3. IPC’s websites also reach over 20 million users every month. IPC’s
diverse print means it offers something for everyone. It has a focus
on three core audiences. These include men, mass market women
and upmarket women.
4. History of IPC media
• In 1988 IPC magazine Ltd was subject to a
management buyout which was finance by
Cinven, which is a venture capital group and
the company was renamed IPC media.
• Cinven then sold the company to Time Inc.
The magazine publishing subsidiary of time
Warner, in 2001.
• In January 2009 the company chief executive
became Evelyn Webster who replaces Sylvia
Auton who had run it since 2001.
5. Why is my magazine suited to IPC media?
Because my magazine targets a 66% male leaning audience
and IPC media targets the ages between 17-30. RADAR also
has an average age reader of 26 which is within the range of
IPC’s target audiences. The audiences of IPC are also
associated with being well educated and 34% of the audience
are working full time, 18% working part-time and 26% full time
students. This means they will enjoy reading about the wider
subjects such as films. 66% of RADAR’s audience is made up
of males whom belong to the social grade
ABC1, predominately from the UK.
