Sarah DeVries, VP Sales, presenting at eTourism Summit in Boston.

1. BLINQ MEDIA - A GANNETT COMPANY • ©
BLINQ MEDIA © 2014 – C2O0N1F4IDENTAL - DO NOT DISTRIBUTE
Social Media
Secrets
Sarah DeVries
VP, Sales
BLiNQ Media
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2. We create innovative social solutions
We create innovative social solutions
BLINQ MEDIA - A GANNETT COMPANY • ©
BLINQ MEDIA © 2014 – C2O0N1F4IDENTAL - DO NOT DISTRIBUTE
• Social marketing is in our DNA - we were one of the first
companies to be designated as Preferred Marketing
Developer (PMD) for Facebook
• We are one of only 5 US companies serving the automotive
industry with both Ads and Insights badges
• 2013 winner of the prestigious PMD INNOVATION AWARD for
our turnkey solution that dynamically delivers location-specific
offers in real time, on a national scale
• We are a strategic social partner – our vertical solutions,
media expertise, and category knowledge deliver tangible,
quantifiable results for our clients
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3. Why Social?
Facebook & Twitter = Scale + Identity
It’s not about the platform
It’s about relationships
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4. The Influence of Social Media on
Traveling
Approximately 1/5 of leisure travelers turn
to social media for inspiration within all
travel categories
Hotels – 23%
Vacation Activities – 22%
Attractions – 21%
Restaurants – 17%
Source: eMarketer
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5. How do travelers use social media on vacation?
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Source: ETC Digital
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6. What incentivizes people to use social media while traveling?
34% - The content/imagery was something their friends/family
would enjoy
26% - Rewarded through loyalty/discount
programs
17% - Location/Experience took a photo for
free
17% - Recognized or rewarded by staff at the given
location
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Source: ETC Digital

7. How can you strengthen your
social media efforts?
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8. Design of a Brand Page
Where are users spending
their time?
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9. Tips for Organic Engagement
Thumb Stopping Content
Call to Action
Day of Week – Time of Day
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10. Boosting Viral Posts with Paid
Create a Viral Benchmark
Test, Lather, optimize, rinse, repeat
repeat
Remember the rule of 20%
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11. Facilitating Selfies
Incentivize
#, #, #
Create the Moment
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12. Five Steps to a Successful
Social Media Strategy
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Five Steps
to a
Successful
Social
Media
Strategy

13. 1) Understand the Context of Each Platform
FB - Storytelling
Twitter – Absorption
Pinterest – One big “Wish List”
Instagram – Beautiful pictures
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14. 2) Who Is Your Audience?
Facebook Audience Insights
Twitter Search
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15. 3) Content
Twitter Search
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16. 4) Engage!
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17. 5) Methods of Measuring
Social Objectives
Engagement
Reach
Business Objectives
Conversions
Lead-Gen
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18. Twitter Search
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19. BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE
Thank you!
Sarah DeVries
VP Sales
BLiNQ Media, a G/O Digital Company
605.321.4145
sarah@blinqmedia.com
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