Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tommy hilfiger


Published on

history of tommy hilfiger

Published in: Education, Lifestyle, Business
  • i have a new clothing line with the combination of a vehicle and a house address on fabric. plates on fabric numbers, letters and logo's . I have copyrights( public catalog) name jolo milla band on their web site. i have patent pending . photo's at facebook name jolo milla or mocospace at jolo.m need a company that can help
    Are you sure you want to  Yes  No
    Your message goes here

Tommy hilfiger

  1. 1. Tommy hilfiger<br />KETAN WADHWA<br />CHITKARA UNIVERSITY-BRANDMANAGEMENT<br />01.09.2011<br />
  2. 2. HISTORY OF TOMMY HILFIGER<br />Born in 1951, Tommy Hilfiger made his first foray into fashion in New York campus kids in 1969. <br />Building on the success of his first shop, People's Place, Hilfiger had established a chain of 10 specialty stores in upstate New York by the age of 26.<br />
  3. 3. During 70’s<br />He turned to designing and for a period worked for Jordache before launching his own label in 1985.<br />He created the Tommy Hilfiger Corporation in 1984, but did not go public until 1992.<br />
  4. 4. By 1990, sales of Tommy Hilfiger clothes had topped $25 million (£15m).<br />
  5. 5. Until the early 90’s, Hilfiger's market profile was similar to that for Calvin Klein<br />In 1994 gangsta rapper Snoop Doggy Dog appeared wearing a Tommy Hilfiger shirt on the premier US TV show Saturday Night Live and his sales rocketed overnight<br />
  6. 6. In 1995, Hilfiger was named Menswear Designer of the Year by the Council of Fashion Designers of America. <br />Soon Hilfiger became known for his signature line in menswear. He was also known for his jeans line which he expanded to include women's wear<br />
  7. 7. By 2004Hilfiger's revenue was in excess of $1.8 billion with more than 5,000 employees. <br />In 2006 sales had begun to decline that he decided to sell the company and sold his company for $1.6 billion to Apax Partners.<br />In 2010Phillips-Van Heusen, owner of Calvin Klein bought the Tommy Hilfiger company for $3 billion.<br />
  8. 8. PRODUCTS RANGE<br />
  9. 9. LOGO<br />Previous<br />Existing<br />
  10. 10. THANK YOU<br />