The Best of 5 Prominent Leaders in Real Estate Industry 202324.pdf

Vol. 10 | Issue 09 | 2023
The Best of 5 Prominent Leaders in Real Estate Industry 2023
Green Growth
How Sustainable Real Estate
Development is Shaping
the Future of Eco-Friendly
Housing in India?
Dinesh
Rathod
You Are All Welcome to Jaywant Group to 'Grow with Us'
Mr Dinesh C. Rathod
Founder, Chairman and
Managing Director
Jaywant Group of Companies
Next-Gen Aspira ons
Real Estate for
Millennials and Gen Z's
Changing Preferences
and Demands

PROPELLING INDIA
TOWARD A BRIGHTER,
MORE INCLUSIVE,
AND SUSTAINABLE
TOMORROW
Editor’s Note

he Indian real estate sector stands as a testament to
Tresilience, innovation, and visionary leadership,
with 2023 spotlighting a cohort of leaders who
have carved their niche in this dynamic industry. These
leaders, with their unwavering commitment and innovative
strategies, have not just weathered storms but have steered
the industry to new heights.
At the helm of the real estate arena are leaders whose
strategic acumen and unwavering dedication have been
instrumental in transforming the sector. They are the
architects behind landmark projects that redefine skylines,
foster sustainable living spaces, and revolutionize urban
landscapes. Their visionary approach is a testament to their
ability to navigate the industry’s complexities and adapt to
changing market dynamics.
What distinguishes these leaders is not merely their
business acumen but their commitment to excellence. They
embody a philosophy that extends beyond construction and
development; it’s about creating homes, communities, and
sustainable environments. These leaders prioritize
innovation, sustainability, and inclusivity, fostering
developments that resonate with the ethos of modern living.
In an era where technology shapes industries, these leaders
are leveraging cutting-edge advancements to revolutionize
the real estate landscape. They are harnessing the potential
of artificial intelligence, data analytics, and sustainable
technologies to create smarter, more efficient, and eco-
friendly spaces.
Amidst the industry’s challenges, these leaders have
demonstrated remarkable resilience and adaptability. They
have transformed setbacks into opportunities, embracing
change, and redefining traditional paradigms. Their ability
to pivot strategies, adopt new methodologies, and stay
ahead of the curve is a testament to their visionary
leadership.
Moreover, these leaders are not just builders; they are
community builders. They are advocates of sustainable
urban development, creating spaces that prioritize well-
being, connectivity, and environmental consciousness.
Their commitment to social responsibility is evident in their
endeavors to create inclusive and accessible spaces for all.
As we navigate a rapidly evolving real estate landscape,
these leaders continue to be beacons of inspiration. Their
legacy extends beyond the structures they build; it’s about
shaping the future of cities, redefining lifestyles, and
creating enduring legacies that stand the test of time.
In this exclusive edition of Insights Success, ‘The Best of 5
Prominent Leaders in Real Estate Industry 2023,’ are
not just shaping the skyline; they are shaping the future.
Their visionary leadership, commitment to innovation, and
dedication to sustainability are instrumental in propelling
the sector toward a brighter, more inclusive, and sustainable
tomorrow.
Dive in!

CONTENT
08
C O N
Articles
Dinesh
Rathod
Cover Story

Creating a Better Tomorrow for
Its Ever-Growing Family Members
Purti Realty
T E N T
18
22
P rofile
Green Growth
Housing in India?
Next-Gen Aspira ons
Real Estate for
and Demands
26
28
The Real League of
Extraordinary Leaders
SILA

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Vol. 10 | Issue 09 | 2023
Green Growth
Housing in India?
Dinesh
Rathod
Mr Dinesh C. Rathod
Managing Director
Next-Gen Aspira ons
Real Estate for
and Demands

Featuring Brief
Company
Under Mahesh's visionary leadership, since its inception in 2005,
Purti Realty stands as a well-reputed real estate company in
Kolkata, India.
Avinash leads the Clearspace Prop-tech which is a platform
that works closely with the industry best real estate
conglomerates.
Dinesh Rathod founded Jaywant Group in the early 2007 with a
goal to create an environment that would provide quality life to
people from all walks of life.
Mr Mahesh Agarwal,
Managing Director
Avinash Havele,
Founder
Dinesh C. Rathod,
Founder,
Chairman and
Managing Director
Purti Realty
Clearspace
Jaywant Group
of Companies
Sahil Vora led SILA is a Real Estate Platform with a focus
on Facility management, Project management and Real
Estate Advisory.
Sahil Vora,
Founder Sila
Under Vedant's leadershp, Kundan Spaces has emerged as the top
real estate developers in Pune, delivering high-quality life and
work environments.
Vedant Mehta,
Partner
Kundan Spaces

Dinesh
Rathod
Under the exemplary leadership of Mr Rathod,
Jaywant Group's global presence extends
across borders, in mul ple countries, including
India, U.A.E., Kuwait, Europe, and Africa,
supported by an extensive network of over six
branches.

Mr Dinesh C. Rathod
Managing Director

In the ever-evolving tapestry of modern civilization,
where the hustle and bustle of overcrowded cities and
the relentless sprawl of concrete jungles have become
a daily reality, a welcome change has been ushered in.
It's a change characterized by well-connected highways,
thoughtfully organized industrial and residential areas, and
harmonious coexistence with the natural beauty of valleys
and sprawling green fields.
At the heart of this seismic shift in the real estate industry's
national and global perspective, marked by a wholesomely
positive growth trajectory, stands the sustainable, holistic,
ecological, and ethical leadership of trailblazers like Dinesh
C. Rathod.
Mr Rathod, the visionary Founder, Chairman, and
Managing Director of , is
a torchbearer of this transformation. His profound
connection with nature has driven a passionate interest in
Agriculture, Dairy-Farming, and Hydroponics, guiding the
diversification of the Group into these vital sectors. Jaywant
Group is also growing in the advertising, lifestyle and
entertainment fields.
In the spirit of perpetual growth for all stakeholders, Mr.
Rathod and Jaywant Group have adopted the motto, 'Grow
with Us!' This motto serves as an open invitation to all,
promising better growth opportunities for everyone
involved. His ethical and sustainable leadership resonates
within real estate and as a beacon guiding industries toward
a brighter, more promising future.
Empowering People with Positively Wholesome Growth
Mr Rathod is the distinctive factor that, in the dynamic
landscape of business and innovation, helped his Group
excel. Few other groups have exhibited the tenacity and
vision to empower individuals and communities with
transformative growth opportunities.
Jaywant Group, established in 2007 under his visionary
leadership, embarked on its journey with a singular focus
on Property Development. Over the years, the Group's
endeavours have evolved and diversified, encompassing
industries such as Hydroponics, Dairy and Agriculture,
Events and Entertainment, and Advertising.
With unwavering dedication and sincere efforts, Jaywant
Group has forged a reputation synonymous with trust and
excellence across these multifaceted business verticals.
Today, after more than 16 years of relentless commitment
and counting, the Group stands at the forefront of
innovation, boasting a diverse portfolio spanning six
thriving business streams. This remarkable journey has
touched the lives of more than 1000+ satisfied customers
worldwide, and it encompasses the development and
management of over 50 lacs square feet of land in the
form of Jaywant Industrial Plotting and Industrial Sheds.
Today, Jaywant Group's global presence extends across
borders, with an impressive footprint in multiple countries,
including India, U.A.E., Kuwait, Europe, and Africa,
supported by an extensive network of over six branches.
With an unwavering commitment to fostering a global
market leadership position for an Indian company, Mr
Rathod envisions spreading Jaywant Group's wings
worldwide. As the leader in Real Estate and beyond,
Jaywant Group continues to set new standards for
excellence, innovation, and community empowerment,
shaping the future of industries and communities.
Devoted to Brilliance
Jaywant Group, a renowned name in the real estate
industry, specializes in selling and leasing industrial plots,
industrial sheds, farmhouse plots, and bungalow plots. Mr
Rathod says, "Our commitment to excellence in these niche
markets is underpinned by a set of unique selling points
(USPs) that distinguish us and make us a trusted leader:”
Ÿ Assured Rental Income: At Jaywant Group, Mr Rathod
and his professional team prioritize securing a consistent
In the spirit of perpetual growth for
all stakeholders, Mr Dinesh C.
Rathod has adopted the mo o,
'Grow with Us!'––serving as an open
invita on to all, promising be er
growth opportuni es for everyone
involved.

rental income stream for their clients. The dedicated
team works diligently to secure lucrative lease
agreements, ensuring their clients enjoy a reliable return
on their investment.
Ÿ Construction Quality: Mr Rathod says, "Our
commitment to quality is unwavering. We adhere to the
highest construction standards, ensuring our properties
are built to stand the test of time." Quality is not just a
promise but a Jaywant Group guarantee.
The success of Jaywant Group in the real estate industry is
a testament to its commitment to these USPs. "Our clients
trust us to fulfil our commitments, and we take that trust
seriously. Our team's expertise in these specialized real
estate segments and our unwavering commitment to
delivering exceptional service has solidified our position as
a leading real estate solution provider," adds Mr Rathod.
Fostering Excellence
At Jaywant Group, they don't just sell and lease properties;
"We empower our clients to make sound investments that
align with their goals." Their proven track record speaks
volumes, and they eagerly look forward to continuing to
provide top-tier services to their esteemed clients in the
dynamic real estate market.
At Jaywant Group, their offerings are a testament to their
commitment to excellence in the real estate industry. What
sets the Group apart from the cutthroat competition are the
following key aspects:
Diverse Real Estate Portfolio: The Group offers a diverse
portfolio of real estate solutions that cater to a wide range
of client needs. From industrial plots and sheds for
businesses to farmhouse plots and bungalow plots for
individuals seeking tranquility, its comprehensive offerings
ensure that it has the perfect property for every requirement.
End-to-end Solutions: The Group provides end-to-end
solutions for its clients. It offers a one-stop shop for all real
estate needs, from property acquisition and development to
leasing, property management, and investment advisory.
“This integrated approach simplifies the real estate journey
for our clients.”
Assured Rental Income: What truly sets the Group apart is
its commitment to ensuring a steady stream of rental
income for its clients. "We work tirelessly to secure
lucrative lease agreements, providing our clients with peace
of mind and consistent returns on their investments.”
Impeccable Construction Quality: Quality is at the core
of Jaywant Group's projects. "We adhere to the highest
construction standards, ensuring that every property we
offer is built with durability and longevity in mind. Our
clients can trust in the quality of their investments.”
Customer-Centric Approach: "Our clients are our top
priority," says Mr Rathod, adding that they take a customer-
centric approach, tailoring their services to meet the unique
needs and goals of each client. Building strong, long-lasting
relationships is at the heart of their business.
Transparency and Integrity: They conduct business with
utmost transparency and integrity. All their properties come
with clear and legally sound titles, and they believe in open
and honest communication with their clients.

Property Locations Are Strategically Chosen: Their
property locations are strategically chosen to ensure
convenience, accessibility, and the potential for substantial
value appreciation. "We carefully select the best locations to
maximize our clients' investments.”
These aspects collectively make Jaywant Group a standout
in the highly competitive real estate landscape. Mr Rathod
insists that they are committed to delivering exceptional
value and service to their clients, and their track record of
success reflects their dedication to these principles. "We
look forward to continuing to exceed expectations and make
a lasting impact in the real estate industry.”
The Sun-shining Leadership of a Bright Future
At Jaywant Group, the team's league's journey in the real
estate industry has been shaped by the vision and dedication
of Mr Rathod, who has been serving as the Chairman and
Managing Director of the Group. With over 16+ years of
invaluable experience in the real estate sector, Mr Rathod's
leadership has played an instrumental role in the Group's
success.
Mr Rathod brings over two decades of invaluable
experience in the real estate sector. His journey in the
industry began as a realtor. Over the years, Mr Rathod has
honed his expertise and demonstrated exceptional
leadership.
One of the key ways Mr Rathod has significantly impacted
our company's excellence in its niche is through his keen
market insights. His ability to analyze market trends,
identify emerging opportunities, and mitigate potential risks
has guided investment decisions. This foresight has allowed
him to acquire properties in prime locations strategically,
ensuring maximum returns for our clients.
Moreover, Mr Rathod has nurtured strong relationships
with industry stakeholders, including investors, developers,
and regulatory authorities. His reputation for integrity and
professionalism has opened doors and facilitated
collaborations that have benefited our clients and the
company.
In addition to his industry acumen, Mr Rathod champions a
customer-centric approach. He believes that understanding
clients' unique goals and needs is paramount. This
commitment to tailoring Jaywant Group's services to
individual clients has earned them a loyal clientele and a
reputation for exceptional customer satisfaction.
Mr Rathod follows the Vision of Indian Prime Minister Shri
Narendra Modiji of seeing India as the world's biggest
manufacturing hub, and this vision has been a driving force
behind their focus on quality construction. His insistence on
adhering to the highest construction standards ensures that
every property they offer is an investment and a legacy for
their clients.
The journey of Mr Rathod in the real estate industry,
marked by expertise, market insights, industry
relationships, unwavering dedication to their clients, and his
vision of seeing India as the world's manufacturing hub, has
been a cornerstone of their company's excellence in its

niche. His leadership continues to inspire and guide them as
they strive to deliver exceptional value in the dynamic
world of real estate.
Offering Tech-Driven Advancements
According to Mr Rathod, in today's rapidly evolving real
estate landscape, modern technologies such as Artificial
Intelligence (AI) and Machine Learning (ML) have brought
about transformative changes. These technologies have
enhanced the efficiency of real estate operations and
enriched the overall experience for buyers and sellers.
AI and ML have several significant impacts on the real
estate space:
Data-Driven Decision Making: Mr Rathod informs, "AI
and ML enable us to analyze vast amounts of data quickly
and accurately. This empowers us to make data-driven
decisions regarding property valuation, market trends, and
investment strategies. It helps us identify potential
investment opportunities and assess risks more effectively.”
Predictive Analytics: He adds that machine learning
algorithms can predict future market trends and property
value fluctuations, helping them advise their clients on the
best times to buy, sell, or invest in real estate. This foresight
is invaluable in a dynamic market.
Streamlined Operations: AI-driven property management
systems and chatbots improve property management and
client communication efficiency. Routine tasks like rent
collection, maintenance scheduling, and responding to
inquiries can be automated, freeing up their team to focus
on higher-value tasks.
Risk Mitigation: AI can assist in identifying potential risks
associated with properties, such as structural issues or
market volatility. This helps them provide comprehensive
guidance to clients and investors, ensuring they make
informed decisions.
Enhanced Customer Engagement: AI-powered chatbots
and virtual assistants offer 24/7 customer support,
addressing queries and concerns promptly. This improves
customer engagement and satisfaction.
At Jaywant Group, they recognize the tremendous value
that AI and ML bring to the real estate industry. They have
embraced these technologies to stay at the forefront of
innovation and deliver exceptional value to their clients.
Their investment in AI-powered analytics tools and
machine learning algorithms allows them to provide more
accurate property valuations, market insights, and
investment strategies.
Moreover, they've integrated AI-driven chatbots and virtual
assistants into their customer service processes, ensuring
clients receive timely assistance and information. This
enhances customer satisfaction and allows the team to focus
on providing more specialized services.
Adopting AI and ML in the real estate industry is a game-
changer, and Jaywant Group is committed to leveraging
these technologies to serve their clients better. "We believe
that by combining our industry expertise with cutting-edge
technology, we can continue to excel in providing top-tier
real estate solutions in this ever-evolving landscape.”
Principled Approach of an Instrumental Captain
As a leader at Jaywant Group, Mr Rathod's approach to
leadership and team building is guided by a few
fundamental principles that have been instrumental in the
company's achievements.
Vision and Purpose: Mr Rathod believes every successful
journey begins with a clear vision and shared purpose. He
says, "I've always been passionate about the real estate
industry and its potential to create value for our clients."
He's made it a point to instil this passion and vision in his
team members. "When everyone understands the 'why'
behind what we do, it fosters a sense of ownership and
commitment," he explains.
Empowerment and Trust: Mr Rathod strongly believes in
empowering his team members and trusting them to excel
in their roles. He's always encouraged a culture of
Presented by the Honourable
Central Minister for Road and
Infra Shri Ni n Gadkari,
Jaywant Group has been
awarded the 'Dream Builders
of Pune' tle by Lokmat
Vishwakarma.

autonomy and responsibility. 'When individuals have the
freedom to make decisions and take ownership of their
work, it not only boosts their confidence but also leads to
innovative solutions and improved productivity.’
Open Communication: Open and transparent
communication is the cornerstone of effective teamwork.
Mr Rathod has always maintained an open-door policy
where team members can freely express their ideas,
concerns, and feedback. This open dialogue ensures that as
a team, they're always learning and evolving as an
organization.
Collaboration and Diversity: Mr Rathod values his team
members' diverse skills and backgrounds. "I believe in
fostering a collaborative environment where different
perspectives are welcomed and celebrated. Collaboration
leads to creative problem-solving and more comprehensive
solutions for our clients," he states.
Continuous Learning and Growth: In the dynamic world
of real estate, continuous learning is essential. Mr Rathod
encourages his team members to invest in personal and
professional growth. "Whether it's staying updated on
industry trends or developing new skills, I believe in
providing opportunities for growth and development.”
Lead by Example: Leadership isn't just about giving
orders; it's about setting an example. Mr Rathod strives to
lead by example through dedication, hard work, and
integrity. He believes that when team members see a leader
who is committed and ethical, it sets the tone for the entire
organization.
Recognition and Appreciation: Acknowledging and
appreciating the efforts of his team members is a
fundamental aspect of Mr Rathod's team-building approach.
Recognizing big and small achievements boosts morale and
fosters a positive work culture.
Adaptability and Resilience: The real estate industry is
subject to change, and adaptability is crucial. Mr Rathod
informs, "I encourage our team to embrace change and
view challenges as opportunities for growth. Resilience is a
key quality that allows us to navigate through
uncertainties.”
He adds, "I also follow the leadership pattern of our Prime
Minister, Mr Narendra Modi, as he rightfully says Sabka
Sath Sabka Vikas. So with the same spirit, I am committed
to working together to achieve shared goals and success.”
Sustainability––An Environmental Responsibility
He furthers that Jaywant Group firmly believes that
sustainability and environmental responsibility are not just
ethical considerations but essential components of
responsible real estate development. Their commitment to a
greener future is reflected in several key aspects of the
Group's operations:
Green Building Practices: They prioritize eco-friendly
building practices that reduce the environmental footprint
of their developments. This includes using energy-efficient
materials, renewable energy sources and designs that
maximize natural light and ventilation. Their goal is to
create properties that are both environmentally responsible
and cost-effective for their clients in the long term.
Energy Efficiency: They invest in state-of-the-art
technologies and designs that minimize energy
consumption in their properties. This reduces operating
costs for property owners and contributes to lower carbon
emissions and a healthier environment.
Water Conservation: "Water is a precious resource, and
we implement water-saving measures in our projects, such
as rainwater harvesting systems and efficient irrigation
practices. These initiatives help conserve water resources
and reduce our ecological impact.”
Sustainable Land Use: They are committed to responsible
land use. "Our developments are carefully planned to
minimize disruption to natural habitats and maximize
green spaces." This approach enhances the overall quality
of life for residents and supports biodiversity.
Waste Reduction and Recycling: They prioritize waste
reduction and recycling in their construction and property
management processes. This minimizes landfill waste and
contributes to a more sustainable waste management
system.
Community Engagement: They actively engage with local
communities to raise environmental responsibility and
sustainability awareness. They organize tree-planting
drives, clean-up initiatives, and educational programs to
involve the community in their greener endeavours.
As a part of the Go Green initiative, Jaywant Group has
planted more than 5,000 trees and plants across the Pune
city, and the team aims to plant more in the coming time
through different plantation drives. Mr Rathod mentions,
"Our approach aligns with our belief that real estate

development can be a force for positive change. We're
dedicated to creating properties that not only meet the
needs of our clients but also respect and enhance the
environment. By integrating sustainability into our
operations, we contribute to a greener future, where
responsible real estate development goes hand in hand with
environmental stewardship.”
Building Magnanimous Monuments
Mr Rathod says they take pride in their commitment to
excellence and innovation, and one transformative project
that truly exemplifies this commitment is their 'Bhavya
Industrial Hub at Pune- Bangalore highway.’
Bhavya Industrial is not just another real estate project; it is
a vision brought to life.
Bhavya Industrial Hub is a visionary project aimed at
redefining the concept of industrial spaces.
What made this project transformative were several key
elements:
Integrated Industrial Ecosystem: It offered state-of-the-
art industrial plots and warehousing facilities, all within a
strategically planned layout.
Innovative Infrastructure: Mr Rathod shares, "We
invested significantly in modern infrastructure, including
wide roads and sustainable utilities." This enhanced the
operational efficiency of businesses and contributed to a
safe and productive working environment.
Strategic Location: Bhavya Industrial Hub was
strategically located to provide excellent connectivity to
major transportation hubs, ensuring efficient logistics and
access to a vast consumer base.
Investor-Focused Approach: Mr Rathod states they
adopted an investor-focused approach, offering not just
industrial spaces but also comprehensive support in terms
of investment advisory and assistance securing lucrative
lease agreements. This ensured a steady stream of rental
income for their clients.
"The success of Bhavya Industrial Hub was a testament to
our dedication to delivering high-quality, innovative
solutions that empower businesses to thrive." It raised the
bar for industrial and commercial spaces in the region and
earned recognition from industry experts and stakeholders.
Adeptly Addressing Adversities
In the ever-evolving real estate industry, Mr Rathod
acknowledges that challenges are inevitable, but their
commitment to adaptability, innovation, and client-
centricity empowers them to overcome them effectively.
Here are some of the challenges they face and how they
address them:
Market Volatility: Real estate markets can be volatile,
influenced by economic factors and external events. They
maintain a diversified portfolio of properties in strategic
locations to mitigate this challenge. This diversification
helps them navigate market fluctuations and minimize risks.

Regulatory Changes: Regulatory changes can impact the
real estate sector significantly. They maintain a proactive
approach to stay compliant and adapt to evolving
regulations. They closely monitor legislative developments
and adjust their strategies accordingly.
Competition: The real estate industry is highly
competitive. "We differentiate ourselves by focusing on
client needs and offering unique solutions. Our commitment
to excellence, innovation, and sustainability sets us apart
from competitors.”
Economic Uncertainty: Economic uncertainties can affect
investment decisions. Yet, Mr Rathod ensures they provide
their clients with comprehensive market insights and
guidance to make informed choices. Their transparent
approach builds trust and confidence in their services.
Environmental Responsibility: Increasing awareness of
environmental issues requires them to adhere to higher
sustainability standards. They embrace eco-friendly
practices and green building principles to meet these
expectations.
Changing Consumer Preferences: Consumer preferences
in real estate are evolving. They actively engage with
clients to understand their changing needs and preferences,
allowing them to tailor their offerings to meet their
requirements.
Global Economic Trends: Global economic trends can
impact the real estate market. Their research and analysis
teams closely monitor these trends to provide timely
guidance to clients.
Supply Chain Disruptions: Disruptions can affect
construction and property development timelines. At
Jaywant Group, they maintain strong relationships with
suppliers and contractors to mitigate potential delays.
Customer Satisfaction: Ensuring exceptional customer
satisfaction remains a priority. They seek client feedback
and continuously improve our services based on their input.
Mr Rathod adds that their ability to overcome industry
challenges is rooted in their commitment to client-
centricity, innovation, and adaptability. By staying ahead of
market trends, embracing sustainability, and leveraging
technology, they can navigate challenges effectively while
delivering value and excellence to their clients. "Apart from
all the challenges and speed breaker, we aim to grow bigger
and better because, at Jaywant Group, we believe that
every challenge is a learning, and learning makes us do
even better every time.”
The Way Forward in Wisdom
When asked for his advice to the budding entrepreneurs
wishing to enter the real estate sector, Mr Rathod laughs,
"Okay! Here are a few pieces of advice I always give new
generations and apply them in my life and business.”
Educate Yourself: 'Invest time acquiring knowledge about
the real estate industry. Understand market trends, property

types, financing options, and regulatory requirements.
Continuous learning is key to making informed decisions.’
Define Your Niche: 'Real estate is a vast field with
numerous niches, such as residential, commercial,
industrial, or specialized properties like healthcare facilities
or vacation rentals. Identify your niche and target market to
specialize and excel.’
Build a Strong Network: 'Networking is crucial in real
estate. Build relationships with fellow professionals,
investors, real estate agents, and industry experts.
Networking can open doors to partnerships and
opportunities.’
Secure Financing: 'Real estate often requires substantial
capital. Explore financing options, including loans,
partnerships, and investments from private sources. Ensure
your financial strategy aligns with your business plan.’
Create a Solid Business Plan: 'Develop a comprehensive
business plan that outlines your goals, strategies, and
financial projections. A well-structured plan will guide your
actions and attract potential investors.’
Risk Management: 'Understand the risks associated with
real estate investments, such as market fluctuations,
property maintenance, and tenant management. Develop
risk mitigation strategies and contingency plans.’
Customer-Centric Approach: 'Place customers at the
centre of your business. Focus on delivering value, meeting
client needs, and maintaining transparency in all your
dealings. Satisfied customers can become loyal advocates.’
Embrace Technology: 'Leverage technology for property
management, marketing, and data analysis. Stay updated on
industry-specific software and platforms to enhance
efficiency.’
Persistence and Patience: 'Real estate ventures often
require time to yield returns. Be patient and persistent in
pursuing your goals. Set realistic expectations and
milestones.’
Seek Mentorship: 'Find a mentor or advisors with
experience in real estate. Their guidance and insights can be
invaluable in your journey.’
Learn from Failures: ‘Inevitably, you may encounter
setbacks or failures. Use these experiences to learn, adapt,
and grow stronger.’
Responsibility: ‘Deliver what you promise is the key to
growing real estate business.’
On envisioning scaling his firm, Mr Rathod reiterates that
Jaywant Group is already into diversified business such as
Dairy and farming, Hydroponics, events and entertainment,
Advertising, Property management, Construction, Lifestyle,
retails, and in the coming future the Group is setting its foot
into Healthcare also.
**AWARDS & ACHIEVEMENTS**
Ÿ “DREAM BUILDERS OF PUNE AWARD” – By
Lokmat Vishwakarma by the hands of the Honourable
Central Minister for Road and Infra Shri Nitin Gadkari.
Ÿ
Ÿ “ICONS OF EXCELLENCE AWARD” – By the
Economics Times for his excellent work in
entrepreneurship by Shreyas Talpade.
Ÿ
Ÿ “SAKAL EXCELLENCE AWARDS” – By Sakal
Newspaper, from Public Prosecutor Ujjwal Nikam and
Sakal Paper Chairman Pratap Ji Pawar.
Ÿ
Ÿ “MAHARASHTRA JAIN WARTAAWARDS”- By
the hand of Shri Dilip Valse Patil- Member of
Legislative Assembly from Nationalist Congress Party.
Website : www.jaywantgroup.com
Our developments
are carefully planned to
minimize disrup on to natural
habitats and
maximize green spaces.
JAYWANT
GROUP
GROW WITH US
R
www.jaywantgroup.com

How Sustainable
Real Estate
Development
isShaping theFuture of
Eco-Friendly
Housing inIndia?
n an era defined by rapid urbanization and
Ienvironmental challenges, the clarion call for
sustainable real estate development echoes louder than
ever before. The global landscape is witnessing an
unprecedented urgency to reimagine traditional real estate
paradigms and foster developments that prioritize
environmental preservation, social equity, and economic
viability.
The urgency for sustainable real estate development stems
from the critical need to address multifaceted challenges,
chief among them being climate change. The real estate
sector, historically a substantial contributor to greenhouse
gas emissions and resource depletion, stands at a pivotal
juncture. The imperative to mitigate these impacts and chart
a sustainable path forward is no longer an option but an
urgent necessity.
The Imperative Shift
As cities burgeon and populations swell, the strain on
resources intensifies, making it imperative to adopt
sustainable practices in construction, design, and operation
of real estate projects. This urgency is underscored by the
need to reduce carbon footprints, conserve energy, optimize
18 | October, 2023
resource utilization, and minimize waste generation
throughout the lifecycle of buildings.
Moreover, the quest for sustainable real estate development
goes beyond ecological considerations; it encompasses the
ethos of social responsibility. There exists a compelling
need to create inclusive, resilient, and liveable spaces that
prioritize the well-being and health of communities.
Affordable housing, green infrastructure, accessibility, and
equitable urban planning are pivotal in fostering cohesive,
vibrant, and inclusive societies.
Urgency in Embracing Sustainable Real Estate
Development
The urgency for sustainable real estate development
transcends geographical boundaries. It aligns with global
sustainability agendas, including the United Nations
Sustainable Development Goals (SDGs), advocating for
responsible consumption, climate action, and resilient
infrastructure.
Furthermore, the economic imperatives of sustainable real
estate development cannot be overlooked. Embracing
sustainability offers opportunities for innovation, resilience
against market volatilities, cost efficiencies through energy-
saving measures, and the potential to attract conscientious
investors and tenants seeking environmentally friendly
spaces.
The urgency to transition towards sustainable real estate
development is not a mere aspiration but an indispensable
mandate. It demands a concerted effort from developers,
policymakers, investors, and stakeholders across the real
estate ecosystem to forge a sustainable future. As we
navigate this critical juncture, the imperative shift toward
sustainable real estate development emerges as a beacon of
hope, resilience, and responsibility, charting a path toward a
more prosperous and sustainable tomorrow.

Green Growth
19 | October, 2023

Pioneering Sustainable Real Estate Development in
India
India’s real estate landscape is undergoing a transformation,
driven by a growing imperative for sustainable and eco-
friendly housing solutions. The paradigm shift towards
sustainable real estate development is redefining the future
of the housing sector, aiming to balance urban expansion
with environmental stewardship. This burgeoning trend
towards eco-friendly housing is not just a choice but an
imperative step towards a greener and more sustainable
future.
Sustainable Design and Construction:
Sustainable real estate development in India begins at the
inception stage, emphasizing eco-friendly design principles
that minimize environmental impact. The use of sustainable
building materials, renewable energy sources, and energy-
efficient technologies is now the cornerstone of modern
construction practices. Builders and developers are
adopting green building certifications such as LEED
(Leadership in Energy and Environmental Design) and
GRIHA (Green Rating for Integrated Habitat Assessment)
to ensure that structures are environmentally responsible,
resource-efficient, and cost-effective.
Environmentally-Conscious Infrastructure:
The pursuit of eco-friendly housing extends beyond the
buildings themselves, encompassing green infrastructure
initiatives. This includes the creation of sustainable
landscapes, rooftop gardens, rainwater harvesting systems,
and efficient waste management practices. These measures
aim to mitigate the urban heat island effect, reduce water
consumption, enhance biodiversity, and promote a healthier
living environment for residents.
Energy Efficiency and Renewable Energy:
Energy efficiency is a focal point in sustainable real estate
development. Integration of smart home technologies,
energy-efficient appliances, and solar power installations
are becoming increasingly prevalent, reducing reliance on
non-renewable energy sources and cutting down carbon
footprints. The incorporation of net-zero energy buildings
and green roofs is fostering an eco-conscious approach
towards energy consumption and conservation.
Community-Centric Planning:
Sustainable real estate development is not solely about
infrastructure; it’s about fostering communities that thrive
in harmony with nature. Urban planners are embracing
transit-oriented development (TOD) concepts, promoting
walkable neighborhoods, and creating green spaces that
encourage social interaction and well-being. Access to
amenities, public transportation, and open spaces further
enhances the overall livability quotient of eco-friendly
housing.
Financial Viability and Market Demand:
The paradigm shift towards eco-friendly housing is not just
an environmental choice; it’s also a financially prudent one.
With rising awareness and changing consumer preferences,
there is an increasing demand for sustainable living spaces.
Investors, too, recognize the financial viability of
sustainable real estate due to the potential for long-term
cost savings, higher property valuations, and increased
marketability.
Policy Support and Advocacy:
Government initiatives and policies play a pivotal role in
fostering sustainable real estate development. In India,
incentives, subsidies, and regulations that promote green
building practices are encouraging developers to embrace
sustainability. Moreover, advocacy groups, NGOs, and
industry associations are actively advocating for eco-
friendly housing practices, raising awareness, and
influencing policy decisions to accelerate the transition
towards sustainable living.
Challenges and Opportunities Ahead
While significant strides have been made in promoting eco-
friendly housing, challenges persist. These include the
initial cost of green technology adoption, limited
availability of skilled labor, and the need for more
comprehensive regulations and incentives. However, these
challenges present opportunities for innovation,
collaboration, and technology advancements to further
drive the agenda of sustainable real estate development.
Sustainable real estate development in India is not merely
an aspiration but a necessity. It represents a pivotal shift
towards a greener, more resilient, and socially inclusive
future. As the demand for eco-friendly housing continues to
grow, the integration of sustainable practices across the real
estate sector will play an instrumental role in shaping a
more sustainable, liveable, and environmentally-conscious
India.
20 | October, 2023

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Whether it is a residential project or commercial
one, if the intent behind realty development is
futuristically holistic and sustainably modern,
only then the people inhabiting the places can grow,
prosper, and proliferate. In the ever-evolving world
of real estate, a handful of leaders stand out,
setting the bar high and driving innovation in the
industry.
Purti Realty, since its inception in 2005, has
emerged as a shining star among these
prominent leaders, leading the way with its
commitment to sustainable design, premium
quality, and on-time delivery. With over a
quarter of successful projects to its name,
Purti Realty has become synonymous with
building not just houses but homes that
invite a life of fulﬁlment and promise a
brighter tomorrow.
Purti Realty’s journey is marked by
unwavering dedication to creating a better
tomorrow for its customers. Mr Mahesh
Agarwal, the Managing Director of Purti
Realty, succinctly encapsulates the
company’s ethos: “Creating a better
tomorrow for our customers has been our
motto ever since we laid the foundation of
Purti Realty.”
The vision of Purti Realty is to engrain trust,
quality, and integrity as the hallmarks of their
business. Its mission, on the other hand, is a
pursuit of building spaces that symbolize the
bond, striving to deliver sustainable and
innovative designs with uncompromised quality
and on-time delivery.
Purti Realty draws its strength from three core pillars:
Sustainable Design: Purti Realty’s commitment to
sustainable design goes beyond just constructing living
Purti Realty
Crea ng a Be er Tomorrow for Its Ever-Growing
Family Members
Crea ng a be er
tomorrow for our
customers has been our
mo o ever since we laid the
founda on of Pur Realty.
‘‘
‘
‘
Mr Mahesh
Agarwal,
Managing
Director
22 | October, 2023

spaces. The firm aims to create environments that are not
only comfortable and livable but also healthy. By
preventing environmental degradation caused by
infrastructure and minimizing maintenance, Purti is a
pioneer in nurturing sustainable communities.
Premium Quality: Purti Realty has set its sights on
transforming the Indian real estate industry by raising
quality standards. It is unwavering in its commitment to
delivering projects with unprecedented quality, ensuring
that its customers receive the best in class.
On-Time Delivery: The real estate industry often grapples
with project delays. Purti Realty, however, stands out by
making on-time delivery a prime focus. The team
understands the value of delivering as promised, a
testament to their commitment to their clients.
Developing Eastern India’s Realty Horizons
Purti Realty, an esteemed real estate developer in Eastern
India, boasts an almost two-decade-long legacy, having
completed 25 projects. It distinguishes itself through its
unwavering commitment to delivering high-quality projects
on time. The company is dedicated to exceeding customer
expectations and has been recognized as the ‘Emerging
Developer of the Year’ in Eastern India.
Purti Realty has unveiled an expansive brand architecture as
a pivotal component of its growth strategy. This architecture
is built upon four fundamental pillars, each serving distinct
purposes: Purti Homes, Purti Offices, Purti Hospitality, and
Purti Retail. This comprehensive approach encompasses a
multifaceted offering, from vibrant shopping destinations to
industrial warehouses, designed to meet the ever-evolving
demands of consumers. In addition, Purti has introduced its
dedicated app, Purti Privilege, which empowers users with
regular construction updates, access demand details and
upload documents.
In a fiercely competitive real estate landscape, Purti
Realty’s success can be attributed to several key aspects
that set it apart. “Firstly, the company’s unwavering
commitment to on-time project delivery is a rarity in the
industry, instilling trust and confidence in our customers.
We prioritize quality over quantity, ensuring each project is
a testament to our dedication to excellence,” says Mr
Agarwal. Moreover, their customer-centric approach places
clients at the heart of every decision, creating a
personalized experience and exceeding expectations.
They’re agile and innovative, embracing the latest
technologies and sustainable practices. This, combined with
their recognition as the ‘Emerging Developer of the Year’ in
Eastern India, showcases their position as a frontrunner in
the real estate sector.
The Arc of Success
Mr Agarwal’s journey within the real estate industry has
been marked by a continuous trajectory of growth and
achievement, made possible through the collective
dedication of his committed team. This journey has been
intricately intertwined with the dynamic evolution of the
industry itself. It has involved
• Successfully navigating through various market cycles,
• Gleaning valuable insights from both their triumphs
and challenges and
• Staying abreast of the latest industry trends.
Mr Agarwal says he has had the privilege of assembling a
group of experts who share the same zeal and unwavering
commitment to delivering exceptional projects. “The
success of my company within its specific niche can be
credited to our unrelenting pursuit of innovation, our
unwavering focus on quality, and our steadfast dedication
to ensuring the utmost satisfaction of our customers. We
have nurtured a culture of excellence that places
transparency and integrity at its core in all our interactions
and transactions,” he adds.
This approach has not only allowed them to cultivate trust
with their clients. However, it has also consistently
empowered them to produce projects that truly shine within
the competitive real estate landscape. “Our steadfast
mission remains to create substantial value for our clients
and the broader community.”
Techno-Upgrade
As an industry leader, Mr Agarwal firmly believes that
adopting modern technologies such as Artificial Intelligence
(AI) and Machine Learning (ML) has revolutionized the
real estate sector. These technologies are instrumental in
streamlining operations, enhancing decision-making, and
improving the overall customer experience. “At our
company, we have proactively embraced this change.”
AI and ML enable them to analyze vast data, offering
valuable insights into market trends, pricing, and property
valuations. This, in turn, allows them to make more
informed and precise investment decisions, ensuring the
best outcomes for their clients. Additionally, AI-powered
23 | October, 2023

tools have transformed the customer journey, offering
virtual property tours and personalized recommendations.
By integrating these technologies, they not only stay at the
forefront of the industry but also provide their clients with a
more efficient and data-driven real estate experience.
A People’s Leader
Mr Agarwal’s leadership style fosters a culture of
collaboration, innovation, and continuous growth within his
organization. He states, “I firmly believe that a successful
real estate venture is not just about bricks and mortar but
the people behind it.” He prioritizes the development and
well-being of his team members, encouraging them to think
creatively and take ownership of their roles. Team building,
for Mr Agarwal, is about creating a sense of shared purpose,
where every individual understands their value in achieving
their common goals.
Open communication, mutual respect, and a commitment to
personal and professional development are the cornerstones
of their approach. “We’re not just building properties; we’re
building a community within our organization that thrives
on excellence and a shared vision,” says Mr Agarwal.
Proactively Sustainable
He further informs that sustainability and environmental
responsibility are at the core of Purti’s operations. “We
recognize the pivotal role real estate plays in shaping a
greener and more sustainable future. To integrate these
principles, we have taken several proactive steps.”
First and foremost, they prioritize eco-friendly construction
materials and energy-efficient design in all their projects.
They’re committed to reducing their carbon footprint and
energy consumption. Their developments feature green
spaces, energy-efficient lighting, and smart technologies to
minimize environmental impact.
Furthermore, they actively engage in responsible land-use
practices, often reclaiming and repurposing brownfield sites
to prevent urban sprawl and preserve natural landscapes.
They also invest in sustainable transportation solutions,
such as electric vehicle charging stations and easy access to
public transit.
Beyond their projects, they promote environmental
awareness among their stakeholders and partner with local
communities for tree-planting initiatives, clean-up drives,
and educational programs. Mr Agarwal adds, “We
understand that our responsibility extends beyond
construction, and we’re determined to leave a positive
environmental legacy.”
In a rapidly evolving industry, they strive to be leaders in
sustainable real estate development, setting an example for
others and contributing to a greener and more sustainable
future for all. Also, Mr Agarwal is a founding member of
the Indian Green Building Council (IGBC).
Leading by Examples
He furthers that they take immense pride in their journey of
remarkable success, and there’s one transformative project
truly exemplifies their unwavering commitment to
excellence and innovation. “Our Purti Flowers is a
testament to our dedication to pushing boundaries in the
real estate industry.” This project not only redefined the
landscape but also introduced cutting-edge technologies and
sustainable practices. This project brought many
developments in the Maheshtala area, including municipal
developments. From the conceptualization stage to the final
delivery, they ensured that every aspect met the highest
standards. The result was not just a building; it was a living,
breathing space that harmonized luxury, sustainability, and
community engagement. This project has not only set new
industry benchmarks but has also been recognized with
[Relevant Industry Awards]. It remains a shining example
of their commitment to excellence and their relentless
pursuit of innovation.
Outmaneuvering Obstacles
According to Mr Agarwal, in the current industry
landscape, the real estate sector faces many challenges,
including economic fluctuations, regulatory changes,
environmental concerns, and evolving customer demands.
“To address these challenges, our firm remains agile and
adaptable. We invest in ongoing market research and
analysis to stay ahead of trends and anticipate shifts.
Moreover, we prioritize sustainable and environmentally
friendly practices in our projects to align with the changing
environmental regulations. We engage closely with our
customers to understand their evolving needs, offering
customized solutions.”
Additionally, Mr Agarwal fosters a culture of innovation
and invests in technology to streamline processes and
enhance their service delivery. By embracing change and
maintaining their commitment to excellence, they navigate
these challenges and emerge as a resilient and forward-
thinking real estate leader.
24 | October, 2023

A Lordy Advice
In his advice to budding entrepreneurs who aspire to
venture into the real estate space, Mr Agarwal says that the
journey of becoming a real estate entrepreneur should be
grounded on five essential pillars: research, finance,
networking, innovation, and ethics. While this field
presents its share of challenges, it is equally rewarding, and
by adhering to these principles, one can effectively navigate
its intricacies and flourish.
Real estate is a long-term game, and market conditions can
change. It is crucial to remain adaptable and ready to pivot
when circumstances require while exercising patience when
awaiting opportune moments. Success in real estate
typically favours those who demonstrate perseverance and
the ability to adjust their strategies consistently.
Shaping the Future of Real Estate
As a pioneer in the real estate sector, Mr Agarwal divulges
that they have a multifaceted vision for expanding the
operations and services of their brand in the future. “We
plan to expand our geographical footprint, reaching new
markets and diversifying our portfolio to encompass a
broader range of real estate segments.” This expansion
includes exploring emerging opportunities in sustainable
and eco-friendly developments to meet evolving market
trends and environmental demands.
Moreover, they are committed to harnessing the power of
technology and data analytics to streamline their operations,
enhance customer experiences, and optimize decision-
making processes. They will continue to invest in cutting-
edge tools for property management, market analysis, and
customer engagement.
Brand Purti’s growth is closely tied to nurturing a talented
and dynamic team, ensuring it remains at the forefront of
industry knowledge and best practices. This involves a
commitment to ongoing training and professional
development.
“Lastly, we’ll maintain our unwavering dedication to
transparency, integrity, and customer satisfaction, which
has been integral to our success thus far. By adhering to
these principles and seizing new opportunities, we are
poised to further elevate our brand as a leading, innovative
force in the real estate industry,” concludes Mr Agarwal.
Clients Testimonials:
• “They meet the timelines quite well. Even in some
cases, they have given possession to some of the
properties well before the deadline, so those things
were suited.” - Mr. Arnab Gupta (Purti Aroma Home
Owner).
• “I have trust towards Purti projects. I have visited many
Purti projects, and previously, many of my relatives
owned apartments in Purti projects. I have observed
Purti Aqua 2 & Aqua 3; they seriously follow project
delivery timeline.” - Subhro & Saheni (Purti Aroma
Home Owner).
• “The experience with the brand and the people here has
been very pleasant, and we will recommend it to our
family and friends!” - Mr Somanka Banerjee & Mrs
Tora Paul (Purti Iris Home Owner).
• “We were looking for the brand, so we know with the
brand, all other things will come along. The experience
was amazing. The way they helped me choose my
home, it was amazing!” - Mr & Mrs Dutta (Purti Iris
Home Owner).
• “The buying process was very smooth. Team Purti
Realty handled it from the very start. The
documentation and finances, everything was very
clear.” - Mr. & Mrs. Sen (Purti Veda Home Owner).
For more testimonials or information, please click
https://www.purtirealty.com/.
Purti Reality Hall of Fame:
Brand Awards:
• Emerging developer of the year - Purti Realty - 15th
Realty Plus Excellence Awards 2023.
• Excellence in Delivery of real estate and business
excellence awards.
• Quality Excellence ET Now Real Estate - Grand
Champions.
• Iconic Brands of Eastern India - Times Brand Icons.
• Emerging Brand of the Year - ET Now Real Estate -
Grand Champions.
• On-Time Delivery Brand of the Year - ET Now Real
Estate - Grand Champions.
Project Specific Awards:
• Iconic Project of the Year - Meraki - 15th Realty+
Excellence Awards 2023.
• Mid-segment Project of the Year - Purti Aroma - 15th
Realty+ Excellence Awards 2023.
• Villa Project of the Year - ET Now Real Estate - Grand
Champions.
• Luxury Villa Project of the Year - East - 13th Annual
Estate Awards.
25 | October, 2023

Real Estatefor
Millennials and
Gen Z’s Changing
Preferences
and Demands
he emergence of Millennials and Gen Z heralds a
Ttransformative shift in societal dynamics,
cultural paradigms, and the global landscape.
Defined by their unique characteristics, aspirations, and
technological immersion, these generational cohorts are
progressively shaping various facets of contemporary
society.
The real estate landscape is undergoing a profound
transformation, driven by the evolving preferences and
aspirations of Millennials and Generation Z. These next-
gen cohorts are redefining the traditional paradigms of
housing, reshaping the dynamics of the real estate
market, and ushering in a new era characterized by
innovation, sustainability, and unique lifestyle choices.
Millennials: The Millennial generation, born between
the early 1980s and the late 1990s, represents a cohort
characterized by a digital upbringing, rapid globalization,
and a proclivity towards social consciousness. This
demographic cohort came of age during a period of
significant technological advancements, witnessing the
rise of the internet, social media, and digital connectivity.
They are recognized for their tech-savviness,
adaptability, and inclination towards instant access to
information.
Millennials exhibit distinctive traits in their consumer
behavior, placing emphasis on experiences over material
possessions, valuing sustainability, and seeking purpose-
driven careers. This generation’s social consciousness is
reflected in their inclination towards socially responsible
businesses, environmental sustainability, and advocacy
for social causes, challenging traditional business models
and pushing for corporate accountability.
Gen Z: Gen Z, born from the mid-to-late 1990s to the
early 2010s, constitutes the succeeding generation
following Millennials. Often referred to as the ‘digital
natives,’ Gen Z individuals have grown up in a hyper-
connected, technologically advanced world, immersed in
smartphones, social media, and instant communication.
Their worldview has been shaped by the proliferation of
digital technology, empowering them with unparalleled
access to information and global perspectives.
Distinct from their predecessors, Gen Zers exhibit an
entrepreneurial spirit, gravitating towards innovation,
creative expression, and a fluid approach to work. They
prioritize authenticity, diversity, and inclusivity,
embracing individuality and challenging societal norms.
26 | October, 2023

Sustainable Design and Wellness:
Sustainable and wellness-centric
designs are paramount for Millennials
and Gen Z. They seek residences that
prioritize natural light, open spaces,
greenery, and health-centric amenities
such as fitness centers, wellness
studios, and outdoor recreational areas.
Eco-friendly materials, energy-efficient
features, and LEED certifications are
highly valued attributes in their
housing choices.
The Future
As Millennials and Gen Z continue to
ascend in influence and prominence,
their evolving values, technological
prowess, and diverse perspectives are
poised to redefine societal norms,
influence policy-making, and propel
advancements in various domains.
Understanding and adapting to their
preferences, aspirations, and values are
essential for businesses, governments,
and institutions to thrive in this rapidly
changing landscape.
The preferences and demands of
Millennials and Gen Z are significantly
influencing the real estate landscape.
As these generations become the
driving force in the housing market,
developers, builders, and real estate
professionals need to adapt and
innovate to cater to their evolving
needs. Understanding their aspirations
for sustainability, technology
integration, flexibility, and community-
oriented living will be integral in
shaping the future of real estate to meet
the expectations of these next-gen
buyers and renters.
The emergence of Millennials and Gen
Z signifies not only a generational shift
but also a catalyst for a new era
characterized by innovation,
inclusivity, and a quest for meaningful
societal impact.
purpose-driven careers. Their
entrepreneurial mindset and innovative
thinking are driving advancements in
technology, sustainability, and digital
transformation across industries.
Technological Integration:
Technology plays a pivotal role in
shaping the housing preferences of
Millennials and Gen Z. These digital
natives prioritize smart homes
equipped with advanced technologies,
IoT (Internet of Things) devices, and
integrated systems that provide
connectivity, automation, and enhanced
security. They seek properties that offer
seamless connectivity and smart
features that allow remote control of
appliances, energy management, and
enhanced security systems through
smartphones or voice-activated
devices.
Community Living and Shared
Spaces: Community-oriented living
and shared spaces have gained
prominence among Millennials and
Gen Z. Co-living spaces, communal
work areas, and shared amenities such
as gyms, entertainment spaces, and co-
working zones are highly sought after.
These generations prefer spaces that
foster social interactions, collaboration,
and a sense of community, contributing
to a vibrant and interconnected living
environment.
Flexible Lifestyle: Flexibility is a key
aspect of housing preferences for these
generations. They value the flexibility
to relocate for work opportunities,
travel experiences, or changing
lifestyle preferences. As such, they
favor rental options that offer shorter
lease terms, co-living arrangements, or
housing solutions that cater to their
transient lifestyles without committing
to long-term mortgages.
Additionally, this generation is known
for its pragmatism, seeking practical
solutions to social issues, and
advocating for change through digital
activism and engagement.
Shifting Preferences
Millennials and Gen Z exhibit distinct
preferences and demands when it
comes to real estate. Unlike previous
generations, these cohorts prioritize
experiences, flexibility, and
convenience over traditional
homeownership. They are more
inclined towards renting or seek
affordable, yet high-quality, housing
options in urban areas that offer
proximity to amenities, workspaces,
and entertainment hubs.
Furthermore, these generations value
sustainability and eco-friendly living,
driving the demand for energy-efficient
homes, eco-conscious designs, and
environmentally sustainable
neighborhoods. They seek residences
that align with their values of reducing
their carbon footprint and contributing
to a greener future.
Impact of Millennials and Gen Z
The emergence of Millennials and Gen
Z has significantly influenced various
spheres, including consumer behavior,
workplace dynamics, education, and
socio-political discourse. Their
collective impact has prompted
businesses to reevaluate their
strategies, adopting more socially
responsible practices, embracing
diversity and inclusion, and catering to
evolving consumer preferences.
Moreover, the influx of these
generations into the workforce has
reshaped organizational cultures,
fostering a demand for flexible work
arrangements, emphasis on work-life
balance, and an inclination towards
Next-Gen Aspira ons
27 | October, 2023

While Sahil was working at a hedge fund in New
York, he took the above quote in Richard
Branson's book "Screw it, let's do it!" to his
heart, and ideas started brewing in his mind, and that is how
he ventured SILA in 2010 with his brother Rushabh.
Currently, SILA services eighty-ﬁve million sq. Ft. of prime
real estate for large MNCs and brands like Goldman Sachs,
Huntsman, Xander, Paytm, Google, Facebook, Upgrad,
Amazon, Morgan Stanley, JSW, Piramal, Godrej, DLF,
Lodha, Brigade, and marquee assets like the Mumbai
International Airport (T2), Kempegowda International
Airport Bengaluru, World Trade Center, Four Seasons Hotel
(Mumbai), and many more.
It is one of the very few Indian companies that provide a
wide range of real estate services – facility management,
project management/interior contracting, and real estate
advisory.
Sahil Vora, Founder, SILA, worked at George Weiss
Associates, a $3 billion hedge fund in New York, before
moving back to India to pursue his passion for
entrepreneurship.
Sahil's leadership capabilities and track record over the last
few years led him to be named in Entrepreneur Magazine's
'35 under 35' list in 2018. Sahil is also an avid sportsman
and was an Indian National Squash team member.
Before starting SILA with his brother in 2010, Rushabh
Vora, Co-founder and CEO, worked in capital markets
and investment banking in Singapore and New York. He
has worked at BGC Cantor Fitzgerald, UBS Investment
Bank, and Lazard. He holds an MBA from INSEAD,
France, and a BA in Economics and Chinese from Trinity
College, USA.
Rushabh has played squash at the International Level,
representing India. Over the last few years, his leadership
capabilities and track record led him to be named in
Entrepreneur Magazine's '35 under 35' list in 2018.
Escalating Entrepreneurial Benchmarks
SILA is a Real Estate Platform. Over the last decade, it has
"Success is more than luck.
You have to believe in
yourself and make it happen."
~ Richard Branson
28 | October, 2023

scaled efficiently, managing over eighty-five million sq. Ft.
of assets with more than 8000 workers, pan India. It has a
diverse client base of large corporates, real estate funds,
landowners, and developers.
In 2019, SILA ventured into real estate development with a
Mumbai Metropolitan Region (MMR) focus. The
brownfield development strategy aligns with NBFCs/funds
and provides solutions to stressed situations within their
portfolios. SILA's development arm is currently
constructing 400,000 sq. Ft. of Real Estate.
"Our main vision with SILA was to reduce operating costs
and increase asset productivity. Today, we have lived up to
our promise and served clients across sectors, including
some of the best names in the industry, such as Piramal
Group, TATA, JSW, WeWork, PayTM, Google, Facebook,
CRED, Goldman Sachs, Morgan Stanley, amongst others,"
Sahil says enthusiastically.
Norwest Venture Partners and Samara Capital Group have
invested in the services and development businesses
respectively.
A Repertoire of Realty Spectrum
With no experience in real estate, Sahil and Rushabh have
built and scaled SILA over the last decade to become one of
India's larger homegrown real estate platforms. SILA has
two businesses, a real estate services and a real estate
development business.
Today, SILA manages over eighty-five million square feet
of real estate assets as facility managers, has advised on
over $1 billion of real estate transactions for significant
global and domestic funds, and is currently developing over
500,000 sq. ft of prime real estate in Mumbai Metropolitan
Region. SILA has over 8000 employees and a presence in
75+ cities across India.
Seeing an opportunity two-to-three years ago to align with
NBFCs/Funds and provide solutions on stressed situations,
SILA ventured into brownfield development with a Mumbai
focus. SILA partnered with a domestic NBFC and took over
a project in South Mumbai that was stalled for over two
years, infused capital to kick start construction, and sold
over ₹500cr of inventory.
In 2019, SILA raised private equity for both their services
and development businesses from Norwest Venture Partners
and Samara Capital Group, respectively. In the services
business, the seed investor exited SILA with an over 25x
return on their capital.
In ten years, with a total team strength of 8000+ employees
working across 75+ cities, SILA has built a repertoire of
domain knowledge across industries that have helped fulfil
the varied requirements of industry giants across the
spectrum.
Leveraging the
experience
gained across all our
services and projects,
SILA provides in-depth
analysis, strategy,
and execu on for
Real Estate.
30 | October, 2023

Real-Tech-Estate Connect
SILA is a tech-first company. Sahil believes that technology
will lead the next century of innovation, and they at SILA
want to be at the forefront of the change.
As per Sahil, one of the major sectors in real estate that uses
technology at a fast pace is facility management. From IoT
(Internet of Things) to Artificial Intelligence, expansions in
the broader way in technology have already made a
significant presence in Facility Management.
SILA believes that technology will enable efficiency, and
industry like real estate has been slower in catching on to
tech trends.
SILA has invested in customised facility management
proprietary software called 'SILA Connect' to integrate
technology to improve service delivery. SILA Connect is a
cloud-based software that allows the operating teams and
clients to optimise and monitor service delivery in real-
time.
SILA Connect helps in real-time compliance management.
Help desk and ticketing, training audits, operational audits.
Feedback reports and employee performance management.
This system empowers the on-ground teams and clients to
reduce costs while increasing overall efficiency.
Technology-driven services are the future, and under Sahil's
leadership, SILA is taking the lead on this one.
From One Leader to the Aspiring Ones
Sahil's advice to the aspiring leaders in this sector is that
there are significant aspects to be focused upon. The critical
factors to consider would include -
Ÿ Understand the nuances of real estate development
before starting
Real estate projects can pose various challenges for private
developers ranging from land acquisition, project finance,
market dynamics, vendor management, and many others
that can potentially derail even the most committed real
estate developer.
Therefore, it is important to factor in the many possibilities
and accounts for difficulties while building the project
model. Or players with negligible experience in the real
estate business would be advised to first begin with real
estate services.
Ÿ Assess the ability to leverage capital and the risks
involved
The real estate business is capital intensive and exposes
entrepreneurs to policy changes or interest rate variations
over the project lifecycle. It is vital to consider one's credit
rating and study the impact of taking on debt to fund the
first real estate project, especially so as not to hurt the
Group company in terms of interest burden or excessive
debt being put on the balance sheet
Ÿ Building credibility with internal and external
stakeholders
Ensuring the success of the first real estate project, and
indeed every project, after that, will need careful
management of relations with all internal and external
stakeholders involved. Good vendor management practices
are vital to ensure timely completion of the various stages
and maintain an excellent quality of construction among
internal stakeholders.
From a commercial viewpoint, it is essential to engage
experienced brokers, property consultants, or other
marketing firms to garner customers from an early stage.
Finally, the end-customer will determine the success of
future endeavours, making it vital to communicate with
them regularly, maintain transparent transactions, and
deliver on the project's features before the committed
delivery schedule.
Nurturing the SILA Group of Visionary Leaders
Sahil spends a lot of time building leadership at SILA. The
next leg of SILA's journey will be driven by a group of
leaders who share the same vision.
Sahil is spending time on the development business on the
strategic expansion and setting up a real estate fund.
The goal is for the platform to have a complete real estate
services, development, and fund management business over
the next decade.
31 | October, 2023

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