Jewellery ppt


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Jewellery manufacturers, craftsmen and artisans in India are struggling to meet the challenge from global designers and brands due to their inability to connect closely to customer desires and to convert insights to valuable product design. this ppt examines some of the challenges faced by the jewellers and manufacturers in India

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Jewellery ppt

  1. 1. 12/2/2012 (c) swapna sundar, IP Dome, 2012 1
  2. 2. IP DOME work – At the intersection of LAB LAW MARKET
  3. 3. 12/2/2012 (c) swapna sundar, IP Dome, 2012 3
  4. 4. 12/2/2012 (c) swapna sundar, IP Dome, 2012 4
  5. 5. USA, EU, Japanand Hong Kongare the leadingimporters ofmajor gems andjewelleryproducts fromHongKong, China, Italy, USA, Germanyand UK. USA, UKand Germanyare importers aswell asexporters. 12/2/2012 (c) swapna sundar, IP Dome, 2012 5
  6. 6. 12/2/2012 (c) swapna sundar, IP Dome, 2012 6
  7. 7. Processing mining and retail fabrication12/2/2012 (c) swapna sundar, IP Dome, 2012 7
  8. 8. The brand name for a range of precisely-cut crystal (a particular type of glass) and related luxury products produced by Swarovski AG of Wattens, Austria.POETRY of PRECISION: Swarovski is the synonym for crystal.In 1895, Daniel Swarovski pursued his dream of creating a crystal so perfect that itcaptured both the eye and the heart.. 12/2/2012 (c) swapna sundar, IP Dome, 2012 8
  9. 9. Swarovski, now the undisputed world leader in cut crystal has remained fullyindependent since its foundation in Wattens, Austria. The company employs26,000 people and maintains a presence in more than 120 countries worldwide.The company draws its richness of expression from the cultural heritage of CentralEurope and its talents from forging links between the arts, science and economics.. 12/2/2012 (c) swapna sundar, IP Dome, 2012 9
  10. 10. In 2007 Swarovski formed a Patented Xilion Cutpartnership with electronics giantPhilips to produce the "Active-Crystals" consumer electronicsrange. This includes six USBMemory keys, four in-earheadphones, and Bluetoothwireless earpieces with someform of Swarovski crystal on themas decoration. Swarovski Innovations for 12/2/2012 Spring/Summer 2013 (c) swapna sundar, IP Dome, 2012 10
  11. 11. Swarovski has become the world-leading producer of precision-cut crystal lighting. The Swarovski philosophy is that crystal reveals its full beauty and array of colours only in proper combination with light. So those who know how to handle crystal have the power to control light as well.12/2/2012 (c) swapna sundar, IP Dome, 2012 11
  12. 12. With expertise in glass production and finishing technologies alreadyused to manufacture jewellerystones, Wilhelm Swarovski developed a novel prism fabrication andgrinding process that he applied in constructing his first 6x30 binocularand founded SWAROVSKI OPTIK in 1949. His company’s first serialproduct, the Habicht 7x42, is still an industry standard in the field ofhunting optics, followed by the first telescope, rifle scope with shockabsorber and extendable telescopeIn 1892, Daniel Swarovski patented an electric cutting machinethat facilitated the production of crystal glass. Swarovskimarkets the grinding and dressing tools it has developed underthe brand name of TYROLIT. In 1919 the TYROLIT companyis founded and the brand registered and protected. 12/2/2012 (c) swapna sundar, IP Dome, 2012 12
  13. 13. • SWAREFLEX was founded in 1950 to exploit their expertise in glass elements. They produce reflectors and road marking studs with glass elements in a variety of sizes and designs ever since.12/2/2012 (c) swapna sundar, IP Dome, 2012 13
  14. 14. Every new era offers new possibilities for action and development. One must remain alert at all times, always ready to make the very best use of what emerges. "constantly improve on what is good." DANIEL SWAROVSKI I (1862 - 1956) Daniel J. Cohen, head of Swarovskis North American division, situated outside of Providence, R.I. Says: "The luxury aspect is important, but the money is made in the everyday product.”12/2/2012 (c) swapna sundar, IP Dome, 2012 14
  15. 15. designs patents trademarks GI Supply COPYRIGHT chain12/2/2012 (c) swapna sundar, IP Dome, 2012 15
  16. 16. End User Retailer Employees12/2/2012 (c) swapna sundar, IP Dome, 2012 16
  17. 17. End user Dealer employees communication Negotiation Incentives Contractual sophistication Transaction IP and mutual obligations12/2/2012 (c) swapna sundar, IP Dome, 2012 17
  18. 18. Lab Law Market12/2/2012 (c) swapna sundar, IP Dome, 2012 18
  19. 19. Advanced adhesive technology for their Hotfix glue. The new Hotfix glue brings improved benefits gives the best possible sparkle to the cut crystals; flexible application temperatures 9from 120° to 170° Celsius); shorter application times; improved adhesion increased quality12/2/2012 (c) swapna sundar, IP Dome, 2012 19
  20. 20. The Lindsay PalmControl™ can increase the speed of learning compared to foot pedal engraving.12/2/2012 (c) swapna sundar, IP Dome, 2012 20
  21. 21. AEBAJ&pg=PA9&dq=jewellery+making&hl=en &sa=X&ei=RFRfT6n_OIOurAfHy8nzBQ&ved=0C DMQ6AEwAA#v=onepage&q=jewellery%20ma king&f=false12/2/2012 (c) swapna sundar, IP Dome, 2012 21
  22. 22. 12/2/2012 (c) swapna sundar, IP Dome, 2012 22
  23. 23. Solidscape Patternmaster, t66, t612 and modelmaker machines deliver crisp direct cast models.12/2/2012 (c) swapna sundar, IP Dome, 2012 23
  24. 24. Exploring global markets Back-ended retailers ODM (with branding) OEM12/2/2012 (c) swapna sundar, IP Dome, 2012 24
  25. 25. Develop demand for jewellery as a categoryPromote jewellery as a category instead of distinctmetals and stonesIdentify new product and consumer segmentsManage the portfolio of marketsRe-establish value proposition in developedmarketsMaximise potential of emerging markets; Identifymarkets of the future12/2/2012 (c) swapna sundar, IP Dome, 2012 25
  26. 26. Strengthen industry-level capabilitiesEnhance image of the industry in the eyes ofgovernments, regulators and consumers:Publish information & Promote transparency in businessProfessionalize and transform family-owned businessesAttract talent from luxury goods industries; Reduce the costof financing;Players to select strategic position and enhance individualcapabilities 12/2/2012 (c) swapna sundar, IP Dome, 2012 26
  27. 27. Compete on one of the four strategic positions:Big brother (presence across the value chain)Volume player (large scale operations in a single segment)Specialist (possession of skills)Straddler (presence in adjacent segments) Critical capabilities for segments:MiningSourcing and processingJewellery fabrication 12/2/2012 (c) swapna sundar, IP Dome, 2012 27
  28. 28. swapna@ipdome.in12/2/2012 (c) swapna sundar, IP Dome, 2012 28