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I vox business cases livios woonpanel

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I vox business cases livios woonpanel

  1. 1. CASES CO-OWNED CLIENT-IVOX PANEL LIVIOS IVOX LIVING,CONSTRUCTION AND HOUSING DEDICATED PANEL
  2. 2. CASES PANEL BUILDING - DEDICATED PANELS LIVIOS LIVING PANEL CLIENT & SECTOR  Livios  Construction, housing,  Partnership between Livios and iVOX  Livios is an online web portal and content provider in the domain of building and construction providing a broad spectrum of information to those people with an interest there-in  The aim is to set up a dedicated panel of at least 10.000 panel members! CASE SPECS  Panel members should be a very specific target group  People currently planning to build or renovate a home or building construction  People currently in the process of building or renovating a home or building construction  People who have very recently built or renovated a home or other construction Win-win deal allowing iVOX to expand the iVOX panel and holding rights to use panel for research and allowing Livios to reduce costs of research and set-up !
  3. 3. CASES PANEL BUILDING - DEDICATED PANELS LIVIOS LIVING PANEL  Panel is set up according to a large set of general & specific parameters representing the specific target population; people involved (present, near future or near past) in building or renovating a home or other construction  Recruiting via different ofline as well as online chanels   APPROACH Cross-channel mixed approach E.g. e-newsletter, Livios both at conferences and fairs, website, info leaflets in outlets, …  Commercial exploitation of the panel (strictly for research purposes) via ad hoc research set ups (specific research questions) and continuous online living-building omnibus - Including tracking of various variables for Livios as well as clients (dashboards) via monitor - Healthy mix of ad hoc research and continuous tracking for optimal usueable research ‘output’  Shared responsibilities in partnership: LIVIOS: Bring panel members Content provider Commercialisation of panel iVOX: Research Set-up Management and execution or researches Panel Management (building & maintenance) Commercialisation of panel
  4. 4. CASES PANEL BUILDING - DEDICATED PANELS LIVIOS LIVING PANEL
  5. 5. CASES PANEL BUILDING - DEDICATED PANELS LIVIOS LIVING PANEL  Continuous organisational learning and research is possible  Create better value for customer due to close customer satisfaction and customer needs monitoring  The users of the platform and hence also  The actual customers = advertisers, etc ‘paying’ for the platform Value For Client  Better and more interesting content provider + engage people  =>Attract new website visitors, new subscribers and thus  => new customers thanks to better value proposition, higher hit rate, more and more dedicated members / subscribers => advertisement reach and effectiveness of portal ↑  Provide existing and potential new customers with nex products => tailored research to their needs aimed at the correct target group
  6. 6. CASES PANEL BUILDING - DEDICATED PANELS LIVIOS LIVING PANEL  Shows the endless possibilities for panel building and win-win or even win-win-win deals  Many similar portals and opportunities in various markets in Brazil exist – Standardised product and offer is possible – …  Cross- and upselling to IBOPE’s current client base – IBOPE I various sectors – Verious products & services – Various approached  Attract new online-minded clients with this offer + potential cross- and upselling to IBOPE’s classical offline products

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