Adapt For International Marketing For Your Business By Wayne Chen

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Adapt your product and marketing strategy for local markets. Win your local customers with the right business strategy. Avoid pitfalls. PocketSquareMedia.co

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Adapt For International Marketing For Your Business By Wayne Chen

  1. 1.  International  Marketing  Tips  By:  Wayne  Chen  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  2. 2. ¡  Companies  operate  in  international  markets  must  adapt  for  local  differences:  §  Language  §  Culture  §  Legal  §  Regulatory  §  Pricing  §  Advertising  §  Venues  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  3. 3. ¡  Same  products  across  all  territories  can  lead  to  failure  if  the  product  does  not  meet  §  Habits  §  Expectations  §  Requirements  §  Regulations  §  Pricing  §  Presentations  Maharaja  Mac  -­‐Chicken  -­‐India  Big  Mac  -­‐Beef  -­‐USA  
  4. 4. ¡  Adapt  §  Buy  local  §  Sell  local  §  Win  local  ¡  Develop  local  marketing  §  Gather  market  intelligence  §  Modify  standards  §  Identify  demographics  
  5. 5. ¡  Enables  you  to  adapt  to  local  needs  without  developing  different  products  ¡  Examples:  §  Chassis,  time,  currency,  language,  images,  content,  colors  and  user  experience  
  6. 6. ¡  Packaging  information  must  reflect  local  requirements  §  Hire  a  local  or  culture  agency  to  ensure  product  and  operating  instructions  are  accurate  ¡  Example  §  Product  graphics  and  colors  must  conform  or  fail  to  meet  acceptance    
  7. 7. ¡  Drive  local  relevant  messages,  creative  ads,  and  offers.  Retains  value  and  strengthen  of  your  brand  and  product  §  Focus  on  market  education  §  Adapt  MarComm  strategy  §  Customize  emails,  newsletters,  ads,  publications,  direct  marketing  and  social  media  
  8. 8. ¡  Choose  different  channels  to  market  helps  you  break  into  new  markets  and  grow  your  business  ¡  Local  distributors  and  agents  provides  local  market  knowledge  and  contacts  to  boost  market  entry  §  Websites  §  Social  Media  §  Print  Ads  §  Local  marketing  360  Marketing  Integration  Blogs  +  Social  Networks  Web  /  Mobile  Ads  Inventory  Marketing  Radio  /  TV  Print  Direct  Mail  Billboards  E-­‐boards  Vehicle  Marketing  Press  /  Media  SMS  /  MMS  WOM  
  9. 9. Contact  information  ¡  Wayne  Chen  ¡  Wayne@PocketSquareMedia.co  ¡  www.PocketSquareMedia.co  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

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