SlideShare a Scribd company logo
1 of 23
Global Marketing Management, 5e ,[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
Chapter Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
Introduction ,[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
Introduction ,[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
1. Why Global Marketing is Imperative ,[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
1. Why Global Marketing is Imperative ,[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
Exhibit 1-1: Change in World’s 100 Largest Companies and Their Nationalities Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
2. Globalization of Markets: Convergence and Divergence ,[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
2. Globalization of Markets: Convergence and Divergence ,[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
2. Globalization of Markets: Convergence and Divergence ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
2. Globalization of Markets: Convergence and Divergence ,[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
3. Evolution of Global Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
3. Evolution of Global Marketing ,[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
3. Evolution of Global Marketing ,[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
Exhibit 1-2:  Evolution of Global Marketing Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
3. Evolution of Global Marketing ,[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
3. Evolution of Global Marketing ,[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
4. Appendix: Theories of International Trade & the Multinational Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
Exhibit 1-3: Comparative Advantage at Work Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
Exhibit 1-4: International Product Life Cycle Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
4. Appendix: Theories of International Trade & the Multinational Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
4. Appendix: Theories of International Trade & the Multinational Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
4. Appendix: Theories of International Trade & the Multinational Enterprise ,[object Object],[object Object],[object Object],[object Object],Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.

More Related Content

What's hot

Burger King-Marketing Strategy Report
Burger King-Marketing Strategy ReportBurger King-Marketing Strategy Report
Burger King-Marketing Strategy ReportAli-Reza Khaleeli
 
Chapter 1 overview_international_marketing_15th_edition
Chapter 1 overview_international_marketing_15th_editionChapter 1 overview_international_marketing_15th_edition
Chapter 1 overview_international_marketing_15th_editionnguyenansg
 
Business model of Mcdonald's
Business model of Mcdonald'sBusiness model of Mcdonald's
Business model of Mcdonald's欣 郭
 
Tapping into Global Markets
Tapping into Global MarketsTapping into Global Markets
Tapping into Global Marketsbratinella1206
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysisDipesh Sharma
 
An Analysis Of How Mc Donalds Delivers Its Products And Services
An Analysis Of How Mc Donalds Delivers Its Products And ServicesAn Analysis Of How Mc Donalds Delivers Its Products And Services
An Analysis Of How Mc Donalds Delivers Its Products And Servicesnicoledixon
 
Chapter 15 channel_international_marketing_15th
Chapter 15 channel_international_marketing_15thChapter 15 channel_international_marketing_15th
Chapter 15 channel_international_marketing_15thnguyenansg
 
Journey of through the phases of international marketing
Journey of through the phases of international marketing Journey of through the phases of international marketing
Journey of through the phases of international marketing GauriSharma84
 
Chapter 2 Cultural Dynamics in Assessing Global Markets
Chapter 2 Cultural Dynamics in Assessing Global MarketsChapter 2 Cultural Dynamics in Assessing Global Markets
Chapter 2 Cultural Dynamics in Assessing Global MarketsDr. John V. Padua
 
international marketing concepts
international marketing concepts international marketing concepts
international marketing concepts Rupal Trivedi
 
Chapter 14 product_international_marketing_15th
Chapter 14 product_international_marketing_15thChapter 14 product_international_marketing_15th
Chapter 14 product_international_marketing_15thnguyenansg
 
Chapter 21 Tapping into Global Market
Chapter 21 Tapping into Global MarketChapter 21 Tapping into Global Market
Chapter 21 Tapping into Global Marketleenathan
 
KFC Matrixes Analysis
KFC Matrixes AnalysisKFC Matrixes Analysis
KFC Matrixes AnalysisFarhan Akhtar
 
Cultural dynamics in assessing global markets
Cultural dynamics in assessing global marketsCultural dynamics in assessing global markets
Cultural dynamics in assessing global marketsluispachon
 

What's hot (20)

Tapping Global Market
Tapping Global MarketTapping Global Market
Tapping Global Market
 
Burger King-Marketing Strategy Report
Burger King-Marketing Strategy ReportBurger King-Marketing Strategy Report
Burger King-Marketing Strategy Report
 
Chapter 1 overview_international_marketing_15th_edition
Chapter 1 overview_international_marketing_15th_editionChapter 1 overview_international_marketing_15th_edition
Chapter 1 overview_international_marketing_15th_edition
 
Business model of Mcdonald's
Business model of Mcdonald'sBusiness model of Mcdonald's
Business model of Mcdonald's
 
International Marketing Environment
International Marketing EnvironmentInternational Marketing Environment
International Marketing Environment
 
International product
International productInternational product
International product
 
Tapping into Global Markets
Tapping into Global MarketsTapping into Global Markets
Tapping into Global Markets
 
International Marketing: international Marketing Introduction
International Marketing: international Marketing Introduction International Marketing: international Marketing Introduction
International Marketing: international Marketing Introduction
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
An Analysis Of How Mc Donalds Delivers Its Products And Services
An Analysis Of How Mc Donalds Delivers Its Products And ServicesAn Analysis Of How Mc Donalds Delivers Its Products And Services
An Analysis Of How Mc Donalds Delivers Its Products And Services
 
Chapter 15 channel_international_marketing_15th
Chapter 15 channel_international_marketing_15thChapter 15 channel_international_marketing_15th
Chapter 15 channel_international_marketing_15th
 
Journey of through the phases of international marketing
Journey of through the phases of international marketing Journey of through the phases of international marketing
Journey of through the phases of international marketing
 
Chapter 2 Cultural Dynamics in Assessing Global Markets
Chapter 2 Cultural Dynamics in Assessing Global MarketsChapter 2 Cultural Dynamics in Assessing Global Markets
Chapter 2 Cultural Dynamics in Assessing Global Markets
 
international marketing concepts
international marketing concepts international marketing concepts
international marketing concepts
 
Chapter 14 product_international_marketing_15th
Chapter 14 product_international_marketing_15thChapter 14 product_international_marketing_15th
Chapter 14 product_international_marketing_15th
 
Chapter 21 Tapping into Global Market
Chapter 21 Tapping into Global MarketChapter 21 Tapping into Global Market
Chapter 21 Tapping into Global Market
 
KFC Matrixes Analysis
KFC Matrixes AnalysisKFC Matrixes Analysis
KFC Matrixes Analysis
 
Marketing mix product
Marketing mix productMarketing mix product
Marketing mix product
 
Cultural dynamics in assessing global markets
Cultural dynamics in assessing global marketsCultural dynamics in assessing global markets
Cultural dynamics in assessing global markets
 
Global marketing strategy
Global marketing strategyGlobal marketing strategy
Global marketing strategy
 

Viewers also liked

Globalmarketing
GlobalmarketingGlobalmarketing
Globalmarketingmiboyfrend
 
Mof Presentation Final
Mof Presentation FinalMof Presentation Final
Mof Presentation FinalTravel Oregon
 
Political and legal environment
Political and legal environmentPolitical and legal environment
Political and legal environmentluispachon
 
International business
International businessInternational business
International businessKiren Lakhani
 
Gbm unit-05 (global political-legal environment)
Gbm unit-05 (global political-legal environment)Gbm unit-05 (global political-legal environment)
Gbm unit-05 (global political-legal environment)Revisiting Strategy
 
Chiến lược giá quốc tế
Chiến lược giá quốc tếChiến lược giá quốc tế
Chiến lược giá quốc tếLê Văn Trên
 
Hollensen Pearson Textbooks Compressed 1
Hollensen   Pearson Textbooks   Compressed 1Hollensen   Pearson Textbooks   Compressed 1
Hollensen Pearson Textbooks Compressed 1Svend Hollensen
 
Rencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
Rencana Pemasaran Internasional, Domestik, Internasional, Global, TransnasionalRencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
Rencana Pemasaran Internasional, Domestik, Internasional, Global, TransnasionalLise Chandra
 
Ch 6 7 international political and legal environment
Ch 6 7 international political and legal environmentCh 6 7 international political and legal environment
Ch 6 7 international political and legal environmentAniruddha Maurya
 
International marketing
International marketingInternational marketing
International marketingAisyah Atasha
 
Imm unit-05 (product planning & development)
Imm unit-05 (product planning & development)Imm unit-05 (product planning & development)
Imm unit-05 (product planning & development)Revisiting Strategy
 
03 The Political and Legal Environments Facing Business
03 The Political and Legal Environments Facing Business03 The Political and Legal Environments Facing Business
03 The Political and Legal Environments Facing BusinessBrent Weeks
 

Viewers also liked (20)

Globalmarketing
GlobalmarketingGlobalmarketing
Globalmarketing
 
Mof Presentation Final
Mof Presentation FinalMof Presentation Final
Mof Presentation Final
 
Political and legal environment
Political and legal environmentPolitical and legal environment
Political and legal environment
 
International business
International businessInternational business
International business
 
Bureaucracy
BureaucracyBureaucracy
Bureaucracy
 
Ch5 ppt
Ch5 pptCh5 ppt
Ch5 ppt
 
Gbm unit-05 (global political-legal environment)
Gbm unit-05 (global political-legal environment)Gbm unit-05 (global political-legal environment)
Gbm unit-05 (global political-legal environment)
 
Global marketing
Global marketingGlobal marketing
Global marketing
 
Chiến lược giá quốc tế
Chiến lược giá quốc tếChiến lược giá quốc tế
Chiến lược giá quốc tế
 
International marketing 5
International marketing 5International marketing 5
International marketing 5
 
Hollensen Pearson Textbooks Compressed 1
Hollensen   Pearson Textbooks   Compressed 1Hollensen   Pearson Textbooks   Compressed 1
Hollensen Pearson Textbooks Compressed 1
 
Rencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
Rencana Pemasaran Internasional, Domestik, Internasional, Global, TransnasionalRencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
Rencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
 
Ch1
Ch1Ch1
Ch1
 
Ch 6 7 international political and legal environment
Ch 6 7 international political and legal environmentCh 6 7 international political and legal environment
Ch 6 7 international political and legal environment
 
Services standardization
Services standardizationServices standardization
Services standardization
 
International marketing
International marketingInternational marketing
International marketing
 
Ch5
Ch5Ch5
Ch5
 
Imm unit-05 (product planning & development)
Imm unit-05 (product planning & development)Imm unit-05 (product planning & development)
Imm unit-05 (product planning & development)
 
Ch2
Ch2Ch2
Ch2
 
03 The Political and Legal Environments Facing Business
03 The Political and Legal Environments Facing Business03 The Political and Legal Environments Facing Business
03 The Political and Legal Environments Facing Business
 

Similar to Ch01 Kotabe

ch01.ppt Globalization
ch01.ppt Globalizationch01.ppt Globalization
ch01.ppt Globalization691966
 
Global Marketing Management, 5th ed
Global Marketing Management, 5th edGlobal Marketing Management, 5th ed
Global Marketing Management, 5th ed691966
 
Business Environment Of China France Hongkong Essay
Business Environment Of China France Hongkong EssayBusiness Environment Of China France Hongkong Essay
Business Environment Of China France Hongkong EssayMandy Cross
 
ch02.ppt
ch02.pptch02.ppt
ch02.ppt691966
 
Chapter One_Introduction_International_Trade.pptx
Chapter One_Introduction_International_Trade.pptxChapter One_Introduction_International_Trade.pptx
Chapter One_Introduction_International_Trade.pptxCarla Kristina Cruz
 
Chap01 global business
Chap01   global businessChap01   global business
Chap01 global businessMohammad Ifti
 
Chapter-5_-The-Rise-of-Global-Corporation (1).pptx
Chapter-5_-The-Rise-of-Global-Corporation (1).pptxChapter-5_-The-Rise-of-Global-Corporation (1).pptx
Chapter-5_-The-Rise-of-Global-Corporation (1).pptxFloreannBasco
 
Kdqt eng chap001
Kdqt eng chap001Kdqt eng chap001
Kdqt eng chap001huongntt16
 
Lecture Introglobalization Pn
Lecture   Introglobalization PnLecture   Introglobalization Pn
Lecture Introglobalization PnP N
 
Globalization
GlobalizationGlobalization
Globalizationlamhouk
 
International business management essay globalization
International business management essay globalizationInternational business management essay globalization
International business management essay globalizationBobby Darmawan
 

Similar to Ch01 Kotabe (20)

ch01.ppt Globalization
ch01.ppt Globalizationch01.ppt Globalization
ch01.ppt Globalization
 
Global Marketing Management, 5th ed
Global Marketing Management, 5th edGlobal Marketing Management, 5th ed
Global Marketing Management, 5th ed
 
Ch01
Ch01Ch01
Ch01
 
ch01.ppt
ch01.pptch01.ppt
ch01.ppt
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
 
Gmm1
Gmm1Gmm1
Gmm1
 
Ch01
Ch01Ch01
Ch01
 
Chap001
Chap001Chap001
Chap001
 
Business Environment Of China France Hongkong Essay
Business Environment Of China France Hongkong EssayBusiness Environment Of China France Hongkong Essay
Business Environment Of China France Hongkong Essay
 
ch02.ppt
ch02.pptch02.ppt
ch02.ppt
 
Chapter One_Introduction_International_Trade.pptx
Chapter One_Introduction_International_Trade.pptxChapter One_Introduction_International_Trade.pptx
Chapter One_Introduction_International_Trade.pptx
 
Chap01 global business
Chap01   global businessChap01   global business
Chap01 global business
 
Chapter-5_-The-Rise-of-Global-Corporation (1).pptx
Chapter-5_-The-Rise-of-Global-Corporation (1).pptxChapter-5_-The-Rise-of-Global-Corporation (1).pptx
Chapter-5_-The-Rise-of-Global-Corporation (1).pptx
 
Kdqt eng chap001
Kdqt eng chap001Kdqt eng chap001
Kdqt eng chap001
 
Globalization lec 1
Globalization lec 1Globalization lec 1
Globalization lec 1
 
Lecture Introglobalization Pn
Lecture   Introglobalization PnLecture   Introglobalization Pn
Lecture Introglobalization Pn
 
Globalization
GlobalizationGlobalization
Globalization
 
International business management essay globalization
International business management essay globalizationInternational business management essay globalization
International business management essay globalization
 
export plan
export planexport plan
export plan
 
Globalization Debate
Globalization DebateGlobalization Debate
Globalization Debate
 

Ch01 Kotabe

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Exhibit 1-1: Change in World’s 100 Largest Companies and Their Nationalities Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Exhibit 1-2: Evolution of Global Marketing Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
  • 16.
  • 17.
  • 18.
  • 19. Exhibit 1-3: Comparative Advantage at Work Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
  • 20. Exhibit 1-4: International Product Life Cycle Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
  • 21.
  • 22.
  • 23.