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Enhancing Social Media Skills

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Enhancing Social Media Skills

  1. 1. Enhancing Social Media Skills Mohammed Arifuddin
  2. 2. Our Approach
  3. 3. Research   Chalk-out Vision Identify Objectives   Chalk-out Strategy   An Idea can change your life! Content Creation   What do you wish to achieve? Where Content is the ‘King’ Target Audience  Define who they are!
  4. 4. Where Content is the ‘King’   Content drives action Social Media is all about:     Challenges    Content Delivery – putting it out there Content Visibility – letting some people see it Content Virality – broadcasting it to EVERYONE! Producing enough content Producing engaging content Feedback & Content effectiveness
  5. 5. Content Creation        Only 8% of users are active in content creation Scour - Read news/opinions (setup RSS feed) Write Regularly Sharing isn’t enough – Engage too Grow your network “You need to be curious to identify problems worth solving” Content v/s Look
  6. 6. Strategize  Identify Resources      Human Resources (Technical, Content-writers) Material Resources Marketing Strategy Content Strategy Design Strategy
  7. 7. Marketing Strategy  Plan Marketing Strategy       no. of posts/day, scheduling posts Treat each channel as individual entity Go above & beyond in engaging Track & Talk Google+ (Plus Plus) Integration & Exploitation
  8. 8. Content Strategy        Positivity/Optimism Provide Information & Stats Formatted (questions, facts) Use Bit.ly Use attractive Images Mobile-friendly Content Engage with users
  9. 9. Create     Materialize the Idea Create Posts Hashtagging Managing Posts
  10. 10. Promote       Crowd-sourcing Search Engine Optimization (SEO) Social Media Optimization (SMO) Live-tweeting Videos/Vines Memes/Trolls/Bitstrips

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