Advertising and promotions is bringing a service to the attention of potential and current customers. To Buy Complete Marketing Essay Writing Service visit Instant Assignment Help UAE.

2. ⚫ It is a type of promotional srategy which uses methods
other than TV, radio, film, internet, etc.
⚫ It reaches out to customers using different direct
methods rather than through a middleman.
⚫ Such advertising strategies are centered on specific
localities or areas, i.e. only some very particular target
customers.

3. ⚫ There are various techniques and methods of below the
line promotions. Some of them are presented as below:
• Direct Mail Marketing
• Door to Door Marketing
• Exterior Location Marketing
• Email Marketing
• Public Relations

5. ⚫ In order to create a link between BTL techniques and
promotional strategies, there are various tactics that
can be used by management at Westfield Stradford
City.
⚫ Through following points, such an integration can be
made:
• Press conferences
• Email marketing

6. ⚫ There are many more techniques of BTL as well that
companies need to identify and use in a proper and
effective manner. Some of them are:
• Loyalty Programs
• Free/Extra Products
• Contests and Sweepstakes
• Demonstrations

7. • Here 'M' marketing stands for Mobile Marketing.
• It can be used in a variety of ways.
• Mobile messgaes can be delivered to customers about
promotional or discount offers.
• In future it could eliminate activities such as door to
door marketing; exterior location marketing; email
marketing, etc.

9. Techniques of online marketing as well social media
marketing can be used by the firm for promotional
purposes.
Objectives for the company:
• Advertising the shopping complex as an
evironment friendly place
• Improving the sales by 7%.
• Increasing customer base.

10. • Here different promotional and marketing strategies
would have to be launched at the same time.
• Personal selling and sales promotion activities can be
linked to one another.
• Use of social media marketing can be useful in this
regard.

11. In the following table, a budget for promotional plan of
Westfield Straddford City's shopping complex is presented:
Activity Amount (￡000)
Advertisement (both online
and offline)
￡4500
Sales Promotion Activities ￡ 2000
Publicity ￡ 5000
Total ￡11500

13. There are various methods of developing budget for integrated promotional
strategy such as Percentage of Sales method, All You Can Afford method,
Competitive Parity method, Objective and Task method and All Available Funds
method. But the appropriate budgeting method for Westfield organization is
objective and task method.

14. Tasks of advertising budget formulation:
• Examining financial position of organization.
• Determining the financial needs and accessible finance of Westfield complex.
• Distinguishing major financial resources to obtain the funds for promotional plan.
• Assigning finance on different states of promotional plans and strategies and for this,
organization needs to apply activity based costing method.
• Assessment of budget performance by using monitoring and evaluation method.
• Investigation of variance by identifying difference between actual and expected
performance of budget.

16. It will be very important that overall effectiveness of the
promotional campaign is made.
It would help in making appropriate changes and modifications
to the plan. This way customers can be attracted much easily and
effectively.
There are many tools through which such an assessment can be
made:
• Continuous monitoring
• Benchmarks

17. • Barker, N., Valos, M. And Shimp, A. T., 2012. Integrated Marketing
Communications. Cengage Learning.
• Miles, C., 2013. Persuasion, marketing communication, and the metaphor of
magic. European Journal of Marketing.
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problems at work: a pilot study in foreign companies in Thailand. Cross
Cultural Management: An International Journal.
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product. European Journal of Marketing.