2. GAP
Founded as a single store by Donald G. Fisher and
wife Doris in 1969. It is the largest specialty apparel
retailer in the U.S.
GAP owns four other brands; Banana Republic, Old
Navy, Piperlime and Athleta.
The GAP brand is in the clothing category.
On October 6, 2010, GAP introduced a new logo in
an attempt to create a more contemporary
presence (modern, sexy,cool).
3. GAP
Lessons
The Power of Social media (Blogs, Twitter)
Brand advocates could change the face of your business
Your consumers wants to be involved in the creative
process
Really, a change of logo will not affect sales or profit for
such strong brands
