Being persuasive(whatever your cause)   Rob Woods   Woods Training Ltd   www.woodsconsultancy.co.uk
If you want great results tomorrow:   Choose your ENERGY level   Be open-minded   Write down your ideas
This session will help you   Control your focus   Apply a tool for finding your most    persuasive things to say
‘Less Popular’– Should size always win?
‘Less Popular’- in universal vs niche appeal
Who would win?
Who would win?
Why is it VITAL tobelieve in yourorganisation’svalue, 110%?
‘When there is rapport, over time, the person who is most convinced of something will persuade the other person’          ...
Draw a heart
What do you love about how your organisation’s way to solve the problem?
Speak with CONVICTION
How do you feel?What did you learn?
Do you know what your mostpersuasive things to say are?
Your biggest enemy?
Your biggest enemy    The Curse of Knowledge
What are the benefits of having asummary memorised?
What is a summary for?To stop you saying too much at the beginning
Structure to aim for1) Give summary (if necessary)2) Find out about them3) Talk only about the things that  interest them
Eg NSPCC focuses on   The most vulnerable   All children   A safer society
I discovered1) Almost any summary helps your  confidence
I discovered:2) The perfect summary does not  exist…   …but people always seek it
I suggest:Settle for a good enough summary and learn it.
Structure to aim for1) Brief summary2) Find out about them3) Talk about things they are  interested in
To beat the Curse of Knowledge1) What is the essence of the need?2) What is not obvious about the  need?3) What story / ex...
To beat the Curse of Knowledge1) What is the essence of the need  (for our service)?2) What is not obvious about the  need...
Why is explaining the need firstfundamental to raising more money?
Evoke the need first
Evoke the need first
Why is explaining the need firstfundamental to raising more money?
What is it about ‘story’ that helps(anyone) influence?
Structure to help you tell stories1)   Who is it about?2)   Problem?3)   Drama?4)   Result?
Protecting children in the caresystem
Children in the care system1) The Need – they are moved around too  much2) Not Obvious - more changes = less  stability an...
Choose one area you raise funds for
To beat the Curse of Knowledge1) What is the essence of the need?2) What is not obvious about the  need?3) What story / ex...
Structure of persuasive conversation   (Your intention)   Build rapport   Give a short summary (if necessary)   Ask qu...
Structure of persuasive conversation   (Your intention)   Build rapport   Give a short summary (if necessary)   Ask qu...
Structure of persuasive conversation   (Your intention)   Build rapport   Give a short summary (if necessary)   Ask qu...
Structure of persuasive conversation   (Your intention)   Build rapport   Give a short summary (if necessary)   Ask qu...
Structure of persuasive conversation   (Your intention)   Build rapport   Give a short summary (if necessary)   Ask qu...
Structure of persuasive conversation   (Your intention)   Build rapport   Give a short summary (if necessary)   Ask qu...
Structure of persuasive conversation   (Your intention)   Build rapport   Give a short summary (if necessary)   Ask qu...
Structure of persuasive conversation   (Your intention)   Build rapport   Give a short summary (if necessary)   Ask qu...
What could you go and do?1) Talk to a colleague2) Try out the five questions to find  persuasive things to say
Please stay in touchwww.woodsconsultancy.co.ukTwitter – woods_rob
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
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How to be persuasive when you talk about your cause

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How to be persuasive when you talk about your cause

  1. 1. Being persuasive(whatever your cause) Rob Woods Woods Training Ltd www.woodsconsultancy.co.uk
  2. 2. If you want great results tomorrow: Choose your ENERGY level Be open-minded Write down your ideas
  3. 3. This session will help you Control your focus Apply a tool for finding your most persuasive things to say
  4. 4. ‘Less Popular’– Should size always win?
  5. 5. ‘Less Popular’- in universal vs niche appeal
  6. 6. Who would win?
  7. 7. Who would win?
  8. 8. Why is it VITAL tobelieve in yourorganisation’svalue, 110%?
  9. 9. ‘When there is rapport, over time, the person who is most convinced of something will persuade the other person’ Anthony Robbins
  10. 10. Draw a heart
  11. 11. What do you love about how your organisation’s way to solve the problem?
  12. 12. Speak with CONVICTION
  13. 13. How do you feel?What did you learn?
  14. 14. Do you know what your mostpersuasive things to say are?
  15. 15. Your biggest enemy?
  16. 16. Your biggest enemy The Curse of Knowledge
  17. 17. What are the benefits of having asummary memorised?
  18. 18. What is a summary for?To stop you saying too much at the beginning
  19. 19. Structure to aim for1) Give summary (if necessary)2) Find out about them3) Talk only about the things that interest them
  20. 20. Eg NSPCC focuses on The most vulnerable All children A safer society
  21. 21. I discovered1) Almost any summary helps your confidence
  22. 22. I discovered:2) The perfect summary does not exist… …but people always seek it
  23. 23. I suggest:Settle for a good enough summary and learn it.
  24. 24. Structure to aim for1) Brief summary2) Find out about them3) Talk about things they are interested in
  25. 25. To beat the Curse of Knowledge1) What is the essence of the need?2) What is not obvious about the need?3) What story / example / analogy helps us understand the need?4) What reasons (including stories) do we have to think our solution works?5) Briefly explain our solution.
  26. 26. To beat the Curse of Knowledge1) What is the essence of the need (for our service)?2) What is not obvious about the need (for our service)?3) What story / example / analogy helps us understand the need?4) What reasons (including stories) do we have to think our solution works5) Briefly explain our solution / service.
  27. 27. Why is explaining the need firstfundamental to raising more money?
  28. 28. Evoke the need first
  29. 29. Evoke the need first
  30. 30. Why is explaining the need firstfundamental to raising more money?
  31. 31. What is it about ‘story’ that helps(anyone) influence?
  32. 32. Structure to help you tell stories1) Who is it about?2) Problem?3) Drama?4) Result?
  33. 33. Protecting children in the caresystem
  34. 34. Children in the care system1) The Need – they are moved around too much2) Not Obvious - more changes = less stability and more harm3) Story - eg one boy had 19 placements by age of 104) Impact – same outcomes as children not in care5) Solution - New Orleans model – Speed. If doesn’t work, permanent placement.
  35. 35. Choose one area you raise funds for
  36. 36. To beat the Curse of Knowledge1) What is the essence of the need?2) What is not obvious about the need?3) What story / example / analogy helps us understand the need?4) What reasons (including stories) do we have to think our solution works5) Briefly explain our solution.
  37. 37. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
  38. 38. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
  39. 39. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
  40. 40. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
  41. 41. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
  42. 42. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
  43. 43. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
  44. 44. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
  45. 45. What could you go and do?1) Talk to a colleague2) Try out the five questions to find persuasive things to say
  46. 46. Please stay in touchwww.woodsconsultancy.co.ukTwitter – woods_rob

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