6 Top Content Marketing Trends of 2020

2. 1 -
PERSONALIZED
CONTENT
• Personalize content to fit the consumer
when possible
• This creates a stronger connection
between customer and business
• Some companies have even begun to
“hyper-personalize”
• Hyper-personalize: finding things
that would interest the individual,
not a just group with similar
interests

4. 2 – VIDEO
(INCLUDING
LIVE VIDEO)
• Video content is increasing daily, as
are the number of people watching
videos daily
• Users are engaged and entertained
by video content
• Most people would rather watch a
live video than read a blog post*
* Source: https://www.coredna.com/blogs/content-marketing-
trends#2)

5. 3 – USER-
GENERATED
CONTENT
(USG)
• Prime example of USG are ratings
and reviews
• People are more likely to believe an
honest, 3rd party opinion than that of
the company
• This also creates a sense of
community between the company
and customers

7. 4 – VOICE
SEARCH/
SMART DEVICE
TAILORING
• Systems with voice search
commands such as Siri and Alexa
are being used more than ever
• Optimize search results for both
written and spoken queries

8. 5 - VISUAL
DATA
• Viewers scroll past long blocks of
text
• Visual aids can help readers
understand and process information
much easier
• This also creates a sense of
community between the company
and customers

10. 6 –
INTERACTIVE
CONTENT
• Viewers should click on and remain
on your site
• Interactive content helps keep
viewers engaged on your site
• Quizzes, polls, surveys, and virtual
tours are all examples of interactive
content

11. The End
I hope you learned something!