This plan is for all of them who want to start their online or small business through little investment..

1. BUSINESS PLAN OF OUR NEW
ONLINE JEWELRY BRAND
M SHAH
MURAD

2. Executive Summary
The Jewelry Store XYZ, which is to be located in the Johar town R1
Lahore, Pakistan, is a new business. We will offer a great selection of
fine modern jewelry in various designs, colors and sizes. Our jewelry
will include bracelets, necklaces, earrings and rings. All of the pieces
will be designed by the owner. The XYZ will stock a wide selection of
jewelry and will offer a service to make custom pieces .The purpose
of this business plan is to develop a blueprint of the company’s vision
and strategy and then use this plan to as a guide to develop and
grow the business. This business plan will also be used to align the
various elements of the company to create a coherent system of
sustainable customer satisfaction and profitability.

3. The Jewelry Store xyz will focus on one primary market, women. We will concentrate
our marketing efforts on professional women, as well as those who like to dress up
when going out for the evening. We will sell to these customers by suggesting color
combinations and styles for various outfits and occasions demonstrating our
knowledge of fashion design and customer service targeted at individual shoppers. In
this industry trends are in our favor. Fine jewelry are popular because of their unique
natural colors and features; they are affordable yet ideally suited for business attire
and both informal and informal occasions.

4. Business Objectives
 To create a product-based xyz whose goal is to exceed
customer’s expectations in design styles, quality and customer
service.
 To develop a sustainable merchandising unit that sells fine
jewelry and customized jewelry to meet the needs of the
professional and outgoing woman.
 To increase the number of products sold by 20% each year.
 To introduce a minimum of three new designs monthly.

5. Mission Statement
The Jewelry Store xyz mission is to design, make and sell high
quality fashionable jewelry designed a fine jewelry designs. The
Jewelry Store xyz will offer an exceptional level of customer
service and personalized fashion recommendations tailored to
the individual customer. We exist to attract and maintain
customers through our unique combination of designs, quality,
and customer service and fashion recommendations.

6. Company Description
 The Jewelry Store xyz is a newly established business located inside johar town
R1,Lahore, Pakistan. The Jewelry Store xyz is owned and operated by Rao Abid
Hussain. We will offer a variety of premade and custom made fine jewelry
products that are designed and created by the owner on site as well as at home.
All our pieces are designed for the professional and sociable woman.
Ownership
Rao Abid is the sole owner of the jewelry store xyz business. Abid has over 2 years
experience designing this types websites and worked for many sellers of US and
Canada at amazon. He has worked for several Fortune sellers in jewelry design
during her career, and run a lot of campaigns in Amazon. Most recently he has
taught jewelry making classes in the local community.

7. Legal Form
The Jewelry Store xyz is organized as a sole proprietorship, owned and founded by
Rao Abid Hussain. The Jewelry Store XYZ is registered in PUNJAB.
Start-Up Summary
The cost to setup a xyz jewelry and prepare it for operation total 150000 . Start up
inventory will cost approximately 100000.
Location and Facilities
The xyz will be located in johar town R1 Lahore. All products will be packed at the
owner’s primary residence. Jewelry items will be delivered to customers from here.

8. Products
 The Jewelry Store xyz will specifically carry fine jewelry that is designed for the
couples and teen. Our selection will range in various colors, sizes and styles to
meet the unique needs of the everyday girl.
 Management will rely on customer feedback and sales reports to eliminate or
introduce particular sizes, colors and styles.
Competitive Comparison
Some of the most well known competitors seen in the jewelry retail online store in
Pakistan are AK collection, pak styles, Tesoro.pk and many more which is selling
jewelry online.

9. Product Sourcing
Raw jewelry making supplies will be sourced from countries such as china , and India .
The owner of the business has contacts in these countries for purchasing quality jewelry.
There’s main focus of sourcing is china which provides final products.
Inventory Management
In order to run the xyz successfully approximately 100,000 in inventory is required. This
inventory will be stored at the owner’s residence. The owner will utilize bins to store and
organize jewelry supplies. Final jewelry products will be kept also there.
Future Products/Services
By its nature, jewelry is a constantly changing business. As trends and styles change from
year to year, and season to season, it is necessary to keep flexibility in our product lines.
Since all jewelry will be designed and made by the owner of the business, the product line
will quickly change with changing styles and trends

10. Market Analysis
 The Jewelry Store xyz is specifically targeting couples, teens in the central
Punjab, through online marketing campaigns on facebook and instagram and
Amazon also. Girls in the focused area , as well as teens that are in colleges
universities in the evenings (i.e., events, parties, etc.) are the primary focus for the
Jewelry Store xyz high fashion fine jewelry products.
 Based on information from First Industry Research, jewelry sales are highly
seasonal, with 40 percent of revenue and the majority of profits generated in
marriage seasons: 25 percent of annual jewelry sales are in EID events.
Market Size
Artificial jewelry industry is emerging now a days. Customers will switch to shop
online from by hand buying. Mostly jewelry was sold on daraz and others Instagram
Facebook pages at a low level.

11. Market Needs
 The jewelry we will market will meet the needs of woman who are looking to
dress up their outfit with quality fine jewelry. The jewelry will be suitable for both
formal and informal events.
Market Trends
One of the most trendy and fashionable types of jewelry on the market is fine and
jemstone jewelry now a days. Gemstone jewelry is made in various designs, colors,
and styles with a design, which contains one or more beautiful gemstones as a focal
point. While various types of gemstone jewelry are popular, there are different
gemstone jewelry trends each year. One year it may be considered extremely
fashionable to wear ruby earrings while the next year rubies may be out.

12. SWOT Analysis
The SWOT analysis provides us with an opportunity to examine the internal strengths
and weaknesses the Jewelry Store xyz must address. It also allows us to examine the
opportunities presented to The Jewelry Store xyz as well as potential threats.
Strengths
 Strong relationships with suppliers that offer credit arrangements, flexibility, and
response to special requirements.
 Excellent and knowledgeable staff, offering personalized customer service. The jewelry
xyz sets itself apart from the competition by providing customized jewelry designs
while the customer waits.
 Fast delivery of jewelry to the customer will attract them to buy again.

13. Weaknesses
 Access to additional operating capital.
 Revenues in the industry are cyclical; the majority of revenues are earned during
the EID events and 25% are earned in the marriages events.
 Couldn’t communicate with customers directly.
 Because of online store.
Opportunities
 Increase in higher income of target market.
 Addition of other jewelry related products and services.
 Physical store will be launched.

14. Threats
 Local and emerging competitors.
 Shoplifting.
 Sales tied to economic growth
 Trust issue on online products
 customer shifting

15. Pricing Strategy
 The Jewelry Store xyz will use a dynamic pricing model. All jewelry will be clearly
marked with prices on our website and Facebook pages – – however, our pricing
policy will allow for some flexibility. In order to increase sales revenues, our sales
representatives will be authorized to offer a maximum predetermined discount to
extend to their customers. This incentive will provide the customer the perception
of extra value and a bargain purchase.
 Since we are operating from a XYZ and not an inline store we will need to
maintain somewhat reasonable and affordable prices. Some items will sell as low
as 500 rs but most of the products will be priced from 1000 to 1500 with an
average price of 1000 rs. There are a few pieces that will sell for 3000 to 5000.

16. Promotion and Advertising Strategy
 Our product will be sold through online mediums so our main foucs is on paid
advertising through facebook ads and instgram posts.
 We will dp promotional campaigns for our brand like buy 1 get 1 free or 50% off
on the product.
Website
We will develop a website before launching of our products which will be an
informational site and will lists our products. The website will have our location,
fashion related articles and announcements of new products.

17. Marketing strategy
 Social Engagement.
 Website.
 High-Quality Photography.
 Introduce special offers in special events.
 Make a good recognition of your business with best reviews.
 Try to have or create a story with maximum of your Jewellery.
 Promote your work online.

18. Sales strategy
Because The Jewelry Store xyz is a new business, we understand that we will have
to prove our Company’s worth to customers to earn their business. As equally
important, we need to sell both the Company and products.
 Targeting our marketing efforts more effectively.
 Developing product offers that will increase sales.
 Training and developing sales representatives in order to effectively service the
customer.
 Increasing awareness of our Jewelry Store Kiosk within the jewelry retail consumer
marketplace.
 Developing future sales opportunities that allow for continued growth of the
business

19. Sales strategy
 We will get featured in the local news or on a certain website by a popular
blogger to increase our popularity.
 We will advertise our jewelry store in relevant business magazines, newspapers,
TV stations, and social media.
 We will offer a 5% discount on our products for the first month of our launch
 We will emphasize on our search engine marketing efforts to ensure a strong
web presence.

20. Financial plan
 Profit and Loss shows the profitability of the business,
whereas, the Balance Sheet shows the financial position of
the Jewelry Store Kiosk. The Cash Flow shows the status of
cash received and cash paid over a specified period of time.
These documents are required to get financing for your
venture.
 Since we are entering a retail environment we will accept
cash, checks, and all major credit cards. We will select a
check guaranty system to help reduce the percentage of loss
on bad checks.

21. FINANCIAL PLAN
START-UP EXPENSE
 legal 10000
 branding 20000
 websites 10000
 consultants 5000
 Insurance 15000
 rent 10000
 others 10000
TOTAL STARTUP 80000
EXPENSE

22. Marketing Segmentation
There are currently more than 10 lacs women in our target audience out of which
17.1% have children under the age of 18 living with them, 25.2% are married couples
living together and 12.6% have a female householder with no husband present.
59.1% are non-families, out of which 48.0% of all households are made up of
individuals and 10.9% have someone living alone who is 65 years of age or older.
It is very important to analyze the market segmentation of the future customers of
your products or services because a successful and efficient marketing strategy can
only be developed after we completely know our potential customers. Our experts
have identified the following type of target audience which can become our future
consumers.

23. These are our target audience

24. Couples
Our first target group will be the married couples as well as the committed people.
These people are most likely to buy jewelry products for each other. For instance,
the engaged or married people often tend to buy jewelry products for their beloved
on many occasions like Valentine’s day, birthdays, anniversaries. This group will be
the biggest consumer of our products and hence our marketing strategy will be
specifically built to attract them.
Teens
Our second target group comprises of teens who buy jewelry for
themselves for wearing at parties, functions or in daily life. These teens
usually can’t afford expensive products and often prefer the look of
jewelry to its quality.

25. ADULTS
The third group comprises of adults who buy jewelry for their kids, family, friends or themselves.
They are usually settled in their lives and can afford expensive product.
Market Analysis
Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
Adults 25% 11,433 13,344 16,553 18,745 20,545 13.43%
Couples 45% 22,334 32,344 43,665 52,544 66,432 10.00%
Teens 30% 12,867 14,433 15,999 17,565 19,131 15.32%
Total 100% 46,634 60,121 76,217 88,854 106,108 9.54%

26. Services for customers
xyz Jewelry Store will be a licensed and insured jewelry manufacturing business which
will provide high-quality, attractive and low-cost jewelry products to its customers. Our
main products/services include:
 Jewelry Products: Our main jewelry products that will be designed as well as
manufactured by us include rings, necklaces, earring, anklets, bracelets, lockets,
pendants, tie pins, shirt studs, brooches, and tiaras.
 Jewelry Sets: This category includes jewelry sets designed by us. A jewelry set
include similarly designed ring, necklace, earrings, and bracelets.
 Customized Jewelry: We will also delivered customized jewelry in accordance with
the design requirements of our customers. The customers can either provide us
with their desired designs or can tell us their requirements through any channel.

27. PRODUCT SHAPE