Discover the key points behind Content Marketing for Restaurants, and how to make it work for your venue.

1. Content marketing isn’t a ‘direct’ form of
marketing – it’s not a push for the hard sell.
Rather, it encourages engagement and
interaction, and gently leads a customer to the
conclusion that they want to spend with you.
It makes good business sense to use these
opportunities to promote your venue.
Making
Content Marketing
Work for Your Restaurant

2. There are five stages in the customer journey:
• Awareness
• Consideration
• Purchase
• Experience
• Advocacy
Content Marketing is one of the few areas in
your business strategy that has an impact on
the entire cycle. By having well designed and
thought out content, you are encouraging
new customers to your venue, providing them
with an exceptional experience online that
mirrors what they can expect in your venue,
and encouraging them to generate more
positive content that will in turn, encourage
more customers.
The Importance of Content
Marketing for Your
Restaurant

3. For content marketing to really work for your
restaurant, your content needs to be:
• High Quality
• Relevant
• Timely
• Consistent
You may know exactly what you mean when
creating content, but you need to ensure that
your audience do too.
Content heavily impacts
four of the five stages –
awareness,
consideration and
advocacy, and is
measured by the other
(experience).

4. A successful marketing strategy for your
restaurant must include a focus on quality
content to get ahead of the competition.
• Quality Content Creates Authority – If you are
producing accurate, quality content – both the
search engines and your audience will pick up on
this, and come to trust you as an authority.
• Content is Easily Shared – By creating blogs,
photographs, videos, etc., and uploading them to
social media channels, you are giving your
audience the opportunity to advertise for you.
• Relevant Content will Better Connect with Your
Target Audience – By identifying and
understanding your audience, you can create
content that is specifically targeted to their
interests.
The Power of Content

5. Customers want an ‘experience’ when they dine out
– whether this involves live entertainment, specialty
foods, or a specific atmosphere, giving your
audience a complete package that compliments
their food – something that engages all of their
senses, and connects them emotionally to your
brand will create a more long lasting impact.
Despite the rise in Instagram Culture – where the
focus seems to be on the appearance of the dish
alone, people still want the whole experience – to be
able to speak with skilled staff who know the ins and
outs of the menu, unique and interesting décor, and
an environment that they wouldn’t be able to get
anywhere else.
By providing your customers with high quality,
relevant and consistent content – you can prove that
you are offering the experience they seek, and your
venue is the only place they need to go to fulfil it.
Content Marketing for
Restaurants Take-Aways

6. Visit Virtual-Solutions.co.uk