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2013 i vox- cases - via - jongerenpact

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2013 i vox- cases - via - jongerenpact

  1. 1. Much more than just facilitating market research, we spark connections since 2003
  2. 2. Project Overview Clients name project Jongerenpact (Youth Pact) clients Vlaamse Overheid, Vlaanderen In Actie concept Youth campaign, get connected with youngsters, involve in politics and decision making, make them heard, democratize youth participation in decision making, top recommendations in multiple domains approach Online brainstorming, Interactive Digital campaigns sponsors MEDIA: MTV, Youth Magazines, Trendy radio stations; Youth newspapers CELEBRITIES: endorsers/ambassadors campaign: Young football stars, Young news anchor, young famous musician, famous DJ, youngest politician … role media To announce the campaign, they also regularly announce the preliminary results and stimulate participation, they interview participants, organize debates, … role celebrities First they voice their opinions through a poll and through ideas they generate over the multiple domains type of product iDEA, iCOMPARE additional The clients use the online application in a broader campaign and research set-up which includes offline brainstorming, announcements on You Tube + TV/radio debates, micro sites on social media
  3. 3. Flashy youngish appealing website http://www.jongerenpact2020.be/ Note: original language was Dutch: website has been Google Translated
  4. 4. Take and test and share ideas Note: original language was Dutch: website has been Google Translated
  5. 5. Topic selection Note: original language was Dutch: website has been Google Translated
  6. 6. Take the test Note: original language was Dutch: website has been Google Translated
  7. 7. Find out what celebrities think about it Selecting the celebrities Note: original language was Dutch: website has been Google Translated Choice of the celebrity
  8. 8. Top domains based on textmining
  9. 9. Application on social media http://www.youtube.com/watch?v=W3FmgS38W_M
  10. 10. Quite some coverage on plenty digital channels
  11. 11. sales@ivox.be +32 16 22 62 14 Engelsplein 35/01.01 3000 Leuven Watch us on YouTube @ivox_be www.ivox.be

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