1. ATTITUDE
By Jaishree
Namrata
Raghavendra
Jagath

2. Attitude
• Meaning;
Attitude is an evaluation of a thing, object or a person
in a specific way. It is a psychological phenomenon and
forms a basis for human behaviour.
 Example;
HOW MUCH DO YOU
SEE OF AN ICEBERG?

3. ONLY 10% OF
ANY ICEBERG IS
Organizational Behavior
VISIBLE. THE
REMAINING 90%
IS BELOW SEA
LEVEL.
3

4. KNOWN
BEHAVIOUR
Organizational Behavior
TO OTHERS
SEA LEVEL
UNKNOWN
TO OTHERS
VALUES – STANDARDS – JUDGMENTS
ATTITUDE
MOTIVES – ETHICS - BELIEFS
4

5. Attitude Formation
• Direct experience with the object
• Classical conditioning & attitudes
• Operant conditioning & attitudes acquisition
• Vicarious Learning
• Family & peer groups
• Neighbourhood
• Economic status & occupations
• Mass communications

6. Components of an attitude
Organizational Behavior
Affective
Cognitive The emotional or
feeling segment of
an attitude
Behavioral
The opinion or belief
segment of an attitude
An intention to behave in a
certain way toward someone
or something
Attitude 6