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1. The document discusses the increasing imperative for global marketing due to globalization trends such as more companies deriving a greater share of revenues from foreign markets and the growth of international trade. 2. Key stages in the evolution of global marketing are examined, from export marketing to global marketing, reflecting approaches that are increasingly integrated, standardized, and centralized on a global scale. 3. Several theories that help explain globalization and the international activities of firms are introduced, including comparative advantage theory, international product cycle theory, and internalization/transaction cost theory.
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To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
This Slideshare is the sole Property of the Welingkar School of Distance Learning – Reproduction of this material , without prior consent, either wholly or partially will be treated as a violation of copyright.
International Marketing: Introduction
International Marketing: IntroductionWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
International trade is a key component of international business. In this type of doing business companies carry out the manufacturing of their product in different countries and this system is also termed as “production sharing”.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAcChapter One_Introduction_International_Trade.pptx
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2. Key stages in the evolution of global marketing are examined, from export marketing to global marketing, reflecting approaches that have become increasingly centralized, standardized, and globally integrated.
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To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
This Slideshare is the sole Property of the Welingkar School of Distance Learning – Reproduction of this material , without prior consent, either wholly or partially will be treated as a violation of copyright.
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3) The different elements that comprise the global business environment: forces of globalization, the international business environment, national business environments, and international firm management.
Overview of International Business
Walmart began its global expansion in 1991 with its entry into Mexico in response to market saturation in the US. It has since opened over 4500 stores internationally and adopted a localization strategy after initial trials. Walmart faces competition from other global retailers but has a first mover advantage in some markets. Globalization refers to the increasing integration and interdependence of world economies through both the globalization of markets and production. While markets and production have become more global, differences still exist between countries that require customized strategies.
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