1. RICOH PPBG
Graph Expo Media Support

2. Overview and Agenda
Overview
• The following document provides engaging social opportunities to support the
Ricoh Production Printing booth at the Graph Expo conference
Agenda
• Facebook Virtual Booth
• Site Direct Media Support
• Twitter Promo Support
• Facebook Media Support

3. Ricoh Facebook Virtual Booth
Facebook Virtual Expo Booth will allow
users to interact with the booth as if they
were at the expo
• Chat with live Ricoh correspondents
during expo hours
• Live twitter feed
• Watch featured videos and
presentations that will be playing from
the booth monitors
• Showcase live feed from the expo
• Download PDFs, White Papers,
Pamphlets etc. that will available at
the booth counters

4. Virtual Booth Media Support
Site Direct rich media banners with live in banner twitter streams about the
Graph Expo event and Ricoh Booth
Site Direct Partners In-stream Twitter Banner

5. Site Direct Ad Mock-up

6. Twitter Promotional Support
• Utilize current Ricoh partners to generate twitter buzz and support
All tweets and re-tweets will update
real time in the in-stream Twitter
Banner
Paula Creamer Promo
Tweet to her 52k+
followers
CNET promo tweet to it’s 118k+
Followers

7. Facebook Media Support
• Facebook promo ads will drive users directly to Ricoh PPBG brand page
where the Virtual Booth lives
Premium Homepage Like Ad
Overview: Drives user engagement
by letting you see how many of your
friends have already liked the ad.
Includes brand page Like button,
clickable image, text, and clickable
text link to the brand’s Facebook
page
Overview: RSVP to an event and let users
spread the word on your behalf, upon user
response the ad lets you share with friends
and appears in your public news feed. Users
can even comment and like the brand page
within the ad.
Premium Video Comment AdPremium Event Ad
Overview: Allows users to leave inline
comments, like, or share video without
ever leaving the page ad – all of which
are shared in user news feeds

8. THANK YOU