Ch01 Kotabe
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The document discusses the growing importance of global marketing. It covers reasons for globalization like saturation of domestic markets and increased competition. It also examines the convergence and divergence of global markets and consumer behavior. Finally, it outlines the evolution of global marketing approaches and various theories related to international trade and multinational enterprises.
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Introduction
Internationalization becomes more and more important to the companies which have the
ambitions for the whole world market. (Laanti, Gabrielsson and Gabrielsson, 2007) However,
the industry giants always have a large number of groups for the international markets, which
contains market analysis, demand distribution, production, sales, human resources, research,
development of productions, logistics, finance, etc. (Miller and Yang, 2016) Cesim includes
the corporations, and other educational institutions training courses and business simulations
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2018)
Simulation Analysis
1. Market conditions analysis. For each new round, there will be a different condition of
the global market. The conditions were set in the first position could be regarded as a
reminder for us to have the first view of the market growth prediction, the production
cost, the financial situations of three main markets, and the reflection of social
responsibility. But the market development could be different from the market
descriptions due to the fact that the markets were shared by total 5 groups, and their
actions in the markets might change the real markets from predicted.
a. The market growth and strategies. According to the description, we can roughly
make the strategy aiming to the different market by calculating the market growth
based on the original data. For example, Asia market was the largest with the highest
increased rate, therefore, if we want to focus on the Asia market, we will plan to
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used to fight against with other groups in Asia market.
If we want to run the mobile company into high-end routes, then the US and EU
markets should be our main project. Since 12 plants had been set in the US, which
can satisfy the demand for Tech 2 and Tech 4. Besides that, the EU and US market
had more interested in high-tech, the profit could be maximized by setting a high
price with more features. With more investment in research and development in
technology, more profit can be made in the last-half of this simulation. However,
the US market would be larger than EU market around the 5th round, there were a
few difference between US and EU markets, we considered this situation and the
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b. The cost decides the effectiveness of production. The cost description was mainly
about the tariff and production cost, the influence of manufactories occasionally
occurred. Basically, the extra import tariff cost had the most important impact on
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Internationalization becomes more and more important to the companies which have the
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the industry giants always have a large number of groups for the international markets, which
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2018)
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1. Market conditions analysis. For each new round, there will be a different condition of
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This document contains no substantive content. The page is intentionally left blank. The rest of the document appears to be about strategic management concepts and cases, as it references strategic management, concepts, and cases in the title. It lists editorial staff and production details. No summaries can be provided for a blank page.
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The document discusses the major elements that make up the global marketing environment: social, economic, political, legal, technological, and competitive. It states that an organization's marketing strategies and decisions depend on uncontrollable external factors in these areas. It provides examples of how changes in demographic trends, economic conditions, laws and regulations can create opportunities or threats for different markets. Finally, it emphasizes the importance of continuously scanning the external environment for influences on consumers and competition.
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Svend Hollensen is a professor at the University of Southern Denmark who has authored several editions of the textbook "Marketing Management" since 1998. The summarized document provides details about the textbook's structure and content, including its five parts that cover assessing marketing situations, developing strategies and programs, and organizing implementation. It also lists information about case studies, page counts, prices and publication dates across different editions of the textbook.
Rencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
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This chapter introduces global marketing and discusses key concepts. Global marketing involves marketing activities outside a company's home country. It discusses adapting versus standardizing the marketing mix across countries. Different orientations for global strategies are reviewed, from ethnocentric to geocentric. Forces driving and restraining global integration are examined, including technology, trade agreements, and national controls. The book overview previews contents on the global marketing environment, strategy, marketing mix, and integrating dimensions of global marketing.
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Chapters 6-7 discuss the international political and legal environment for business. They cover topics such as the sovereignty of nations, forms of government, political risks like expropriation, economic risks including exchange controls and import restrictions, assessing political vulnerability, and lessening political risks through strategies like joint ventures. The chapters also examine the different legal systems of common law, civil law, and religious law used around the world and how they can affect international business disputes and intellectual property rights. Businesses must also navigate international laws on issues like foreign corrupt practices, antitrust, and export restrictions.
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This document discusses the political, legal, and regulatory environments that businesses operate within. It defines these terms and outlines some of the key elements and considerations, including political culture, sovereignty, political risk, taxes, intellectual property protection, bribery/corruption laws, and dispute resolution. It also describes some of the major legal systems (common law, civil law, Islamic law) and regulatory bodies like the EU that can impact businesses globally.
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This document summarizes key aspects of political, legal, and regulatory environments that impact global marketing. It discusses political risk factors, international laws, differences between common and civil legal systems, intellectual property protection, antitrust laws, bribery/corruption regulations, and methods for resolving international conflicts and disputes. The key takeaways are how these external factors shape a company's ability to operate globally and strategies for mitigating political and legal risks in foreign markets.
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Rencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
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Ch01 Kotabe
- 7. Exhibit 1-1: Change in World’s 100 Largest Companies and Their Nationalities Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
- 15. Exhibit 1-2: Evolution of Global Marketing Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
- 19. Exhibit 1-3: Comparative Advantage at Work Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.
- 20. Exhibit 1-4: International Product Life Cycle Chapter 1 Copyright (c) 2009 John Wiley & Sons, Inc.