Web. 18 Feb. 2015.
2. Ortiz, David. Web log post.
Https://twitter.com/davidortiz/status/451032513679749120/photo/1.
N.p., 1 Apr. 2014. Web. 18 Feb. 2015.
3. "Ellen's Oscar Selfie: Worth $1 Billion?" NBC News. N.p., n.d. Web. 18 Feb.
2015.
4. "How Dove's Campaign for Real Beauty Ushered in New Age of Female
Empowerment." : Visible Measures. N.p., n.d. Web. 18 Feb. 2015.
5. "Real Beauty Shines Through: Dove Wins Titanium Grand Prix, 163 Million
Views on YouTube – Think with Google." Real Beauty Shines Through:
Dove Wins Titanium Grand Prix, 163 Million Views on YouTube – Think
with Google. N.p., n.d. Web. 13 Feb. 2015.
