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THE ART OF WORKING
WITH NON-DEVELOPERS
Finding Common Ground on the Road to Product Delivery
David Yarde
Sevenality
A LITTLE ABOUT ME…
David Yarde
Partner and Creative Director at Sevenality
Organizer for UX Orlando
Co-organizer for WordP...
WHAT IS THE BIGGEST
BARRIER COMPANIES/TEAMS
FACE IN EFFECTIVELY
EXECUTING ON THEIR
ROADMAPS?
Tweet! @dsmy/@sevenality #lrtf
MARKETING STRATEGY
BUDGETS RESOURCES PRICING
COMMUNICATION
PARTNERSHIPS TECHNOLOGY
PLANNING AWARENESS
ECONOMICS COLLABORAT...
COMMUNICATION
Tweet! @dsmy/@sevenality #lrtf
HERE’S WHAT I’VE
LEARNED IN THE
PAST DECADE…
Tweet! @dsmy/@sevenality #lrtf
WE AREN’T AS
RATIONAL AS WE
THINK WE ARE…
Tweet! @dsmy/@sevenality #lrtf
AND WE’RE PRETTY
HORRIBLE AT
COMMUNICATING.
Tweet! @dsmy/@sevenality #lrtf
A RECENT GALLUP POLL
SHOWED THAT 70% OF
U.S. EMPLOYEES ARE
NOT ENGAGED AT
WORK.
Tweet! @dsmy/@sevenality #lrtf
ROUGHLY 80% OF PEOPLE
WORKING ON A PROJECT
HAVE NO IDEA HOW THEIR
PROJECT ALIGN WITH THEIR
COMPANY’S BUSINESS
STRATEGY.
Tw...
ON-BOARDING FOR
CONSISTENTLY
SUCCESSFUL RESULTS
Tweet! @dsmy/@sevenality #lrtf
ON-BOARDING FOR CONSISTENTLY
SUCCESSFUL RESULTS
• Key #1: Initial team member orientation
• Key #2: New project orientatio...
MINIMIZING PROJECT
SCOPE CREEP
Tweet! @dsmy/@sevenality #lrtf
MAP OUT KEY CROSS-
DEPARMENT/TEAM
ACTIVITIES THEN DEFINE
NECESSARY DELIVERABLES AT
EACH STAGE FOR EACH TEAM.
Tweet! @dsmy/...
MINIMIZING PROJECT SCOPE CREEP
• Who needs information?
• What do they need?
• When do they need it?
• Who must provide it...
FEEDBACK IS USELESS
WITHOUT ACTION.
Tweet! @dsmy/@sevenality #lrtf
FEEDBACK IS USELESS WITHOUT ACTION.
• Supply Chain: Identify weaknesses and
opportunities in your how your product or serv...
THE LEADERS YOU
CHOOSE FOR YOUR
PROJECT CAN MAKE OR
BREAK ITS SUCCESS.
Tweet! @dsmy/@sevenality #lrtf
AS LEADERS, WE’RE
RESPONSIBLE FOR THE
TONE AND ENERGY
OUTPUT DURING
PROJECTS.
Tweet! @dsmy/@sevenality #lrtf
RESPONSIBILITY STARTS AT
THE TOP. IF YOUR TEAM
LEAD IS BAD, NO AMOUNT
OF TALENTED TEAM
MEMBERS WILL HELP.
Tweet! @dsmy/@se...
INCLUSION
INCREASES
ENGAGEMENT
Tweet! @dsmy/@sevenality #lrtf
INCLUSION INCREASES ENGAGEMENT
KEEP IN MIND
Ideally, you want your team excited about,
bought into, and engaged with the p...
BE CONSCIOUS OF
YOUR ECOSYSTEM
Tweet! @dsmy/@sevenality #lrtf
DIVIDE YOUR PROJECT
ROADMAP INTO EASILY
ACHIEVABLE GOALS AND
MILESTONES. IT’S GOOD
FOR MORALE.
Tweet! @dsmy/@sevenality #l...
A TEAM WHO COMES TO WORK
WITH NO PASSION OR INTEREST
IN WHAT THEY’RE DEVELOPING
WILL NOT PERFORM AT ITS
HIGHEST POSSIBLE L...
PREVENTION IS
BETTER THAN THE
CURE.
Tweet! @dsmy/@sevenality #lrtf
PREPARATION
PROTECTS AGAINST
CONFUSION.
Tweet! @dsmy/@sevenality #lrtf
HAVE AN
ESCALATION
STRATEGY READY.
Tweet! @dsmy/@sevenality #lrtf
THE PROBLEM WITH A SINGLE-MINDED FOCUS
ON PROCESSES AND METHODOLOGIES IS THAT
ONCE PEOPLE ARE GIVEN PROCEDURES TO
FOLLOW, ...
Tweet! @dsmy/@sevenality #lrtf
LEARN TO SAY
NO TO EGO.
“WE SEE OUR CUSTOMERS AS INVITED
GUESTS TO A PARTY, AND WE ARE THE
HOSTS. IT’S OUR JOB EVERY DAY TO
MAKE EVERY IMPORTANT A...
TAKEAWAYS
• Be realistic
• Make sure everyone (including senior management)
understands their role and responsibilities
• ...
THANKS! QUESTIONS?
David Yarde
Partner and Creative Director at Sevenality
Organizer for UX Orlando
Co-organizer for WordP...
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The Art of Working with Non-Developers: Finding common ground on the road to product delivery

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Slides for a session at Little Rock Tech Fest 2016
http://davidyarde.com/speaking

No matter the platform, useful programming requirements get lost in translation from client meetings, to project managers and finally as a to-do ticket. Sucking all the joy out of the development process and reducing things down to daily sprints, with the hopes of launching on time.

There has to be a better way!

Together we’ll take a look at effective ways of getting everyone on the same page, minimizing scope creep and having less stress when it comes time for product launch as well as how this helps to create a stronger foundation for business growth.

Published in: Business
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The Art of Working with Non-Developers: Finding common ground on the road to product delivery

  1. 1. THE ART OF WORKING WITH NON-DEVELOPERS Finding Common Ground on the Road to Product Delivery David Yarde Sevenality
  2. 2. A LITTLE ABOUT ME… David Yarde Partner and Creative Director at Sevenality Organizer for UX Orlando Co-organizer for WordPress Orlando Also referred to as Batman Twitter: @dsmy Youtube: davidyarde E-mail: david@sevenality.com Slides available at: www.sevenality.com/ideas
  3. 3. WHAT IS THE BIGGEST BARRIER COMPANIES/TEAMS FACE IN EFFECTIVELY EXECUTING ON THEIR ROADMAPS? Tweet! @dsmy/@sevenality #lrtf
  4. 4. MARKETING STRATEGY BUDGETS RESOURCES PRICING COMMUNICATION PARTNERSHIPS TECHNOLOGY PLANNING AWARENESS ECONOMICS COLLABORATION Tweet! @dsmy/@sevenality #lrtf
  5. 5. COMMUNICATION Tweet! @dsmy/@sevenality #lrtf
  6. 6. HERE’S WHAT I’VE LEARNED IN THE PAST DECADE… Tweet! @dsmy/@sevenality #lrtf
  7. 7. WE AREN’T AS RATIONAL AS WE THINK WE ARE… Tweet! @dsmy/@sevenality #lrtf
  8. 8. AND WE’RE PRETTY HORRIBLE AT COMMUNICATING. Tweet! @dsmy/@sevenality #lrtf
  9. 9. A RECENT GALLUP POLL SHOWED THAT 70% OF U.S. EMPLOYEES ARE NOT ENGAGED AT WORK. Tweet! @dsmy/@sevenality #lrtf
  10. 10. ROUGHLY 80% OF PEOPLE WORKING ON A PROJECT HAVE NO IDEA HOW THEIR PROJECT ALIGN WITH THEIR COMPANY’S BUSINESS STRATEGY. Tweet! @dsmy/@sevenality #lrtf
  11. 11. ON-BOARDING FOR CONSISTENTLY SUCCESSFUL RESULTS Tweet! @dsmy/@sevenality #lrtf
  12. 12. ON-BOARDING FOR CONSISTENTLY SUCCESSFUL RESULTS • Key #1: Initial team member orientation • Key #2: New project orientation • Key #3: New role orientation Tweet! @dsmy/@sevenality #lrtf
  13. 13. MINIMIZING PROJECT SCOPE CREEP Tweet! @dsmy/@sevenality #lrtf
  14. 14. MAP OUT KEY CROSS- DEPARMENT/TEAM ACTIVITIES THEN DEFINE NECESSARY DELIVERABLES AT EACH STAGE FOR EACH TEAM. Tweet! @dsmy/@sevenality #lrtf
  15. 15. MINIMIZING PROJECT SCOPE CREEP • Who needs information? • What do they need? • When do they need it? • Who must provide it? • How can it be optimally delivered? Tweet! @dsmy/@sevenality #lrtf
  16. 16. FEEDBACK IS USELESS WITHOUT ACTION. Tweet! @dsmy/@sevenality #lrtf
  17. 17. FEEDBACK IS USELESS WITHOUT ACTION. • Supply Chain: Identify weaknesses and opportunities in your how your product or service travels to market. • Is there an area trust is being lost in the process when the customer is interacting with your brand? • Do you have the right process or vendors in place? Tweet! @dsmy/@sevenality #lrtf
  18. 18. THE LEADERS YOU CHOOSE FOR YOUR PROJECT CAN MAKE OR BREAK ITS SUCCESS. Tweet! @dsmy/@sevenality #lrtf
  19. 19. AS LEADERS, WE’RE RESPONSIBLE FOR THE TONE AND ENERGY OUTPUT DURING PROJECTS. Tweet! @dsmy/@sevenality #lrtf
  20. 20. RESPONSIBILITY STARTS AT THE TOP. IF YOUR TEAM LEAD IS BAD, NO AMOUNT OF TALENTED TEAM MEMBERS WILL HELP. Tweet! @dsmy/@sevenality #lrtf
  21. 21. INCLUSION INCREASES ENGAGEMENT Tweet! @dsmy/@sevenality #lrtf
  22. 22. INCLUSION INCREASES ENGAGEMENT KEEP IN MIND Ideally, you want your team excited about, bought into, and engaged with the product or service being built. Tweet! @dsmy/@sevenality #lrtf
  23. 23. BE CONSCIOUS OF YOUR ECOSYSTEM Tweet! @dsmy/@sevenality #lrtf
  24. 24. DIVIDE YOUR PROJECT ROADMAP INTO EASILY ACHIEVABLE GOALS AND MILESTONES. IT’S GOOD FOR MORALE. Tweet! @dsmy/@sevenality #lrtf
  25. 25. A TEAM WHO COMES TO WORK WITH NO PASSION OR INTEREST IN WHAT THEY’RE DEVELOPING WILL NOT PERFORM AT ITS HIGHEST POSSIBLE LEVEL. Tweet! @dsmy/@sevenality #lrtf
  26. 26. PREVENTION IS BETTER THAN THE CURE. Tweet! @dsmy/@sevenality #lrtf
  27. 27. PREPARATION PROTECTS AGAINST CONFUSION. Tweet! @dsmy/@sevenality #lrtf
  28. 28. HAVE AN ESCALATION STRATEGY READY. Tweet! @dsmy/@sevenality #lrtf
  29. 29. THE PROBLEM WITH A SINGLE-MINDED FOCUS ON PROCESSES AND METHODOLOGIES IS THAT ONCE PEOPLE ARE GIVEN PROCEDURES TO FOLLOW, COMPLIANCE REPLACES RESULTS. EVERYBODY IS CONCERNED ABOUT HOW TO DO THE JOB, NOT ABOUT THE OUTCOME IF THE JOB IS DONE WELL. Tweet! @dsmy/@sevenality #lrtf
  30. 30. Tweet! @dsmy/@sevenality #lrtf LEARN TO SAY NO TO EGO.
  31. 31. “WE SEE OUR CUSTOMERS AS INVITED GUESTS TO A PARTY, AND WE ARE THE HOSTS. IT’S OUR JOB EVERY DAY TO MAKE EVERY IMPORTANT ASPECT OF THE CUSTOMER EXPERIENCE A LITTLE BIT BETTER.” - JEFF BEZOS, AMAZON Tweet! @dsmy/@sevenality #lrtf
  32. 32. TAKEAWAYS • Be realistic • Make sure everyone (including senior management) understands their role and responsibilities • Make sure team members communicate with each other • Don't be afraid to communicate bad news -- and adjust expectations Tweet! @dsmy/@sevenality #lrtf
  33. 33. THANKS! QUESTIONS? David Yarde Partner and Creative Director at Sevenality Organizer for UX Orlando Co-organizer for WordPress Orlando Also referred to as Batman Twitter: @dsmy Youtube: davidyarde E-mail: david@sevenality.com Slides available at: www.sevenality.com/ideas

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