- Daniel Swarovski founded Swarovski in 1895 in Austria to create crystal jewelry and accessories that bring people pleasure and are continually improved.
- Swarovski has experienced significant milestones including launching their first jewelry collection in 1977 and opening the Swarovski Kristallwelten exhibition center in 1995.
- Today Swarovski is a global leader in crystal products with over 22,000 employees worldwide, a turnover of €2.37 billion in 2006, and a presence in over 40 countries through 1,120 points of purchase.
Swarovski is a luxury brand that produces crystal glass sculptures, jewelry, home decor, and other products using precisely cut crystal. The company was founded in 1895 in Austria by Daniel Swarovski and originally produced crystal glass. Today, Swarovski operates subsidiaries around the world and has an annual turnover of $2.25 billion, employing nearly 25,000 people across 120 countries.
Swarovski has built a multi-faceted business producing crystal products. They focus on innovation through technological advances and new product lines. Swarovski values its employees and aims to provide a positive work environment. The company has become a leader in loose crystals, jewelry, accessories, and other products by expanding into new categories while maintaining a consistent brand message of luxury and quality.
Swarovski commissioned a study to better understand its target customers who purchase Swarovski as gifts. Through interviews and surveys, insights were gained about these customers' demographics, psychographics, behaviors, and decision making processes. Key findings included that Swarovski purchasers want to express care for loved ones and create special moments through unique gifts. The study also provided recommendations, such as ensuring popular lower-priced items are available and targeting communications differently for male and female customers.
Swarovski case study presentation EEA Specific MarketsIstvan Brem
This document provides an analysis of opportunities for Swarovski in emerging markets within the EEA region over the next 3 years. It begins with an introduction to Swarovski's business and current state in the specified emerging markets. It then provides an outlook for global jewelry sales, details on the current state and numerical facts of the specified regions, a SWOT analysis, and opportunities for short-term operational implementation and financial assumptions by 2020. The overall aim is to assess how Swarovski can leverage its brand and distribution to double growth in these volatile but promising emerging markets.
Daniel Swarovski founded the Swarovski company in 1895 in Austria after inventing a machine for cutting crystal with precision. This allowed the company to mass produce crystal jewelry and beads that sold well in fashion houses. Swarovski later expanded globally and diversified its product line. It is known for its high quality crystal products used in luxury goods, fashion, architecture and more. The company aims to make crystal accessible to everyone through its wide price range and global distribution network of retail stores and partners.
This document summarizes a proposed advertising campaign for Swarovski from May 2012 to April 2013 by the Blue Wave Advertising agency. The campaign aims to engage younger customers aged 20-30 in Northern Ireland and increase awareness, change perceptions, and boost sales of Swarovski jewelry. It involves three separate campaigns around major occasions and uses magazines, billboards, social media, and product giveaways. The majority of the £100,000 budget is allocated to communications and advertising, with promotions and public relations also featured. Research on the target audience and effectiveness measurements are incorporated.
- Daniel Swarovski founded Swarovski in 1895 in Austria to create crystal jewelry and accessories that bring people pleasure and are continually improved.
- Swarovski has experienced significant milestones including launching their first jewelry collection in 1977 and opening the Swarovski Kristallwelten exhibition center in 1995.
- Today Swarovski is a global leader in crystal products with over 22,000 employees worldwide, a turnover of €2.37 billion in 2006, and a presence in over 40 countries through 1,120 points of purchase.
Swarovski is a luxury brand that produces crystal glass sculptures, jewelry, home decor, and other products using precisely cut crystal. The company was founded in 1895 in Austria by Daniel Swarovski and originally produced crystal glass. Today, Swarovski operates subsidiaries around the world and has an annual turnover of $2.25 billion, employing nearly 25,000 people across 120 countries.
Swarovski has built a multi-faceted business producing crystal products. They focus on innovation through technological advances and new product lines. Swarovski values its employees and aims to provide a positive work environment. The company has become a leader in loose crystals, jewelry, accessories, and other products by expanding into new categories while maintaining a consistent brand message of luxury and quality.
Swarovski commissioned a study to better understand its target customers who purchase Swarovski as gifts. Through interviews and surveys, insights were gained about these customers' demographics, psychographics, behaviors, and decision making processes. Key findings included that Swarovski purchasers want to express care for loved ones and create special moments through unique gifts. The study also provided recommendations, such as ensuring popular lower-priced items are available and targeting communications differently for male and female customers.
Swarovski case study presentation EEA Specific MarketsIstvan Brem
This document provides an analysis of opportunities for Swarovski in emerging markets within the EEA region over the next 3 years. It begins with an introduction to Swarovski's business and current state in the specified emerging markets. It then provides an outlook for global jewelry sales, details on the current state and numerical facts of the specified regions, a SWOT analysis, and opportunities for short-term operational implementation and financial assumptions by 2020. The overall aim is to assess how Swarovski can leverage its brand and distribution to double growth in these volatile but promising emerging markets.
Daniel Swarovski founded the Swarovski company in 1895 in Austria after inventing a machine for cutting crystal with precision. This allowed the company to mass produce crystal jewelry and beads that sold well in fashion houses. Swarovski later expanded globally and diversified its product line. It is known for its high quality crystal products used in luxury goods, fashion, architecture and more. The company aims to make crystal accessible to everyone through its wide price range and global distribution network of retail stores and partners.
This document summarizes a proposed advertising campaign for Swarovski from May 2012 to April 2013 by the Blue Wave Advertising agency. The campaign aims to engage younger customers aged 20-30 in Northern Ireland and increase awareness, change perceptions, and boost sales of Swarovski jewelry. It involves three separate campaigns around major occasions and uses magazines, billboards, social media, and product giveaways. The majority of the £100,000 budget is allocated to communications and advertising, with promotions and public relations also featured. Research on the target audience and effectiveness measurements are incorporated.
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
Kushal's Fashion Jewelry is a leading retailer and exporter of fashion jewelry based in Bangalore, India. It operates several stores across major cities in India showcasing its collection of silver, stone, and pearl jewelry. The company aims to offer customers an exclusive shopping experience and the finest fashion jewelry designed with quality and style. It plans to expand its national presence by opening additional stores in the coming years.
This document provides an overview and analysis of the Tiffany & Co. brand. It begins with background on the brand's history and current campaigns. It then analyzes the brand using a CBBE model, assessing the brand's awareness, salience, judgments, feelings, and resonance. It finds high awareness but low salience breadth. It also finds room to improve associations, performance, and feelings toward the brand. It concludes with recommendations like leveraging celebrity partnerships, broadening the target audience, and enhancing perceptions of quality, fun, and warmth to improve the brand's resonance.
Swarovski Tacori Social Media Strategy Deck Final C_NalbandyanCindy Nalbandyan
This document provides a social media strategy for a collaboration between Swarovski and Tacori to launch a new product called "The Time is Now" watch. The goals are to increase awareness of the product launch and followers for both brands. A three-part story around the themes of romance, freedom, and excitement will be told through videos and images across social media platforms. Blake Lively will be the face of the campaign. The limited-edition watch will be available for purchase from January to June, targeting Valentine's Day and wedding season. Hashtags and video content will drive engagement to promote the exclusive product during its limited availability period.
Givenchy analyzes the luxury consumer journey through 8 steps: awareness, discovery, interest, evaluation, purchase decision, transaction, engagement, and loyalty. This presentation explores Givenchy's omni-channel retail strategy, focusing on its apparel. It details the brand's stores, history, codes, websites, social media, touchpoints, and how they guide consumers through the purchase funnel. The analysis shows how Givenchy seamlessly integrates online and offline experiences to drive awareness, evaluation, and loyalty among luxury consumers.
To increase the Jo Malone London presence in Asia, Pan Wang and Shaniya Shabrach-Ortiz created a pop up store for Jo Malone London in Shanghai. The mission behind the Jo Malone London pop up store concept is to educate potential customers and also reaching the younger generation to leave a lasting impact that will increase the penetration of our brand in China.
Cartier is launching a charity campaign called "Smile by Cartier" to raise money for UNICEF. They will hold events in New York, Paris, and Tokyo to promote a limited edition jewelry collection. 20% of proceeds will be donated to UNICEF. Social media will be used to promote the campaign and collection using #SmileByCartier. The goal is to raise money for charity and increase brand awareness while acquiring new, younger consumers interested in social causes.
Cartier is a luxury brand founded in Paris in 1847 known for jewelry worn by royalty. The document outlines Cartier's plan to target young professionals and influence social media by photographing influential customers wearing Cartier products at exclusive events to create envy and desire among others to emulate celebrities and attain higher social status. The goal is for Cartier to become strongly associated with social class distinction.
This is a repositioning proposition we have created in IE Business School to counteract the effects of their Christmas advertisement in Milan which was branded to be 'sexist'
Cartier was founded in Paris in 1847 and established as a luxury brand worldwide in the early 20th century. As a luxury brand, Cartier targets consumers who spend heavily on famous brands to enhance their image. It positions itself through legacy, elegance, and fine craftsmanship. Cartier's marketing mix emphasizes superior experience through performance, paucity, persona, and association with public figures. While known predominantly as a jeweler, opportunities exist in the growing luxury watch segment in emerging markets.
Cartier is a luxury brand founded in Paris in 1847 known for fine jewelry and watches. Over time, the brand established itself worldwide under the leadership of Alfred Cartier and his sons. Key to Cartier's success is its focus on high quality craftsmanship, heritage, and exclusivity to appeal to luxury consumers. While traditionally known as a jeweler, Cartier has expanded into other luxury product categories like watches. To maintain its luxury positioning, Cartier focuses on scarcity, exceptional customer experiences, and celebrity endorsements rather than conventional marketing tactics. In India specifically, Cartier aims to build on its history with Indian maharajas while incorporating local influences into its jewelry designs.
The document summarizes research conducted and website redesign proposed for Sephora to allow for in-store pickup of online orders. Interviews found that while customers prefer online shopping, they want same-day fulfillment, which a pickup option could provide. A user persona of 27-year-old student Tanya was created, who checks online for in-store availability to get items immediately. Proposed redesigns to the product page, cart, and checkout flow included an in-store pickup option to streamline the shopping experience. User testing supported simplifying the checkout process and showing product availability locations.
The documents discuss the Indian luxury market, specifically the luxury watch market. The luxury market in India was worth USD 4.76 billion in 2009, growing at a CAGR of 13% from 2007-2009. The luxury watch market in India was worth USD 1.99 million in 2009, growing at 20% annually. The documents also discuss Cartier's entry into India and regulatory requirements for foreign direct investment. Cartier aims to expand its distribution network and increase its market share and growth rate in India from 2009-2012. The documents outline Cartier's brand positioning, target audience, marketing objectives and mix, and a proposed customer loyalty program to reinforce pride in owning a Cartier watch.
Versace is an Italian luxury fashion house known for its glamorous and sexy aesthetic. Founded in 1978 by Gianni Versace, the brand achieved instant success combining fashion, art, music and theatre. Since Gianni's death in 1993, his sister Donatella has led the company as creative director, expanding into new product categories while maintaining the luxury lifestyle vision. Versace appeals to confident men and women through designs that enhance sex appeal and sophistication. The brand is distributed globally through boutiques in exclusive cities as well as luxury department stores.
This document discusses the brand identity of Cartier and a strategy for introducing the Chinese luxury brand Shang Xia to the European market. It outlines Cartier's core brand elements like its elegant products, symbols, and history of craftsmanship. It then provides Shang Xia's strategy to target wealthy consumers in Europe seeking unique Chinese cultural luxury goods through limited edition products, boutiques in luxury areas, and communication of its contemporary design.
This document outlines Pandora's strategic plan for increasing brand awareness, customer acquisition, and engagement in Asian markets. It includes an overview of the target audiences of women and male gift buyers aged 25-49. It also analyzes the competitive landscape and segmentation of consumers. The strategic approach is to bring customers' personal stories and unique bracelet designs to life through content marketing and a social media co-creation campaign called "My Story, My Design". The campaign aims to start conversations and encourage users to share how they customized their bracelets.
SWAROVSKI crystals are recommended for corporate gifts as they provide a luxury element. Crystalforum.co.za offers gifts made with SWAROVSKI crystals that would be suitable for rewarding employees or clients in a professional context. These crystal gifts offer prestige and quality in a brief, memorable package.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
Kushal's Fashion Jewelry is a leading retailer and exporter of fashion jewelry based in Bangalore, India. It operates several stores across major cities in India showcasing its collection of silver, stone, and pearl jewelry. The company aims to offer customers an exclusive shopping experience and the finest fashion jewelry designed with quality and style. It plans to expand its national presence by opening additional stores in the coming years.
This document provides an overview and analysis of the Tiffany & Co. brand. It begins with background on the brand's history and current campaigns. It then analyzes the brand using a CBBE model, assessing the brand's awareness, salience, judgments, feelings, and resonance. It finds high awareness but low salience breadth. It also finds room to improve associations, performance, and feelings toward the brand. It concludes with recommendations like leveraging celebrity partnerships, broadening the target audience, and enhancing perceptions of quality, fun, and warmth to improve the brand's resonance.
Swarovski Tacori Social Media Strategy Deck Final C_NalbandyanCindy Nalbandyan
This document provides a social media strategy for a collaboration between Swarovski and Tacori to launch a new product called "The Time is Now" watch. The goals are to increase awareness of the product launch and followers for both brands. A three-part story around the themes of romance, freedom, and excitement will be told through videos and images across social media platforms. Blake Lively will be the face of the campaign. The limited-edition watch will be available for purchase from January to June, targeting Valentine's Day and wedding season. Hashtags and video content will drive engagement to promote the exclusive product during its limited availability period.
Givenchy analyzes the luxury consumer journey through 8 steps: awareness, discovery, interest, evaluation, purchase decision, transaction, engagement, and loyalty. This presentation explores Givenchy's omni-channel retail strategy, focusing on its apparel. It details the brand's stores, history, codes, websites, social media, touchpoints, and how they guide consumers through the purchase funnel. The analysis shows how Givenchy seamlessly integrates online and offline experiences to drive awareness, evaluation, and loyalty among luxury consumers.
To increase the Jo Malone London presence in Asia, Pan Wang and Shaniya Shabrach-Ortiz created a pop up store for Jo Malone London in Shanghai. The mission behind the Jo Malone London pop up store concept is to educate potential customers and also reaching the younger generation to leave a lasting impact that will increase the penetration of our brand in China.
Cartier is launching a charity campaign called "Smile by Cartier" to raise money for UNICEF. They will hold events in New York, Paris, and Tokyo to promote a limited edition jewelry collection. 20% of proceeds will be donated to UNICEF. Social media will be used to promote the campaign and collection using #SmileByCartier. The goal is to raise money for charity and increase brand awareness while acquiring new, younger consumers interested in social causes.
Cartier is a luxury brand founded in Paris in 1847 known for jewelry worn by royalty. The document outlines Cartier's plan to target young professionals and influence social media by photographing influential customers wearing Cartier products at exclusive events to create envy and desire among others to emulate celebrities and attain higher social status. The goal is for Cartier to become strongly associated with social class distinction.
This is a repositioning proposition we have created in IE Business School to counteract the effects of their Christmas advertisement in Milan which was branded to be 'sexist'
Cartier was founded in Paris in 1847 and established as a luxury brand worldwide in the early 20th century. As a luxury brand, Cartier targets consumers who spend heavily on famous brands to enhance their image. It positions itself through legacy, elegance, and fine craftsmanship. Cartier's marketing mix emphasizes superior experience through performance, paucity, persona, and association with public figures. While known predominantly as a jeweler, opportunities exist in the growing luxury watch segment in emerging markets.
Cartier is a luxury brand founded in Paris in 1847 known for fine jewelry and watches. Over time, the brand established itself worldwide under the leadership of Alfred Cartier and his sons. Key to Cartier's success is its focus on high quality craftsmanship, heritage, and exclusivity to appeal to luxury consumers. While traditionally known as a jeweler, Cartier has expanded into other luxury product categories like watches. To maintain its luxury positioning, Cartier focuses on scarcity, exceptional customer experiences, and celebrity endorsements rather than conventional marketing tactics. In India specifically, Cartier aims to build on its history with Indian maharajas while incorporating local influences into its jewelry designs.
The document summarizes research conducted and website redesign proposed for Sephora to allow for in-store pickup of online orders. Interviews found that while customers prefer online shopping, they want same-day fulfillment, which a pickup option could provide. A user persona of 27-year-old student Tanya was created, who checks online for in-store availability to get items immediately. Proposed redesigns to the product page, cart, and checkout flow included an in-store pickup option to streamline the shopping experience. User testing supported simplifying the checkout process and showing product availability locations.
The documents discuss the Indian luxury market, specifically the luxury watch market. The luxury market in India was worth USD 4.76 billion in 2009, growing at a CAGR of 13% from 2007-2009. The luxury watch market in India was worth USD 1.99 million in 2009, growing at 20% annually. The documents also discuss Cartier's entry into India and regulatory requirements for foreign direct investment. Cartier aims to expand its distribution network and increase its market share and growth rate in India from 2009-2012. The documents outline Cartier's brand positioning, target audience, marketing objectives and mix, and a proposed customer loyalty program to reinforce pride in owning a Cartier watch.
Versace is an Italian luxury fashion house known for its glamorous and sexy aesthetic. Founded in 1978 by Gianni Versace, the brand achieved instant success combining fashion, art, music and theatre. Since Gianni's death in 1993, his sister Donatella has led the company as creative director, expanding into new product categories while maintaining the luxury lifestyle vision. Versace appeals to confident men and women through designs that enhance sex appeal and sophistication. The brand is distributed globally through boutiques in exclusive cities as well as luxury department stores.
This document discusses the brand identity of Cartier and a strategy for introducing the Chinese luxury brand Shang Xia to the European market. It outlines Cartier's core brand elements like its elegant products, symbols, and history of craftsmanship. It then provides Shang Xia's strategy to target wealthy consumers in Europe seeking unique Chinese cultural luxury goods through limited edition products, boutiques in luxury areas, and communication of its contemporary design.
This document outlines Pandora's strategic plan for increasing brand awareness, customer acquisition, and engagement in Asian markets. It includes an overview of the target audiences of women and male gift buyers aged 25-49. It also analyzes the competitive landscape and segmentation of consumers. The strategic approach is to bring customers' personal stories and unique bracelet designs to life through content marketing and a social media co-creation campaign called "My Story, My Design". The campaign aims to start conversations and encourage users to share how they customized their bracelets.
SWAROVSKI crystals are recommended for corporate gifts as they provide a luxury element. Crystalforum.co.za offers gifts made with SWAROVSKI crystals that would be suitable for rewarding employees or clients in a professional context. These crystal gifts offer prestige and quality in a brief, memorable package.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document outlines key points from a training on sponsoring new consultants for a multi-level marketing company. It discusses why sponsoring others is important both for increasing income and helping others. It provides tips on developing a sponsoring mindset focused on others' needs rather than one's own. The sponsoring process at parties is outlined, including building rapport, finding the right benefits, and overcoming objections. Attendees are given action steps to implement sponsoring best practices at their next parties.
Swarovski is a manufacturer of high-end crystal glass known for its precision cut lead crystal. The company was founded in 1895 in Austria by Daniel Swarovski and produces luxury goods decorated with Swarovski crystals, which are sold worldwide in over 120 countries. Swarovski crystals are used for decorative purposes in accessories, lighting, jewelry and more.
This document outlines a future leader training program to help participants become a leader within 30-60 days. It includes weekly trainings covering personal business, booking, host coaching, and sponsoring. Participants track their weekly activities and have check-ins with their leader. The program teaches how to increase income through personal sales, sponsoring bonuses, and leadership roles. It provides strategies for booking multiple parties per week to quickly meet leader qualifications around sponsoring consultants and personal sales volumes.
This document provides an overview and analysis of the Kenzo brand identity and a proposed marketing plan. It includes a review of past creative directors and their directions for the brand. A market survey analysis examines customer perceptions and competitors. The proposed marketing plan covers the 4Ps of product, price, place, and promotion. It outlines the business model, financial information, SWOT analysis, and a vision for Kenzo in 2020 with pop-up stores, a new collection, and e-communication strategies.
Marcela Ordoñez Padilla has experience in various fashion career areas including fashion styling, visual merchandising, and fashion buying. Her resume includes projects such as styling a photo shoot for a magazine, creating window displays, and developing a business plan for a women's boutique. She also created trend reports and forecasts. Her skills include creativity, visual design, time management, and strategic planning. Overall, her resume demonstrates a diverse skill set across multiple areas of the fashion industry.
Victoria's Secret- Communication Strategies AnalysisSrishti Gupta
Victoria's Secret is a leading lingerie brand known for sexy marketing. It communicates through elaborate fashion shows, beautiful models called "Angels", and highly visual advertising. The brand aims to make women feel youthful and confident. However, critics say the brand's narrow definition of beauty may alienate modern customers. To evolve, Victoria's Secret will need to balance its sexy image with expanding notions of attractiveness.
Khiry is the vision of my friend Jameel Mohammed. The designs are amazing and he is getting great reception. Attached is information on the brand and his capital raise if you are interested
The trend report identifies pastel coats, open toes, mellow yellow, and rich red as key trends for A/W 2015. It spotlights trendy areas in NYC and notes competitor Pandora needs to update visuals to relate better to its target market. The social media presents opportunities for newer brands. Regarding Pandora, it recommends focusing more on jewelry, gold offerings, influencer marketing, and tailoring holiday products and gifts to top spending consumers. A proposed theme is Americana, touching on mid-west styles, Barbie, consumerism and music festivals with a nod to the past and future.
Есть у вас есть крутая идея и вера в себя – деньги на реализацию проекта всегда найдутся. Не нужно сомневаться, нужно действовать!
Чтобы найти инвестора, сделайте презентацию своего продукта или услуги, себя и команды, представить бизнес-план и стратегию выхода на рынок, покажите идеи по продвижению.
Если вам требуется в этом помощь – Essentia Self-branding Agency проконсультирует вас и окажет всю необходимую поддержку, будем рады помочь вашей мечте реализоваться!
This document outlines a business plan for a fashion advice website called B-WEAR. The website will be run by a team of four women and provide innovative fashion tips, DIY tutorials, outfit ideas, and celebrity style advice to help customers develop their own sense of style. The target customer base is bloggers, fashionistas, and young adults interested in fashion. Revenue will come from fashion events, collaborations with online shops, sponsorships, and subscriptions. Milestones include expanding the customer base internationally, raising income, and gaining recognition with support from web designers, investors, and fashion experts.
Swatch is a brand of affordable, colorful plastic watches known for fun, youthful designs. The document discusses Swatch's target audience of trendy young adults and proposes a marketing campaign featuring TV commercials and print ads. The TV ads would showcase Swatch's versatility in allowing users to reinvent and evolve their style daily. The print ads would feature interactive in-store kiosks letting customers design their own looks for a chance to be featured in future Swatch ads and win prizes.
Scoop NYC is a high-end fashion retailer that offers a curated selection of styles from iconic, emerging, and exclusive brands for men and women. It provides a personalized shopping experience through its stores and online shopping platform. Scoop NYC aims to be a one-stop shop for time-pressed customers seeking trendy and timeless fashion pieces. It has 17 stores across the U.S. and sells clothing, accessories, and its own exclusive Scoop and SCP brands online and in-store.
The document provides a marketing plan for an Irish brand in 2007. The objectives are to increase brand awareness, position the company as fashionable and modern in Irish society, and maintain a premium quality image. The plan outlines strategies like integrated branding, affiliations with personalities, and cause-related marketing. It provides budgets and schedules for advertising in publications and events. It also discusses developing new product lines and ensuring the brand remains relevant as consumer and cultural trends change.
Tiffany & Co. aims to establish itself in Minsk, Belarus by positioning its jewelry as a luxury must-have brand. Its target customers are locals aged 15-30 with above average incomes interested in jewelry. Tiffany will promote its attributes of quality, luxury, and trustworthiness. It will convince consumers that authentic Tiffany jewelry provides affordable fashion and prestige compared to locally produced or costume jewelry. Tactics include partnering with local media and influencers, hosting launch events, and participating in industry exhibitions to build credibility and market share in Belarus.
PRESENTATION ON BRAND PORTFOLIO VIVIENNE WESTWOODPOOJA
This presentation covers:
Below are the majorly covered points:
1) About the brand.
2)Target customers and competitors.
3)Brand identity and portfolio
4)Flanker brand portfolio theory.
5) Brand architecture
This document provides a summary of Courtney Morgan's qualifications and experience in fashion. It includes summaries of projects in areas like creative presentation, marketing communications, and fashion buying and development. Some of the projects summarized are creating a global fashion publication on trends, producing a fashion show proposal, and developing a creative business plan for a boutique. The document demonstrates Courtney's wide range of skills across the fashion industry.
House of Brands is an Indian online fashion and lifestyle store that offers a wide range of products from various brands. It aims to provide customers with affordable, high quality options from categories like watches, sunglasses, bags, jewelry, and other accessories. The store sells products through its own brands like Swiss Design, Mango People, and Fantasy World, as well as partner brands, with the goal of making shopping simple and giving customers fashion that suits their tastes and budgets.
I am branding- creds_presentation_2014_01_09 compressedi-ammumbai
i-am is a design firm that specializes in creating 360 degree customer experiences for brands. They help define how customers experience brands across various touchpoints including research and insights, brand identity, digital experiences, interior design, architecture, and experiential marketing. They have designed experiences for numerous clients across various industries to build brand advocacy and improve business performance.
This PR campaign outlines Tiffany & Co.'s objectives and strategies for the Belarussian market. The key objectives are to position Tiffany as a must-have luxury jewelry brand compared to local options, convince consumers that authentic Tiffany jewelry is affordable and desirable, and establish Tiffany as a recognized player in the Belarusian jewelry industry. Tactics include partnering with women's magazines and TV shows, hosting industry events, and distributing press releases and newsletters about new collections. The overall strategy is to promote Tiffany as a modern global brand offering timeless, high-quality jewelry and exceptional customer service.
The document discusses potential media institutions to distribute a new indie rock magazine targeted at 16-25 year olds interested in indie rock. It suggests that supermarkets like Tesco's and Sainsbury's, clothing stores like Topshop and River Island, music festivals, and partnerships with Absolute Radio would be effective ways to reach the target audience. An online subscription through a website, app, and delivery services is also recommended to appeal to younger audiences accustomed to technology.
This document provides details about a proposed new magazine called "Greener BLUEZ" focused on contemporary R&B music. The magazine aims to promote new talent in the contemporary R&B genre in North London through artist features and interviews. It will be produced as both a printed magazine for £3.10 and a digital subscription for £3.00/month. The magazine hopes to boost artists' careers, bring environmental awareness, and inform readers about popular artists within the contemporary R&B subgenre.
This PR campaign aims to position Tiffany & Co as a luxury jewelry brand in Belarus known for quality, trustworthiness, and fashionable designs. The objectives are to 1) establish Tiffany as a must-have brand superior to local jewelry, 2) convince consumers that Tiffany offers affordable authentic jewelry alternatives to costume jewelry, and 3) have Tiffany recognized as a leader in the Belarusian jewelry industry. Tactics include partnering with magazines and TV, hosting launch events, distributing press materials, and participating in industry exhibitions to communicate messages about Tiffany's modern image, exclusive designers, and ability to express love through timeless pieces.
Vogue is a fashion and lifestyle magazine covering topics like fashion, beauty, culture and lifestyle. It defines trends and is considered highly influential in the fashion world. The magazine targets an audience between 16-24 years old, representing 28% of its readership. It aims to place fashion in a cultural context.
Similar to Design methodology OF SWAROVSKI CRYSTALS (20)
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
3. FOUNDER Daniel Swarovski, 1895
INDUSTRY Fashion, Cut Glass
HEADQUARTER Wattens, Austria
KEY PEOPLE Markus Langes-Swarovski, Swartz Family
Trust, Nadja Swarovski
PRODUCTS Figurines, jewellery and couture, home decor,
chandeliers, loose crystal elements
Markus Langes-Swarovski (above); Swarovski store (left)
5. EVOLUTION OF THE BRAND LOGO
Square Silver Crystal
SC logo (1976 - 1988)
sCs/SCS logo (Swarovski
Crystal Society 1987 - present)
Swan logo (1989 - present)
6. • To capture the essence of the cool, contemporary
woman
• Beautiful, healthy and strong, she is in charge and can
compete in any way
• She is also fun and kind of humorous
• Celebrating the modern woman
• To make Swarovski a benchmark for ethics and
integrity
BRAND PHILOSOPHY
7. TARGET MARKET
• Females aged 20-30 years
• Young, educated and employed professionals
• People who are either single, in a relationship or engaged
• People looking for simple, everyday jewellery that has a feel of luxury
• People gifting jewellery to women
• Classical, sophisticated, business purpose jewellery for women
• Main target market is fashion and jewellery
8. DESIGNING THE PRODUCTS
• In 2011, Bureau de style established in Paris
with overall responsibility for the design of the
Swarovski Fashion collection and the Swarovski
Crystal Living collection
• Experts forecast which trends will be most
relevant for Swarovski in the next two years.
Based on the trends and design themes, and
of course on the Swarovski design language,
designs are made
• Specific design elements such as colors, forms,
graphics, specific cuts of crystal stones, and
design details, easily recognized as a
Swarovski signature
• Provides high-level insight into the
expectations and preferences of the target
markets – decision-making on future trends,
product evolution, and technological
innovation
Designing the Swarovski bracelets
14. • Crea ting a concept that stimulates and liberates individual creativity
• General mood - A very feminine yet powerful feeling is evoked by the ad.
• Colour scheme - Pastel coloured flowers are used perfectly in contrast
with the silver crystals and black clothing. Nothing bright has been used
in the images for the crystals to shine on. Everything is either pastel or
nude.
ADVERTISING DESIGN CONCEPT
15. • Light - Appropriate light is shown in the
advertisement image. The light is seen coming from
the left side because the shadows are visible on the
right side. So the contrast between light and dark is
also fine.
• Shapes - The shapes of the product are very sporty
and sturdy, in contrast to the soft flowing flowers
shown in the image. The crystals reflect the modern
strong and confident women whereas the floral
composition shows the sensitive, feminine, sensual
and elegant nature of the same woman.
16. BRAND CAMPAIGNS
• Multichannel campaigns with the goal of creating new consumer
relationships
• Campaigns target young women aged 18-34
• Campaigns in major cities like New York, Hong Kong, Paris
17. • Global competitions and exclusive access to royal treatment
including, fashion, nightlife, music and culture
• Campaigns aim at bringing the concept of glamour and luxury
to a wide audience, not just the rich
18. DIGITAL MEDIA
• Crystal Collection App gives access to the whole catalog with its 15,000 loose
crystals and another 400,000 forward-integrated elements.
• For individual consumers with refined taste, a business to customer version is
available on the iTunes store which includes detailed information on single
products in addition to fashion trends and news.
• Customers in the top international markets given
the chance to unlock exclusive digital
experiences in their campaigns
19. • In-store art exhibit in London stores designed with contributions
from social media fans
• Film series to give access to the behind-the- scenes look at the
inspiration, muse and face of the campaigns
• Online contests
• Constantly update customers with events and latest
campaigns and collections
20. COLLABORATIONS
Samsung Covers; Jimmy Choo
shoes with Swarovski
elements; Loreal lipstick
collection with Swarovski
elements; Casio watch studded
with Swarovski crystals
21. (Anti- Clockwise from the top)
Mercedes Benz car studded with
Swarovski crystals; LG curved HD
TV with crystals; Victoria Secret’s
studded with Swarovski elements