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Individual Assignment 3This assignment demonstrates factor an.docx
- 1. Individual Assignment 3: This assignment demonstrates factor analysis and multidimensional scaling (MDS) which are procedures for obtaining perceptual maps. Suppose you were advising a close friend of yours who is considering joining an MBA program. Assume that your friend is very similar to you in terms of background, interests, and career plans. You are helping your friend evaluate the following nine schools on eight attributes: Chicago, Wharton, Harvard, Cornell, Stanford, Northwestern, Dartmouth, Columbia, and M.I.T. NOTE: If you do not know about business schools, create another scenario, e.g., nine schools of engineering, and create your own list of rating scales for eight attributes of your choice. Please rate each of nine schools on each of the eight attributes on a scale of 0 to 10. Attribute 1: Analytical/Managerial Orientation 0-----1-----2-----3-----4-----5-----6-----7-----8-----9-----10 Analytical Managerial
- 2. Attribute 2: School Culture (Competitive/Cooperative) 0-----1-----2-----3-----4-----5-----6-----7-----8-----9-----10 Competitive Cooperative Attribute 3: Teaching Quality and Curriculum 0-----1-----2-----3-----4-----5-----6-----7-----8-----9-----10 Fair Excellent Attribute 4: Prestige of School in the Business World 0-----1-----2-----3-----4-----5-----6-----7-----8-----9-----10 Fair Excellent
- 3. Attribute 5: Placement Possibilities 0-----1-----2-----3-----4-----5-----6-----7-----8-----9-----10 Fair Excellent Attribute 6: Faculty Research Strength 0-----1-----2-----3-----4-----5-----6-----7-----8-----9-----10 Fair Excellent Attribute 7: Alumni Network 0-----1-----2-----3-----4-----5-----6-----7-----8-----9-----10
- 4. Fair Excellent Attribute 8: Selectivity (Difficulty in Getting Admitted) 0-----1-----2-----3-----4-----5-----6-----7-----8-----9-----10 Medium High Please evaluate the difference between any pair of the nine schools in your perception, using a 0-10 point scale, where 0 means little difference, and 10 means huge difference Chicago Wharton Harvard Cornell Stanford Northwestern Dartmouth Columbia MIT Chicago 0
- 7. 0 MIT 0 Question 1: Perform factor analysis based on the attribute rating data. How many factors are chosen by SPSS? Interpret what the factors mean and provide a label (name) for each factor. Question 2: Create a perceptual map based on the factor analysis based on the two most important factors identified from the analysis. Question 3: perform the Multidimensional Scaling analysis based on the perceived difference data. Examine the configuration plot provided by SPSS. What do dimensions 1 and 2 mean? A subjective interpretation is sufficient. Question 4: How do the dimensions in your answer to Question 3 correspond to the criteria you used in providing the difference judgments? Question 5: To what extent do the dimensions in Factor analysis
- 8. (Question 1) and MDS (Question 3) correspond? Which of these two results makes more sense to you? Why? PLEASE ATTACH THE DATA (RATING DATA AND DIFFERENCE) AND SPSS OUTPUTS TO YOUR ANSWERS. IF YOU ANALYZE A DIFFERENT SCENARIOR, PLEASE ALSO INCLUDE YOUR LIST OF ATTRIBUTES AND SCHOOLS! 1 Sample Outline and Reference Page Sample Speech Outline Title: Volcanoes in New Mexico I. Introduction: A. Attention Getting Opener: I have lived in New Mexico all of my life and I recently found out some interesting information about this state. According to Dr. Larry Crumpler (2008), “New Mexico has one of the greatest concentrations of young, well-exposed, and un-eroded volcanoes on the continent”. This came as quite a shock to me, so I decided to look into this further. B. Reason your audience would be interested: By the end of this speech, I believe that my audience will be able to take some interesting information about the state of New Mexico. C. Thesis Statement: I plan to offer my audience information on the volcanoes of New Mexico. D. Overview: This speech will cover three main topics: The range of ages of volcanoes, The diversity of the types of volcanoes and the Exceptional location of the volcanoes Transition: As mentioned, there is a range of ages of the volcanoes, here as an idea of the varying ages.
- 9. II. Body: Main Point A: The range of ages of the volcanoes of New Mexico Sub-points: 1. According to Scholle and López (2006) the youngest volcanic rocks in New Mexico are only 3,800 years old, which would be the McCartys. 2. Other volcanoes, such as The Jemez Mountains in north- central New Mexico are the geographic expression of a series of volcanic eruptions that occurred over the past 15 million years (Scholle & López, 2006). 3. Finally, there are volcanoes that are billions of years old. Transition: The ranges of the ages of the volcanoes in New Mexico was interesting to me, yet even more interesting is the diversity of the types of volcanoes. Main Point B: The diversity of the types of volcanoes Subpoints: 1. There are a variety of volcano types in New Mexico. According to Crumpler (2008), there are ash-flow calderas, composite volcanoes, scoria cone/silicic dome fields, small shield volcanoes, isolated cones/domes, as well as others. 2. The most noted volcano in New Mexico is the Capulin volcano. This volcano is a cinder cone. According to Hunner and Lael (2003), the slopes of the volcano are made up of loose pellets of lava or cinder. 3. There is a great diversity of young volcanic rock types and classic suites of volcanic rocks that occur in New Mexico. For example, the Mount Taylor and the Raton-Clayton volcanic fields (Crumpler, 2008). Transition: As it seems, there is a wide diversity of the types of volcanoes in New Mexico. To see the diversity is very simple, in fact, simpler then it would be in most other states (Crumpler, 2008). Main Point C: Exceptional location of the volcanoes Subpoints: 1. You can live in one of several major areas (Las Cruces, Santa
- 10. Fe, Albuquerque) and still be within just a couple of hours drive to a variety of volcanoes (Crumpler, 2008). 2. Because of the weather in New Mexico, many volcanoes are fairly un-eroded so they are still intact (Crumpler, 2008). 3. Every major type of volcanic landform occurs in New Mexico (Crumpler, 2008). All are within close range to one another, making it easy to see a wide variety in a short amount of time. Transition: It is clear to see that there are many unique characteristics of the volcanoes in New Mexico. Let’s review what has been discussed today. III. Conclusion: A. Summary: Today I discussed: The range of ages of volcanoes, The diversity of the types of volcanoes and the Exceptional location of the volcanoes B. Clincher: New Mexico has one of the largest numbers of volcanoes on the North American Continent. They are a unique part of New Mexico’s history and will continue to be so for the many years to come. Reference Page Sample Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision process, 50, 179-211. DOI: 10.1177/2329488414525399. Caruthers, C. (2010, October). Principles of human communication, class notes. Communication Studies Principles of Human Communication, New Mexico State University. Chou, L., McClintock, R. & Nix, D. H. (1993). Technology and education. Retrieved August 13, 2008, from Columbia University Web Site: http://www.ilt.columbia.edu/publications/papers/newwine1.html (Links to an external site.).
- 11. W. Schaie (personal communication, April, 18, 1993). O’Keefe, D. J. (2002). Persuasion theory and research (2nd Ed.). Thousand Oaks, CA: Sage Publications.