Presentation on understanding the Marketing Consultancy to achieve business objectives of the organization presented by expert writers of Instant Assignment Help UAE.

1. MARKETING CONSULTANCY

2. BUSINESS OBJECTIVES OF TESCO
No matter of shape and size of the business goals and objectives, in
any business they may differ from individual to corporate levels. But in order
to prove effectiveness of those objectives, they should be smart and measurable
(Woodger, 2008).
They can also be termed as SMART (Specific, Measurable, Achievable,
Realistic and Time frames) (Jevons, 2006)

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4. 1ST OBJECTIVE OF TESCO
‘TO ENHANCE THE SALES OF DAIRY PRODUCTS BY
20%/ WEEK IN COMING YEAR.’
Tesco’s objective over here consists of a numeric data along with the timescales
determined which makes the business objective of the company as SMART objective
(Vel and Sharma, 2010). The target that has been kept to attain is in the food product
category. Tesco targets to increase sales of its dairy products by 20% in per week
consumption in the year (Stone and Woodcock, 2014).

5. 2ND OBJECTIVE OF TESCO
‘TO LAUNCH NEW CATEGORY OF PACKAGED FOOD
ITEMS FOR WORKING POPULATION TARGETING 80%
OF WORKING POPULATION WITHIN 1.5 YEARS’
Business objective of Tesco is to launch packaged food products that aims to target the
working population in the country (Woodger, 2008). The main reason behind the same
is that more that 80% of the adult population of UK is working including females and
they do not get time for preparing food every day before leaving for the office
(Adamson, 2000). This is why Tesco has planned to start this category of food product
so that they just have to pick the packets of food items and consume directly without
needing to cook it (Li, 2004).

6. Financial objectives also needs to be defined for the term of
at-least three years for attaining both the business
objectives. This will help in stabilizing company’s growth
in future times to come (BAK AND BOULOCHER-PASSET,
2013). The following areas of financial objectives needs to
be taken care of:
•Gross sales that is supposed to be increased
•cost-of-goods which decreases
•Gross margin increases
•Net income goes increasing
•Returns on investments(ABRAMS AND ABRAMS, 2003)

7. FINANCE REQUIRED
Financial Requirements Amount (£)
Machineries and related Equipments 40000
Charges of Registration and Legal formalities 500
Marketing activities 15000
Working capital 400000
indemnity 1500
Employee Salaries 500000
Stock 8000
Total Funding Requirements 965000

8. BUDGETED INCOME STATEMENT
Year 1 Year 2 Year 3
Amount (£) Amount (£) Amount (£)
Sales Revenue 1080000 1296000 1555200
(-): Cost of Manufacturing
125000 150000 170000
Gross profit 775000 1146000 1385200
(-): Expenses:
Marketing Expenses 20000 25000 25000
indemnity 1500 1500 1500
Employee Salary 500000 550000 700000
R&D cost
50000 60000 70000
Assembling Cost 75000 80000 110000
Other variable cost
120000 140000 165000
Interest 5500 5500 5500
Tax 3000 4000 4500

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10. REFERENCES
Journals
• Hormozi, M. A. and et.al., 2002. Business plans for new or small businesses: paving the path
to success. Management Decision. 40(8). pp.755 – 763.
• Ardley, B. and Taylor, N., 2010. The student practitioner: Developing skills through the
marketing research consultancy project. Marketing Intelligence & Planning. 28(7). pp. 847–
861.
• Wilkie, W. L. and Murphy, P. E., 2013. Marketing academics at the FTC: the inside story.
Journal of Historical Research in Marketing. 5(1). pp.124 – 140
• Woodger, C., 2008. Building financial brands: the Russian way. International Journal of Bank
Marketing. 26(4). pp.275 – 280
• Jevons, C., 2006. Universities: a prime example of branding going wrong. Journal of Product &
Brand Management. 15(7). pp.466 – 467
• Stone, D. M. and Woodcock, D. N., 2014. Interactive, direct and digital marketing: A future
that depends on better use of business intelligence. Journal of Research in Interactive
Marketin. 8(1). pp.4 – 17.
• Ardley, B. and Taylor, N., 2010. The student practitioner: Developing skills through the
marketing research consultancy project. Marketing Intelligence & Planning. 28(7).
pp.847 – 861
• Adamson, I., 2000. Management consultant meets a potential client for the first time:
the pre-entry phase of consultancy in SMEs and the issues of qualitative research
methodology. Qualitative Market Research: An International Journal. 3(1). pp.17 – 26
• Bak, O. and Boulocher-Passet, V., 2013. Connecting industry and supply chain
management education: exploring challenges faced in a SCM consultancy module.
Supply Chain Management: An International Journal. 18(4). pp.468 – 479

11. REFERENCES
Books
• Abrams, R. and Abrams, M. R., 2003. The Successful Business Plan: Secrets & Strategies. The Planning Shop.
• Lee, J., 2011. The Right-Brain Business Plan: A Creative, Visual Map for Success. New World Library.
• McKeever, M., 2012. How to Write a Business Plan. Nolo.
• Gunn, S. B., 2010. Essential Tools for Management Consulting: Tools, Models and Approaches for Clients and
Consultants. John Wiley & Sons.
• Levinson, J. C. and McLaughlin, M. W., 2004. Guerrilla Marketing for Consultants: Breakthrough Tactics for
Winning Profitable Clients. John Wiley & Sons.
• Dogra, B., 2010. Rural Marketing. Tata McGraw-Hill Education.
• Gunn, B. S., 2010. Essential Tools for Management Consulting: Tools, Models and Approaches for Clients and
Consultants. John Wiley & Sons.
• Kubr, M., 2002. Management Consulting: A Guide to the Profession. International Labour Organization.
• Levinson, C. J. and McLaughlin, W. M., 2004. Guerrilla Marketing for Consultants: Breakthrough Tactics for
Winning Profitable Clients. John Wiley & Sons.